Heated Mattress Pads Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Heated Mattress Pads Market is Segmented by Material (Polyester, Cotton, and Other Materials), Size (Single-Size, Double-Size, Queen-Size, King-Size, and Other Sizes), End-User (Residential, and Commercial), Distribution Channel (B2B/Directly From the Manufacturers, and B2C/Retail Channels), and Geography (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Heated Mattress Pads Market Size and Share

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Heated Mattress Pads Market Analysis by Mordor Intelligence

The heated mattress pads market size stands at USD 488 million in 2025 and is projected to reach USD 642.76 million by 2030, advancing at a 5.66% CAGR. Demand is climbing as more consumers turn to at-home heat therapy for arthritis, lower-back pain, and similar chronic conditions that often intensify during the night. Energy-conscious households in cold climates view low-wattage bedding as a practical alternative to whole-room heating, and product innovation from dual-zone controls to smartphone app operation continues to widen mainstream appeal. Established brands leverage safety certifications and extensive retail distribution to reinforce trust, while new entrants rely on advanced heating elements and direct-to-consumer outreach to gain ground. Stricter flammability rules raise compliance costs, yet they also create barriers that shield incumbents with proven safety records.

Key Report Takeaways

  • By material, polyester led with 55% of the heated mattress pads market share in 2024, while organic materials are forecast to expand at a 6.6% CAGR through 2030.  
  • By size, queen-size products accounted for 38% of 2024 revenue; adjustable sizes are poised to grow at a 6.2% CAGR to 2030.  
  • By end user, the residential segment captured 78% of 2024 sales; commercial deployments are projected to rise at a 6.8% CAGR on the back of hospital and hospitality demand.  
  • By distribution channel, B2C retail held 82% share in 2024, with B2C online channels recording a 7.3% CAGR outlook.  
  • Regionally, North America commanded a 47% revenue share in 2024, whereas Asia-Pacific is projected to register the fastest 5.9% CAGR through 2030. 

Segment Analysis

By Material: Polyester Dominance Faces Organic Challenge

Polyester captured 55% of the heated mattress pads market share in 2024 due to its affordability, durability, and seamless compatibility with heating grids. Widespread supplier networks keep prices within reach of mass-market buyers, bolstering unit volumes in large retail chains. Cotton blends hold mid-tier positioning and appeal to consumers who favor natural fibers yet accept minor maintenance trade-offs.  

Other materials, including organic blends, are advancing at a 6.6% CAGR, propelled by health-oriented shoppers who will pay 20–30% premiums to avoid synthetic dyes and chemicals. Improved spinning and weaving techniques have narrowed the performance gap between natural and synthetic fabrics, ensuring even heat distribution and extended wash cycles without shrinkage. As disposable incomes climb, particularly among millennials, brands tout traceable supply chains and third-party organic certifications to reinforce value.

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Note: Segment shares of all individual segments available upon report purchase

By Size: Queen-Size Leadership with Adjustable Innovation

The queen-size category accounted for 38% of 2024 sales, reflecting its popularity among couples in North America and Europe shared warmth without oversized bedroom footprints. Single-size pads satisfy student housing, guestroom, and elder-care niches, sustaining a modest yet stable revenue stream.  

Other sizes (adjustable) products are projected to grow 6.2% annually as they cater to split-king mattresses, RV bunks, and hospital beds. Advanced models feature segmented wiring harnesses that adapt to non-standard dimensions, and detachable panels enable laundering in standard washing machines. Manufacturers market these products as future-proof investments that can migrate to new mattress types during home upgrades.

By End User: Commercial Segment Accelerates Healthcare Adoption

Residential buyers commanded 78% of 2024 revenue, drawn by therapeutic benefits, rising sleep-wellness awareness, and convenient availability across both in-store and online retailers. Marketing campaigns stress pain-relief credentials, energy savings, and dual-temperature flexibility to secure repeat purchases during seasonal promotions.  

