Italian Barbeque Grill Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Italian Barbeque Grill Market Report is Segmented by Product (Gas, Charcoal, and Electric Grills), Application (Residential and Commercial Grills), and Distribution Channel (B2B/Direct From the Manufacturers, B2C/Retail (Multi-Brand Stores, Exclusive Brand Outlets, and Online), and Other Distribution Channels). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Italian Barbeque Grill Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italian Barbeque Grill Market Size

Italian Barbeque Grill Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 134.63 Million
Market Size (2030) USD 169.31 Million
CAGR (2025 - 2030) 4.69 %
Market Concentration High

Major Players

Italian Barbeque Grill Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Italian Barbeque Grill Market Analysis

The Italian Barbeque Grill Market size is estimated at USD 134.63 million in 2025, and is expected to reach USD 169.31 million by 2030, at a CAGR of 4.69% during the forecast period (2025-2030).

The Italian barbeque grill market is experiencing a significant transformation driven by the hospitality sector's robust growth and expanding outdoor dining culture. The hospitality industry's expansion is particularly noteworthy, with 117 new 5-star hotels under construction, rebranding, or upgrades, adding over 9,400 keys to the market. This expansion, coupled with projections indicating an increase from the current 635 operational 5-star hotels to more than 750 by 2027, signals a growing demand for high-quality outdoor cooking equipment. The hospitality sector's growth is reshaping the market landscape, as hotels increasingly incorporate outdoor dining spaces and cooking facilities to enhance guest experiences.


Manufacturing innovation and production capacity expansion are revolutionizing the Italian barbeque grill industry. In 2023, Sabaf Group, a leading manufacturer of components for household appliances, established six new production facilities in Italy, significantly boosting local manufacturing capabilities. This expansion coincides with Campingaz's introduction of seven new barbeque grill models in 2023, featuring innovations such as enhanced InstaClean systems and high-powered EvenTemp burners, demonstrating the industry's commitment to technological advancement and product diversification.


The market is witnessing a notable shift toward sustainable and technologically advanced grilling equipment solutions. Manufacturers are increasingly incorporating eco-friendly materials and energy-efficient designs into their products, responding to growing environmental consciousness among Italian consumers. This trend is particularly evident in the rising popularity of smart grills equipped with digital temperature controls, built-in timers, and Bluetooth connectivity for remote monitoring, catering to tech-savvy consumers seeking enhanced control and convenience in their outdoor cooking experiences.


The outdoor living trend continues to shape consumer preferences and product development in Italy's barbeque grill market. Italian households are increasingly investing in comprehensive outdoor kitchen equipment setups, moving beyond standalone grills to integrated cooking stations that complement their outdoor living spaces. This trend is driving innovation in modular and built-in grill designs, with manufacturers developing versatile products that can be customized to fit various outdoor spaces, from compact urban balconies to expansive suburban gardens. The focus on outdoor living has prompted manufacturers to develop products that balance functionality with aesthetic appeal, incorporating features like anti-flare systems and innovative cleaning solutions while maintaining stylish designs that enhance outdoor spaces.

Segment Analysis: By Product

Gas Segment in Italian Barbeque Grill Market

The gas grill segment maintains its dominant position in the Italian barbeque grill market, commanding approximately 52% of the market share in 2024. This leadership position is driven by the segment's strong appeal among Italian consumers who value the convenience and precise temperature control offered by gas grills. The segment's popularity is particularly evident in propane grill and natural gas grill models, which are favored for their quick ignition capabilities and user-friendly features. Premium manufacturers like Campingaz have strengthened this segment with innovations such as their Master Series, featuring enhanced InstaClean systems and high-powered EvenTemp burners made of stainless steel. The segment also benefits from the increasing demand for compact and portable gas grill models, especially among urban dwellers and those with limited outdoor space, while maintaining its appeal to traditional outdoor cooking enthusiasts who appreciate the versatility and efficiency of gas grills.

Market Analysis of Italian Barbeque Grill Market: Chart for By Product

Electric Segment in Italian Barbeque Grill Market

The electric grill segment is positioned as the fastest-growing category in the Italian barbeque grill market, with a projected growth rate of approximately 6% from 2024 to 2029. This remarkable growth is driven by several factors, including the increasing preference for compact, space-efficient cooking solutions in urban settings. Electric grills are gaining significant traction due to their versatility in both indoor and outdoor settings, advanced features like digital temperature controls and built-in timers, and growing consumer interest in smart cooking technologies. The segment's growth is further supported by the rising emphasis on eco-friendly cooking solutions and health-conscious consumers who appreciate the low-fat cooking capabilities of electric grills. Manufacturers are responding to this trend by introducing innovative features such as Bluetooth connectivity for remote monitoring and adjustable temperature settings that enable various cooking methods from grilling to smoking.

