Germany Dairy Alternatives Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Germany Dairy Alternatives Market is segmented by Category (Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Ice Cream, Non-Dairy Milk, Non-Dairy Yogurt) and by Distribution Channel (Off-Trade, On-Trade). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Production volume of plant-based products.

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Germany Dairy Alternatives Market Size

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Germany Dairy Alternatives Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 2.10 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 4.09 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Off-Trade
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 14.28 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Distribution Channel Off-Trade

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Germany Dairy Alternatives Market Analysis

The Germany Dairy Alternatives Market size is estimated at 2.10 billion USD in 2024, and is expected to reach 4.09 billion USD by 2029, growing at a CAGR of 14.28% during the forecast period (2024-2029).

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2.10 Billion

Market Size in 2024 (USD)

4.09 Billion

Market Size in 2029 (USD)

25.97 %

CAGR (2017-2023)

14.28 %

CAGR (2024-2029)

Largest Market by Category

63.27 %

value share, Non-Dairy Milk, 2023

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The rise in the vegan population along with the increasing popularity of organic foods and the increasing prevalence of lactose intolerance is bolstering the demand for non-dairy milk in Germany.

Largest Market by Distribution Channel

97.38 %

value share, Off-Trade, 2023

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Effective marketing strategies with the adoption of advanced technologies are helping the leading supermarket and hypermarket players to improve their revenue share.

Fastest-growing Market by Category

19.42 %

Projected CAGR, Non-Dairy Cheese, 2024-2029

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The product enhancement and availability of plant-based cheese in various formats with an increased distribution network in the segment is largely driving the growth in the segment.

Fastest-growing Market by Distribution Channel

14.84 %

Projected CAGR, Off-Trade, 2024-2029

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The market share from convenience stores and online retailers where shopping feasibility along with differentiated plant-based cheese offerings is driving the segmental growth.

Leading Market Player

18.20 %

market share, Danone SA, 2022

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Selective expansion of Danone's presence in the market along with the wider brand presence and products offered with active portfolio rotation is making it the market leader

Strong penetration of organized retail channels fueling the market growth

  • The off-trade segment dominates the distribution channels of the German dairy alternatives market. Among off-trade channels, the online retail sub-segment is the fastest-growing one, projected to record a CAGR of 15.6% over the forecast period. The growth of e-commerce has allowed companies to access a larger target market and effectively serve customer needs. Many people started ordering food items, particularly dairy alternatives, online due to their hectic schedules and the nationwide lockdown in 2020. The four main e-commerce channels for dairy alternatives were direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services.
  • The sales value of dairy alternatives through on-trade channels across the country declined by 2% in 2020 as foodservice outlets were shut down due to the pandemic. In the same year, Germany recorded only 65,090 functional restaurants, a decrease of 8.49% from 2019. Based on the data from all distribution channels, the overall consumption in Germany was around 5.03 kg per person in 2022, with a 3.4 kg rise in the consumption of dairy alternatives since 2017. The on-trade channel is likely to record a CAGR of 10.7% during the forecast period.
  • Off-trade is projected to be the fastest-growing distribution channel, registering a CAGR value of 15.7% during the forecast period. This increase is anticipated in line with the rising demand for dairy alternative products, which are widely accessible at supermarkets and online retailers. The omnichannel approach adopted by major retailers across the globe is also driving the market for dairy desserts. Retailers such as REWE, Edeka, Aldi Süd, and Norma focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
Germany Dairy Alternatives Market

Germany Dairy Alternatives Market Trends

The rising vegan movement in the country has emerged as a major factor influencing the consumption of dairy alternatives in Germany