Commercial demand is rising at a 6.8% CAGR as hospitals, rehabilitation centers, and long-term-care providers integrate heated pads into pain-management protocols. Hotels in ski resorts and high-altitude regions deploy the technology to lift guest satisfaction scores, often branding upgraded rooms as “climate-comfort suites.” Bulk orders favor models with industrial-grade cords and centralized temperature controls, helping facilities streamline maintenance schedules.[2]Canadian Agency for Drugs and Technologies in Health, “Heated Mattress Pads in Elder-Care Facilities,” cadth.ca

Heated Mattress Pads Market: Market Share by End User
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By Distribution Channel: Online Platforms Drive B2C Growth

B2C retail encompassed 82% of 2024 sales, and within that, online is tracking a 7.3% CAGR. Product pages display certifications, energy-use calculators, and user testimonials that translate complex technical data into everyday benefits. Free returns and extended warranties address lingering safety concerns and tip conversion rates.  

Brick-and-mortar specialists still attract first-time customers who prefer tactile assessment and personalized fitting. Big-box retailers bundle pads with seasonal bedding sets, leveraging store traffic to stimulate impulse buys. Direct B2B sales to hospitals and hotels represent a smaller but high-value channel where customization and training services command premium margins.

Geography Analysis

North America led the heated mattress pads market in 2024 with 47% revenue share, supported by colder climates, mature healthcare coverage, and wide product availability. U.S. Medicare reimbursement for certain durable medical equipment underpins institutional purchases, while Canada’s energy-rebate pilots nudge residential uptake. Asia-Pacific is forecast to record the highest 5.9% CAGR through 2030. China’s expanding middle class values energy savings and digitally connected home goods, while Japan’s aging demographics spur therapeutic demand. South Korea’s tech-savvy consumers gravitate toward app-controlled models, and Australia’s southern states adopt pads to offset climbing home-heating costs. Local manufacturing capabilities shorten delivery cycles and tailor features, such as different voltage ratings, to regional standards.

Europe’s steady adoption stems from stringent product-safety legislation that boosts consumer confidence. Germany, the United Kingdom, and Nordic countries generate the bulk of demand due to long winters and rising residential energy tariffs. Southern Europe, led by Italy and Spain, shows emergent interest as younger households encounter climate-control bedding through online channels and vacation rentals.  

South America comprises a nascent but promising region. Brazil and Argentina are early adopters, stimulated by growing e-commerce penetration and seasonal temperature swings in temperate zones. Retailers highlight low power consumption compared with traditional space heaters, aligning with household budget priorities and sustainability narratives. The Middle East and Africa display dispersed demand pockets. South Africa’s Highveld sees winter lows conducive to personal heating, whereas Gulf nations look to balance intense air-conditioning use that leaves sleepers feeling chilled. Import distributors collaborate with hospitality groups to position heated pads as niche comfort upgrades during cooler months.

Heated Mattress Pads Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The heated mattress pads market is moderately concentrated. Sunbeam Products, Biddeford Blankets, and Beurer maintain mass-market dominance through value pricing and nationwide retail placement. Sleep Number and Serta Simmons Bedding focus on premium performance, integrating pads into broader smart-bed ecosystems that command margins two to three times above entry-level models.  

Patents illustrate rising technical complexity: Sleep Number alone holds a significant number of filings covering circadian-aligned temperature control, pressure sensing, and IoT integration[3]Sleep Number Corporation, “Patent Portfolio Highlights,” sleepnumber.com. Carbon-fiber specialists partner with bedding brands to embed flexible heating layers, while graphene start-ups license coatings that boost conductivity and thinness.  

Traditional firms reinforce competitive moats with long-term supplier contracts for flame-retardant textiles and in-house test labs that expedite certification. Yet lower tooling costs for printed carbon-fiber grids enable fresh entrants to prototype quickly and market through social-media influencers. As the 5.66% CAGR attracts capital, strategic collaborations—such as OEM supply deals with mattress-in-a-box vendors—are expected to intensify through 2030.

