Cloud Kitchen Market Size and Share
Cloud Kitchen Market Analysis by Mordor Intelligence
Projected to grow from USD 38.30 billion in 2025 to USD 83.70 billion by 2030, the global cloud kitchen market size is set to advance at a robust CAGR of 21.81%. The surge in demand for cloud kitchen offerings can be attributed to consumers' growing inclination towards convenience, diverse options, and the ease of digital ordering. As urbanization takes hold and lifestyles grow busier—particularly for millennials and Gen Z—the allure of having restaurant-quality meals delivered directly to their homes has intensified, a trend that the pandemic has only magnified. By sidestepping front-of-house expenses and the burden of prime real estate, cloud kitchens enjoy operational costs that are 30–50% lower than their traditional counterparts. Take, for example, Rebel Foods, a major player in the market, in FY 2024, reported total expenses of INR 1.31 for every INR 1 of operating revenue, a notable improvement from INR 1.53 in FY 2023. This same company saw its revenue climb to INR 14.2 billion in 2024, up from INR 11.95 billion the year prior[1]Rebel Foods Annual Report, "Revenue of the company", www.rebelfoods.com. Furthermore, with advancements in technology—ranging from AI-driven kitchen management and data analytics to automated delivery logistics—efficiencies are being heightened, menus are being tailored to consumer preferences, and delivery times are being slashed. Whether in emerging or developed markets, cloud kitchens have the agility to swiftly introduce multiple virtual brands or specialized offerings from a single site, allowing them to scale with reduced risk and adapt to changing dietary trends, be it veganism or ethnic cuisines, fueling the market's expansion.
Key Report Takeaways
- By nature of operation, independent kitchens commanded 75.50% of the cloud kitchen market share in 2024, whereas chained kitchens are forecast to grow at 24.50% CAGR through 2030.
- By cuisine type, Asian cuisine led with 49.30% revenue share in 2024; European cuisine is projected to expand at 19.70% CAGR through 2030.
- By ordering model, third-party aggregators held 63.00% of the cloud kitchen market size in 2024, while subscription meal plans record the highest projected CAGR at 22.80% until 2030.
- By geography, Asia-Pacific accounted for 39.75% of 2024 revenue and is set to advance at 23.27% CAGR between 2025 and 2030.
- Kitopi, Rebel Foods, and CloudKitchens together exceeded 15% of global revenue in 2024, underlining the early advantages of scale-driven procurement and proprietary technology.
Global Cloud Kitchen Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Digital food-delivery adoption | +6.5% | Global | Short term (≤ 2 years) |
| Lower operating costs versus dine-in restaurants | +5.2% | Global | Medium term (2-4 years) |
| AI-led productivity and automation | +4.1% | North America, APAC, EU | Long term (≥ 4 years) |
| Virtual brands and multi-concept kitchens | +3.0% | Global, early uptake in APAC | Medium term (2-4 years) |
| Partnerships with delivery platforms | +2.1% | North America, APAC | Short term (≤ 2 years) |
| Expansion of chained formats | +1.2% | APAC, Middle East, North America | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Widespread adoption of food-delivery apps and online platforms
Food delivery apps like Uber Eats, DoorDash, Zomato, and Deliveroo have transformed consumer habits, making online ordering commonplace. This shift has led to the rise of cloud kitchens, which offer a scalable, delivery-focused alternative to traditional restaurants. For instance, Zomato reported over 647 million orders in the fiscal year 2023, marking a 21% jump from the 535 million orders in the prior year[2]Zomato Annual Report, "Number of orders received by Zomato", b.zmtcdn.com. In light of this trend, major platforms are launching tailored cloud kitchen solutions. In 2024, Uber Eats unveiled "Virtual Restaurants," allowing existing kitchens to economically introduce new brands. Meanwhile, DoorDash broadened its "DoorDash Kitchens" in 2023, tapping into its merchant network to enhance delivery logistics and economics. Furthermore, entities like Ireland’s Food Technology Association and India’s Ministry of Commerce & Industry underscore the cloud kitchen model's pivotal role in food tech expansion. They point out that tech-driven platforms facilitate menu experimentation, achieve economies of scale, and target digital-first consumers. Innovations such as AI-driven kitchen management, robotics, and IoT monitoring are being woven into these platforms, enhancing order speed, reducing waste, and bolstering delivery reliability. This integration underscores the growing interdependence between delivery apps and cloud kitchens, fueling the market's expansion.
