Buy Now Pay Later (BNPL) Services Market - Growth, Trends, Covid-19 Impact, and Forecasts (2022-2027)

The Buy now pay later Market is segmented by Channel (Online and POS), By End User Type (Kitchen Appliances, Other Consumer Electronics, Fashion & Personal Care, Healthcare, Other Products), and By Geography (North America, Europe, Asia-Pacific, Latin America and Rest of the World). ​For each segment, the market sizing and forecasting have been done in value terms of USD million.

Market Snapshot

buy now pay later services market
Study Period: 2018-2027
Base Year: 2021
Fastest Growing Market: North America
Largest Market: Europe
CAGR: >22 %

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Market Overview

The Buy Now Pay Later Market is projected to register a CAGR of 22.4% during the forecast period 2022- 2027.

Buy now, pay later (BNPL) solutions, which allow consumers to pay in interest-free installments, fixed payment schedule, zero-interest, and fast approval options for customers looking to make purchases. This allows customers to spend more than they can with other payment methods.

Buy Now Pay Later (BNPL) provides a payment option for customers to make purchases online and at stores without having to pay the complete amount at once. BNPL solutions offer monthly or bi-weekly payments to enable easy purchases. The increasing awareness about digital payment has provided growth for installments-based payment methods.

BNPL Solution has increased among Millennials and Generation Z customers as they look for a convenient budgeting tool. The popularity of the buy now, pay later (BNPL)service has surged after the Global pandemic as the need for splitting the price over a period for online shopping has increased. Various platforms like Klarna, PayPal, Afterpay have stated offering BNPL services.

Scope of the Report

The Buy now pay later market is segmented by Channel (Online and POS), By End User Type (Kitchen Appliances, Other Consumer Electronics, Fashion & Personal Care, Healthcare, Other Products), and By Geography (North America, Europe, Asia-Pacific, Latin America and Rest of the World). ​For each segment, the market sizing and forecasting have been done in value terms of USD million.

The report also offers a complete background analysis of the Global Buy now, Pays later market, including the analysis and forecast of market size, market segments, industry trends, major players, and growth drivers.

By Application
Online
POS
By Product Category
Kitchen Appliances
Other Electronic Appliances (TVs, Mobiles, Laptops, Tablets, etc)
Fashion and Personal Care
Healthcare
Other Products
By Geography
North America
US
Canada
Europe
Germany
UK
France
Russia
Spain
Sweden
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
New Zealand
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Rest of The World

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Key Market Trends

Increase in Adoption of Online Payment Methods Among the People

The increase in the adoption of online payment methods among people across the world is accelerating the growth of the buy now pay later payment market. The availability of high-speed internet connectivity, the surge in smartphone penetration, and the rise in awareness about digital payment services are some of the important factors that boost the adoption of online payment technology among people. The high number of internet users in the region is further expected to create growth opportunities for the market.

Numerous businesses, including small & medium-sized businesses across the globe, are expected to focus on adopting the fastest-growing online payment methods, and thus the increase in digital payment transactions among developing nations such as China, Japan, and India is boosting the digital transaction and buy now pay later market.

 buy now pay later services market share

Asia Pacific is going to dominate the BNPL Market

BNPL services in Sweden and Germany are larger than their market in the United States. Northwestern Europe is a predominant market for BNPL services. Australia and New Zealand also have BNPL services holding considerable market share in online shopping payments. BNPL payment industry in the Asia Pacific has recorded strong growth over the last year through the increase in e-commerce penetration.

Asia is home to the leading BNPL companies in the world. Countries such as Australia, India, China, Singapore, Indonesia, and Malaysia recorded strong demand for BNPL payment options in this period.

BNPL trend is becoming popular across the region as it enables customers to access credit and defer payments. The growing mobile internet penetration in the region is further expected to create growth opportunities for the regional market over the forecast period.

buy now pay later services market report

Competitive Landscape

The market is moderately fragmented. Buy now pay later is a useful service for both customers and merchants. BNPL is becoming an increasingly popular method for payment by customers to make purchases in-stores and online.

