Feed Palatability Enhancers Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Global Feed Palatability Enhancers Market is segmented by Type (Flavors, Sweeteners, and Aroma Enhancers) and by Animal Type (Ruminant, Poultry, Swine, Aquaculture, Pets, Horses and Others), and by Geography(North America, Europe, Asia-Pacific, South America, Africa). The report offers market size and forecasts in terms of value(USD million) for all the above segments.

Market Snapshot

Global Feed Palatability Enhancers Market Overview
Study Period: 2017-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: Asia Pacific
CAGR: 5.9 %

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Market Overview

The Feed Palatability Enhancers Market is estimated to register a CAGR of 5.9% during the forecast period. COVID-19 adversely affected livestock production and consumption. This effect ultimately spilled into the feed industry, including the feed palatability enhancer market. The companies in this industry were also facing issues due to production restraints and supply chain issues. However, the industry is expected to achieve pre-covid demand and production levels in the near future if no further outbreaks disrupt the market.

The increasing meat consumption is driving the feed palatability enhancers market globally. The demand for high-quality meat and meat products from health-conscious consumers further induces the demand.

Asia-Pacific is the largest market for palatability enhancers, accounting for a significant share in the overall market. The rise in income levels and growing awareness about quality feed and pet food contribute to the demand in the region.

The market for feed palatability enhancers is highly fragmented, with the presence of key international players and many small players maintaining competitiveness in the market. Some notable players are DuPont de Nemours, Inc., Associated British Foods plc, Kerry Inc., Symrise, Adisseo, Elanco, Ensign-Bickford Industries Inc., Kent Nutrition Group, and others.

Scope of the Report

Palatability enhancers are very important for enhancing the desirability of feed intake by enhancing the taste, aroma, and texture, thus making the feed more palatable. The demand for feed palatability enhancers is estimated to increase rapidly over the coming years. 

The Global Feed Palatability Enhancers Market is segmented by Type (Flavors, Sweeteners, and Aroma Enhancers) and by Animal Type (Ruminant, Poultry, Swine, Aquaculture, Pets, Horses and Others), and by Geography(North America, Europe, Asia-Pacific, South America, Africa). The report offers market size and forecasts in terms of value(USD million) for all the above segments.

Type
Flavors
Sweeteners
Aroma Enhancers
Animal Type
Ruminant
Poultry
Swine
Aquaculture
Other Animal Types
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Africa
South Africa
Rest of Africa

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Key Market Trends

Increasing Meat Consumption Driving the Market

Global meat consumption has been rising rapidly, thereby fuelling the growth of the feed palatability enhancers market. The growing preferences for high-grade meat and meat products from health-conscious consumers are driving the demand for feed palatability enhancers, globally. According to the FAO, global poultry meat production is estimated to reach 137 million tonnes in 2020, with growth anticipated in China, the EU, Britain, Brazil, and Mexico. The rise in the levels of income in most of the developing countries has induced demand for superior quality meat and meat products. The per capita meat consumption in the United States, Brazil, and Argentina are also rising because of the lower costs in beef production, owing to the extensive land area under grazing. The unpleasant additives and supplements in livestock feed are formulated with the help of palatability enhancers, thereby augmenting the feed intake in animals.

feed palatability enhancers market1

Asia-Pacific - The Largest Market for Feed Palatability Enhancers

Asia-Pacific is the largest market for feed palatability enhancers, accounting for a significant share in the overall market. The growing consumer awareness about quality feed and pet food in the region has spurred the demand for feed palatability enhancers. Moreover, the soaring prices of meat driven by numerous disease outbreaks like the African Swine Fever have led the producers to tap the profits in the region, hence boosting the feed palatability enhancers market. The rise in income levels in developing countries like India and China are leading to growing numbers of pet ownership, healthcare, and spending, thereby driving the feed palatability enhancers market.

India is one of the leading producers of poultry meat in the world. The increase in the average income and the urban population has led to a tremendous increase in poultry demand and a steady increase in consumption over the years. Poultry production has been growing enormously in the region which would, in turn, create demand for palatability enhancers to improve feed intake and livestock performance. In addition, applying natural phenolic compounds originating from aromatic plants are known to improve the flavor and palatability of the feed in poultry and swine diets and thus increase the feed intake and growth performance.

Feed Palatability Enhancers Market

Competitive Landscape

The market for feed palatability enhancers is highly fragmented with the presence of key international players and many small players competing in the market. Some of the notable players are DuPont de Nemours, Inc., Associated British Foods plc, Kerry Inc., Symrise, Adisseo, Elanco, Ensign-Bickford Industries Inc., Kent Nutrition Group, and others. The most adopted strategies for these companies are mergers and acquisitions, and from time to time collaborations for investments in new product developments and research enhancement. 

Major Players

  1. DuPont

  2. Associated British Foods plc

  3. Kerry Group plc

  4. Symrise AG

  5. Adisseo France SAS

DuPont, Associated British Foods plc, Kerry Group plc, Symrise AG, Adisseo France SAS

Recent Development

In 2020, Symrise AG introduced a new range of innovative products (Extrapal range) made from proprietary protein hydrolysates. These palatability enhancers are characterized by a very high level of hydrolysis resulting in a high content of free amino acids and specific peptides, combined with selected ingredients, proven to boost the palatability performance of feeds designed for carnivorous species.

In 2020, Kerry Inc. launched Kerry PurePal, a novel plant-based technology that delivers an aroma that pet owners want and palatability performance that pet food manufacturers expect.

In 2018, Kerry Inc. acquired Ariake USA and Southeastern Mill's North American coating and seasonings business. This acquisition will help further enhance Kerry's taste and clean-label portfolio of products.

In 2017, Adisseo announced the acquisition of Nutriad, a global feed additives producer. This transaction is part of the Adisseo Group's strategy to become one of the worldwide leaders of specialty additives in animal nutrition. Nutriad has a solid product range in palatability, mycotoxin management, and digestive performance. Next to poultry and swine, they are also present in aqua, dairy, and cattle.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Force Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Flavors

      2. 5.1.2 Sweeteners

      3. 5.1.3 Aroma Enhancers

    2. 5.2 Animal Type

      1. 5.2.1 Ruminant

      2. 5.2.2 Poultry

      3. 5.2.3 Swine

      4. 5.2.4 Aquaculture

      5. 5.2.5 Other Animal Types

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Rest of Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 DuPont

      2. 6.3.2 Associated British Foods plc (ABF)

      3. 6.3.3 Kerry Group plc

      4. 6.3.4 Symrise AG

      5. 6.3.5 Adisseo France SAS

      6. 6.3.6 Elanco Animal Health

      7. 6.3.7 Ensign-Bickford Industries Inc.

      8. 6.3.8 Kent Nutrition Group

      9. 6.3.9 Kemin Industries, Inc.

      10. 6.3.10 Tanke International Group

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. AN ASSESSMENT OF THE IMPACT OF COVID-19

**Subject to Availability
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Frequently Asked Questions

The Feed Palatability Enhancers Market market is studied from 2017 - 2027.

The Feed Palatability Enhancers Market is growing at a CAGR of 5.9% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2021.

DuPont, Associated British Foods plc, Kerry Group plc, Symrise AG, Adisseo France SAS are the major companies operating in Feed Palatability Enhancers Market.

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