The global gluten-free labeling market is expected to register a CAGR of about 10.89% during 2018-2023 (the forecast period). North America held the highest market share with the United States being the major contributor to the gluten-free labeling market growth. There has been a great improvement on the global level in the recent years, regarding food product labeling.  On August 2, 2013, FDA issued the final rule defining “gluten-free” for food labeling, which is expected to help consumers be confident that items labeled “gluten-free” meet a defined standard for gluten content.

Growing Demand for Gluten-Free Products– Triggering the Market Growth

The rise in obesity, diabetes, celiac disease, and other diagnosed food intolerances, and growing consumer awareness have increased the demand for gluten-free labeling. Manufacturers use advisory labeling for a variety of reasons, such as - the potential presence of an allergen, to avoid the need to develop and use multiple labels, to reduce legal liabilities, etc. Three organizations — the Gluten Intolerance Group's Gluten-Free Certification Organization (GFCO), the Celiac Sprue Association (CSA), and the Allergen Control Group/Canadian Celiac Association — currently certify products and companies as gluten-free. The gluten-free label reduces shopping time for those with celiac disease. The major restraints of gluten-free labeling are related regulatory requirements for the food labeling that increases the cost of the products, as the manufacturers have to bear the cost of audits, facility inspections, and testing required. Another major restraint for gluten-free labeling market is that different countries have a different meaning for “gluten-free”. For example, FDA definition of gluten-free is less than 20 parts per millions (ppm) of gluten, whereas, in Australia and New Zealand the gluten level should be less than 5 parts per million and in Canada it means that the food should not contain wheat, rye, barley, oats, or triticale. There is a lot of ambiguity in the “gluten free” labeling laws, across the globe.

Bakery Segment Continue to Lead the Market by Distribution Channel

On the basis of product type, the market can be segmented into bakery & snacks, cereals, beverages, and ‘others’. Gluten-free beer witnesses an increasing demand among health conscious consumers, as it lowers the cholesterol level and contains less fat content.  On the basis of distribution channel, the market is divided into grocery retailers, hypermarket/ supermarkets, online retailers, and ‘others’.

The bakery segment is expected to witness a strong growth rate during the forecast period, owing to repeat business that these supermarkets/hypermarket do through customers. 

North America Continues To Dominate The Gluten-free Labeling Market 

The gluten-free labeling is well developed in the United States and Europe, due to the significant awareness regarding the need to limit gluten-intake and control the risks in the occurrence of celiac disease. In the United States, “gluten-free” means less than 20 parts per millions (ppm) of gluten and “does not” contain wheat, rye, barley, or their crossbred hybrids, like triticale.  In the European Union and the United Kingdom, only foods that contain less than 20ppm can be labelled as ‘gluten-free’. The gluten-free labeling is not so predominant in the developing regions, like Asia-Pacific and Africa, due to the low penetration of consumer awareness. In Australia, the gluten-free labeling is well established as food must contain “No Detectable Gluten’ by the most sensitive universally accepted test method.

Key Developments

• 2016- ADM acquired Harvest innovation, an industry leader in minimally processed, expeller-pressed soy proteins, oils, and gluten-free ingredients. This step broadened the ADM’s plant protein, gluten-free ingredient portfolio.   
• 2014- Hain Celestial acquired Rudi's Organic Bakery, Inc., a leading organic and gluten-free company in the United States. This step expanded the branded grocery products offerings with several gluten-free bakery products.

Competitive Landscape

The key players of global gluten-free labeling market includes Pinnacle Foods, Inc., Chobani, Kellogs Company and Hain Celestial Group amongst others.

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