Many retailers are focusing on accepting these point-of-sale and online installment loans as payment methods, thereby creating growth opportunities for the BNPL solution providers. The growing e-commerce industry is further expected to drive market growth over the forecast period.

The major players covered in the buy now pay later market report are Afterpay, Affirm, Inc., Klarna Inc., Paypal, Sezzle, etc.

Recent Development

The buy now pays later payment platform has significantly increased during the COVID-19 pandemic due to the rise in purchasing the consumer’s goods through the online channel during Lockdown. Moreover, an increase in customer spending on health treatment, a rise in the cost of luxury electronic products, and an increase in the use of online payments services are some of the important factors that will accelerate the growth of the buy now pay later market during the COVID-19 outbreak.

The COVID-19 pandemic has adversely affected the economies of various countries across the globe. International Monetary Fund Analysis has expected the global economy to shrink by 3% percent in the year 2021 compared to the year 2020. Due to decreasing GDP, the purchasing power of people across the globe is also expected to decrease. Over 20 million citizens in the U.S. have applied for unemployment benefits. Owing to all these factors, people across the globe may use BNPL platforms to pay their bills. The online transactions using BNPL platforms are also expected to increase during the forecast period.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Study Deliverables

    2. 2.2 Study Assumptions

    3. 2.3 Analysis Methodology

    4. 2.4 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS AND DYNAMICS

    1. 4.1 Market Overview

      1. 4.1.1 Prominence of E-commerce - B2B vs B2C markets Across The Globe

      2. 4.1.2 A Spotlight on Spending Behaviour of Online Shopping Platforms

    2. 4.2 Market Drivers (Covid Imposed Lockdowns made BNPL more popular than ever, lack of credit cards/ bad credit scores of buyers, etc)

    3. 4.3 Market Challenges (BNPL can have similar impact of credit card debts)

    4. 4.4 Key Trends Impacting The Market

    5. 4.5 A Deepdive into Demographics of Consumers Preferring BNPL

    6. 4.6 Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

    7. 4.7 PESTLE Analysis

    8. 4.8 Impact of Covid-19 on the market

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Application

      1. 5.1.1 Online

      2. 5.1.2 POS

    2. 5.2 By Product Category

      1. 5.2.1 Kitchen Appliances

      2. 5.2.2 Other Electronic Appliances (TVs, Mobiles, Laptops, Tablets, etc)

      3. 5.2.3 Fashion and Personal Care

      4. 5.2.4 Healthcare

      5. 5.2.5 Other Products

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 US

        2. 5.3.1.2 Canada

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 UK

        3. 5.3.2.3 France

        4. 5.3.2.4 Russia

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Sweden

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 New Zealand

        6. 5.3.3.6 Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. 5.3.4.1 Mexico

        2. 5.3.4.2 Brazil

        3. 5.3.4.3 Rest of Latin America

      5. 5.3.5 Rest of The World

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Affirm, Inc.

      2. 6.2.2 Afterpay

      3. 6.2.3 PayPal Holdings, Inc.

      4. 6.2.4 Klarna Inc.

      5. 6.2.5 Sezzle

      6. 6.2.6 Splitit

      7. 6.2.7 Perpay Inc.

      8. 6.2.8 Openpay

      9. 6.2.9 Quadpay, Inc.

      10. 6.2.10 LatitudePay*

    3. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. DISCLAIMER AND ABOUT US

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Frequently Asked Questions

The Buy Now Pay Later (BNPL) Services Market market is studied from 2018 - 2027.

The Buy Now Pay Later (BNPL) Services Market is growing at a CAGR of >22% over the next 5 years.

The Buy Now Pay Later (BNPL) Services Market is valued at 4 Billion USD in 2018.

The Buy Now Pay Later (BNPL) Services Market is valued at 20 Billion USD in 2027.

North America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Affirm Holdings, Inc, Afterpay, Paypal Holdings, Inc, Klarna Inc, Sezzle are the major companies operating in Buy Now Pay Later (BNPL) Services Market.

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