| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 14.13 Billion |
| Market Size (2030) | USD 23.17 Billion |
| CAGR (2025 - 2030) | 10.40 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
In Car Infotainment System Market Analysis
The In Car Infotainment System Market size is estimated at USD 14.13 billion in 2025, and is expected to reach USD 23.17 billion by 2030, at a CAGR of 10.40% during the forecast period (2025-2030).
As vehicles become more affordable and infotainment features continue to evolve, the market is witnessing significant growth. Major automotive manufacturers are integrating cutting-edge technologies like driver assistance, augmented reality, real-time data collection, and the Internet of Things (IoT) into infotainment systems. These enhancements not only elevate the driving experience but also bolster safety, fueling the demand for advanced in car infotainment systems. Furthermore, automakers are prioritizing IoT integration to ensure seamless connectivity. Collaborations between automotive OEMs and software solution providers are yielding high-bandwidth, low-latency solutions, resilient to extreme temperatures and vibrations, suitable for both light-duty and heavy-duty vehicles. Ultimately, IoT streamlines information access for vehicle occupants, boosting both convenience and security during commutes. The integration of these technologies is not just a trend but a necessity as consumers increasingly demand smarter and more connected vehicles.
With a growing emphasis on driver safety, automakers are turning to advanced technologies. Features like parking assistance and real-time traffic updates, part of the advanced driver assistance systems (ADAS) and digital monitoring systems (DMS), are now integral to infotainment systems, enhancing monitoring and control. These strides in driver safety not only underscore the importance of these technologies but also spotlight a burgeoning opportunity for the in car infotainment market. As these systems become more sophisticated, they offer additional functionalities such as lane-keeping assistance, collision avoidance, and driver fatigue monitoring, further enhancing the safety and comfort of the driving experience. The continuous advancements in these areas are expected to drive substantial growth in the automotive infotainment sector over the coming years.
In Car Infotainment System Market Trends
Advancements in Infotainment Systems on the Rise
In-vehicle infotainment systems are increasingly adopting smartphone functionalities. North America and Europe boast one of the world's highest rates of mobile internet access, with over 90% of adults connected. As mobile phone usage has surged, so too has their integration into automotive systems.
Automobile manufacturers are shifting towards modular hardware designs, enabling them to reduce infotainment system costs. They're also pioneering cost-effective technologies to seamlessly integrate smartphone features into these systems. By merging processing power with system competitiveness, manufacturers are enhancing the performance of connected vehicles, leveraging the vast data generated by digital services. For Instance,
In February 2024, HARMAN, a global frontrunner in connected vehicle solutions, at Mobile World Congress (MWC) 2024, showcased its cutting-edge products aimed at making automotive connectivity accessible to all. Among the featured products was the HARMAN Ready Connect 5G Telematics Control Unit. These offerings not only promised enhanced value for automakers, but also ensured a reduction in overall implementation costs, all while upholding top-tier consumer experiences.
Technological transformations are reshaping the automotive infotainment system. As smartphone usage rises, so does the adoption of ADAS and autonomous driving technologies, including self-driving cars. Features like advanced automotive systems, particularly for passenger seating, have gained widespread familiarity. With engineers crafting innovative versions of in-vehicle infotainment systems, these features are poised to play pivotal roles in the vehicle's electronic ecosystem.
Anticipated advancements in automotive infotainment systems are being fueled by the integration of AI and cloud services. While many companies lean on established ecosystems from Google and Apple for their infotainment solutions, a select few are charting their own course by developing proprietary infotainment operating systems in-house.
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China Dominates the Asia-Pacific Region
China has dominated the Asia-Pacific automotive landscape, leading the region in vehicle sales for the past decade. With a growing emphasis on new energy vehicles (NEVs) among automakers, China's positive vehicle sales trajectory is set to continue during the forecast period.
As the country transitions from basic audio setups to advanced touchscreen infotainment systems—boasting features like navigation, Apple CarPlay, Android Auto, and telematics—the demand for these systems is surging.
In 2021, China, one of the globe's automotive giants, recorded sales of over 21.48 million passenger cars. By 2023, this figure climbed to approximately 26.02 million vehicles. Beyond sales, Chinese automakers are at the forefront of crafting the 'intelligent cockpit', an emerging staple in contemporary driving. These intelligent cockpits seamlessly integrate smart technologies with driving functions, including voice-activated commands and advanced entertainment and navigation systems.
From January to May 2024, OEM entertainment screens were installed in over 800,000 passenger cars in China, with the installation rate higher than 10%. It is expected that the full-year installations will exceed 2 million cars. In-vehicle entertainment screens are gathering pace.
Seen from brands installing entertainment screens, Chinese independent brands took the biggest share in entertainment screen installations. Between 2023 and the first five months of 2024, Chinese independent brands swept more than 85% of the entertainment screen installations.
In terms of Chinese brands, Li Auto ranked first in entertainment screen installations, taking a market share of more than 20%. By entertainment screen size, except for 15.7-inch copilot screens in Li Auto series, 12.3-inch copilot screens were the first choice for all brands, with typical models including Voyah Dreamer, Xingyue L and Rising R7. In addition to 15.7-inch rear-row ceiling screens in 4 models of Li Auto, the sizes of rear entertainment screens of other brands are varied, for example, 21.4-inch entertainment screen in Xpeng X9 and 32-inch entertainment screen in Denza D9 Four-Seat Edition
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In Car Infotainment System Industry Overview
The in-car infotainment market is rapidly evolving, propelled by technological advancements in the automotive sector, shifting consumer preferences, and a growing appetite for connected and intelligent vehicles. The competitive landscape features a blend of traditional automotive suppliers, tech behemoths, and nimble startups, all vying to introduce cutting-edge infotainment solutions.