  • The vegan movement in Europe has seen Germany take the lead. Berlin and Hamburg both rank in the top five cities in the world for vegan friendliness, making Germany the sixth-best nation in the world for vegans. In comparison to other European nations, the nation boasts one of the highest percentages of vegetarians and vegans. In Germany, 1.58 million people follow a vegan diet, and over 8 million people eat vegetarian food. Flexitarians make up more than 30% of the German population. Growing numbers of Germans that are vegan, vegetarian, and flexitarian are driving the market for plant-based goods.
  • Germans consumed 318.5 thousand metric tons of milk alternatives in 2022. About one-third of the German population did not drink milk at all but used milk alternatives. German dairy alternatives consumption increased by 19.94% in 2022 compared to 2021. Around 32% of the population intended to consume less dairy in 2022. About 48% of German consumers stated that an organic, clean-label, allergen-free product is significant to them regarding plants (such as meat and dairy substitutes). A vegan claim was made on the packaging of 20% of all food and beverage products introduced in Germany in 2020, up from 14% in 2016. The growing demand for vegan-friendly cuisine among consumers in Germany is anticipated to increase the consumption trends of dairy substitutes. The number of vegans in Europe increased from 1.3 million in 2016 to 2.6 million in 2020. Apart from the mainstream brands such as Alpro, Bayernglück, Oatly, Whole Foods, and Miyoko, traditional companies have also established themselves in the vegan dairy market, offering dairy alternatives from labels like Soyana, Lord of Tofu, and Soyatoo.
Germany Dairy Alternatives Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The support from the government for the production of various raw materials particularly soy is impacting production

Germany Dairy Alternatives Industry Overview

The Germany Dairy Alternatives Market is fragmented, with the top five companies occupying 29.62%. The major players in this market are AlnaturA Produktions- und Handels GmbH, Bel Group, Danone SA, Nestlé SA and Oatly Group AB (sorted alphabetically).

Germany Dairy Alternatives Market Leaders

  1. AlnaturA Produktions- und Handels GmbH

  2. Bel Group

  3. Danone SA

  4. Nestlé SA

  5. Oatly Group AB

Germany Dairy Alternatives Market Concentration

Other important companies include Simply V, Upfield Holdings BV, VBites Foods Ltd, Veganz Group, Wilmersburger GmbH.

*Disclaimer: Major Players sorted in alphabetical order.

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Germany Dairy Alternatives Market News

  • November 2022: Oatly Group AB announced that it would release a new range of oat-based yogurt. The new range comes in four flavors: strawberry, blueberry, plain, and Greek style.
  • September 2022: Swedish coffee chain Espresso House, which operates 35 stores in Germany, extended an existing partnership with Oatly to serve Oatly Barista Edition across its coffee shops in the Nordics and Germany.
  • February 2022: Simply V announced expanding its plant-based cream cheese to the US market through Franklin Foods.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the dairy alternatives industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption numbers and production data of raw materials for dairy alternatives, through granular level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on dairy alternative products, categories of dairy alternative products, product types, etc., are available in the form of comprehensive reports as well as excel based data worksheets.

Germany Dairy Alternatives Market
Germany Dairy Alternatives Market
Germany Dairy Alternatives Market
Germany Dairy Alternatives Market

Germany Dairy Alternatives Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Per Capita Consumption

    2. 2.2. Raw Material/Commodity Production

      1. 2.2.1. Dairy Alternative - Raw Material Production

    3. 2.3. Regulatory Framework

      1. 2.3.1. Germany

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Category

      1. 3.1.1. Non-Dairy Butter

      2. 3.1.2. Non-Dairy Cheese

      3. 3.1.3. Non-Dairy Ice Cream

      4. 3.1.4. Non-Dairy Milk

        1. 3.1.4.1. By Product Type

          1. 3.1.4.1.1. Almond Milk

          2. 3.1.4.1.2. Cashew Milk

          3. 3.1.4.1.3. Coconut Milk

          4. 3.1.4.1.4. Hazelnut Milk

          5. 3.1.4.1.5. Hemp Milk

          6. 3.1.4.1.6. Oat Milk

          7. 3.1.4.1.7. Soy Milk

      5. 3.1.5. Non-Dairy Yogurt

    2. 3.2. Distribution Channel

      1. 3.2.1. Off-Trade

        1. 3.2.1.1. Convenience Stores

        2. 3.2.1.2. Online Retail

        3. 3.2.1.3. Specialist Retailers

        4. 3.2.1.4. Supermarkets and Hypermarkets

        5. 3.2.1.5. Others (Warehouse clubs, gas stations, etc.)

      2. 3.2.2. On-Trade

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).

