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Australia’s mattress market developed rapidly due to the growing population in Australia, increasing income levels, and the booming housing market. Other major reasons include the growth of international trade in current times.
The homecare and furniture industries were growing exponentially, but with the outbreak of the COVID-19 pandemic, there has been a rapid decline in the growth of the mattress market. Australia’s forty percent of all households are adjusting to a decline in household income, with Generation Z (born 1996–2012) and millennials (born 1980–95) the most affected and least confident of a recovery. Shoppers expect to reduce their discretionary spending across most purchase categories, except for grocery and household products. Furthermore, despite the overall downturn in spending, online shopping and digital activity have grown, mainly driven by the consumers that have maintained their household income. There was an initial decline in the demand for bedding products, such as mattresses. However, due to work from home and social distancing measures, more and more people are staying at their homes. The usage of social media and other online channels increased multi-fold. As homes started becoming the new hubs for work and family time, people are spending even non-sleeping hours on their beds. These all-factors lead to the increase in demand for high-quality mattresses.
Australia's mattress industry is still affected by other factors, such as the speed of renovation of existing houses, expansion of the new houses, and innovation in traditional sleep concepts. Consumer groups are expanding in Australia’s mattress market and have the potential for further development. A functional and healthy mattress is highly regarded by consumers in the market due to changing lifestyles and sleep disorders among people. Replacement of bedding is forecasted to lead to the growth of the mattress market in Australia.
Scope of the Report
The mattress is one of the most widely demanded products as people are adopting urbanization. A complete background analysis of the Australia Mattress Market includes an assessment of the economy, market overview, market size estimation for key segments, emerging trends in the market, market dynamics, and key company profiles covered in the report. The Australia Mattress Market is segmented by Type (Spring Mattresses, Memory Foam Mattresses, Latex Mattresses, and Other Mattresses), by Distribution Channel (Online, and Offline), and by End-User (Commercial and Residential). The report offers the market sizes and forecasts for all the above segments in value (USD million).
|Memory Foam Mattresses|
|By Distribution Channel|
|By End Users|
Key Market Trends
Hotel Industry is Driving the Market Growth
Melbourne, Sydney, Perth, and Brisbane were identified as cities leading the way in hotel development. A shift towards experiential travel locally styled hotels and authentic travel experiences is clearly seen in the tourist preferences. Hence, lifestyle and boutique hotels are on the upsurge and their frequent refurbishments and renovations will drive strong growth in hotel mattress demand in the future. The price of hotel mattresses in Australia is expected to rise by 3.0% by 2025. King and queen size mattresses are expected to extend their dominance, going forward as well. Leading players in the industry are looking to introduce oil-scented mattresses for premium hotel clientele coupled with, product innovation and integration of advanced technologies.
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Spring Mattresses are Dominating the Market
The market for mattresses is dominated by spring mattresses, which accounts for two-thirds of industry revenue in 2019. These mattresses use steel springs arranged in certain patterns within the mattress to provide the desired level of support and firmness. There are various types of spring and coil mattresses: Bonnell coils, Marshall coils, offset coils, and continuous coils. Each individual pattern or design has different features and characteristics.
Companies across the world have huge investments in this segment of the market. In Australia, the Mattress market has many companies concentrated over minor shares. Australian Comfort Group, Dyer Holdings Pty. Ltd. - Sealy of Australia, Joyce Corporation Ltd, A H Beard Holdings Pty Ltd., Wonderest Ltd, Koala Sleep Pty. Ltd., Tontine Pty. Ltd, Tempur Australia Pty Ltd are amongst the mattresses, fixtures, etc.
Adoption of smart Mattresses and up-gradation to new mattresses etc leads to increasing competition amongst the company. Innovation and technological advancement taking a pace as the COVID, and urbanization strike general people to the adoption of the new bedding and mattresses.
Internet on things
In 2020, Sealy national launch the innovative Tempur-Ergo Smart Base Collection with Sleeptracker technology. The smart base collection is the solution for those that want to improve their health and wellness by sleeping more soundly. The Tempur-Ergo Smart Base with Sleeptracker technology is a completely integrated sleep system that features automatic snore detection and response, personalized sleep analytics and coaching, and smart home connectivity and voice control.
In 2020, Sealy also launch the all-new Sealy Posturepedic Plus mattress lineup. The new Sealy Posturepedic Plus mattress line features the impressive all-new Posturepedic Plus technology which offers improved comfort, best-in-class cooling capabilities, and increased support. This technology helps the mattresses to maintain coolness during summers.
Table of Contents
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Market Opportunities
4.5 Porter's Five Forces Analysis
4.6 Recent Development In Markets
4.7 Technology Snapshot
4.8 Consumer Behavior Analysis
4.9 Government Regulation In Market
4.10 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Spring Mattresses
5.1.2 Memory Foam Mattresses
5.1.3 Latex Mattresses
5.1.4 Other Mattresses
5.2 By Distribution Channel
5.3 By End Users
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Australian Comfort Group
6.2.2 Dyer Holdings Pty. Ltd. - Sealy of Australia
6.2.3 Joyce Corporation Ltd
6.2.4 AH Beard Holdings Pty Ltd.
6.2.5 Wonderest Ltd
6.2.6 Koala Sleep Pty. Ltd.
6.2.7 Tontine Pty. Ltd
6.2.8 Tempur Australia Pty Ltd*
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
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Frequently Asked Questions
What is the study period of this market?
The Australia Mattress Market market is studied from 2017 - 2026.
What is the growth rate of Australia Mattress Market ?
The Australia Mattress Market is growing at a CAGR of 3.16% over the next 5 years.
Who are the key players in Australia Mattress Market ?
Australian Comfort Group, Dyer Holdings Pty. Ltd. - Sealy of Australia, Joyce Corporation Ltd, A H Beard Holdings Pty Ltd, Koala Sleep Pty. Ltd are the major companies operating in Australia Mattress Market .