Hard Asset Equipment Online Auction Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Hard Asset Equipment Online Auction Market is Segmented by Product Type (Construction, Transportation, Agriculture, and Other Product Types) and by Geography (North America, Europe, Asia Pacific, Middle East and Africa, and Latin America). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Hard Asset Equipment Online Auction Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Hard Asset Equipment Online Auction Market Size

Hard Asset Equipment Online Auction Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 13.74 Billion
Market Size (2030) USD 32.14 Billion
CAGR (2025 - 2030) 18.53 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Hard Asset Equipment Online Auction Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Hard Asset Equipment Online Auction Market Analysis

The Hard Asset Equipment Online Auction Market size is estimated at USD 13.74 billion in 2025, and is expected to reach USD 32.14 billion by 2030, at a CAGR of 18.53% during the forecast period (2025-2030).

  • A shift in preference toward online auctioning from conventional auctioning, a rise in demand for used equipment auctions, and a rise in government surplus asset auctions drive the market. In addition, a shift in preference toward online auctioning from conventional auctioning is anticipated to boost the market's growth.
  • Due to their benefits, online auctions of tangible assets are increasingly replacing traditional on-site auctions. The time, place, and cost of online auctions benefit bidders. No material presence is required as bidders log on to the auction website to participate. Online auctions of substantial assets such as tools allow bidders and vendors to communicate directly, eliminating the need to transport the equipment to an auction site.
  • Online auctions enable reduced transaction costs for buyers and sellers and support the sale of tangible assets such as construction, agriculture, and transportation equipment. These auctions reduce the complexity of the overall auction process. Bids are then classified, and products are dynamically distributed among bidders according to pre-defined priority rules.
  • The emergence of artificial intelligence (AI)-based online auctions is one of the opportunities for the market vendors to grow. On the other hand, the increasing competition from substitute services is a huge challenge in front of the industry. AI helps reduce operational costs for online auctions by automating many processes, such as internal operations, customer-related service requests, packaging of purchased industrial equipment, and shipping. It helps manage the bidding process more efficiently. In addition, voice search technology for online auctions, currently under development, could become the primary way to access information in the future.
  • Due to population growth and improved regulatory support from various government agencies for construction projects, infrastructure projects are increasing significantly worldwide. Large infrastructure projects can be important catalysts for machine sales. As the market for construction agriculture machinery grows, contractors will have to procure new or used machinery, which will positively impact the growth of the global online challenging asset machinery auction market during the forecast period. Demand for used construction machinery is also growing significantly in emerging countries such as India, South America, and Africa. This is due to short-term investment needs resulting from time-limited projects where spending on new equipment could be more economically viable.
  • Increasing concern about fraud in hard asset equipment online auctions will be a major challenge impeding demand growth. Due to the significant change in the number of participants in online auctions, online auction fraud is now the most typical crime associated with online activity. One of the most common forms of online hardware auction fraud is collusion. Collusion frequently occurs in online auctions of tangible items such as automobiles and construction machinery.
  • The studied market saw a positive impact post-pandemic pandemic due to the rise in construction activities, and lockdown restrictions have been lifted, which normalized the moment of transportation. According to the United States Census Bureau, as of May post-pandemic, the private housing authorized by building permits in May was at a seasonally adjusted annual rate of 1,681,000. The value was 34.9% above the same month during the pandemic.

Hard Asset Equipment Online Auction Industry Overview

The hard asset equipment online market exhibits a moderate level of consolidation, boasting the presence of several key players, including AllStar Auctions Inc., Auction Technology Group Plc, Bar None Auction, BPI Auctions Ltd., and Bruce Schapansky Auctioneers Inc. These companies consistently channel their efforts into strategic partnerships and product developments as part of their quest for a significant market share. Noteworthy recent developments in the market include:

In January 2023, a Nashville-based entrepreneur and registered Hereford breeder announced the launch of a cutting-edge online platform, Sale Day (agsaleday.com). This platform represents a merger with Lowderman Auction Options (lowdermanauctionoptions.com), a venerable agricultural auction house based in Colchester, Illinois. Sale Day specializes in auctions related to cattle, equine, sheep, goats, land, and agricultural equipment.

In June 2023, Tauber-Arons Inc., a leading player in the industrial auction sector, revealed an exciting partnership with Regal Equipment. This collaboration is geared towards conducting a timed online auction featuring state-of-the-art pet food manufacturing and packaging equipment. Tauber-Arons Inc., renowned for its longstanding commitment to excellence in the auction of industrial equipment and machinery, benefits from this partnership by tapping into the extensive expertise of Regal Equipment, a prominent name in the food processing industry. This collaboration significantly broadens the scope and knowledge base for the upcoming auction event.

