Primary Battery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Primary Battery Market Size & Share and It is Segmented by Type (Primary Alkaline Battery, Primary Lithium Battery, and Other Types) and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers the Market Size and Forecasts for the Primary Battery Market in Revenue (USD) for all the Above Segments.

Primary Battery Market Size

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Primary Battery Market Summary
Study Period 2020 - 2029
Market Size (2024) USD 16.79 Billion
Market Size (2029) USD 21.97 Billion
CAGR (2024 - 2029) 5.62 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific

Major Players

Primary Battery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Primary Battery Market Analysis

The Primary Battery Market size is estimated at USD 16.79 billion in 2024, and is expected to reach USD 21.97 billion by 2029, growing at a CAGR of 5.62% during the forecast period (2024-2029).

  • Over the medium term, factors such as rising demand for consumer electronics and primary batteries in military and healthcare applications are expected to drive the market during the forecast period.
  • On the other hand, the increasing share of secondary batteries that replace primary battery functions is likely to restrain the market's growth.
  • Nevertheless, the increasing popularity of primary batteries in portable and Internet of Things (IoT) devices offers a significant growth opportunity for the primary battery market.
  • Asia-Pacific is expected to grow significantly during the forecast period, with countries like China and India driving most of the demand.

Primary Battery Market Trends

Primary Alkaline Battery Expected to Dominate the Market

  • Primary alkaline batteries are among the most popular battery chemistries in the non-rechargeable battery market. It has a high specific energy and is cost-effective, environment-friendly, and leak-proof, even when fully discharged. Alkaline can be stored for up to 10 years, has a good safety record, and can be carried on an aircraft without being subject to UN Transport and other regulations.
  • Alkaline batteries are the type of disposable batteries that have zinc and manganese dioxide as electrodes. The alkaline electrolyte used in these batteries is either potassium or sodium hydroxide. These batteries have a steady voltage, offering better energy density and leakage resistance than carbon-zinc batteries.
  • In addition, primary alkaline batteries have become an indispensable part of daily lives, especially for products with low energy demand. Alkaline batteries come in various sizes ranging from AAA, AA, and 9V, where AAA and AA are suited for low-drain applications like consumer electronic remotes, and C, D, and 9V are used for high-drain applications. However, other sizes, such as micro alkaline coin cells and button cells, are used in a few industrial and medical applications.
  • The primary alkaline battery demand is driven by the growing consumption of consumer electronics, medical devices, and the defense industry. For instance, according to the Ministry of Finance Japan and the Battery Association of Japan, in 2022, the sales quantity of primary alkaline batteries in Japan's cells and batteries industry registred about 1.25 billion units (+0.8%) compared to 2020. 
  • Alkaline batteries are environmentally friendly and can be disposed of as trash. Moreover, they do not require active collection and recycling. However, the batteries made currently by almost all major manufacturers are mercury-free and hence, do not pose any environmental pollution or hazard on disposal. This creates a positive demand for these batteries since other rechargeable consumer batteries must be appropriately collected and recycled.
  • The primary alkaline battery market is expected to witness growth during the forecast period at a relatively slower rate than secondary batteries. However, factors such as the easy disposal of alkaline batteries and most of the consumer electronics still operating on primary alkaline batteries are anticipated to drive the market.
Primary Battery Market: Sales Volume of Primary Alkaline Batteries, in Billion Units, Japan, 2011-2021

Asia-Pacific Expected to Dominate the Market

  • Asia-Pacific has been at the forefront in the past. It is likely to continue its dominance as one of the major regions in the primary battery market during the forecast period as well due to the region being the hotspot for the manufacturing of toys, electronic devices, like remote controls, watches, and medical equipment, like glucose monitors and blood pressure monitors.
  • China is one of the major manufacturing hubs and exporters of portable electronic devices. With increasing annual disposable income, the demand for consumer electronics is expected to witness considerable growth during the forecast period. For instance, according to the World Bank, purchasing parity per capita (PPP) in China has increased since 2012 and reached USD 21,475.6 in 2022, indicating a substantial increase in disposable income or buying power.
  • According to the National Bureau of Statistics of China, retail trade revenue for household appliances and consumer electronics in China was USD 127 billion in 2021, with a growth rate of 6.16% from the previous year.
  • The trend is expected to drive consumer electronics sales in the country. As a result, the consumer electronics market is likely to dominate the primary battery sales segment in China in the coming years.
  • Similarly, primary batteries are commonly used to power TV remote controls. According to the National Bureau of Statistics of China, in 2021, there were almost 119 color TV sets per hundred households in China, making TVs one of the most common household items.
  • Japan is one of the largest consumers of consumer electronics products in the world. The rapid urbanization of Japan and the increase in its citizens' disposable income have contributed to the increased consumption of consumer electronics products in the region. Also, technological advances in the region have increased the number of local consumer electronics manufacturers, leading to increased demand for primary batteries.
  • According to the Japan Electronics and Information Technology Industries Association, the total production value of the electronics industry in Japan reached close to USD 77.93 billion in 2022. These products include consumer electronics, industrial electronics, and electronics components and devices.
  • As part of the Japanese electronics industry, consumer electronics equipment accounted for approximately USD 2.6 billion in 2022. Consumer electronics is one of the industry's most significant segments, alongside industrial equipment and electronics components.
  • Therefore, owing to the above-mentioned points, Asia-Pacific is expected to dominate the primary battery market during the forecast period.
Primary Battery Market: Growth Rate by Region, 2023-2028

