Green Packaging Market - Growth, Trends, and Forecast (2019 – 2024)

The Green Packaging Market is segmented by Type of Packaging (Recycled Content Packaging, Reusable Packaging, Degradable Packaging), End-user Industry (Food, Beverage, Pharmaceutical), and Geography.

Market Snapshot

Study Period:


Base year:


Market concentration:


Fastest growing market:

Asia Pacific

Largest market:

North America



Key Players:

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Market Overview

The green packaging market registered a value of USD 224.92 billion in 2018 and is expected to be 297 billion in 2024 to register a CAGR of 5.7% over the forecast period 2019-2024. Concerns about environmental impacts caused by these plastic bottles continue to increase across the food and beverage industry, which is leading to a number of companies using recycled plastic (rPET) in their bottle design, thus, boosting the market growth.

  • Increasing awareness about environmental concerns among consumers and industries are primarily increasing the growth of the green packaging market.
  • Increasing public awareness about environmental concerns has resulted in higher demand for sustainable packaging and processing operations. Sustainability initiatives have advanced considerably, leading manufacturers to reduce the source material through downgauging, creating thinner and lighter packaging, while reducing waste.
  • Issues pertaining to sustainability, environment, ethics, safety, quality and product costs are becoming increasingly important for modern-day consumers when purchasing products. A number of these issues are also enforced by packaging legislative regulations, which is expected to have a positive impact on the green packaging market, globally.

Scope of the Report

Green packaging is also known as sustainable packaging that uses materials and manufacturing methods for the packaging of goods that has a low impact on both energy consumption and on the environment. Following the government regulations, most of the manufacturers use sustainable packaging to eliminate the contaminants and chemicals that destroy the water, soil, and atmosphere of our planet.

By Type of Packaging
Recycled Content Packaging
Reusable Packaging
Plastic Containers
Intermediate Bulk Containers
Other Reusable Packing
Degradable Packaging
By End-user Industry
Personal Care
Other End-user Industry
North America
Latin America
Middle East & Africa

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Key Market Trends

Personal Care has Largest Growth During the Forecast Period

  • According to a study by the Ellen MacArthur Foundation, around 8 million ton of plastic waste ends up in oceans every year, globally. The report also predicts plastic debris to outweigh fish by 2050, unless drastic actions are taken.
  • Much of the floating waste collects in several large ocean vortices far from land. It is estimated that 95% of plastic packaging material is lost to the economy after a short single-use cycle, at a cost of USD 80-120 billion. Sizeable share of the plastic that ends up in oceans takes an even higher toll, in terms of cost and health.
  • This is leading to consumers and governments, in many countries, taking action toward recycling environmental wastes. Recently, countries like India (some of the states) have banned the usage of plastic packaging. Similarly, every major supermarket in Britain pledged to eradicate unnecessary single-use plastics by 2025, under a the UK Plastics Pact.
  • This has resulted in increased focus on green and sustainable packaging thereby driving the market growth.

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Asia-Pacific to Execute a Significant Growth Over the Forecast Period

  • Countries, like China and Japan, are equipped with well-established waste management and recycling practices. Yet China has the largest nonrecycled plastic wastage in the world too. But China's Initiatives like, a ban on the importation of 24 kinds of solid materials in 2018 including low-grade polyethylene terephthalate used in plastic bottles is demanding the use of green and sustainable packaging.
  • Further, in India, although the country has a well-established recycling environment, there is severely low penetration of green packaging concepts. Recent initiatives such as Swach Bharath will drive the market for green packing during the forecast period in the country.
  • Besides, countries like Thailand, Philipines, Indonesia also have taken initiatives for banning plastic and encouraging green packing for products. For, Instance In October 2018, Siquijor passed a provincial ordinance which regulates the use of plastic bags for secondary packaging and prohibits the free distribution of plastic bags as primary packaging.+

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Competitive Landscape

Barriers for entry of new players are fairly low coupled with packaging companies witnessing an increase in sales, the competitive rivalry in the market is increasing considerably. With opportunities benefiting existing players and enabling their entry, the market studied is experiencing intensive competition. The Green packing market studied comprises of market incumbents, such as Amcor Limited, Sealed Air Corporation, Mondi Group PLC, and TetraPak International SA, among others. Several regional firms and new entrants are also trying to gain market share. Due to this, market incumbents have been identified to adopt a powerful competitive strategy characterized by acquisitions, merger and acquisition activity, and a strong emphasis on R&D. The firm concentration ratio is also expected to increase considerably, over the forecast period.
Some key recent developments in the market are:
June 2018- Sealed Air Corporation has procured a deal from Kuraray America, Inc., a Japanese chemical company, to offer Plantic bio-based resins for food packaging.
May 2018- Amcor announced the launch of two sustainable packaging innovations that boost efficiency and improve consumer convenience. While Polylnert laminates deliver a huge saving in material use and energy consumption, AluFix Retort Extra’s easy-to-peel can-end has a low environmental impact.

Major Players

  1. BASF SE
  2. DowDuPont
  3. WestRock Company
  4. TetraPak International SA
  5. Ball Corporation

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Emergence of Substitutes such as Bioplastics

      2. 4.3.2 Increasing Awareness About Environmental Concerns Among Consumer Industries

    4. 4.4 Market Restraints

      1. 4.4.1 High Costs Involved with Recycling

    5. 4.5 Industry Attractiveness – Porter’s Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Suppliers

      3. 4.5.3 Bargaining Power Of Consumers

      4. 4.5.4 Threat Of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Type of Packaging

      1. 5.1.1 Recycled Content Packaging

        1. Paper

        2. Metal

        3. Plastic

        4. Glass

      2. 5.1.2 Reusable Packaging

        1. Drums

        2. Plastic Containers

        3. Intermediate Bulk Containers

        4. Other Reusable Packing

      3. 5.1.3 Degradable Packaging

    2. 5.2 By End-user Industry

      1. 5.2.1 Food

      2. 5.2.2 Beverage

      3. 5.2.3 Pharmaceutical

      4. 5.2.4 Personal Care

      5. 5.2.5 Other End-user Industry

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Amcor Limited

      2. 6.1.2 Mondi Group

      3. 6.1.3 Sealed Air Corporation

      4. 6.1.4 Tetra Pak International SA

      5. 6.1.5 Winpak Limited

      6. 6.1.6 Berry Global Inc.

      7. 6.1.7 Bemis Company Inc.

      8. 6.1.8 BASF SE

      9. 6.1.9 Huhtumaki Oyj

      10. 6.1.10 DowDuPont

      11. 6.1.11 Ball Corporation

      12. 6.1.12 Printpack Inc.

      13. 6.1.13 Crown Holdings Incorporated

      14. 6.1.14 Sonoco Products Company

      15. 6.1.15 WestRock Company

    2. *List Not Exhaustive


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