Lower operational costs compared to traditional restaurants
Cloud kitchens are thriving by taking advantage of significantly lower overhead costs. Recognizing these advantages, public-sector entities are stepping in. The U.S. Environmental Protection Agency and Department of Energy have backed modular kitchen "pods" for their ability to cut rent and energy expenses by 15-25%. Furthermore, urban regulatory bodies, such as those in Mumbai and Delhi, are reforming licensing rules to facilitate the rise of delivery-only kitchens, highlighting a governmental endorsement of cost-effective food production methods. With a modest capital outlay, operators can experiment with new cuisines, seasonal themes, and local brands, facing significantly less financial risk than in traditional setups. A case in point: in 2024, India's Rebel Foods harnessed this approach, rolling out over 15 new micro-brands in just six months, swiftly adjusting offerings based on real-time delivery insights. In 2025, the Singapore Food Agency began backing cloud kitchen entrepreneurs, offering modular licenses and grants to invigorate food startups in underused commercial zones, driving urban renewal and bolstering SME growth. Meanwhile, in Southeast Asia, tech-savvy platforms like JustKitchen harnessed AI tools in 2024, slashing R&D time for new menus by 40% and fine-tuning them based on delivery trends.
Integration of technology for operational efficiency
AI, IoT, robotics, and advanced management systems are revolutionizing cloud kitchen operations, enhancing efficiency, minimizing errors, and facilitating scalability. Recognizing these advancements, government entities and industry groups are stepping in. For example, in 2024, Ireland’s Food Technology Association noted that AI tools and real-time analytics slashed kitchen downtime by over 20%. Similarly, Singapore’s 2025 Food Tech grant emphasized IoT facilities to bolster food safety and logistics. In 2024, the global cloud kitchen equipment market witnessed a surge in AI-driven kitchen displays, smart ovens, and predictive tools, led by Kitchen United and Zuul, aiming to optimize inventory and minimize waste. Both companies adopted AI inventory platforms that gauge ingredient needs using real-time metrics—order trends, menu favorites, and even local events. These innovations have led to a 15% reduction in spoilage from overstock and an 10% decrease in waste, as highlighted by industry studies. Furthermore, in October 2024, Botinkit rolled out robotic chefs in kitchens across Asia and North America, achieving a ~30% drop in labor costs and a 10% reduction in food waste. These strides in 2024–25, from AI forecasting and IoT oversight to robotics, are propelling cloud kitchens towards swifter, more efficient, and consistent operations, underscoring the sector's robust global growth.
