Germany Gift Card and Incentive Card Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Germany Gift Card and Incentive Card Market is segmented By Product (E-Gift Card, Physical Card), By Consumer (Retail Consumer, Corporate Consumer), and By Distribution Channel (Online, Offline).

Market Snapshot

Germany Gift Card and Incentive Card Market Overview
Study Period: 2018-2027
Base Year: 2021
CAGR: >3 %
Germany Gift Card and Incentive Card Market Major Companies

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Market Overview

A gift card is a prepaid debit card that contains a specific amount of money available for use for a variety of purchases. Store gift cards are designed to be used at specific merchants or retailers, while general-use prepaid gift cards are not affiliated with any specific merchant and can also be used to withdraw cash at automated teller machines (ATMs). An innovative way to reward employees for outstanding performance. The MasterCard Incentive Card is a stored value card solution designed to help you more successfully reward employees for outstanding performance.

The COVID-19 outbreak has had a tremendous impact on the gift card business, with increased demand for open-loop gift cards and incentive cards being the primary drivers of market growth. Because it is readily available and enables ease of use and buying flexibility in the face of the COVID-19 pandemic.

Furthermore, as governments in numerous countries have implemented lockdowns to prevent the spread of the virus, gift card use, particularly among businesses, has surged and is projected to continue to support the gift card industry's growing momentum. As a result, amid the global health crisis, this has become one of the primary growth causes for the gift card market.

Scope of the Report

The report offers a comprehensive picture of the Gift Card and Incentive Card Market in Germany, emerging trends in the segments and regional market, and significant changes in market dynamics and market overview. It also provides data related to Gift Card and Incentive Card production and consumption, imports and exports, data related to the competitive system, and company profiles of the major players in Germany. The Germany Gift Card and Incentive Card Market is segmented By Product (E-Gift Card, Physical Card), By Consumer (Retail Consumer, Corporate Consumer), and By Distribution Channel (Online, Offline).

By Product
E-Gift Card
Physical Card
By Consumer
Retail Consumer
Corporate Consumer
By Distribution Channel

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Key Market Trends

Robust growth in the e-commerce sector expected to drive gift card market share in Germany

In Germany, the e-commerce industry has grown rapidly during the last four to eight quarters. Notably, the e-commerce sector generated more revenue in the first nine months of 2021, from January to September. The trend is expected to continue in the short to medium term, as more and more people prefer to shop online, even for their everyday essentials, according to the publisher. 

This strong expansion in the e-commerce sector is also propelling the German gift card market forward. The publisher predicts that the e-commerce sector will continue to fuel development in the German gift card industry over the next four to eight quarters.

Germany Gift Card and Incentive Card Market Growth

The ability to purchase cryptocurrency with gift cards in boosting gift card sector in Germany

In the gift card sector, several novel use cases have evolved in recent years. Purchasing digital assets such as cryptocurrency is one of the most popular. In Germany, gift cards are increasingly being used to purchase bitcoins. As a result, the growth of the gift card sector in the country is being aided.

Many activities in our everyday lives have been merged online as a result of the rapid growth of information and communication technology, making them more flexible and effective. A massive increase in the number of online users has reactivated virtual word notions and spawned a new commercial phenomena known as cryptocurrencies, which is used to expedite financial transactions such as buying, selling, and trading.

Cryptocurrency is a digital representation of valuable and intangible goods that can be utilised in a variety of applications and networks, including online social networks, online social games, virtual worlds, and peer to peer networks. In recent years, virtual currency has become widely used in a variety of systems.

Germany Gift Card and Incentive Card Market Share

Competitive Landscape

The report covers major international players operating in the Germany gift card and incentivve card market. In terms of market share, some of the major players currently fragmented the market. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets.

Recent Development

  • Oct 2021: joins forces with Binance Pay. Coinsbee currently offers 2,000 different products, and the range is expanding daily. Purchase gift cards from e-commerce staples such as Amazon, or buy cards that can be used as credit cards in-store like Cash to Code.
  • Sep 2021: BetMGM, a sports betting and digital gaming operator, announced a partnership with TAPPP, a flexible payment options, to make BetMGM gift cards available at major convenience and grocery retail chains.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porters 5 Force Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Insights of Technology Innovations in the Market

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 By Product

      1. 5.1.1 E-Gift Card

      2. 5.1.2 Physical Card

    2. 5.2 By Consumer

      1. 5.2.1 Retail Consumer

      2. 5.2.2 Corporate Consumer

    3. 5.3 By Distribution Channel

      1. 5.3.1 Online

      2. 5.3.2 Offline


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Amazon

      2. 6.2.2 Edeka Zentral AG & Co KG

      3. 6.2.3 Schwarz Beteiligungs GmbH

      4. 6.2.4 Aldi Group

      5. 6.2.5 Rewe Group

      6. 6.2.6 dm-Drogerie Markt GmbH & Co KG

      7. 6.2.7 Tengelmann Group

      8. 6.2.8 Dirk Rossmann KG

      9. 6.2.9 Globus Holding GmbH & Co

      10. 6.2.10 Inter Ikea Systems BV*

    3. *List Not Exhaustive


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Frequently Asked Questions

The Germany Gift Card and Incentive Card Market market is studied from 2018 - 2027.

The Germany Gift Card and Incentive Card Market is growing at a CAGR of >3% over the next 5 years.

Amazon, Edeka Zentral AG & Co KG, Schwarz Beteiligungs GmbH, Aldi Group, Rewe Group are the major companies operating in Germany Gift Card and Incentive Card Market.

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