Automotive Software Market Size & Share Analysi - Growth, Trends & Forecasts (2024 - 2029)

The Automotive Software Market Report Has Been Segmented by Application (Safety and Security, Infotainment and Instrument Cluster, Vehicle Connectivity, and Other Applications (Powertrain)), Vehicle Type (Passenger Cars and Commercial Vehicles), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

Automotive Software Market Size

Automotive Software Market Summary
Study Period 2020 - 2029
Market Size (2024) USD 10.07 Billion
Market Size (2029) USD 29.30 Billion
CAGR (2024 - 2029) > 22.00 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Automotive Software Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Automotive Software Market Analysis

The Automotive Software Market size is estimated at USD 10.07 billion in 2024, and is expected to reach USD 29.30 billion by 2029, growing at a CAGR of greater than 22% during the forecast period (2024-2029).

The automotive industry experienced unprecedented challenges and uncertainty due to the COVID-19 pandemic. It swiftly and severely impacted the globally integrated automotive industry, placing intense pressure on an industry with a downshift in global demand. With declining demand, automotive companies are examining their strategies and operational plans for the post-pandemic period. As economies recover slowly, the market is expected to show positive growth during the forecast period. 

The utilization of open-source platforms and the improved product offerings focused on user experience boosted the entire market for automotive software. Consumers and OEMs are increasingly focusing on automobile infotainment systems, and manufacturers are competing primarily on the software or operating system these systems utilize. Manufacturers are emphasizing smart capabilities in these infotainment systems and deploying software that will set their products apart from their competitors. 

Over the long term, one of the key drivers of the automotive software market is expected to be the increasing adoption of connected cars. Connected cars are vehicles equipped with sensors and communication technologies that enable them to exchange data with other vehicles, infrastructure, and the cloud. This data can be used to improve safety, optimize traffic flow, and enhance the driving experience. 

Another major trend in the automotive software market is the emergence of autonomous driving technologies. These technologies use advanced sensors, machine learning algorithms, and real-time data processing to allow vehicles to navigate and make decisions without human input. This technology is expected to revolutionize the automotive industry and transform how we think about transportation. 

The automotive software market is also driven by the need for more efficient and sustainable transportation systems. Governments worldwide are implementing regulations to reduce emissions and promote electric vehicles. Automotive software plays a key role in helping automakers develop more efficient and eco-friendly vehicles. 

Automotive Software Market Trends

Growth of Connected Car Technology Aiding the Market's Growth

One of the primary drivers of the automotive software industry is the advancement of connected car technologies. Sensors, communication technology, and software in connected vehicles allow them to communicate data with other vehicles, infrastructure, and the cloud. This information can be used to give real-time traffic information, optimize traffic flow, improve the driving experience, and increase safety. 

Automotive software is significantly used in connected car technology to handle and analyze data supplied by sensors and communication devices. Automotive software is important to the seamless and effective operation of connected cars. 

Automotive software is also employed in developing and maintaining the different features and functionalities found in connected vehicles, such as navigation systems, infotainment systems, and advanced driver assistance systems (ADAS). These characteristics need advanced applications capable of processing huge amounts of information and responding in real-time. 

The advancement of connected car technology is also fueling the development of innovative software applications and services. For example, automotive software developers are developing new programs allowing drivers to remotely access and manage their vehicles using their smartphones or other mobile devices. These apps can offer a variety of advantages, including remote start, remote locking and unlocking, and remote diagnostics. 

Overall, the development of connected car technology is boosting the need for software that can handle and analyze data generated by connected cars. It is also opening up new opportunities for software developers to produce cutting-edge services and apps. 

Automotive Software Market: Connected Car Volumes, By Country, in Million Units, 2021

North America Captured a Major Market Share

North America is a significant market for automotive software, as it is home to several major automakers and technology companies that are developing advanced technologies for the automotive industry. One of the key drivers of the automotive software market in North America is the increasing demand for advanced driver assistance systems (ADAS) and autonomous vehicles. 

The North American market is also driven by the growing adoption of electric vehicles, with major automakers such as General Motors, Ford, and Tesla investing heavily in developing electric vehicle platforms and related software. This trend has led to a growing demand for software to manage and optimize battery life and develop charging infrastructure. 

Another key trend in the North American market is the growing demand for connected cars with internet connectivity and various software applications. This trend has led to software development for in-car infotainment systems, navigation systems, and other connected car services. 

In addition to these trends, North America is home to several leading technology companies, such as Apple, Google, and Intel, which are developing technologies for the automotive industry. These companies are focused on developing software for autonomous driving, artificial intelligence, and other cutting-edge technologies that are expected to drive the future of the automotive industry. 

Europe is another major region in the automotive software market, with the presence of key players such as Volkswagen, BMW, and Daimler. The region is expected to experience significant growth in the coming years, driven by the growing adoption of connected cars and the need for software to manage electric and autonomous vehicles. The European Union's stringent emission regulations are also driving the demand for software to improve fuel efficiency and reduce emissions. 

Automotive Software Market - Growth Rate by Region,  2023-2028

Automotive Software Industry Overview

Some of the major players in the market include BlackBerry Limited, KPIT Technologies Limited, Microsoft Corporation, Google, and Airbiquity Inc. Many OEMs are teaming up with technology companies to introduce new features. For instance, 

  • November 2022: Renault Group and Google announced an expanded partnership to develop and deploy the digital architecture for the "Software Defined Vehicle" (SDV) and accelerate the group's digitalization. The two partners will create a set of SDV-specific onboard and offboard software components and expand synergies and use cases relevant to the group's "Move to Cloud" strategy. This cloud computing collaboration, which began in 2018, is now accelerating with the development of a Digital Twin, a virtual twin of the vehicle with the most advanced AI capabilities, for easier and continuous integration of new services into the vehicle and the development of new onboard (in-car services) and offboard applications. 

