Germany Dairy Alternatives Market Size and Share

Germany Dairy Alternatives Market Summary
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Germany Dairy Alternatives Market Analysis by Mordor Intelligence

The Germany dairy alternatives market size stands at USD 2.47 billion in 2025 and is projected to reach USD 4.49 billion by 2030, reflecting a healthy 12.73% CAGR. The expansion is fueled by rising lactose intolerance prevalence, rapid vegan and flexitarian adoption, and a growing preference for products with demonstrably lower carbon footprints. Cost-competitive oat cropping, precision-fermentation breakthroughs, and public-sector procurement targets for half-plant-based menus by 2030 further accelerate demand[1]Federal Ministry of Food and Agriculture. "Nutrition Report 2024." BMEL, 2024. https://www.bmel.de. Domestic brands use clean-label recipes and protein enrichment to resolve historic taste and nutrition gaps, while multinationals leverage wide distribution and marketing scale. Off-trade retail continues to dominate volumes, but on-trade foodservice has become the undisputed growth engine as cafés, restaurants, and institutional kitchens mainstream non-dairy options.

Key Report Takeaways

By product type, non-dairy milk commanded 72.41% of Germany dairy alternatives market share in 2024; non-dairy butter is forecast to expand at a 10.84% CAGR to 2030.

By source, oat captured 41.38% share of the Germany dairy alternatives market size in 2024, while almond leads growth at an 11.64% CAGR through 2030.

By flavor, unflavored products represented 71.39% of the Germany dairy alternatives market size in 2024; flavored variants are advancing at a 9.52% CAGR over 2025-2030.

By packaging, cartons accounted for 79.39% share of the Germany dairy alternatives market size in 2024, whereas innovative formats such as glass and pouch are set to grow at a 9.84% CAGR by 2030.

By distribution channel, off-trade held 86.44% of Germany dairy alternatives market share in 2024; on-trade exhibits the fastest trajectory at a 10.20% CAGR through 2030.

Segment Analysis

By Product Type: Non-Dairy Milk Dominance Amid Butter Innovation

Non-dairy milk maintains commanding market leadership with a 72.41% share in 2024, reflecting its role as the primary entry point for consumers transitioning from conventional dairy products. The segment's dominance stems from versatile applications across beverage consumption, cereal pairing, and cooking applications that mirror traditional milk usage patterns. German consumers demonstrate strong brand loyalty within the non-dairy milk category, with established products from Alpro, Oatly, and private-label offerings capturing significant market share through widespread retail distribution. The segment benefits from continuous product innovation in flavor profiles, nutritional fortification, and packaging formats that enhance convenience and shelf stability. Regulatory frameworks established by the Federal Institute for Risk Assessment (BfR) provide clear guidelines for nutritional claims and labeling requirements, enabling transparent consumer communication about protein content, vitamin fortification, and allergen information.

Non-dairy butter emerges as the fastest-growing product segment with a 10.84% CAGR through 2030, driven by culinary applications and baking functionality improvements that closely replicate conventional butter performance. The segment's acceleration reflects technological breakthroughs in fat composition and texture development that enable seamless substitution in traditional German baking recipes and cooking preparations. Companies like Upfield BV (Violife) and Simply V have invested heavily in R&D initiatives focused on melting characteristics, flavor release, and nutritional profiles that satisfy both functional and sensory requirements. The growth trajectory benefits from expanding foodservice adoption, where professional chefs increasingly incorporate plant-based butter alternatives in restaurant preparations and commercial baking operations. Consumer acceptance has improved significantly as product formulations eliminate the artificial taste profiles that historically limited adoption, with clean label ingredients and sustainable packaging further enhancing market appeal.

Germany Dairy Alternatives Market: Market Share by Product Type
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By Source: Oat Leadership Challenged by Almond Growth

Oat-based alternatives command the largest source segment share at 41.38% in 2024, benefiting from domestic agricultural production capabilities and favorable sustainability profiles that resonate with environmentally conscious German consumers. The segment's leadership position reflects Germany's robust oat cultivation infrastructure, which enables cost-competitive pricing and supply chain stability compared to imported raw materials. Oat milk's creamy texture and neutral flavor profile facilitate broad consumer acceptance across demographic segments, while beta-glucan content provides functional health benefits that differentiate the category from other plant-based options. Major retailers including REWE, Edeka, and Lidl have expanded private-label oat milk offerings, increasing accessibility and driving volume growth through competitive pricing strategies. The German Environment Agency's sustainability assessments consistently rank oat-based products favorably due to lower water usage, reduced transportation emissions, and compatibility with local agricultural systems.