Leading the charge are key players such as Continental AG, Denso, Harman International, Pioneer Corporation, and Panasonic. For instance,
In November 2024, Citroën South Africa rolled out its upgraded C3, highlighting enhanced safety, superior comfort, and a robust six-speed automatic transmission. The C3 is powered by a 1.2-litre Turbocharged PureTech engine, delivering 81kW of power and 205Nm of torque at 1,750 rpm. Complementing its performance, the vehicle features a 10-inch infotainment system, prioritizing user entertainment and information.
In November 2024, Volvo Cars detailed the specifications for its 2025 XC90 SUV. Utilizing the Scalable Product Architecture (SPA), the new XC90 spans 4,953 mm in length, 2,140 mm in width (including mirrors), and stands 1,771 mm tall, with a wheelbase of 2,984 mm. The XC90 boasts an array of standard comfort and design features, including an 11.2-inch touchscreen driven by the latest Android Automotive infotainment system, a 12.3-inch second-generation digital instrument cluster, and a comprehensive suite of safety systems.
In Car Infotainment System Market Leaders
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Continental AG
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Denso
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Harman International
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Pioneer Corporation
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Panasonic
- *Disclaimer: Major Players sorted in no particular order
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In Car Infotainment System Market News
- December 2024: Hyundai Mobis Co., Ltd. (Hyundai Mobis), an automotive parts maker under the Hyundai Motor Group, adopted BlackBerry Limited's (BlackBerry) "QNX" software foundation for its next-generation digital cockpit platform. Hyundai Mobis' platform integrates various components, including a digital cluster, infotainment system, and safety-related applications, across multiple screens.
- December 2024: Amazon Web Services announced that Lotus Technology has selected AWS as its primary cloud partner to enhance its development of intelligent luxury car experiences. Lotus aims to leverage AWS in executing its Vision80 Strategy, aspiring to evolve into a global luxury technology brand by 2028. Lotus is harnessing AWS technologies, such as the Internet of Things (IoT), analytics, machine learning, and generative artificial intelligence (AI), to craft features like immersive infotainment.
- November 2024: Stellantis announced the integration of ChatGPT into several Opel models, including the new Opel Mokka. This innovation enhances infotainment by offering natural voice recognition and personalized assistance, such as route suggestions based on driver habits. ChatGPT can also create quizzes to entertain passengers, making journeys more engaging.
In Car Infotainment System Industry Segmentation
In-car infotainment systems, commonly referred to as in-vehicle infotainment (IVI) or in-car entertainment (ICE), deliver both information and entertainment to vehicle occupants. These systems frequently enable connections to various electronic devices, including smartphones, smartwatches, headphones, and computers. Connections can be made through cables like USB or HDMI, or wirelessly via Bluetooth. Notably, certain infotainment systems have the capability to interface with multiple Bluetooth devices simultaneously.
In Car Infotainment Market is segmented component, operating system, installation type and geography. Based on the component, the market is segmented into audio unit, display unit, navigation unit and communication unit. Based on the operating system, the market is segmented into android, linux, Microsoft and others. Based on the installation type, the market is segmented into in-dash infotainment and rear infotainment. Based on the geography, the market is segmented into the North America, Europe, Asia Pacific and Rest of the World. For each segment, market sizing and forecast have been done on the basis of value (USD).
| Component | Audio unit | ||
| Display unit | |||
| Navigation unit | |||
| Communication unit | |||
| Operating System | Android | ||
| Linux | |||
| Microsoft | |||
| Others | |||
| Installation Type | In-dash Infotainment | ||
| Rear Infotainment | |||
| Geography | North America | United States | |
| Canada | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia Pacific | India | ||
| China | |||
| Japan | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Rest of the World | South America | ||
| Middle East and Africa | |||
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In Car Infotainment System Market Research FAQs
How big is the In Car Infotainment System Market?
The In Car Infotainment System Market size is expected to reach USD 14.13 billion in 2025 and grow at a CAGR of 10.40% to reach USD 23.17 billion by 2030.
What is the current In Car Infotainment System Market size?
In 2025, the In Car Infotainment System Market size is expected to reach USD 14.13 billion.
Who are the key players in In Car Infotainment System Market?
Continental AG, Denso, Harman International, Pioneer Corporation and Panasonic are the major companies operating in the In Car Infotainment System Market.
Which is the fastest growing region in In Car Infotainment System Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in In Car Infotainment System Market?
In 2025, the Asia Pacific accounts for the largest market share in In Car Infotainment System Market.
What years does this In Car Infotainment System Market cover, and what was the market size in 2024?
In 2024, the In Car Infotainment System Market size was estimated at USD 12.66 billion. The report covers the In Car Infotainment System Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the In Car Infotainment System Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
In Car Infotainment System Industry Report
Statistics for the 2025 In Car Infotainment System market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. In Car Infotainment System analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