Automotive Software Market Leaders

  1. Google

  2. Microsoft Corporation

  3. Airbiquity

  4. KPIT

  5. BlackBerry Limited

*Disclaimer: Major Players sorted in no particular order

Automotive Software Market Concentration
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Automotive Software Market News

  • March 2023: Honda Motor signed a basic agreement for a software development relationship with KPIT Technologies Ltd (KPIT Technologies), one of the major software integration partners for the automotive and mobility industries. Through this collaboration, the two companies will pool their respective strengths, particularly Honda's software architecture, control and safety technologies, and KPIT Technologies' software development capabilities, to generate new value through software. As a result of this collaboration, the two companies will collaborate on software development in the following areas: next-generation electrical/electronic (E&E) architecture operating system (OS), electrified powertrains, enhanced safety and automated driving, and IVI (in-vehicle infotainment) and linked technologies. 
  • January 2023: Luxoft and Microsoft announced a partnership to join the Connected Fleets project, an ecosystem of composable partner solutions that accelerate the value produced from vehicle data. Through this participation, Luxoft will increase its capacity to provide high value to its automotive clients while also accelerating the transition to software-defined cars. Luxoft, as a full-service technology partner offering strategic guidance, solution design, and delivery excellence, can simplify the integration of fleet management systems with connected cars and their data in collaboration with Microsoft Connected Fleets' architecture. Consequently, clients will benefit from expedited time to market, enhanced business agility, a flexible ecosystem, and composable solutions. Luxoft also plans to add crucial new alternatives to its solution toolkit and a comprehensive set of platform capabilities provided by Microsoft Azure and Azure IoT. 
  • January 2023: Marelli Corporation (Marelli) chose the BlackBerry QNX Acoustics Management Platform (AMP) as part of its enhanced in-car audio experience within software-defined cars, according to BlackBerry Limited (BlackBerry) (SDV). Marelli will use the AMP and QNX Hypervisor to increase voice command accuracy and eliminate undesired echo and background noise that can interfere with hands-free communications in the vehicle. The QNX AMP's Active Sounds Design module will also allow the development of separate sound zones, voice recognition across multiple zones, and active noise cancellation. 

Automotive Software Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Challenges

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Application

      1. 5.1.1 Safety and Security

      2. 5.1.2 Infotainment and Instrument Cluster

      3. 5.1.3 Vehicle Connectivity

      4. 5.1.4 Other Applications (Powertrain)

    2. 5.2 By Vehicle Type

      1. 5.2.1 Passenger Cars

      2. 5.2.2 Commercial Vehicles

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 South Korea

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 Rest of the World

        1. 5.3.4.1 South America

        2. 5.3.4.2 Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles *

      1. 6.2.1 BlackBerry Limited

      2. 6.2.2 KPIT Technologies Limited

      3. 6.2.3 Google

      4. 6.2.4 Airbiquity Inc.

      5. 6.2.5 Wind River Systems

      6. 6.2.6 Microsoft Corporation

      7. 6.2.7 MontaVista Software LLC

      8. 6.2.8 Robert Bosch GmbH

      9. 6.2.9 Intellias Ltd

      10. 6.2.10 HARMAN International

      11. 6.2.11 GlobalLogic Inc.

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Automotive Software Industry Segmentation

Automotive software refers to the computer programs, applications, and systems used in the design, manufacture, operation, and maintenance of automobiles, including the software used in developing and operating vehicle components and systems. 

The automotive software market has been segmented by application (safety and security, infotainment and instrument cluster, vehicle connectivity, and other applications (powertrain)), vehicle type (passenger cars and commercial vehicles), and geography (North America, Europe, Asia-Pacific and Rest of the World). The report offers market size and forecasts in value (USD) for all the above segments. 

By Application
Safety and Security
Infotainment and Instrument Cluster
Vehicle Connectivity
Other Applications (Powertrain)
By Vehicle Type
Passenger Cars
Commercial Vehicles
By Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle East and Africa
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Automotive Software Market Research FAQs

The Automotive Software Market size is expected to reach USD 10.07 billion in 2024 and grow at a CAGR of greater than 22% to reach USD 29.30 billion by 2029.

In 2024, the Automotive Software Market size is expected to reach USD 10.07 billion.

Google, Microsoft Corporation, Airbiquity, KPIT and BlackBerry Limited are the major companies operating in the Automotive Software Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Automotive Software Market.

In 2023, the Automotive Software Market size was estimated at USD 7.85 billion. The report covers the Automotive Software Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Automotive Software Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Key factors driving the Automotive Software Market are: a) Increasing demand for connected vehicles b) Advancements in autonomous driving technologies c) Stringent government regulations for vehicle safety

Automotive Software Industry Report

The Global Automotive Software Market is on a significant upswing, fueled by the growing integration of advanced driver assistance systems (ADAS) and a surge in demand for connected car services. This growth is further propelled by the adoption of infotainment systems and connected technologies, enhancing vehicle user experience. Automotive software companies are at the forefront, capitalizing on the development of semi-autonomous and autonomous vehicles that heavily depend on sophisticated software for operation and safety. Despite facing challenges like complex vehicle architecture and the absence of standardized software development protocols, the market is set for substantial growth. Key opportunities lie in ADAS & safety systems, application software, and body control & comfort systems, with the Asia Pacific region leading the market share, driven by advancements in autonomous driving technology. The importance of software in the automotive industry is increasingly recognized, with automotive software companies playing a crucial role in vehicle technology and connectivity evolution. For detailed insights, Mordor Intelligence™ Industry Reports offer a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.

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Automotive Software Market Size & Share Analysi - Growth, Trends & Forecasts (2024 - 2029)