Indonesia Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Indonesia Bottled Water Market is segmented by type into Still Water, Sparkling Water and Functional Water; By Distribution Channel into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, On-trade and Other Distribution Channels

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 16.15 %
Fastest Growing Segment: Functional Water

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Market Overview

Indonesia Bottled Water Market is projected to grow at a CAGR of 16.15% during the forecast period.

  • Changing customer preferences and growing demand for clean and safe drinking water aid the exponential growth of the bottled water market in Indonesia. Rising disposable income in the country is driving the market, thus, enabling higher sales revenue for the market players.
  • Danone AQUA accounted for the highest market share in 2016, while other players, such as, Coca-Cola, Nestle, etc. have not been successful in gaining a competitive advantage over AQUA.


Scope of the Report

Indonesia Bottled Water Market is segmented by type into Still Water, Sparkling Water and  Functional Water; By Distribution Channel into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, On-trade and Other Distribution Channels.

By Type
Still Water
Sparkling Water
Functional Water
By Distribution Channel
Convenience Stores
Online Retailers
Other Distribution Channels

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Key Market Trends

Increased Availability of Bottled Water

The key strategy for the bottled water market, to gain high revenue, is enabling the easy availability of bottled water in the market. Higher the availability of bottled water, higher would be the market penetration. Global companies, such as, Danone, Nestle, and Coca-Cola, are focussing mainly on the aspect of making their respective brands easily available in the market, which is a main part of their marketing strategy. In this attempt, the global giant of bottled water market, Danone-AQUA, established approximately 2 million sales points across Indonesia. Thus, AQUA has accounted for the highest market share in the Indonesian bottled water market.AQUA uses 75 family-owned distributors who have been part of the business since its inception. The company has 220 depots that distribute to wholesalers and to restaurants, such as, Warung and Toko.


Flavored Water is the Fastest Growing Segment

The Flavored water segment of the market studied experiences major competition from substitute drinks. The calorie balance and the amount of sugar present in the water are the challenging factors that have an impact on the market. The market has a great potential for growth due to additional flavors, and consumers perceive that additional fruit extracts would improve the nutritional benefits. With the increase in market penetration, the key players also tend to come up with a new combination of flavors, such as kiwi, lemon, raspberry and strawberry.


Competitive Landscape

The Indonesian bottled water market is a fragmented market. Danone has a prominent market share in the nation, followed by other international players, like Coco-Cola and Nestle.Several new players are entering the market and are able to capture the market at a very fast pace, owing to the increasing demand for bottled water. The most common trend in the nation is that foreign companies are either joining or acquiring local companies, which already has a share in the bottled water market. For example, the Danone Group acquired Aqua, and Coco-Cola acquired Ades Bottled Water.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Functional Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 On-Trade

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Asahi Beverages

      2. 6.4.2 Danone

      3. 6.4.3 The Coca-Cola Company

      4. 6.4.4 Nestle SA

      5. 6.4.5 Fraser and Neave, Limited

      6. 6.4.6 Indo Food

      7. 6.4.7 Tanobel Food


    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Indonesia Bottled Water Market market is studied from 2016 - 2026.

The Indonesia Bottled Water Market is growing at a CAGR of 16.15% over the next 5 years.

The Indonesia Bottled Water Market is valued at Functional Water in 2026.

Asahi Beverages, Danone, The Coca-Cola Company, Nestle SA, Fraser and Neave, Limited. are the major companies operating in Indonesia Bottled Water Market.

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