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The market is segmented by Product, by Animal type, and Geography
Rising adoption of the pet animals is the major driving factor for the growth of Italy veterinary Healthcare Market. As per the estimates of the European Pet Food Industry: Facts & Figures 2017 (FEDIAF) in Italy there were around 6,970,000 dogs and 7,480,000 cats. Furthermore, there is also an increasing use of animals for various research studies in Italy. According to the latest figures, Italy conducted 611,707 procedures on animals in 2016, a 4.3% increase from 2015. The increase in the prevalence of various animal diseases in Italy is expected to create huge demand for the veterinary healthcare market in Italy. Also, there are few organizations creating awareness about various diseases in animals. For instance, ESCCAP in Italy brings together some of Italy's leading experts in the field of veterinary parasitology. It aims to raise awareness and recommendation of appropriate and proven control measures to protect companion animals. However, lack of veterinarians and high cost associated with the veterinary healthcare practice are the major factors restraining the growth of veterinary healthcare market in Italy.
As per the scope of this report, the Italian veterinary healthcare market is a growing market, comprising therapeutic products and solutions for companion and farm animals. Companion animals can be tamed or adopted for companionship or as house/office guard, and farm animals are raised for meat- and milk-related products. Companion animals include canine, feline, and equine. Farm animals are bovine, poultry, and porcine.
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The incidence of new infections that provide an opportunity to develop new vaccines and the increased government programs are expected to propel the growth of the veterinary vaccines market in Italy, during the forecast period. The Italian Ministry of Health (MOH) is the central body that deals with orientation and planning on issues related to veterinary health, food hygiene, and safety. In 2013, vaccination for Sylvatic rabies became voluntary and compulsory for the dogs. Long-lasting vaccines were highly preferred, during mass vaccination. Six variants of bluetongue virus were identified in Italy, and the unavailability of polyvalent vaccines led to the challenge of predicting its usage. In 2014, the prevalence of bovine tuberculosis, in Italy, was recorded at 0.81%. In Italy, the first outbreak of West Nile Disease (WND) was noted in 1998, when some cases of WND were clinically witnessed in horses.
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The Italy Veterinary Healthcare market has rapidly evolved over the past decade. The industry has observed drastic changes in adopting market strategies such as product developments, mergers, and acquisitions in recent years. Thus, the Italy Veterinary Healthcare market has become a very competitive industry.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.1.1 Advanced Technology Leading to Innovations in Animal Healthcare
4.1.2 Increasing Pet Ownership
4.2 Market Restraints
4.2.1 Lack of Veterinarians and Shortage of Skilled Farm Workers
4.2.2 Increasing Cost of Animal Testing and Veterinary Services
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 By Therapeutics
126.96.36.199 Medical Feed Additives
188.8.131.52 Other Therapeutics
5.1.2 By Diagnostics
184.108.40.206 Immunodiagnostic Tests
220.127.116.11 Molecular Diagnostics
18.104.22.168 Diagnostic Imaging
22.214.171.124 Clinical Chemistry
126.96.36.199 Other Diagnostics
5.2 By Animal Type
5.2.1 Dogs and Cats
5.2.6 Other Animals
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Zoetis Inc.
6.1.3 scil animal care company S.r.l.
6.1.4 FATRO S.p.A.
6.1.5 LIVISTO company
6.1.6 Candioli Pharma
6.1.7 Teknofarma S.p.A.
6.1.8 Dox-al Italia S.p.A
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies, and Recent Developments