Emergence of virtual brands and multi-concept kitchens
Virtual brands, which operate solely for delivery and lack physical storefronts, empower operators to launch multiple brands from a single kitchen. Take Rebel Foods, for example. As a prominent player in the cloud kitchen arena, it oversees over 11 virtual brands, including Faasos and Behrouz Biryani. By leveraging its cloud kitchen infrastructure, Rebel Foods caters to a wide array of consumer tastes without needing distinct physical locations. On a similar note, CloudKitchens has introduced platforms like Otter. This platform aggregates orders from various delivery services, streamlining operations and boosting efficiency for kitchens with multiple concepts. Additionally, the use of AI-driven kitchen management systems and robotics in food prep has been shown to cut food waste by as much as 20% and enhance order accuracy. Recognizing the promise of this model, both government bodies and industry associations are stepping in. A case in point is the UAE's partnership with Fresh On Table, championing sustainable sourcing in cloud kitchens. Collectively, these advancements highlight the profound influence of virtual brands and multi-concept kitchens in transforming the global foodservice scene, propelling growth in the cloud kitchen sector through heightened operational efficiency and a keen responsiveness to consumer desires.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Food-quality and consistency gaps | -4.5% | Global | Short term (≤ 2 years) |
| High competition and market saturation | -3.2% | North America, APAC, EU | Medium term (2-4 years) |
| Complex logistics and last-mile delivery | -2.6% | Major urban centers | Short term (≤ 2 years) |
| Packaging and sustainability pressures | -1.8% | EU, North America, APAC | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Food quality and consistency challenges
The global cloud kitchen market is on a rapid growth trajectory, yet it grapples with significant challenges, particularly concerning food quality and consistency. Traditional restaurants serve food immediately on-site, but cloud kitchens depend on third-party delivery networks. This reliance can lead to delays, temperature fluctuations, and packaging issues, often compromising food quality by the time it reaches customers. A report from the U.S. National Restaurant Association in 2025 noted that nearly 40% of dissatisfied customers pointed to cold or soggy food as a primary concern with cloud kitchen orders. Moreover, the lack of direct customer interaction hinders real-time feedback, making it challenging for operators to swiftly address quality issues or tailor offerings. In India, the Food Safety and Standards Authority of India (FSSAI) has advocated for stricter packaging and hygiene standards in cloud kitchens, emphasizing the importance of these measures for consumer protection and market trust. Echoing this sentiment, the UK's Food Standards Agency rolled out guidelines in 2024, emphasizing labeling and handling standards for cloud kitchens to bolster food safety and ensure a consistent consumer experience. On the technological front, companies like Karma Kitchen are making strides. In 2025, they unveiled AI-driven temperature monitoring and smart packaging solutions, which notify operators and delivery personnel in real-time if food temperatures stray from safe ranges, thereby curbing quality complaints. Until such technological solutions see widespread adoption and the delivery infrastructure undergoes enhancements, cloud kitchens will struggle to consistently deliver high-quality food experiences.
High competition and market saturation
Intense competition and market saturation, fueled by low entry barriers and the rise of virtual brands, are restraining the global cloud kitchen market. With these low entry barriers, the cloud kitchen landscape has become commoditized. Thousands of independent players now vie for attention alongside major operators like CloudKitchens, Rebel Foods, and Kitopi. This competition is especially fierce in urban hotspots such as Delhi, Mumbai, Dubai, and Los Angeles. Regulatory bodies are taking notice. As clusters of cloud kitchens emerge in cities, agencies like the UK's Food Standards Agency and India's FSSAI are tightening rules on hygiene, zoning, and licensing. Their goal is to ensure safety and prevent uncontrolled clustering, which in turn restrains the market's growth. For instance, in August 2024, FSSAI’s Executive Director, Inoshi Sharma, underscored the urgency for stricter regulations on cloud-kitchen operators. He pointed out widespread non-compliance issues, from menu labeling to hygiene standards. Sharma also warned that even the industry's larger players aren't exempt from inspections and must consistently showcase food safety credentials. Echoing this sentiment, FSSAI rolled out significant changes in June 2025. These included mandatory digital compliance through a “Food Safety Connect” portal, an expanded hygiene-rating system, and the necessity of trained supervisors at each unit. These regulations, while enhancing food safety, also elevate costs and complexities for cloud kitchens. Operators are now compelled to invest in upgraded infrastructure, staff training, and advanced digital systems. This not only slows their expansion but also heightens operational challenges.
Segment Analysis
By Nature of Operation: Independent kitchens dominate, while chained kitchens are growing
In 2024, independent kitchens dominated the revenue landscape, accounting for a substantial 75.50%. On the other hand, chained kitchens, while currently holding a smaller market share, are projected to grow at an impressive 24.50% CAGR. Independent cloud kitchens have emerged as the frontrunners in the global cloud kitchen arena. Their rise can be traced to several advantages: cost-efficiency, flexibility in menu offerings, and the ability to scale rapidly. By circumventing the hefty capital demands of traditional storefronts and the constraints of established brands, these kitchens can initiate operations with minimal investment. This freedom allows them to experiment with new cuisines or concepts on a trial basis. Furthermore, a range of specialized courses is now guiding and bolstering aspiring entrepreneurs, fueling the growth of independent cloud kitchens. A notable example is Calacanis, founder of LAUNCH, an early-stage investment firm. In November 2024, through various LAUNCH platforms, he funneled millions into 100 startups each year. Highlighting his commitment, he introduced the LAUNCH CloudKitchens Incubator in 2023—a 14-week program aimed at empowering food entrepreneurs to kickstart, develop, and expand their ventures.
