United Kingdom Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

United Kingdom Hair Styling Tools Market is segmented by Product Type (Hair Dryers, Hair Curlers and Rollers, Hair Straighteners, Hairbrushes and Combs, Crimpers and Weavers) and by Distribution Channel (Online Retail and Offline Retail)

UK Hair Styling Tools Industry Overview

United Kingdom hair styling tools market
Study Period: 2018 - 2028
CAGR: 4.62 %

Major Players

hair styling tools market

*Disclaimer: Major Players sorted in no particular order


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UK Hair Styling Tools Market Analysis

The United Kingdom Hair Styling Tools Market is projected to register a CAGR of ~4.62% during the study period (2020-2025).

  • The market studied has witnessed a significant growth following the surge in expenditure pertaining to hair grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired hairstyles.
  • Men, while not traditionally associated with hair styling appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may all do well.
  • Brands, such as Dyson, Panasonic, GHD and others have an active online presence and use social media networks as a marketing tool to reach the millennials and generation Z groups, who are driving the sales of hair styling tools in the country.

UK Hair Styling Tools Industry Segments

The United Kingdom hair styling tools market is segmented by product type into hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and crimpers and weavers. By distribution channel, the market studied is segmented into offline retail and online retail channels. The offline retail channel is further segmented into supermarkets/hypermarkets, specialist store, and other offline retail channels.

By Product Type
Hair Dryers
Hair Curlers and Rollers
Hair Straighteners
Hairbrushes and Combs
Crimper and Weavers
By Distribution Channel
Online Retail
Offline Retail
Specialist Stores
Other Offline Retail

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UK Hair Styling Tools Market Trends

This section covers the major market trends shaping the UK Hair Styling Tools Market according to our research experts:

Innovation and Social Media Triggering the Growth of Hair Styling Products

The increased focus on beauty and personal care products, which accounted for about GBP 27.2 billion in 2018 (According to British Beauty Council), is one of the major factors driving the market studied. Social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of hair styling tools in different media channels, are gaining customers’ attention in the country. Evolving fashion trends in hair styling, followed by a strong influence of social media among UK consumers, is one of the major factors driving the growth of the market studied. The rising popularity of social media influencers, DIY hair styling tutorials, and training videos, especially among millennials, is expected to create growth opportunities for the companies operating in the market. Moreover, beauty brands are focusing on increasing their consumer base through these influencers, as well as celebrities, as consumers tend do an extensive research before purchasing hair styling tools.

hair styling equipment market

Online Retail to Grow at a Fastest Rate

Online retailing has been showing dynamic growth rate in the country, as it allows ease of research, including product and price comparisons, as well as the ability to find deals easily. Similarly, the convenience of having items delivered to the doorstep continues to entice many time-constraint customers. For instance:BaByliss/BaByliss Pro and GHD hold dominance in the hair straightener and dryer categories, whereas in hair curlers, BaByliss/BaByliss Pro holds major dominance, with products ranging from GBP 22 to GBP 195 offered across different online portals.Various online portals, such as Amazon, ebay, Lookfantastic Group Ltd, HQhair.com, and Beauty Expert, showcase reviews about the best hair dryer products in the market. Thus, positive reviews help boost the credibility credentials of companies in the hair styling tools market.

hair styling tools uk

UK Hair Styling Tools Market Competitor Analysis

The United Kingdom hair styling tools market is a concentrated market, as a majority of the share is held by Procter & Gamble Company, Conair Corporation, Spectrum Brands Holdings Inc., and Dyson Limited. However, the market studied comprises many regional players.The leading players in the hairstyling tools market enjoy a dominant presence in the country. These players focus on leveraging opportunities in the markets to expand their product portfolios so that they can cater to the requirements for various consumer demand, especially portable, heat damage control, and highly efficient hair styling tools that can style the hair in less time as compared to conventional hair styling tools.

UK Hair Styling Tools Market Top Players

  1. Procter & Gamble Company

  2. Conair Corporation

  3. Spectrum Brands Inc.

  4. Dyson Limited

  5. Panasonic Corporation

*Disclaimer: Major Players sorted in no particular order

Koninklijke Philips NV, Conair Corporation, Dyson Limited, Panasonic Corporation,  Spectrum Brands Holdings Inc., Wahl Clipper Corporation

UK Hair Styling Tools Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Hair Dryers

      2. 5.1.2 Hair Curlers and Rollers

      3. 5.1.3 Hair Straighteners

      4. 5.1.4 Hairbrushes and Combs

      5. 5.1.5 Crimper and Weavers

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Retail

      2. 5.2.2 Offline Retail

        1. Supermarkets/Hypermarkets

        2. Specialist Stores

        3. Other Offline Retail


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Koninklijke Philips NV

      2. 6.4.2 Conair Corporation

      3. 6.4.3 Dyson Limited

      4. 6.4.4 Panasonic Corporation

      5. 6.4.5 Spectrum Brands Holdings Inc.

      6. 6.4.6 Wahl Clipper Corporation

      7. 6.4.7 Coty Inc.

      8. 6.4.8 Procter & Gamble Company

    5. *List Not Exhaustive

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UK Hair Styling Tools Market Research FAQs

The United Kingdom Hair Styling Tools Market is studied from 2018 - 2028.

The United Kingdom Hair Styling Tools Market is growing at a CAGR of 4.62% over the next 5 years.

Procter & Gamble Company , Conair Corporation , Spectrum Brands Inc., Dyson Limited, Panasonic Corporation are the major companies operating in United Kingdom Hair Styling Tools Market.

United Kingdom Hair Styling Tools Industry Reports

In-depth industry statistics and market share insights of the United Kingdom Hair Styling Tools sector for 2020, 2021, and 2022. The United Kingdom Hair Styling Tools research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the United Kingdom Hair Styling Tools report PDF.

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