India Pea Protein Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

India Pea Protein Market Trends and Insights

Rising health and fitness awareness is increasing consumer preference for high-protein, plant-based nutrition options

Health and fitness awareness is growing rapidly in India, driving the demand for plant-based protein sources. The National Institute of Nutrition recommends a daily protein intake of 0.66 g per kilogram of body weight for healthy adults; however, many individuals fall short of this requirement^{[1]Source: National Institute of Nutrition, "Dietary Guidelines for Indians", nin.res.in}. As a result, consumers are increasingly turning to cleaner and allergen-friendly alternatives to whey protein. Influencers promoting fitness content and forming partnerships with gyms nationwide have made plant-based proteins a regular part of wellness routines. Pea protein, with a digestibility score of 0.82 and a mild flavor, is gaining popularity as it can be easily combined with other plant proteins, such as rice or hemp, to create a complete amino acid profile suitable for various dietary needs. Indian brands, such as Good Fettle, are leveraging claims like "soy-free" and "lactose-free" to attract consumers who are sensitive to these ingredients. 

Increasing awareness of protein deficiency in India

Protein deficiency is a significant issue in India, with Frontiers Organization reporting in February 2025 that 70–80% of households fail to meet the recommended daily protein intake, regardless of income levels^{[2]Source: Frontiers Organization, "Links Between Protein-Source Diversity, Household Behavior, and Protein Consumption Inadequacy in the Indian Rural Semi-Arid Tropics", frontiersin.org}. This has led to increased national efforts to address the problem, such as fortifying school meals and public-distribution staples with essential nutrients. These initiatives have increased the demand for cost-effective, allergen-free ingredients suitable for large-scale production processes, such as extrusion and mixing. Pea protein, along with other plant-based proteins, has emerged as a preferred choice due to its affordability and compatibility with such programs. For instance, in November 2023, Relsus introduced a premium range of plant-based protein powders in India, reflecting growing confidence in the market and the readiness of suppliers to meet this demand. Additionally, the versatility of pea protein makes it an ideal ingredient for addressing nutritional gaps in both urban and rural areas, further driving its adoption.

Growing adoption of vegetarian, vegan and flexitarian diet

Vegetarian, vegan, and flexitarian eating habits are significantly influencing protein consumption trends in India. India has the highest global share of vegans at 9%, according to the 2025 World Population Review^{[3]Source: World Population Review, "Veganism by Country 2025", worldpopulationreview.com}. However, the most notable growth is coming from flexitarians, particularly in urban areas, who are increasingly replacing some of their meals with plant-based alternatives. Pea protein is gaining popularity due to its lower likelihood of causing allergies compared to soy and its smaller environmental impact compared to animal-based proteins. These factors make it especially appealing to environmentally conscious consumers aged 25 to 40. To meet this growing demand, domestic manufacturers are collaborating with international technology providers to develop advanced high-moisture extrusion systems. These systems help transform pea protein into fibrous meat substitutes that are suitable for modern plant-based diets. 

Growth of millet-based foods under India’s “Shree Anna” push

India’s national focus on millets under the Shree Anna initiative is changing the way nutrition is approached in the country and opening up new opportunities for pea protein. This initiative gained traction after the Government of India launched the Global Millets (Shree Anna) Conference in March 2023, as highlighted by Press Information Bureau^{[4]Source: Press Information Bureau, "PM inaugurates the Global Millets (Shree Anna) Conference", pib.gov.in}. The government emphasized the importance of millets as climate-resilient crops that can play a crucial role in public nutrition programs, retail markets, and the food-service industry. As food manufacturers expand their millet-based ready-to-eat and ready-to-cook product lines, they are increasingly adding complementary proteins, such as pea protein, to enhance the nutritional profile of these products. Pea protein is a preferred choice because it has a neutral taste, is easily digestible, and is free from common allergens. Both startups and established processors are creating millet–pea protein blends for various applications. 

Regulatory ambiguity around plant-based meat and dairy analogues

Unclear regulations surrounding plant-based meat and dairy alternatives are becoming a significant challenge for India’s pea protein market. There is ongoing confusion about whether terms like “milk,” “curd,” and “meat” can be used for plant-based products. This uncertainty has compelled companies to redesign their packaging, postpone product launches, or adopt temporary names that often confuse consumers and undermine brand messaging. Regulatory authorities frequently issue directives asking companies to avoid using dairy or meat-related terms, which disrupts product visibility on e-commerce platforms and complicates compliance processes for startups and manufacturers. These challenges make it difficult for businesses to plan effectively and invest confidently in advanced technologies, such as high-moisture extrusion equipment, hybrid formulations, and fortified plant-based foods. As a result, the growth of pea protein-based products across retail, food service, and institutional markets is slowing, limiting the market’s ability to expand at its full potential.

Sensory mismatch in Indian traditional dishes

Sensory challenges in traditional Indian dishes are a significant barrier to the widespread adoption of pea protein. Many popular recipes, such as curries, rotis, dal-based dishes, and regional snacks, depend on specific textures, flavors, and aromas that are deeply ingrained in Indian culinary traditions. Pea protein often alters these characteristics, introducing a slight beany taste, different thickness, or dryness in items like chapati dough, gravies, or stuffed fillings. These changes can make the dishes less appealing to households that value authentic and familiar flavors. Even though manufacturers are working on improving flavor masking and texture enhancement, many consumers still feel that adding pea protein changes the "home-cooked" essence of their meals. This disconnect between the nutritional benefits of pea protein and the sensory expectations of traditional Indian food slows its acceptance. As a result, pea protein remains more popular in health-conscious or urban experimental segments, while its integration into everyday cooking continues to face challenges.