Almond-based alternatives represent the fastest-growing source segment with an 11.64% CAGR through 2030, despite supply chain challenges associated with imported raw materials primarily sourced from California and Mediterranean regions. The segment's growth acceleration reflects consumer preferences for premium positioning, sophisticated flavor profiles, and perceived health benefits associated with almond nutrition. Product innovation in almond milk processing has addressed historical concerns about thin consistency and bland taste through enhanced formulations that incorporate natural thickeners and flavor enhancement techniques. However, supply chain volatility for imported almonds creates cost fluctuations that impact retail pricing and margin stability, with drought conditions in key growing regions contributing to raw material price increases. German consumers demonstrate willingness to pay premium prices for almond-based products that emphasize organic certification, fair trade sourcing, and artisanal production methods that differentiate from mass-market offerings.

By Flavor: Unflavored Preference Amid Flavored Innovation

Unflavored alternatives dominate the flavor segmentation with a 71.39% market share in 2024, reflecting German consumer preferences for versatile products that accommodate diverse culinary applications without imposing specific taste profiles. The segment's leadership position aligns with traditional German food culture that emphasizes natural flavors and minimal processing, where unflavored alternatives can seamlessly integrate into existing recipes and consumption patterns. Professional foodservice operators particularly favor unflavored options for their flexibility in menu development and compatibility with both sweet and savory preparations. The segment benefits from cost advantages associated with simplified production processes that eliminate flavoring ingredients and reduce manufacturing complexity. Regulatory compliance is streamlined for unflavored products, which face fewer labeling requirements and allergen considerations compared to flavored variants that may contain additional ingredients.

Flavored alternatives demonstrate accelerated growth with a 9.52% CAGR through 2030, driven by product innovation that targets specific consumer occasions and demographic preferences. Vanilla, chocolate, and strawberry flavors lead segment growth, appealing particularly to younger consumers and families with children who seek indulgent alternatives to conventional flavored milk products. The segment's expansion reflects successful marketing strategies that position flavored alternatives as premium lifestyle products rather than mere dairy substitutes. Companies invest significantly in natural flavoring technologies that avoid artificial additives while achieving authentic taste profiles that satisfy consumer expectations. Seasonal and limited-edition flavor launches create consumer excitement and drive trial behavior, with successful variants often transitioning to permanent product lines based on sales performance and consumer feedback.

Germany Dairy Alternatives Market: Market Share by Flavor
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By Packaging Type: Carton Dominance Amid Sustainable Innovation

Carton packaging maintains overwhelming market leadership with a 79.39% share in 2024, reflecting established consumer familiarity, retail compatibility, and functional advantages for liquid dairy alternatives. The segment's dominance stems from Tetra Pak and similar aseptic packaging technologies that enable extended shelf life without refrigeration, facilitating efficient distribution and reducing food waste throughout the supply chain. German retailers favor carton packaging for its space efficiency, stacking capabilities, and compatibility with existing dairy refrigeration systems that minimize operational disruption. Environmental considerations support carton preference, with recyclable paperboard construction and renewable material content aligning with German waste management systems and consumer sustainability expectations. The packaging format's association with conventional milk creates consumer comfort and reduces adoption barriers for households transitioning to plant-based alternatives.

Alternative packaging formats including pouches, glass bottles, and innovative containers represent the fastest-growing segment with a 9.84% CAGR through 2030, driven by sustainability initiatives and premium positioning strategies. The segment's growth reflects consumer demand for reduced plastic usage, enhanced recyclability, and differentiated brand presentation that commands premium pricing. Glass bottle packaging appeals to environmentally conscious consumers willing to pay higher prices for reusable containers and perceived quality advantages. The European Union's Packaging and Packaging Waste Regulation (PPWR) creates regulatory pressure for sustainable packaging innovation, driving investment in alternative materials and design optimization. Companies experiment with refillable systems, concentrated formats, and biodegradable materials that address environmental concerns while maintaining product integrity and consumer convenience.