Hard Asset Equipment Online Auction Market Leaders

  1. AllStar Auctions Inc.

  2. Auction Technology Group Plc

  3. Bar None Auction

  4. BPI Auctions Ltd.

  5. Bruce Schapansky Auctioneers Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Hard Asset Equipment Online Auction Market Concentration
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Hard Asset Equipment Online Auction Market News

  • January 2023: Montway Auto Transport, a prominent third-party logistics brokerage in the United States, announced a strategic partnership with Auction Edge, the leading provider of online remarketing technology. This collaboration will enable Montway to offer integrated transportation ordering services to a vast network of more than 55,000 retailers and over 175 auctions through Auction Edge's national marketplace, known as EDGE Pipeline. EDGE Pipeline is a digital platform that seamlessly connects auctions with their valued dealer partners, facilitating the marketing and sourcing of inventory.
  • September 2022: In a remarkable auction event, Ritchie Bros. successfully sold nearly 5,000 equipment items and trucks over a span of three days, achieving a gross transaction value of over USD 71 million. This figure represents a substantial 25% increase compared to the previous year's auction in 2021. The unreserved online auction attracted a robust participation of more than 10,800 online bidders hailing from 63 different countries. Impressively, approximately 88% of the equipment sold during the auction, which took place from September 20 to 22, found buyers within the United States, with Texans accounting for 42% of these purchases. The remaining 12% of equipment was acquired by international buyers, some of whom were located as far away as Australia, Finland, Israel, and Malaysia.

Hard Asset Equipment Online Auction Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of the Impact of COVID-19 on the Market

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for New and Used Equipment and Growing Government Surplus Asset Auctions
    • 5.1.2 Switching from Conventional Auctioning to Online Auctioning
  • 5.2 Market Restraints
    • 5.2.1 Online Auctions Do Not Sell Hard Asset Equipment Face to Face Rendering it Challenging to Identify the Bidders

6. MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Construction
    • 6.1.2 Transportation
    • 6.1.3 Agriculture
    • 6.1.4 Other Product Types
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.1.1 United States
    • 6.2.1.2 Canada
    • 6.2.2 Europe
    • 6.2.2.1 United Kingdom
    • 6.2.2.2 Germany
    • 6.2.2.3 France
    • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia-Pacific
    • 6.2.3.1 China
    • 6.2.3.2 Japan
    • 6.2.3.3 India
    • 6.2.3.4 South Korea
    • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Middle East and Africa
    • 6.2.5 Latin America

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 AllStar Auctions Inc.
    • 7.1.2 Auction Technology Group Plc
    • 7.1.3 Bar None Auction
    • 7.1.4 BPI Auctions Ltd.
    • 7.1.5 Bruce Schapansky Auctioneers Inc.
    • 7.1.6 Euro Auctions UK Ltd.
    • 7.1.7 Hess Auction Group
    • 7.1.8 Joey Martin Auctioneers LLC
    • 7.1.9 KAR Auction Services Inc.
    • 7.1.10 MachineWeb Inc
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Hard Asset Equipment Online Auction Industry Segmentation

A hard asset equipment online auction refers to a digital platform or marketplace where tangible assets, especially equipment and machinery, are auctioned off to the highest bidder over the Internet. It provides a virtual space for vendors to list their used or surplus tools for sale and allows possible buyers to partake in bidding and acquire the assets through an online auction process.

The hard asset equipment online auction market is segmented by product type (construction, transportation, agriculture, and other product types) and by geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and the rest of Asia-Pacific), Middle East and Africa, and Latin America). The market sizes and forecasts are provided in terms of value USD for all the above segments.

By Product Type Construction
Transportation
Agriculture
Other Product Types
By Geography North America United States
Canada
Europe United Kingdom
Germany
France
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Rest of Asia-Pacific
Middle East and Africa
Latin America
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Hard Asset Equipment Online Auction Market Research Faqs

How big is the Hard Asset Equipment Online Auction Market?

The Hard Asset Equipment Online Auction Market size is expected to reach USD 13.74 billion in 2025 and grow at a CAGR of 18.53% to reach USD 32.14 billion by 2030.

What is the current Hard Asset Equipment Online Auction Market size?

In 2025, the Hard Asset Equipment Online Auction Market size is expected to reach USD 13.74 billion.

Who are the key players in Hard Asset Equipment Online Auction Market?

AllStar Auctions Inc., Auction Technology Group Plc, Bar None Auction, BPI Auctions Ltd. and Bruce Schapansky Auctioneers Inc. are the major companies operating in the Hard Asset Equipment Online Auction Market.

Which is the fastest growing region in Hard Asset Equipment Online Auction Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Hard Asset Equipment Online Auction Market?

In 2025, the North America accounts for the largest market share in Hard Asset Equipment Online Auction Market.

What years does this Hard Asset Equipment Online Auction Market cover, and what was the market size in 2024?

In 2024, the Hard Asset Equipment Online Auction Market size was estimated at USD 11.19 billion. The report covers the Hard Asset Equipment Online Auction Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Hard Asset Equipment Online Auction Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Hard Asset Equipment Online Auction Industry Report

Statistics for the 2025 Hard Asset Equipment Online Auction market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hard Asset Equipment Online Auction analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Hard Asset Equipment Online Auction Market Report Snapshots