| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 501.08 Million |
| Market Size (2030) | USD 626.24 Million |
| CAGR (2025 - 2030) | 4.56 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Heated Mattress Pads Market Analysis
The Heated Mattress Pads Market size is estimated at USD 501.08 million in 2025, and is expected to reach USD 626.24 million by 2030, at a CAGR of 4.56% during the forecast period (2025-2030).
- The demand for heated mattress pads is surging as individuals seek the cozy warmth of heated bedding for restful sleep, particularly during chilly nights. There is a growing trend of people opting for therapeutic mattresses to unwind and alleviate muscle soreness. The global market for mattress heated pads is witnessing a robust growth trajectory, propelled by several key factors. Foremost among these is the growing consumer awareness of the therapeutic benefits of heated bedding, including enhanced sleep quality and muscle and joint discomfort alleviation. Advancements in heating systems, like low-voltage technology and programmable controllers, have bolstered mattress-heated pads' safety, efficacy, and overall user experience.
- Major industry players are expanding their product offerings to cater to diverse consumer preferences, encompassing variations in size, material, and heating technologies. The advent of e-commerce platforms has facilitated global accessibility to heated mattress pads. Tech-savvy consumers are gravitating toward bright bedding, driven by the rising popularity of features like Wi-Fi connectivity and smartphone app controls.
Heated Mattress Pads Market Trends
Rise in Offline Sales of Heated Mattress is Driving the Market
- The heated mattress pad market is witnessing a notable upswing, propelled by a surge in offline sales. While online channels remain dominant and favored for their convenience, offline retail outlets hold sway by offering distinct advantages. In-person purchases enable customers to engage with the product physically, gauging its material and assessing its quality. This tactile experience is significant for bedding items like heated mattress pads, where comfort and texture are pivotal in purchase deliberations.
- The offline distribution channel is becoming increasingly popular as it allows consumers to see the products firsthand, making it easier to check their quality, settings, and specifications. Traditional brick-and-mortar stores have enabled brands to create a one-of-a-kind experience for their customers.
- In-store associates help the customers practically understand the product so they may make an appropriate choice. Some major offline channels in the heated mattress pads market are supermarkets, hypermarkets, and company retail stores. Multi-brand stores are also present in the market. The availability of various fabrics from different brands, including cotton, polyester, and others, and the ability to compare prices and product attributes are expected to influence market growth positively.
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Due to Cold Temperature in Some Regions in North America There is Rising Demand For Heated Mattress Pads
- The countries in this region experience some of the coldest temperatures globally, driving a rising demand for heated mattress pads. For instance, temperatures can plummet to as low as -40 °C during Canadian winters. Many Canadians are grappling with lower back pain, fueling the popularity of heated bedding, especially for therapeutic mattresses.
- In North America, heated mattress pads are in high demand, especially in cold regions. In the colder months, like winter, people are looking for ways to stay warm during sleep, so heated bedding products are in high demand. In North America, cold temperatures are typical in the winter, especially in the northern regions and in mountainous areas. People are always looking for ways to keep the cold indoors and outdoors. Heated mattress pads are a great way to combat the cold. Heated mattress pads provide targeted warmth directly beneath your mattress, helping to keep you warm throughout the night. Not only does this provide comfort, but it also helps reduce muscle tension, leading to better sleep quality.
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Heated Mattress Pads Industry Overview
The heated mattress pads market is semi-fragmented. The heated mattress pads (HPP) market is characterized by competition between established players, new players, and innovative products. The leading manufacturers are trying to create unique niches in the market through brand awareness, product excellence, and cutting-edge features. The heated mattress pad market is characterized by intense competition as companies try to capture the attention and loyalty of consumers. Brands that have been in the business for a long time use their existing distribution networks and good reputations to stay ahead of the competition. They often invest in R&D to introduce cutting-edge features such as smart technology integration, customizable heating zones, and energy-saving solutions. Sunbeam Products Inc., Electrowarmth Products LLC, Serta Simmons Bedding LLC, Sleep Number Corporation, and Kryo Inc. are significant players driving the market.
Heated Mattress Pads Market Leaders
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Sunbeam Products, Inc. (Jarden Corporation)
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Electrowarmth Products LLC
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Serta Simmons Bedding, LLC
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Sleep Number Corporation
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Kryo Inc.
- *Disclaimer: Major Players sorted in no particular order
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Heated Mattress Pads Market News
- January 2024: Serta, one of the world's fastest-growing sleep companies, announced the launch of seven new collections available this year across all of Serta, Beautyrest's product platforms. The latest collections are intended to position each brand more strategically with impressive product lineups that offer extraordinary value propositions and feature sets consumers can easily comprehend. They will also provide our retailers with the product assortment to increase step-up sales.
- November 2023: SSB, a global leader in the sleep industry, opened its new 500,000-square-foot manufacturing plant in Rock County. The new plant would manufacture mattresses under the SSB. Beautyrest and Simmons's brands are expected to retain over 300 local jobs as SSB recovers lost market share over the next several years. SSB has a long manufacturing history in Rock County.
Heated Mattress Pads Industry Segmentation
A heated mattress pad, a bedding essential, is designed to provide warmth by being placed directly on top of your mattress. Typically, it features an electrical heating element and an electronic controller, enabling precise temperature control. The heated mattress pads market is segmented by application, distribution channel, and region. By application, the market is segmented into households, hotels, hospitals, and other applications. By distribution channel, the market is segmented into online and offline, and by region, the market is segmented into North America, Europe, South America, Asia-Pacific, and Middle East & Africa. The report offers market size and forecast for the heated mattress pads market in all the above segments in terms of value (USD).
| By Application | Households |
| Hotels | |
| Hospitals | |
| Other Applications | |
| By Distribution Channel | Offline |
| Online | |
| By Region | North America |
| Europe | |
| Asia-Pacific | |
| South America | |
| Middle East & Africa |
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Heated Mattress Pads Market Research FAQs
How big is the Heated Mattress Pads Market?
The Heated Mattress Pads Market size is expected to reach USD 501.08 million in 2025 and grow at a CAGR of 4.56% to reach USD 626.24 million by 2030.
What is the current Heated Mattress Pads Market size?
In 2025, the Heated Mattress Pads Market size is expected to reach USD 501.08 million.
Who are the key players in Heated Mattress Pads Market?
Sunbeam Products, Inc. (Jarden Corporation), Electrowarmth Products LLC, Serta Simmons Bedding, LLC, Sleep Number Corporation and Kryo Inc. are the major companies operating in the Heated Mattress Pads Market.
Which is the fastest growing region in Heated Mattress Pads Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Heated Mattress Pads Market?
In 2025, the North America accounts for the largest market share in Heated Mattress Pads Market.
What years does this Heated Mattress Pads Market cover, and what was the market size in 2024?
In 2024, the Heated Mattress Pads Market size was estimated at USD 478.23 million. The report covers the Heated Mattress Pads Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Heated Mattress Pads Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Heated Mattress Pads Industry Report
Statistics for the 2025 Heated Mattress Pads market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Heated Mattress Pads analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