By Distribution Channel: Off-Trade Dominance Amid On-Trade Acceleration

Off-trade distribution channels command dominant market share at 86.44% in 2024, reflecting the fundamental role of retail grocery channels in German food distribution and consumer purchasing behavior. Supermarkets and hypermarkets including REWE, Edeka, Kaufland, and Lidl drive segment leadership through extensive product assortments, competitive pricing, and strategic shelf placement that maximizes consumer exposure to plant-based alternatives. The segment benefits from private-label product development that offers cost-effective options while maintaining quality standards, with retailers leveraging their supply chain capabilities to optimize pricing and availability. Online retail within the off-trade segment demonstrates particular strength, with e-commerce platforms enabling subscription services, bulk purchasing, and specialized product discovery that traditional brick-and-mortar stores cannot match. German consumer shopping patterns favor weekly grocery shopping trips where dairy alternatives are purchased alongside conventional groceries, supporting off-trade channel dominance.

On-trade distribution channels exhibit the fastest growth trajectory with a 10.20% CAGR through 2030, driven by expanding foodservice adoption and institutional purchasing commitments that create substantial volume opportunities. The segment's acceleration reflects restaurant, café, and catering operations increasingly incorporating plant-based alternatives into menu offerings to accommodate dietary restrictions and sustainability preferences. Lidl Germany's commitment to achieving 20% plant-based protein content and 10% alternative dairy products by 2030 exemplifies institutional purchasing trends that drive on-trade growth. Professional barista training programs and equipment optimization enable coffee shops and cafés to achieve quality standards with plant-based milk alternatives that satisfy demanding consumer expectations. Public sector catering facilities including schools, hospitals, and government offices implement plant-based menu requirements that create sustained demand growth within the on-trade segment.

Geography Analysis

Germany represents the primary geographic focus for this market analysis, positioning as Europe's largest economy and most significant dairy-producing nation with 32.6 million tonnes of milk production in 2023, making it the largest producer within the European Union. The country's dairy alternatives market benefits from sophisticated consumer awareness, robust retail infrastructure, and progressive regulatory frameworks that facilitate product innovation and market access. Regional variations within Germany reflect demographic differences, with urban centers including Berlin, Hamburg, Munich, and Cologne demonstrating higher adoption rates and premium product acceptance compared to rural areas where traditional dairy consumption patterns persist. The northern German states of Lower Saxony and Schleswig-Holstein, which lead conventional dairy production, paradoxically show growing interest in plant-based alternatives as agricultural diversification strategies gain momentum among progressive farming operations.

The German market's growth trajectory aligns with broader European Union sustainability initiatives and climate action commitments that favor lower-emission food products. The European Green Deal and Farm to Fork Strategy create policy frameworks that indirectly support plant-based alternative adoption through carbon pricing mechanisms and environmental reporting requirements that highlight conventional dairy's ecological impact. Germany's position as the EU's economic powerhouse enables it to influence regional food policy and consumer trends, with German retail chains expanding plant-based offerings across their European operations based on domestic market success. The country's advanced food technology research infrastructure, concentrated in Bavaria and North Rhine-Westphalia, drives innovation that benefits the broader European plant-based dairy sector through technology transfer and collaborative research initiatives.

Cross-border trade dynamics within the European single market facilitate ingredient sourcing and finished product distribution that supports German market growth while creating competitive pressures from neighboring countries with different cost structures. The Netherlands and Denmark, with their advanced agricultural technology sectors, provide both competition and collaboration opportunities for German plant-based dairy companies seeking to optimize production efficiency and product quality. France's large agricultural sector and Italy's food processing expertise create regional supply chain opportunities that German companies leverage to access specialized ingredients and manufacturing capabilities not available domestically.