Heated Mattress Pads Industry Leaders

  1. Sunbeam Products Inc.

  2. Serta Simmons Bedding LLC

  3. Sleep Number Corp.

  4. Biddeford Blankets LLC

  5. Beurer GmbH

  6. *Disclaimer: Major Players sorted in no particular order
Heated Mattress Pads Market Concentration
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Recent Industry Developments

  • February 2025: Tempur Sealy International completed its USD 5 billion acquisition of Mattress Firm, creating an USD 8 billion integrated retail-manufacturing entity.
  • October 2024: Sleep Number introduced the ClimateCool™ smart bed, combining active cooling with heated mattress pad functionality and dual-zone temperature variation of up to 15 degrees.

Table of Contents for Heated Mattress Pads Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand For Personalized Sleep Comfort & Convenience
    • 4.2.2 Rising Prevalence Of Chronic Pain Requiring Heat Therapy
    • 4.2.3 Expansion Of E-Commerce & DTC Channels
    • 4.2.4 Adoption Of Energy-Efficient Carbon-Fiber & Graphene Heaters
    • 4.2.5 Cold-Climate Energy-Subsidy Programs For Low-Wattage Bedding
  • 4.3 Market Restraints
    • 4.3.1 Safety & Fire-Hazard Certification Burdens
    • 4.3.2 Rising Electronic Component & Textile Costs
    • 4.3.3 Tightening E-Waste & Electric-Textile Recycling Rules
  • 4.4 Industry Value Chain Analysis
  • 4.5 Porter’s Five Forces Analysis
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Suppliers
    • 4.5.3 Bargaining Power of Buyers
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Competitive Rivalry
  • 4.6 Insights into the Latest Trends and Innovations in the Market
  • 4.7 Insights on Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, etc.) in the Market

5. Market Size & Growth Forecasts (Value)

  • 5.1 By Material
    • 5.1.1 Polyester
    • 5.1.2 Cotton
    • 5.1.3 Other Materials
  • 5.2 By Size
    • 5.2.1 Single-size
    • 5.2.2 Double-size
    • 5.2.3 Queen-size
    • 5.2.4 King-size
    • 5.2.5 Other Sizes
  • 5.3 By End User
    • 5.3.1 Residential
    • 5.3.2 Commercial
    • 5.3.2.1 Hospitals
    • 5.3.2.2 Hotels
    • 5.3.2.3 Other Commercial End Users
  • 5.4 By Distribution Channel
    • 5.4.1 B2B/Directly from the Manufacturers
    • 5.4.2 B2C/Retail Channels
    • 5.4.2.1 Specialty Bedding and Mattress Stores
    • 5.4.2.2 Multi-brand Stores/Home Centers
    • 5.4.2.3 Online
    • 5.4.2.4 Other Distribution Channels
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 Canada
    • 5.5.1.2 United States
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Peru
    • 5.5.2.3 Chile
    • 5.5.2.4 Argentina
    • 5.5.2.5 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 United Kingdom
    • 5.5.3.2 Germany
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 BENELUX (Belgium, Netherlands, and Luxembourg)
    • 5.5.3.7 NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
    • 5.5.3.8 Rest of Europe
    • 5.5.4 Aisa Pacific
    • 5.5.4.1 India
    • 5.5.4.2 China
    • 5.5.4.3 Japan
    • 5.5.4.4 Australia
    • 5.5.4.5 South Korea
    • 5.5.4.6 South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
    • 5.5.4.7 Rest of Asia Pacific
    • 5.5.5 Middle East And Africa
    • 5.5.5.1 United Arab of Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 South Africa
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Rest of Middle East And Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 Sunbeam Products Inc. (Jarden)
    • 6.4.2 Electrowarmth Products LLC
    • 6.4.3 Serta Simmons Bedding LLC
    • 6.4.4 Sleep Number Corp.
    • 6.4.5 Kryo Inc. (ChiliSleep)
    • 6.4.6 Biddeford Blankets LLC
    • 6.4.7 Therapedic International
    • 6.4.8 Perfect Fit Industries
    • 6.4.9 Delutti Inc.
    • 6.4.10 Beurer GmbH
    • 6.4.11 Imetec SpA
    • 6.4.12 Rainbow Group Appliances
    • 6.4.13 Shanghai JiaBao Electrical Appliance
    • 6.4.14 Shavel Home Products
    • 6.4.15 Brookstone Company
    • 6.4.16 Morphy Richards
    • 6.4.17 Bedsure
    • 6.4.18 Reaks
    • 6.4.19 Woolrich
    • 6.4.20 Westinghouse
    • 6.4.21 Navien Mate
    • 6.4.22 Qinhuangdao Yangguang Electric Co.
    • 6.4.23 Degrees of Comfort