Chained and franchised cloud kitchens, despite holding a smaller slice of the market, are witnessing a rapid growth trajectory. Their swift scalability, operational standardization, and the ability to replicate successful business models are key drivers. Franchised models, exemplified by Rebel Foods' aggressive expansion of Oven Story Pizza through franchise outlets, underscore the trend. Investors and franchisees are increasingly drawn to the brand support, consistency, and robust operational systems these franchises offer. This allure is propelling the segment's expansion. In 2025, independent operators' preference for shared commissary kitchens was evident with the debut of PurePrep’s expansive 10,000 sq ft facility in British Columbia. Designed for nimble startups, this facility provides an economical, communal infrastructure.
By Cuisine Type: Asian leads, European surges
In 2024, Asian cuisine accounted for 49.30% of global revenue, driven by the frequent consumption of rice and noodle dishes and the rising global popularity of Korean, Japanese, and Thai flavors. Meanwhile, European cuisine, fueled by a growing appetite for artisanal pizza, pasta, and bakery items, is projected to achieve a 19.70% CAGR. Cuisines from the Asia-Pacific region, especially Chinese, Indian, and Japanese, are leading the global cloud kitchen market. This dominance is attributed to the vast urban populations, varied local tastes, and strong food delivery systems in nations like China, India, Japan, and South Korea. For instance, the World Instant Noodles Association Summit reported that in 2024, the Philippines consumed around 4.5 billion servings of instant noodles, marking an uptick from the prior year[3]World Instant Noodles Association (WINA), "Demand Rankings", www.instantnoodles.org. Similarly, data from the same summit highlighted that in 2023, the average Japanese consumer enjoyed nearly 47 packages of instant noodles.
Simultaneously, the demand for European cuisine is surging at a quicker pace. The cloud kitchen market in Europe is witnessing a boom, particularly in cities like London, Berlin, Paris, and Amsterdam, driven by a growing demand for gourmet, healthy, and region-specific dishes. For instance, data from the U.S. Securities and Exchange Commission revealed that in 2024, Americans spent about USD 16.9 billion on pizza delivery, up from USD 16.5 billion the previous year. Furthermore, food safety authorities in the EU, including the UK's FSA and Germany's food councils, are simplifying licensing processes. This move aims to bolster higher-quality, delivery-only kitchens that specialize in artisan, plant-based, and regional European dishes. In Rome, modular commissary kitchens like Instakitchen, which debuted in March 2023 and expanded by 2024, are revolutionizing the scene. They provide scalable platforms tailored to regional European menus and have slashed setup costs by over 80%. These developments are significantly transforming the cloud kitchen industry, both in scale and sophistication.
Note: Segment shares of all individual segments available upon report purchase
By Ordering Model: Aggregators dominate, subscription models rise
In 2024, third-party aggregators solidified their gatekeeper status, commanding 63.00% of global orders. Meanwhile, subscription meal plans, growing at a robust 22.80% CAGR, are increasingly favored by urban professionals for their budget predictability and dietary guidance. Dominating the global cloud kitchen market, aggregator-based ordering models thrive on their scalability, broad reach, and operational efficiency. Platforms like Uber Eats, DoorDash, and Zomato act as centralized hubs, linking consumers to a diverse range of restaurant partners, cloud kitchens included. This setup grants consumers access to a plethora of cuisines and brands via a single interface, amplifying convenience and enhancing the user experience. Furthermore, aggregators harness cutting-edge technologies, including AI and robotics, to refine operations, optimize delivery logistics, and tailor customer interactions, boosting both efficiency and satisfaction.
