Market Size of Herbal Haircare Products Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
CAGR | 4.92 % |
Fastest Growing Market | Europe |
Largest Market | Asia-Pacific |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Herbal Hair Care Products Market Analysis
Herbal Haircare Products Market is projected to register a CAGR of 4.92% during the forecast period (2022-2027).
Herbal hair care products that are formulated using natural ingredients has gained massive acceptance among all group of customers across the globe. This is majorly due to the increasing awareness about the harmful effect of chemically formulated shampoos, serums, and other hair care products. Also, customers are well informed about the benefit of herbal products through advertisements across social media and print media, and thereby, it drives the demand for herbal haircare products in the market.
The emerging role of social media, coupled with the rising dependency on e-commerce for deeper market penetration, is further expected to boost the sales of herbal haircare products worldwide. Key brands operating in the market have been using influencer marketing on social media for improved brand communication. Moreover, these brands are expanding their online distribution capabilities which are anticipated to drive the sales of herbal haircare products over the forecast period. For instance, Mantra Herbal, JustHerbs, SWLTR, and HerbalEssences are some of the popular brands specializing in online retailing through their websites.