Segment Analysis

By Product Type: Concentrates Challenge Isolate Dominance

In 2024, pea protein isolates led the Indian market, accounting for 51.24% of the total market share. These isolates are widely preferred due to their ability to dissolve easily, neutral flavor, and smooth texture, making them ideal for use in products like clear beverages, premium sports nutrition powders, and dairy-free creamers. Consumers appreciate their convenience, as they mix well and have minimal grittiness, which enhances the overall product experience. This growing preference highlights the increasing demand for high-quality, clean-label protein options that cater to health-conscious and fitness-focused consumers.

Pea protein concentrates are projected to grow significantly, with an expected CAGR of 8.55% from 2025 to 2030. Their affordability and balanced nutritional profile make them a versatile ingredient for various applications, including fortified snacks, bakery products, and traditional meal preparations. Manufacturers use concentrates in hybrid grain blends and extruded products due to their ability to enhance texture and functionality. As these concentrates become more common in mainstream packaged foods, they are transitioning from niche health-focused products to being a regular part of everyday diets, appealing to a broader consumer base.

Note: Segment shares of all individual segments available upon report purchase

By Nature: Organic Emerges as a Premium Export Play

In 2024, conventional pea protein held the largest share of the Indian market, accounting for 67.85 percent. This dominance is attributed to the robust pulse farming and procurement systems in states such as Madhya Pradesh, Uttar Pradesh, and Rajasthan, which ensure a steady supply of raw materials at stable prices. Manufacturers prefer conventional pea protein because it is affordable and readily available, making it ideal for large-scale production. It is widely used by food, beverage, and nutrition brands to meet the growing demand for protein-rich products.

Organic pea protein is expected to grow at a CAGR of 7.84 percent through 2030, driven by the increasing preference for natural and chemical-free products. Urban consumers, particularly in premium markets, are increasingly opting for organic options, as they are associated with higher quality, greater safety, and improved sustainability. Although the supply of organic pea protein is currently limited, brands in categories like sports nutrition, infant-friendly products, and functional foods are exploring its potential. This shift toward organic and clean-label products is creating new opportunities for premium and health-focused offerings in the market.

By Application: Food and Beverage Lead, Sports Nutrition Accelerates

In 2024, food and beverage applications led the India pea protein market, capturing 75.71% of the total market share. The increasing demand for healthier and protein-enriched food options, including bakery mixes, dairy alternatives, plant-based meat, savory snacks, and fortified beverages, largely drives this growth. Pea protein’s neutral taste and versatility make it an ideal ingredient for a wide range of products, appealing to both traditional food manufacturers and modern direct-to-consumer (D2C) brands. As consumers increasingly prioritize clean-label and sustainable food choices, the demand for pea protein in this segment continues to grow.

The sports, dietary, and medical nutrition segment is anticipated to grow at the fastest rate, with a projected CAGR of 8.49% from 2025 to 2030. This rapid growth is driven by the increasing demand for lactose-free, vegan, and allergen-friendly products, including protein powders, bars, and beverages. Pea protein is gaining popularity as a viable alternative to whey, particularly among fitness enthusiasts and individuals with specific dietary requirements. The rising interest in personalized nutrition and gut-health-focused supplements is further boosting the adoption of pea protein in premium health and wellness products, making it a key ingredient in this segment.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Tier-1 cities are the primary drivers of the increasing demand for pea protein in India. These cities benefit from higher disposable incomes, well-developed retail networks, and greater exposure to digital marketing campaigns. Consumers in these urban areas are quick to adopt trends like plant-based diets and functional nutrition, making them ideal markets for new product launches. Meanwhile, Tier-2 cities are also gaining importance as quick-commerce platforms expand and consumers in these regions become more aware of clean-label and health-focused products. Government initiatives to improve pulse processing infrastructure in major producing states are expected to further enhance supply chains and reduce logistical challenges.

India’s pea protein market remains heavily reliant on imports, particularly for isolates used in high-end products such as premium beverages and sports nutrition. To address this, industry organizations and state governments are working to establish new processing clusters. These clusters aim to localize production, reduce costs, and strengthen the domestic market. As these facilities grow, they are expected to create a more competitive environment for food, beverage, and nutrition companies. There is increasing interest in exporting pea protein to Gulf countries and other markets that require products adhering to specific dietary and religious standards, which could open up new revenue streams for Indian manufacturers.

On the policy and trade side, global sustainability initiatives could benefit India due to its relatively low-emission agricultural practices, provided standardized frameworks for lifecycle assessments are implemented. Improvements in cold-chain and storage infrastructure, supported by public-private partnerships, are also helping to better manage sensitive ingredients. Furthermore, simplifying national food safety documentation for exports will be essential to facilitate smoother international trade. With expanding processing capacities and more efficient supply chains, India is gradually transitioning from being an import-reliant market to becoming a competitive regional supplier in the pea protein industry.