While aggregator models reign supreme, subscription-based ordering is carving out its niche, especially in regions dense with tech-savvy consumers. These subscription models entice with perks like discounted pricing, exclusive menu items, and robust loyalty programs. Take Kitopi, for example: they've rolled out subscription services that deliver meals at discounted rates, tapping into the rising demand for both convenience and value. This approach not only bolsters customer loyalty but also empowers cloud kitchen operators with better demand forecasting, leading to smarter inventory management and less food waste. As diners increasingly gravitate towards personalized and budget-friendly options, the momentum behind subscription models is poised to surge in the years ahead.
Note: Segment shares of all individual segments available upon report purchase
Geography Analysis
In 2024, the Asia-Pacific region accounted for 39.75% of global revenue and is on track to grow at a robust 23.27% CAGR. This surge is driven by factors such as the widespread adoption of smartphones, the rise of real-time payments, advancements in 5G technology, big-data analytics, and proactive government initiatives, all set against the backdrop of densely populated urban centers. Governments in India and Indonesia are actively promoting startups through incentives and streamlined licensing, leading to increased capacities. Take Singapore's Smart Cloud Kitchen initiative (2022–25) as an example: it funded modular, tech-driven kitchens, slashing setup costs by around 25%. This move allows independent operators to swiftly experiment with local Asian dishes in major cities. Such advancements underscore the significance of a denser rider network and the strategic placement of fulfillment centers in urban locales.
Meanwhile, North America and Europe experience steady growth, reaping the benefits of established digital infrastructures and platforms like DoorDash Kitchens and CloudKitchens. However, they grapple with challenges such as regulatory hurdles, elevated labor costs, and market saturation. In Europe, the demand for gourmet and health-centric meals propels growth. Cloud kitchens, exemplified by Deliveroo Editions, are aligning their offerings with the quality benchmarks set by entities like the UK Food Standards Agency.
Competitive Landscape
In the global cloud kitchen market, a dynamic competitive landscape is emerging, shaped by established players, delivery aggregators, and a wave of new startups. Major players like Rebel Foods, CloudKitchens, Kitopi, and Grab Holdings Limited (GrabKitchen) are leveraging multi-brand portfolios, proprietary technology platforms, and strategies for international expansion to assert their dominance. At the same time, delivery aggregators, including Zomato, Swiggy, DoorDash, and Meituan, are deepening their involvement by launching or investing in cloud kitchen networks, thereby tightening their grip on the value chain.
Traditional restaurant chains, such as Wendy’s and Pizza Hut, are also entering the fray, unveiling delivery-only outlets to trim overhead costs. Yet, as competition heats up, a surge of independent operators is flooding in, thanks to relatively low entry barriers. To navigate this crowded arena, many players are turning to AI-driven kitchen management, robotics, and forging virtual brand partnerships, all in a bid to boost operational efficiency and broaden their consumer reach. The defining traits of this market's competitiveness lie in the relentless pursuit of scale, speed, and tech-driven differentiation.
To gain a competitive edge, cloud kitchen operators are increasingly adopting advanced data analytics to optimize menu offerings based on real-time consumer preferences and regional tastes. Innovation in contactless delivery and automated order fulfilment is reducing turnaround times and enhancing customer experience. Strategic collaborations with food tech startups and ingredient suppliers are also enabling more agile product development cycles. Moreover, sustainability initiatives, including eco-friendly packaging and energy-efficient kitchen operations, are becoming key differentiators as consumer awareness grows. These strategies collectively empower cloud kitchens to remain agile and responsive in an intensely competitive global market.
Cloud Kitchen Industry Leaders
-
CloudKitchens
-
Rebel Foods
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Kitopi Catering Services LLC
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Everybody Eats (C3)
-
Grab Holdings Limited (GrabKitchen)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- April 2025: Tollywood star Akkineni Naga Chaitanya launched Scuzi, a new cloud kitchen in Hyderabad offering global comfort food, showcasing celebrity-led cloud kitchen expansions in regional markets. This venture follows the success of his pan-Asian cloud kitchen, Shoyu. Scuzi focuses on comfort food with a global twist, offering dishes like burgers, pizzas, pastas, and more, available for delivery through platforms like Swiggy and Zomato.
