E-Commerce Market Share

Statistics for the 2023 & 2024 E-Commerce market share, created by Mordor Intelligence™ Industry Reports. E-Commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of E-Commerce Industry

In the e-commerce business, many local and worldwide firms have expanded, resulting in fierce competition. Some of the key players are Amazon.com Inc., Alibaba Group Holding Limited, Walmart Inc., and Costco Wholesale Corporation. Product launches, high expenses on R&D, acquisitions, and partnerships, etc., are the growth strategies adopted by such companies to sustain the intense competition.

In June 2022, the introduction of Etsy Purchase Protection was announced by Etsy. In the unlikely event that an item did not match the item description, did not come, or did not arrive at all, consumers were to obtain a full refund through this for transactions made on Etsy's website.

In May 2022, Alibaba, which is a Chinese e-commerce company, expanded its Lazada marketplace into Europe. Lazada was to focus on local merchants rather than cross-border sales, such as AliExpress. Cainiao, Alibaba's logistics company, is new to Belgium. Alibaba's marketplace, AliExpress, is currently present in the European market. However, cross-border sales from China are AliExpress's most profitable source of revenue. Lazada instead focuses on local European sellers.

E-commerce Market Leaders

  1. Amazon.com Inc.

  2. Alibaba Group Holding Limited

  3. Airbnb, Inc.

  4. Walmart Inc.

  5. JD.com Inc.

*Disclaimer: Major Players sorted in no particular order

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E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)