On-Trade Segment in Germany Dairy Alternatives Market

The on-trade segment represents a smaller but significant channel in the German dairy alternatives market, focusing on foodservice establishments, including restaurants, cafes, and other food service outlets. This segment has been experiencing notable transformation with the increasing number of vegan restaurants and the incorporation of plant-based options in traditional establishments. Major foodservice chains like Starbucks, Costa Coffee, and Dunkin' are actively expanding their plant-based menu options, particularly in beverages featuring vegan milk alternatives. The segment's evolution is particularly evident in major cities like Munich and Berlin, which host a significant number of vegan-friendly establishments. The channel's growth is supported by innovative product offerings, including specialized plant-based coffee drinks, desserts, and other culinary applications that showcase the versatility of dairy alternatives in foodservice settings.

Competitive Landscape

The Germany dairy alternatives market demonstrates a moderately concentrated competitive environment, with a market concentration score of 6 out of 10. This indicates a landscape where multinational corporations, specialized plant-based companies, and regional players actively compete. Danone SA (Alpro) leads the market with an 18.6% share, followed by Oatly Group AB at 14.2%. Their market leadership highlights the advantages of early entry, extensive distribution networks, and significant marketing investments, which contribute to strong consumer brand recognition and loyalty. Companies with diversified product portfolios across multiple plant-based categories benefit from cross-selling opportunities and economies of scale in production and distribution. Additionally, strategic partnerships between global food corporations and specialized plant-based innovators have resulted in hybrid competitive models that combine established market access with advanced product development capabilities.

Technology adoption has emerged as a critical competitive differentiator in the market. Companies are making substantial investments in precision fermentation, protein enhancement, and sensory optimization technologies to address historical barriers to mass-market adoption. The regulatory framework for novel foods established by the Federal Institute for Risk Assessment (BfR) creates opportunities for companies with advanced research and development capabilities to introduce innovative ingredients and processing methods that are difficult for competitors to replicate. Furthermore, white-space opportunities are evident in specialized segments such as sports nutrition, infant formula alternatives, and functional dairy products, which cater to specific consumer needs beyond basic milk substitution.

Emerging disruptors in the market are leveraging direct-to-consumer sales models, subscription services, and social media marketing to build strong brand communities. These approaches enable them to establish a competitive edge that traditional food companies often struggle to achieve through conventional retail channels. By focusing on consumer engagement and innovative distribution strategies, these disruptors are reshaping the competitive dynamics of the market. As a result, the Germany dairy alternatives market continues to evolve, driven by technological advancements, regulatory support, and the growing demand for specialized plant-based products.

Germany Dairy Alternatives Industry Leaders

  1. AlnaturA Produktions- und Handels GmbH

  2. Danone SA

  3. Oatly Group AB

  4. Upfield BV

  5. Simply V

  6. *Disclaimer: Major Players sorted in no particular order
Germany Dairy Alternatives Market Concentration
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Recent Industry Developments

  • August 2024: Germany’s Veganz Group has secured €10 million ($10.9 million) in equity financing to scale up production of its innovative 2D-printed oat milk product, Mililk, along with its plant-based meat analogue, Peas on Earth.
  • February 2024: Oat drink manufacturer Oatly launched its new organic barista oat drink in Germany. According to Oatly, the Oatly Bio Barista is characterized by a special creaminess and is perfect for use in hot drinks, offering a professional quality froth for coffees and milk-style beverages.

Table of Contents for Germany Dairy Alternatives Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising lactose-intolerance & milk-protein allergy prevalence
    • 4.2.2 Rapid growth in vegan & flexitarian consumer base
    • 4.2.3 Sustainability positioning & lower carbon footprint of plant-based dairy
    • 4.2.4 Accelerated product innovation (fermentation, protein enrichment, clean labels)
    • 4.2.5 Public-sector catering commitments to ?50 % plant-based menus by 2030 (under-the-radar)
    • 4.2.6 Domestic oat crop surplus enabling price competitiveness (under-the-radar)
  • 4.3 Market Restraints
    • 4.3.1 Price premium versus conventional dairy
    • 4.3.2 Nutritional adequacy concerns (protein, calcium, additives)
    • 4.3.3 CAP subsidy tilt toward traditional dairy farmers (under-the-radar)
    • 4.3.4 Supply-chain volatility for imported nuts (under-the-radar)
  • 4.4 Consumer Behavior Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Non-Dairy Butter
    • 5.1.2 Non-Dairy Milk
    • 5.1.2.1 Almond Milk
    • 5.1.2.2 Coconut Milk
    • 5.1.2.3 Oat Milk
    • 5.1.2.4 Soy Milk
  • 5.2 By Source
    • 5.2.1 Soy
    • 5.2.2 Almond
    • 5.2.3 Oat
    • 5.2.4 Rice
    • 5.2.5 Others
  • 5.3 Flavor
    • 5.3.1 Flavored
    • 5.3.2 Unflavored
  • 5.4 By Packaging Type
    • 5.4.1 Cartons
    • 5.4.2 Plastic Bottle
    • 5.4.3 Glass Bottle
    • 5.4.4 Others (Tetrapacks, Pouches)
  • 5.5 By Distribution Channel
    • 5.5.1 Off-Trade
    • 5.5.1.1 Convenience Stores
    • 5.5.1.2 Online Retail
    • 5.5.1.3 Specialist Retailers
    • 5.5.1.4 Supermarkets and Hypermarkets
    • 5.5.1.5 Others
    • 5.5.2 On-Trade