- March 2025: CloudKitchens rolled out the Otter POS platform, consolidating multi-channel orders with kitchen display support. The company uses Otter POS to manage orders from various sources, like in-store point-of-sale, online ordering platforms, and delivery apps, through a single, unified interface. This centralized system helps streamline operations and reduce errors.
- February 2025: Rebel Foods, a cloud kitchen unicorn, has launched "QuickiES," a standalone app aimed at the 15-minute food delivery market, positioning itself to rival giants like Zomato and Swiggy. In its pilot phase, QuickiES is focusing on specific pin codes in Mumbai, offering deliveries from over 45 brands.
- October 2024: Public company Fruitas Holdings acquired Fly Kitchen Inc., adding four kitchens and expanding its multi-brand delivery capabilities in Metro Manila.
Global Cloud Kitchen Market Report Scope
| Independent Cloud Kitchen |
| Chained Cloud Kitchen |
| Asian Cuisine |
| European Cuisine |
| Middle Eastern cuisine |
| Mexican Cuisine |
| North American Cuisine |
| Other Cuisine Types |
| Third-Party Aggregator Platforms |
| Direct-to-Consumer Websites/Apps |
| Subscription Meal Plans |
| North America | United States |
| Canada | |
| Mexico | |
| Rest of North America | |
| South America | Brazil |
| Argentina | |
| Rest of South America | |
| Europe | United Kingdom |
| Germany | |
| France | |
| Italy | |
| Spain | |
| Russia | |
| Rest of Europe | |
| Asia-Pacific | China |
| Japan | |
| India | |
| South Korea | |
| Australia | |
| New Zealand | |
| Rest of Asia-Pacific | |
| Middle East and Africa | Saudi Arabia |
| United Arab Emirates | |
| Turkey | |
| South Africa | |
| Nigeria |
| By Nature of Operation | Independent Cloud Kitchen | |
| Chained Cloud Kitchen | ||
| By Cuisine Type | Asian Cuisine | |
| European Cuisine | ||
| Middle Eastern cuisine | ||
| Mexican Cuisine | ||
| North American Cuisine | ||
| Other Cuisine Types | ||
| By Ordering Model | Third-Party Aggregator Platforms | |
| Direct-to-Consumer Websites/Apps | ||
| Subscription Meal Plans | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| South America | Brazil | |
| Argentina | ||
| Rest of South America | ||
| Europe | United Kingdom | |
| Germany | ||
| France | ||
| Italy | ||
| Spain | ||
| Russia | ||
| Rest of Europe | ||
| Asia-Pacific | China | |
| Japan | ||
| India | ||
| South Korea | ||
| Australia | ||
| New Zealand | ||
| Rest of Asia-Pacific | ||
| Middle East and Africa | Saudi Arabia | |
| United Arab Emirates | ||
| Turkey | ||
| South Africa | ||
| Nigeria | ||
Key Questions Answered in the Report
What is the current global value of the cloud kitchen market?
The sector is valued at USD 38.30 billion in 2025 and is forecast to reach USD 83.70 billion by 2030.
Which region contributes the largest revenue to the cloud kitchen market?
Asia-Pacific leads with 39.75% of global revenue in 2024 and remains the fastest-growing region.
Why are subscription meal plans gaining traction in cloud kitchens?
Subscriptions provide predictable recurring revenue, higher customer retention, and personalized menu planning, supporting a 22.80% CAGR through 2030.
How do cloud kitchens maintain profitability despite rising competition?
They operate in lower-cost real-estate zones, leverage automation, and run multiple virtual brands from a single kitchen to maximize asset utilization.
What sustainability initiatives are influencing cloud kitchen operations?
Operators adopt compostable packaging, track carbon footprints, and collaborate with material innovators to align with EU and North American packaging mandates.
Which operational model is expanding the quickest within the cloud kitchen market?
Chained cloud kitchens are projected to grow at 24.50% CAGR, driven by standardized processes and scalable franchise structures.