Remaining Segments in Product Segmentation

The charcoal grill segment continues to play a vital role in the Italian barbeque grill market, appealing to traditionalists and enthusiasts who value authentic smoky flavors and the traditional grilling experience. This segment has maintained its strong presence through continuous innovation in grill designs, focusing on premium materials like cast iron, stainless steel, and ceramic for superior heat retention and durability. Manufacturers are enhancing charcoal grills with modern features such as adjustable vents, efficient ash removal systems, and precise temperature controls, while maintaining the traditional appeal that Italian consumers cherish. The segment also benefits from the growing trend of outdoor cooking and entertaining, with manufacturers offering various sizes and designs to accommodate different spatial requirements and usage patterns.

Segment Analysis: By Application

Residential Segment in Italian Barbeque Grill Market

The residential grill segment dominates the Italian barbeque grill market, commanding approximately 66% market share in 2024, while also exhibiting the strongest growth trajectory with a projected growth rate of around 5% from 2024 to 2029. This segment's prominence is driven by Italy's strong outdoor living tradition, where families and individuals increasingly embrace alfresco dining experiences. The residential market is witnessing a surge in demand for diverse grilling options, ranging from traditional charcoal grill and gas grill to modern electric grill variants, particularly suitable for gardens and balconies. Italian households are showing growing interest in multifunctional grills that offer versatility beyond traditional grilling, including smoking, roasting, and baking capabilities. The segment's growth is further fueled by social media influence, where platforms like Instagram and Facebook showcase grilling preparations and dishes, inspiring more households to invest in barbeque equipment. Additionally, manufacturers are responding to this demand by introducing innovative features and aesthetic designs that complement outdoor spaces while emphasizing durability and cutting-edge functionality.

Commercial Segment in Italian Barbeque Grill Market

The commercial grill segment represents a significant portion of the Italian barbeque grill market, catering to restaurants, food joints, catering services, and various food establishments that rely on grilling equipment for daily operations. This segment is characterized by the demand for larger grills designed to handle substantial food quantities simultaneously, featuring multiple cooking zones, expansive surfaces, and enhanced durability specifically tailored to meet the rigorous demands of the restaurant industry. The segment's growth is particularly driven by the surge in quick-service restaurants and eateries, responding to evolving consumer eating habits and the increasing popularity of barbeque restaurants. Young consumers' preference for dining out and their adventurous palate has led establishments to offer unique experiences including live cooking, extensive buffets, and curated atmospheres. The segment is further bolstered by rapid construction in the hospitality sector, with Italy's projected expansion to over 750 five-star hotels by 2027 creating additional demand for commercial grill equipment.

Segment Analysis: By Distribution Channel

B2C/Retail Segment in Italian Barbeque Grill Market

The B2C/Retail segment dominates the Italian barbeque grill market, commanding approximately 70% of the total market share in 2024. This segment's prominence is driven by the increasing consumer preference for multiple retail channels, including multi-brand stores, exclusive brand outlets, and online platforms. The segment is also experiencing robust growth, projected to expand at around 5% from 2024 to 2029, making it the fastest-growing distribution channel. This growth is primarily attributed to the rising adoption of e-commerce platforms, the expansion of retail chains across Italy, and the increasing consumer demand for premium and specialized barbeque grills. The segment's success is further bolstered by retailers' implementation of omnichannel strategies, enhanced in-store experiences, and the integration of digital technologies to improve customer engagement. Additionally, the B2C/Retail segment benefits from the growing trend of outdoor cooking and entertainment among Italian households, coupled with retailers' efforts to offer diverse product ranges and value-added services.

B2B/Direct Sales in Italian Barbeque Grill Distribution

The B2B/Direct from Manufacturers segment represents a significant channel in the Italian barbeque grill market, serving as a crucial link between manufacturers and business customers. This distribution channel is characterized by direct relationships between manufacturers and end-users, particularly in the commercial sector including restaurants, hotels, and other food service establishments. Manufacturers in this segment often maintain their own websites and showrooms, offering customers the ability to browse, order, and sometimes customize their grills directly. The channel's effectiveness is enhanced through participation in trade shows and industry events, allowing manufacturers to showcase their latest products and establish direct connections with potential business clients. Additionally, this segment benefits from the ability to provide specialized support, technical assistance, and after-sales services directly to business customers, creating stronger relationships and better understanding of customer needs. The B2B channel also facilitates custom ordering options, allowing businesses to request specific features, sizes, or designs for their grills through direct communication with manufacturers.