7. Market Opportunities & Future Outlook

  • 7.1 Smart-home / IoT-enabled temperature-control integration
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Global Heated Mattress Pads Market Report Scope

A heated mattress pad, a bedding essential, is designed to provide warmth by being placed directly on top of your mattress. Typically, it features an electrical heating element and an electronic controller, enabling precise temperature control. The heated mattress pads market is segmented by application, distribution channel, and region. By application, the market is segmented into households, hotels, hospitals, and other applications. By distribution channel, the market is segmented into online and offline, and by region, the market is segmented into North America, Europe, South America, Asia-Pacific, and Middle East & Africa. The report offers market size and forecast for the heated mattress pads market in all the above segments in terms of value (USD).

By Material Polyester
Cotton
Other Materials
By Size Single-size
Double-size
Queen-size
King-size
Other Sizes
By End User Residential
Commercial Hospitals
Hotels
Other Commercial End Users
By Distribution Channel B2B/Directly from the Manufacturers
B2C/Retail Channels Specialty Bedding and Mattress Stores
Multi-brand Stores/Home Centers
Online
Other Distribution Channels
By Geography North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, and Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
Rest of Europe
Aisa Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
Rest of Asia Pacific
Middle East And Africa United Arab of Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East And Africa
By Material
Polyester
Cotton
Other Materials
By Size
Single-size
Double-size
Queen-size
King-size
Other Sizes
By End User
Residential
Commercial Hospitals
Hotels
Other Commercial End Users
By Distribution Channel
B2B/Directly from the Manufacturers
B2C/Retail Channels Specialty Bedding and Mattress Stores
Multi-brand Stores/Home Centers
Online
Other Distribution Channels
By Geography
North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, and Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, and Sweden)
Rest of Europe
Aisa Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, and Philippines)
Rest of Asia Pacific
Middle East And Africa United Arab of Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East And Africa
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Key Questions Answered in the Report

How big is the heated mattress pads market in 2025?

The heated mattress pads market size is valued at USD 488 million in 2025.

What is the expected growth rate for the heated mattress pads market through 2030?

The market is forecast to expand at a 5.66% CAGR, reaching USD 642.76 million by 2030.

Which material dominates sales?

Polyester commands 55% of 2024 revenue thanks to durability and low cost, while organic fabrics are the fastest-growing segment.

Why are hospitals adopting heated mattress pads?

Continuous low-level warmth reduces patient pain, boosts circulation and complements non-pharmaceutical recovery protocols, making pads a cost-effective therapeutic tool.

How do energy-efficient heating elements impact operating costs?

Carbon-fiber and graphene technologies cut electricity use by roughly 30%, lowering nightly operating costs to near USD 0.02 in many U.S. states.

Are there safety standards buyers should look for?

In the United States, compliant pads meet CPSC flammability rules 16 CFR 1632 and 1633; European consumers should verify EN ISO and CE markings for fire safety assurance.

Page last updated on: July 2, 2025