      1. 4.4.1. AlnaturA Produktions- und Handels GmbH

      2. 4.4.2. Bel Group

      3. 4.4.3. Danone SA

      4. 4.4.4. Nestlé SA

      5. 4.4.5. Oatly Group AB

      6. 4.4.6. Simply V

      7. 4.4.7. Upfield Holdings BV

      8. 4.4.8. VBites Foods Ltd

      9. 4.4.9. Veganz Group

      10. 4.4.10. Wilmersburger GmbH

  7. 5. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PER CAPITA CONSUMPTION OF DAIRY ALTERNATIVES, KG, GERMANY, 2017 - 2029
  1. Figure 2:  
  2. PRODUCTION VOLUME OF GERMANY DAIRY ALTERNATIVES MARKET - RAW MATERIAL, METRIC TONNES, GERMANY, 2017 - 2021
  1. Figure 3:  
  2. VOLUME OF DAIRY ALTERNATIVES, METRIC TONNES, BY GERMANY, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF DAIRY ALTERNATIVES, USD, BY GERMANY, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY CATEGORY, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY CATEGORY, USD, GERMANY, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF NON-DAIRY BUTTER MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF NON-DAIRY BUTTER MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF NON-DAIRY BUTTER MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 12:  
  2. VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 13:  
  2. VALUE OF NON-DAIRY CHEESE MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 14:  
  2. VALUE SHARE OF NON-DAIRY CHEESE MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 15:  
  2. VOLUME OF NON-DAIRY ICE CREAM MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 16:  
  2. VALUE OF NON-DAIRY ICE CREAM MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF NON-DAIRY ICE CREAM MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 18:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY PRODUCT TYPE, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 19:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY PRODUCT TYPE, USD, GERMANY, 2017 - 2029
  1. Figure 20:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY PRODUCT TYPE , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY PRODUCT TYPE , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 22:  
  2. VOLUME OF ALMOND MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF ALMOND MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF ALMOND MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 25:  
  2. VOLUME OF CASHEW MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF CASHEW MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF CASHEW MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 28:  
  2. VOLUME OF COCONUT MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF COCONUT MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF COCONUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 31:  
  2. VOLUME OF HAZELNUT MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF HAZELNUT MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF HAZELNUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 34:  
  2. VOLUME OF HEMP MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF HEMP MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF HEMP MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 37:  
  2. VOLUME OF OAT MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OAT MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 40:  
  2. VOLUME OF SOY MILK MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF SOY MILK MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF SOY MILK MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 43:  
  2. VOLUME OF NON-DAIRY YOGURT MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF NON-DAIRY YOGURT MARKET, USD, GERMANY, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF NON-DAIRY YOGURT MARKET, BY DISTRIBUTION CHANNEL, %, GERMANY, 2022 VS 2029
  1. Figure 46:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY DISTRIBUTION CHANNEL, USD, GERMANY, 2017 - 2029
  1. Figure 48:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY DISTRIBUTION CHANNEL , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 49:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY DISTRIBUTION CHANNEL , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 50:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 51:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY SUB DISTRIBUTION CHANNELS, USD, GERMANY, 2017 - 2029
  1. Figure 52:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY SUB DISTRIBUTION CHANNELS , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 53:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY SUB DISTRIBUTION CHANNELS , %, GERMANY, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA CONVENIENCE STORES, USD, GERMANY, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA CONVENIENCE STORES, BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 57:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA ONLINE RETAIL, USD, GERMANY, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA ONLINE RETAIL, BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 60:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA SPECIALIST RETAILERS, USD, GERMANY, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA SPECIALIST RETAILERS, BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 63:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, GERMANY, 2017 - 2029
  1. Figure 65:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA SUPERMARKETS AND HYPERMARKETS, BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 66:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 67:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD, GERMANY, 2017 - 2029
  1. Figure 68:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 69:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA ON-TRADE, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 70:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA ON-TRADE, USD, GERMANY, 2017 - 2029
  1. Figure 71:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA ON-TRADE, BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 72:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GERMANY, 2017 - 2029
  1. Figure 73:  
  2. MOST ADOPTED STRATEGIES, COUNT, GERMANY, 2017 - 2029
  1. Figure 74:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, GERMANY, 2022