Italian Barbeque Grill Industry Overview

Top Companies in Italian Barbeque Grill Market

The Italian barbeque grill market features established players like Boretti, Tefal, Char-Broil, Weber-Stephen, and Fontana Forni leading the competitive landscape. These companies are driving market evolution through continuous product innovation, particularly in smart grilling technologies featuring Bluetooth and WiFi connectivity for enhanced user experience. Manufacturers are increasingly focusing on multifunctional products that can perform various cooking methods beyond traditional grilling. The industry witnesses strategic expansions through strengthened distribution networks, with companies leveraging both online and offline channels to maximize market reach. Operational agility is demonstrated through quick adaptation to changing consumer preferences, with companies introducing portable, compact designs for urban consumers while maintaining premium quality standards. The market also sees strategic partnerships and acquisitions aimed at technological advancement and market share expansion, particularly in the smart grilling segment.

Semi-Consolidated Market with Strong Brand Presence

The Italian barbeque grill market exhibits a semi-consolidated structure, characterized by the presence of both global conglomerates and local specialists. Global players like Weber-Stephen and The Middleby Corporation leverage their international expertise and extensive resources to maintain market dominance, while local manufacturers like Fontana Forni capitalize on their deep understanding of regional preferences and established domestic networks. The market's competitive dynamics are shaped by a mix of long-standing industry veterans and innovative newcomers, creating a balanced ecosystem that drives continuous improvement and innovation.


The market has witnessed strategic mergers and acquisitions, exemplified by Haier Europe's acquisition of Fisher & Paykel Appliances Italia, demonstrating the industry's consolidation trends. Companies are increasingly focusing on vertical integration to strengthen their market position and enhance operational efficiency. The competitive landscape is further characterized by strong brand loyalty, with established players benefiting from their reputation for quality and reliability. Market entry barriers remain significant due to the need for substantial investment in research and development, manufacturing capabilities, and distribution networks.

Innovation and Adaptability Drive Market Success

Success in the Italian barbeque grill market increasingly depends on companies' ability to innovate while maintaining operational efficiency. Incumbent players must focus on continuous product development, particularly in smart technologies and sustainable solutions, while optimizing their distribution networks to maintain market leadership. Companies need to balance premium positioning with value offerings to address diverse consumer segments, while simultaneously investing in after-sales service excellence and brand-building activities. The ability to quickly adapt to changing consumer preferences, particularly in urban markets, while maintaining product quality and operational efficiency, remains crucial for market success.


For contenders aiming to gain market share, differentiation through specialized product features or unique value propositions offers a viable path forward. Success factors include developing strong relationships with retailers and distributors, investing in digital presence and e-commerce capabilities, and creating innovative marketing strategies to build brand awareness. Companies must also consider potential regulatory changes, particularly regarding environmental standards and safety requirements, while developing their market strategies. The risk of substitution from alternative cooking methods necessitates continuous innovation in product features and user experience to maintain market relevance and consumer interest.

Italian Barbeque Grill Market Leaders

  1. Boretti

  2. Tefal

  3. Char-Broil

  4. Pit Boss Grills

  5. Weber-Stephen Products LLC

  6. *Disclaimer: Major Players sorted in no particular order
Italian Barbeque Grill Market Concentration
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Italian Barbeque Grill Market News

February 2024: Charbroil introduced its newest offering, the Commercial Series Grill & Griddle Combo. This series showcases the brand's fresh, contemporary aesthetic and redefines the benchmarks for grilling in terms of versatility, value, and performance.

February 2024: Smart grilling emerged as a leading trend, broadening its appeal and simplifying the art for suburban pitmasters. The industry's key players are increasingly prioritizing smart grilling technology. Notably, in 2021, Weber bolstered its position by acquiring June, a prominent smart appliance and technology firm. This move solidified their collaboration and initially birthed the innovative Weber Connect grill technology.