Primary Battery Industry Overview

The primary battery market is fragmented. Some of the major players operating in this market (in no particular order) include Duracell Inc., Energizer Holdings Inc., FDK Corporation, Panasonic Corporation, and Toshiba Corporation.

Primary Battery Market Leaders

  1. Duracell Inc.

  2. FDK Corporation

  3. Panasonic Corporation

  4. Toshiba Corporation

  5. Energizer Holdings Inc.

*Disclaimer: Major Players sorted in no particular order

Primary Battery Market Concentration
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Primary Battery Market News

  • September 2023, in accordance with Prime Minister Narendra Modi's ambitious initiative 'Mission LiFE' (Lifestyle for Environment), the Technology Development Board (TDB) revealed its partnership with Aloe Ecell Pvt Ltd, an innovative startup based in Lucknow, Uttar Pradesh.
  • November 2022: Researchers at MIT have invented new ways to improve the energy density of non-rechargeable or primary batteries. This invention is expected to enable up to a 50% increase in extending lifetime or a corresponding decrease in size and weight for a given power or energy capacity. The new materials work at human body temperature, making them suitable for medical implants.
  • March 2022: FDK Corporation announced the consolidation of domestic production plants to strengthen its production system for high-capacity cylindrical-type primary lithium battery production plants into a single location. FDK will terminate production at Washizu Plant and consolidate the production plant at Tottori Plant. The production facilities operations were expected to restart at the Tottori Plant by the end of 2022 after the relocation.

Primary Battery Market Report - Table of Contents


    1. 1.1 Scope of the Study

    2. 1.2 Market Definition

    3. 1.3 Study Assumptions




    1. 4.1 Introduction

    2. 4.2 Market Size and Demand Forecast, in USD, till 2028

    3. 4.3 Recent Trends and Developments

    4. 4.4 Government Policies and Regulations

    5. 4.5 Market Dynamics

      1. 4.5.1 Drivers

        1. Growing Consumer Electronics Market

        2. Increasing Adoption of Primary Batteries in the Healthcare Sector

      2. 4.5.2 Restraints

      3. 4.5.3 Competition from Secondary Batteries

    6. 4.6 Supply Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Consumers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitute Products and Services

      5. 4.7.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Primary Alkaline Battery

      2. 5.1.2 Primary Lithium Battery

      3. 5.1.3 Other Types

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.2.2 Europe

        1. Germany

        2. France

        3. United Kingdom

        4. Russia

        5. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. China

        2. Japan

        3. Thailand

        4. Indonesia

        5. Malaysia

        6. India

        7. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East and Africa

        1. Saudi Arabia

        2. United Arab Emirates

        3. South Africa

        4. Rest of Middle East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 Camelion Battery Co. Ltd

      2. 6.3.2 Duracell Inc.

      3. 6.3.3 Energizer Holdings Inc.

      4. 6.3.4 Ultralife Corporation

      5. 6.3.5 FDK Corporation

      6. 6.3.6 GP Batteries International Ltd

      7. 6.3.7 Panasonic Corporation

      8. 6.3.8 Saft Groupe SA

      9. 6.3.9 Toshiba Corporation

    4. *List Not Exhaustive

    1. 7.1 Growing Demand for Portable And Internet Of Things (IoT) Devices

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Primary Battery Industry Segmentation

Primary batteries refer to portable batteries designed to be used once and discarded. Primary batteries are non-rechargeable as the electrochemical reactions in the cell are irreversible.

The primary battery market is segmented by type and geography. By type, the market is segmented into primary alkaline battery, primary lithium battery, and other types. The report also covers market size and forecasts for the primary battery market across major regions. The market sizing and forecasts have been projected in revenue (USD) for each segment.

Primary Alkaline Battery
Primary Lithium Battery
Other Types
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
United Arab Emirates
South Africa
Rest of Middle East and Africa
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Primary Battery Market Research FAQs

The Primary Battery Market size is expected to reach USD 16.79 billion in 2024 and grow at a CAGR of 5.62% to reach USD 21.97 billion by 2029.

In 2024, the Primary Battery Market size is expected to reach USD 16.79 billion.

Duracell Inc., FDK Corporation, Panasonic Corporation, Toshiba Corporation and Energizer Holdings Inc. are the major companies operating in the Primary Battery Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia-Pacific accounts for the largest market share in Primary Battery Market.

Primary Battery Industry Report

Statistics for the 2024 Primary Battery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Primary Battery analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Primary Battery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)