Australia Gluten-free Foods and Beverages Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Australia Gluten-free Foods and Beverages Market is segmented by Product Type (Bakery Products, Pizza and Pasta, Cereals and Snack Foods, Beverages, and Other Product Types) and Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Retail Stores, and Other Distribution Channels)

Market Snapshot

Australia Gluten Free Foods & Beverages Market
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 7.8 %

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Market Overview

The Australian gluten-free foods and beverages market is projected to register a CAGR of 7.8% during the forecast period (2020-2025).

  • The market for gluten-free foods and beverages in the country has gone through a radical change, from specialty niche products to mainstream products. The current trend toward gluten-free product consumption has given a further impetus to the market studied.
  • The bakery industry holds a significant share of the market studied. The upsurge in the consumption of gluten-free biscuits is aiding the market growth.
  • Moreover, the rising obesity and gluten intolerance level in the country supports the growth of the market studied.

Scope of the Report

The Australian gluten-free foods and beverages market is segmented by product type and distribution channel. By product type, the market is segmented into bakery products, pizzas and pastas, cereals and snack food, meat and meat products, beverages, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retail stores, online retail, and other distribution channels.

By Product Type
Bakery Products
Pizzas and Pastas
Cereals and Snack Foods
Meat and Meat Products
Other Product Types
By Distribution Channel
Convenience Stores
Specialist Retail Stores
Online Retail Stores
Other Channels

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Key Market Trends

Rising Coeliac Disease in the Country

The rising population with celiac disease in Australia has led to a surge in the consumption of gluten-free foods and beverages in the country. According to Celiac Australia Limited, a nationally registered charity offering company, approximately 1 out of 70 Australians are affected by coeliac disease, and thus, there is a higher demand for gluten-free foods and beverages. Therefore, the rising number of cases of celiac disease in the country widely drives the Australian gluten-free foods and beverages market. Moreover, with the rise in clean labeling and an increase in the supply of high-quality gluten-free products, the manufacturers are taking advantage of the huge potential of the market and catering to the coeliac affected populace.

Australia Gluten-free Foods and Beverages Market1

Bakery Segment Holds the Largest Share

The bakery sector has remained at the forefront of gluten-free food in the country. The national marketplace has witnessed an increasing demand for gluten-free crackers, bread, and biscuits in the past few years. Additionally, the consumers of the country in the current scenario are adopting gluten-free bakery products as a source of healthy food, together, with rising consumption by growing awareness of allergies and intolerance. Helga's, Burgen, and Zehnder are some of the most popular local brands of gluten-free bread in the country. Moreover, these companies are gaining market share with the continuous growth in the market studied.

Australia Gluten Free Foods and Beverages Market2

Competitive Landscape

The Australian gluten-free foods and beverages market is fragmented. The domestic players of the market hold a significant share of the market studied. However, the market is led by global players, such as General Mills and Kelloggs. The major strategies adopted by the players include new product launches, expansions, and acquisitions. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players are merging with the local players to gain dominance in the market studied.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Bakery Products

      2. 5.1.2 Pizzas and Pastas

      3. 5.1.3 Cereals and Snack Foods

      4. 5.1.4 Meat and Meat Products

      5. 5.1.5 Beverages

      6. 5.1.6 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retail Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The Sanitarium Health and Wellbeing Company

      2. 6.3.2 Freedom Nutritional Products Limited

      3. 6.3.3 General Mills Inc.

      4. 6.3.4 Kellogg Company

      5. 6.3.5 QuestNutrition

      6. 6.3.6 Bob's Red Mill Natural Foods

      7. 6.3.7 Genius Foods Ltd

      8. 6.3.8 Unilever

    4. *List Not Exhaustive

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Frequently Asked Questions

The Australia Gluten-Free Foods & Beverages Market market is studied from 2016 - 2026.

The Australia Gluten-Free Foods & Beverages Market is growing at a CAGR of 7.8% over the next 5 years.

The Sanitarium Health and Wellbeing Company, General Mills, Inc., Kellogg Company, QuestNutrition, Freedom Nutritional Products Limited are the major companies operating in Australia Gluten-Free Foods & Beverages Market.

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