Italian Barbeque Grill Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

  • 2.1 Research Framework
  • 2.2 Secondary Research
  • 2.3 Primary Research
  • 2.4 Data Triangulation and Insight Generation

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Boom in Tourism and Hospitality
    • 4.2.2 Priority Towards Quality and Taste
  • 4.3 Market Restraints
    • 4.3.1 Regulatory Compliance
  • 4.4 Value Chain Analysis
  • 4.5 Industry Attractiveness: Porter's Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry
  • 4.6 Insight into the Latest Trends and Technological Innovations in the Industry
  • 4.7 Insights on Recent Developments (New Product Launches, JV’s, M&A’s, Investments, Partnerships, Expansion, etc.) in the Industry
  • 4.8 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Gas
    • 5.1.2 Charcoal
    • 5.1.3 Electric
  • 5.2 By Application
    • 5.2.1 Residential
    • 5.2.2 Commercial
  • 5.3 By Distribution Channel
    • 5.3.1 B2B/Direct from the Manufacturers
    • 5.3.2 B2C/Retail
    • 5.3.2.1 Multi-brand Stores
    • 5.3.2.2 Exclusive Brand Outlets
    • 5.3.2.3 Online
    • 5.3.3 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
  • *List Not Exhaustive
  • 6.3 Boretti
  • 6.4 Tefal
  • 6.5 Char-Broil
  • 6.6 Pit Boss Grills
  • 6.7 Weber-Stephen Products LLC
  • 6.8 George Foreman
  • 6.9 Fontana Forni
  • 6.10 Napoleon Grills
  • 6.11 Barbecook
  • 6.12 Bull Europe Limited
  • 6.13 Broil King
  • 6.14 The Middleby Corporation*

7. FUTURE OF THE MARKET

8. ABOUT US

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Italian Barbeque Grill Industry Segmentation

A barbeque grill is an outdoor cooking appliance with a metal grate over a heat source, charcoal, gas, or wood. Users cook food directly on the grate, usually meat or vegetables. These grills come in various sizes and designs, from portable ones for picnics to larger, stationary models for backyard gatherings. Grilling cooks the food and imparts a distinctive smoky flavor, making it a popular choice for outdoor cooking, especially at social gatherings and events.

The Italian barbeque grill market is segmented by product, application, and distribution channels. Products include gas, charcoal, and electric grills. The application consists of residential and commercial grills. The report delves into market sizes and forecasts for major distribution channels: B2B/direct from the manufacturers, B2C/retail (multi-brand stores, exclusive brand outlets, and online), and other distribution channels. The report offers the market size in value terms in USD for all the abovementioned segments.

By Product Gas
Charcoal
Electric
By Application Residential
Commercial
By Distribution Channel B2B/Direct from the Manufacturers
B2C/Retail Multi-brand Stores
Exclusive Brand Outlets
Online
Other Distribution Channels
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Italian Barbeque Grill Market Research FAQs

How big is the Italian Barbeque Grill Market?

The Italian Barbeque Grill Market size is expected to reach USD 134.63 million in 2025 and grow at a CAGR of 4.69% to reach USD 169.31 million by 2030.

What is the current Italian Barbeque Grill Market size?

In 2025, the Italian Barbeque Grill Market size is expected to reach USD 134.63 million.

Who are the key players in Italian Barbeque Grill Market?

Boretti, Tefal, Char-Broil, Pit Boss Grills and Weber-Stephen Products LLC are the major companies operating in the Italian Barbeque Grill Market.

What years does this Italian Barbeque Grill Market cover, and what was the market size in 2024?

In 2024, the Italian Barbeque Grill Market size was estimated at USD 128.32 million. The report covers the Italian Barbeque Grill Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italian Barbeque Grill Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Italian Barbeque Grill Market Research

Mordor Intelligence provides a comprehensive analysis of the barbeque grill and outdoor cooking equipment industry. Leveraging decades of consulting expertise, we offer a detailed report available as an easy-to-read report PDF download. This report covers the complete spectrum of products, including gas grill, charcoal grill, pellet grill, and electric grill segments. The analysis includes various categories, from portable grill solutions to commercial grill installations, offering insights into both outdoor grill and indoor grill markets.

The report examines diverse market segments such as propane grill, natural gas grill, kamado grill, and infrared grill technologies. It also covers specialized categories like camping grill and patio grill products. Stakeholders benefit from a detailed analysis of outdoor kitchen equipment trends and grilling equipment innovations. This includes both residential grill applications and commercial installations. Our research provides actionable insights for manufacturers, retailers, and investors in the smoker grill segment. It offers a comprehensive understanding of market dynamics and growth opportunities across the Italian barbecue grill industry.