Germany Dairy Alternatives Industry Segmentation

Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Ice Cream, Non-Dairy Milk, Non-Dairy Yogurt are covered as segments by Category. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • The off-trade segment dominates the distribution channels of the German dairy alternatives market. Among off-trade channels, the online retail sub-segment is the fastest-growing one, projected to record a CAGR of 15.6% over the forecast period. The growth of e-commerce has allowed companies to access a larger target market and effectively serve customer needs. Many people started ordering food items, particularly dairy alternatives, online due to their hectic schedules and the nationwide lockdown in 2020. The four main e-commerce channels for dairy alternatives were direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services.
  • The sales value of dairy alternatives through on-trade channels across the country declined by 2% in 2020 as foodservice outlets were shut down due to the pandemic. In the same year, Germany recorded only 65,090 functional restaurants, a decrease of 8.49% from 2019. Based on the data from all distribution channels, the overall consumption in Germany was around 5.03 kg per person in 2022, with a 3.4 kg rise in the consumption of dairy alternatives since 2017. The on-trade channel is likely to record a CAGR of 10.7% during the forecast period.
  • Off-trade is projected to be the fastest-growing distribution channel, registering a CAGR value of 15.7% during the forecast period. This increase is anticipated in line with the rising demand for dairy alternative products, which are widely accessible at supermarkets and online retailers. The omnichannel approach adopted by major retailers across the globe is also driving the market for dairy desserts. Retailers such as REWE, Edeka, Aldi Süd, and Norma focus on omnichannel shopping, particularly expanding and integrating online capabilities into brick-and-mortar stores.
Category
Non-Dairy Butter
Non-Dairy Cheese
Non-Dairy Ice Cream
Non-Dairy Milk
By Product Type
Almond Milk
Cashew Milk
Coconut Milk
Hazelnut Milk
Hemp Milk
Oat Milk
Soy Milk
Non-Dairy Yogurt
Distribution Channel
Off-Trade
Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
On-Trade
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Market Definition

  • Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
  • Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
  • Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
  • Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
Keyword Definition
Cultured Butter Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients.
Uncultured Butter This type of butter is one which has not been processed in any way
Natural Cheese The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk.
Processed Cheese Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings.
Single Cream Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk.
Double Cream Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream
Whipping Cream This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings.
Frozen Desserts Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts
UHT Milk (Ultra-high temperature milk) Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months.
Non-dairy butter/Plant-based butter Butter made from plant-derived oil such as coconut, palm, etc.
Non-dairy Yogurt Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas
On-trade It refers to restaurants, QSRs, and bars.
Off-trade It refers to supermarkets, hypermarkets, on-line channels, etc.
Neufchatel cheese One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy.
Flexitarian It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat.
Lactose Intolerance Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products.
Cream Cheese Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream.
Sorbets Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey.
Sherbet Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream.
Shelf stable Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely.
DSD Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer.
OU Kosher Orthodox Union Kosher is a kosher certification agency based in New York City.
Gelato Gelato is a frozen creamy dessert made with milk, heavy cream and sugar.
Grass-fed Cows Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover.
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Germany Dairy Alternatives Market Research FAQs

The Germany Dairy Alternatives Market size is expected to reach USD 2.10 billion in 2024 and grow at a CAGR of 14.28% to reach USD 4.09 billion by 2029.

In 2024, the Germany Dairy Alternatives Market size is expected to reach USD 2.10 billion.

AlnaturA Produktions- und Handels GmbH, Bel Group, Danone SA, Nestlé SA and Oatly Group AB are the major companies operating in the Germany Dairy Alternatives Market.

In the Germany Dairy Alternatives Market, the Off-Trade segment accounts for the largest share by distribution channel.

In 2024, the Off-Trade segment accounts for the fastest growing by distribution channel in the Germany Dairy Alternatives Market.

In 2023, the Germany Dairy Alternatives Market size was estimated at 2.10 billion. The report covers the Germany Dairy Alternatives Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany Dairy Alternatives Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Germany Dairy Alternatives Industry Report

Statistics for the 2023 Germany Dairy Alternatives market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Dairy Alternatives analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Germany Dairy Alternatives Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029