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Alnatura Produktions- und Handels GmbH
    • 6.4.2 Danone SA
    • 6.4.3 Oatly Group AB
    • 6.4.4 Upfield BV
    • 6.4.5 Simply V / E.V.A. GmbH
    • 6.4.6 Nestle SA
    • 6.4.7 Bel Group
    • 6.4.8 Veganz Group AG
    • 6.4.9 Wilmersburger GmbH
    • 6.4.10 VBites Foods Ltd
    • 6.4.11 Blue Farm GmbH
    • 6.4.12 Andros Deutschland GmbH
    • 6.4.13 Dr. Oetker Nussmilch GmbH
    • 6.4.14 Berief Food GmbH
    • 6.4.15 Vly Foods GmbH
    • 6.4.16 Valsoia S.p.A.
    • 6.4.17 Mona Naturprodukte GmbH
    • 6.4.18 Minor Figures Ltd
    • 6.4.19 Rude Health Foods Ltd
    • 6.4.20 Valio Oy

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Germany Dairy Alternatives Market Report Scope

Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Ice Cream, Non-Dairy Milk, Non-Dairy Yogurt are covered as segments by Category. Off-Trade, On-Trade are covered as segments by Distribution Channel.
By Product Type
Non-Dairy Butter
Non-Dairy Milk Almond Milk
Coconut Milk
Oat Milk
Soy Milk
By Source
Soy
Almond
Oat
Rice
Others
Flavor
Flavored
Unflavored
By Packaging Type
Cartons
Plastic Bottle
Glass Bottle
Others (Tetrapacks, Pouches)
By Distribution Channel
Off-Trade Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others
On-Trade
By Product Type Non-Dairy Butter
Non-Dairy Milk Almond Milk
Coconut Milk
Oat Milk
Soy Milk
By Source Soy
Almond
Oat
Rice
Others
Flavor Flavored
Unflavored
By Packaging Type Cartons
Plastic Bottle
Glass Bottle
Others (Tetrapacks, Pouches)
By Distribution Channel Off-Trade Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others
On-Trade
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Market Definition

  • Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
  • Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
  • Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
  • Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
Keyword Definition
Cultured Butter Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients.
Uncultured Butter This type of butter is one which has not been processed in any way
Natural Cheese The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk.
Processed Cheese Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings.
Single Cream Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk.
Double Cream Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream
Whipping Cream This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings.
Frozen Desserts Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts
UHT Milk (Ultra-high temperature milk) Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months.
Non-dairy butter/Plant-based butter Butter made from plant-derived oil such as coconut, palm, etc.
Non-dairy Yogurt Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas
On-trade It refers to restaurants, QSRs, and bars.
Off-trade It refers to supermarkets, hypermarkets, on-line channels, etc.
Neufchatel cheese One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy.
Flexitarian It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat.
Lactose Intolerance Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products.
Cream Cheese Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream.
Sorbets Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey.
Sherbet Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream.
Shelf stable Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely.
DSD Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer.
OU Kosher Orthodox Union Kosher is a kosher certification agency based in New York City.
Gelato Gelato is a frozen creamy dessert made with milk, heavy cream and sugar.
Grass-fed Cows Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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