Smart Fabrics in Fashion and Entertainment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Smart Fabrics in Fashion and Entertainment Market is Segmented by Type of Product (Passive, Active, Ultra), Material (Color Changing, Light Emitting, Temperature Changing), and Geography.

Market Snapshot

smart fabrics in fashion and entertainment market
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 31.29 %

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Market Overview

The smart fabrics in fashion and entertainment market is estimated to record a CAGR of 31.29% over the forecast period (2021-2026). The smart fabrics market in the fashion and entertainment industry is primarily driven through innovation by designers to develop new and pleasing outfits, integrated with useful technical architecture, capable of transmitting information.

  • The ever-increasing use of electronic devices in our day-to-day life is driving the smart fabrics market. The ease of use of smart fabrics and the integration of electronic devices within textiles, makes it an integrated device to be used as a simple fabric, which is further contributing to the growth of the smart fabrics market.
  • For instance, a particular variety of smart fabric developed at the University of Washington is making way for jackets that can store invisible passcodes and open the door to the related apartment or office.
  • Moreover, rapid developments in the field of nanotechnology, polymer development, and low power consuming wireless sensors have transformed the landscape of the market.
  • The convergence of the internet of things, 3D printing, and nanotechnologies is creating enormous opportunities for the fashion and entertainment industry. With the increasing number of products integrating sensors to generate and respond to data and perform a range of various functions, the market is expected to grow further.

Scope of the Report

Smart fabrics are advanced textiles incorporated with electronic technologies offering added value to the wearer. The smart fabrics are used in the fashion industry because of their ability to light up and change color.

By Type of Product
Passive Smart Textiles
Active Smart Textiles
Ultra Smart Textiles
By Material
Color Changing
Light Emitting
Temperature Changing
Other Materials
North America
Latin America
Middle East & Africa

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Key Market Trends

Adoption of Wearable Devices to Drive the Market Growth

  • Connected wearable devices are rapidly evolving across the world, as a growing trend to move data analysis and communication from the smartphone, directly to the body. Technologists are increasingly using a combination of sensors, machine learning, and Big Data analytics, to provide consumers more data about their bodies and lives than ever before. This emerging field of electronic products will have a dramatic impact on human-computer interaction.
  • Wearable technology has always been concerned with computer academia and industry. For example, international technological giants, such as Google and Apple, have drastically increased their investments on wearable technology, extending into the fashion design field.
  • For instance, Nike and Google together launched a new gym shoe that can track real-time footprints of a user from Google Earth. Wearing this pair of shoes can check movement routes at any time, and gather massive motion data which can be used for analysis.
smart fabrics in fashion and entertainment market

North America Occupies the Largest Market Share

  • Due to the ever-growing electronics market in the region, North America is the leading player in the smart fabrics in fashion and entertainment market.
  • North America leads the smart fabrics market, as it exhibits responsiveness in a controlled manner, amid changing environments. The growing preference for automated and high-end machines and gadgets by modern customers is driving the demand for piezoelectric devices in this region.
  • The presence of highly informed and enthusiastic consumers in the region, further helps the major manufacturers to release a range of innovative and experimental products into the market.
  • Moreover, the presence of leading market players, such as Du Pont, Textronics Inc., and Sensoria Inc., in the United States, contributes significantly to the development of the market studied.
smart fabrics in fashion and entertainment market

Competitive Landscape

The smart fabrics in fashion and entertainment market is highly competitive, with the presence of many players. The market is mildly concentrated and the key strategy adopted by major players is product innovation. The major players in the market are AIQ Smart Clothing Inc., E L Du Pont De Nemours and Company, Outlast Technologies LLC, Schoeller Technologies AG, among others.

  • Jan 2018: Twinery MAS launched Nova, a high visibility jacket with on-demand illumination. This flexible, lightweight jacket was designed to become an essential addition to every outdoor enthusiast's wardrobe. Nova features patent-pending LightGuide technology that is embedded into the fabric, and activates on demand, to illuminate people and ensure high visibility protection for up to eight hours. A person wearing the Nova jacket will be visible from a distance of 450 feet, which is the length of nearly three football fields.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Miniaturization of Electronic Components Influencing the Growth of the Market

      2. 4.3.2 Increasing Use of Wearable Electronics Fueling the Popularity of Smart Fabrics in Fashion and Entertainment

      3. 4.3.3 Rapid Growth of Low-cost Smart Wireless Sensor Networks

    4. 4.4 Market Restraints

      1. 4.4.1 Very High Implementation Costs

    5. 4.5 Value Chain Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Type of Product

      1. 5.1.1 Passive Smart Textiles

      2. 5.1.2 Active Smart Textiles

      3. 5.1.3 Ultra Smart Textiles

    2. 5.2 By Material

      1. 5.2.1 Color Changing

      2. 5.2.2 Light Emitting

      3. 5.2.3 Temperature Changing

      4. 5.2.4 Other Materials

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 AIQ Smart Clothing Inc.

      2. 6.1.2 E L Du Pont De Nemours and Company

      3. 6.1.3 Clothing Plus Ltd

      4. 6.1.4 Gentherm Incorporated

      5. 6.1.5 Interactive Wear AG

      6. 6.1.6 Outlast Technologies LLC

      7. 6.1.7 Schoeller Technologies AG.

      8. 6.1.8 Sensoria Inc.

      9. 6.1.9 Textronics Inc.

      10. 6.1.10 Intelligent Textiles Limited

      11. 6.1.11 Bebop Sensors Inc.

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Smart Fabrics in Fashion and Entertainment Market market is studied from 2018 - 2026.

The Smart Fabrics in Fashion and Entertainment Market is growing at a CAGR of 31.29% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

E L Du Pont De Nemours and Company, Gentherm Incorporated, AIQ Smart Clothing Inc., Schoeller Technologies AG., Outlast Technologies LLC are the major companies operating in Smart Fabrics in Fashion and Entertainment Market.

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