United Kingdom Hair Styling Tools Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

UK Hair Styling Tools Market Analysis

The United Kingdom Hair Styling Tools Market is projected to register a CAGR of ~4.62% during the study period (2020-2025).

• The market studied has witnessed a significant growth following the surge in expenditure pertaining to hair grooming and styling products. Major players are continuously involved in introducing novel products that enable individual consumers to create desired hairstyles.
• Men, while not traditionally associated with hair styling appliances, have turned into active consumers in recent years. With the rising trend of men using hair straighteners, there is an opportunity to design appliances specifically for the young male consumers who use them most. Product designs with a more masculine image, such as larger hand grips and larger buttons or appliances for shorter hair, such as mini straighteners, may all do well.
• Brands, such as Dyson, Panasonic, GHD and others have an active online presence and use social media networks as a marketing tool to reach the millennials and generation Z groups, who are driving the sales of hair styling tools in the country.

UK Hair Styling Tools Industry Segments

The United Kingdom hair styling tools market is segmented by product type into hair dryers, hair curlers and rollers, hair straighteners, hair styling brushes and combs, and crimpers and weavers. By distribution channel, the market studied is segmented into offline retail and online retail channels. The offline retail channel is further segmented into supermarkets/hypermarkets, specialist store, and other offline retail channels.

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UK Hair Styling Tools Market Trends

This section covers the major market trends shaping the UK Hair Styling Tools Market according to our research experts:

Innovation and Social Media Triggering the Growth of Hair Styling Products

The increased focus on beauty and personal care products, which accounted for about GBP 27.2 billion in 2018 (According to British Beauty Council), is one of the major factors driving the market studied. Social media have become very influential in the world of fashion, makeup, hairstyling, and trendsetting. Hence, the increasing promotions, including advertisements of hair styling tools in different media channels, are gaining customers’ attention in the country. Evolving fashion trends in hair styling, followed by a strong influence of social media among UK consumers, is one of the major factors driving the growth of the market studied. The rising popularity of social media influencers, DIY hair styling tutorials, and training videos, especially among millennials, is expected to create growth opportunities for the companies operating in the market. Moreover, beauty brands are focusing on increasing their consumer base through these influencers, as well as celebrities, as consumers tend do an extensive research before purchasing hair styling tools.

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