Market Size of Whey Protein Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.13 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Medium |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Whey Protein Market Analysis
The global whey protein market is projected to grow at a CAGR of 7.13% over the next five years.
The key factors that drive the growth of the whey protein market in the region are rising demand for dairy ingredients, consumer awareness towards a healthy diet, rising trend of the health club and fitness centers, an increasing percentage of older age people across the globe, and keen interest of youngsters towards sports and nutrition. Flavors, nutritional values, ease of carrying, and perishable nature make whey snacks a popular choice amongst not only health-conscious but millennials looking for quick snack options to full meals and older people looking for a protein-reach diet. Further, Sales are anticipated to be driven by an increase in the usage of whey protein in sports nutrition and weight management products, such as bars, powders, and beverages, as well as an increase in the number of fitness centers suggesting protein supplements.
However, Whey protein is frequently employed to enhance biological value, produce superior physical, textural, and other food functional aspects, enhance sensory qualities, and develop high-protein and low-lactose products. Additionally, efforts to find novel uses, such as creating edible films, will help the sector expand. Food packaging made of biodegradable or edible materials is a practical solution to increase food quality and shelf life while lowering the environmental pollution. Over the projection period, this is anticipated to boost product demand. Patients with cancer undergoing chemotherapy or radiation therapy may struggle to achieve their nutritional needs due to a lack of appetite. Therefore, Whey protein products can aid in addressing this concern.
The consumption of the protein-rich diet increased during the COVID-19 pandemic, as consumers started to consume more of that food and beverage with high nutritional claims to keep their overall health in check. Therefore, this factor derived the revenue for global whey protein ingredients in the global market during the COVID-19 pandemic.
