GCC Small Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

GCC Small Home Appliances Market is segmented by Product (Coffee Makers, Food Processors, Vacuum Cleaners, Hair Dryers, Grills & Roasters, Irons, Others Small Home Appliances), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, E-Commerce Stores, and Other Distribution Channels) and by Country (United Arab Emirates, Saudi Arabia, Bahrain, Oman, Qatar, Kuwait).

Market Snapshot

GCC Small Home Appliances Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >3 %

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Market Overview

Rising disposable income and low appliances possession rates are driving the demand for appliances in the GCC countries. Steady growth in hospitality and residential real estate markets with digitalization and economic recovery is expected to increase the demand for small home appliances in the market.

The steady growth of hospitality and residential real estate markets, digitalization, and economic recovery in emerging markets are all important trends that are boosting demand for purchasing and trading UAE consumer electronics. The implementation of VAT in the market can hamper the spending on non-essential items such as appliances in the short term.

Scope of the Report

A complete background analysis of the GCC Small Home Appliances Market which includes an assessment of the economy and contribution of sectors in the economy, market overview, market size estimation for key segments, and emerging trends in the market segments, market dynamics, and logistics spending by the end-user industries, is covered in the report.

By Product
Vacuum Cleaners
Coffee Machines
Food Processors
Hair Dryers
Grills & Roasters
Others Small Home Appliances (Kettles, Blenders)
By Distrinution Channel
Specialist Retailers
Supermarkets and Hypermarkets

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Key Market Trends

UAE Small Home Appliances Market is Growing Fastest

The UAE small home appliances market is poised to grow fastest in terms of sales of small home appliances. The real estate market and ex-pat community of UAE is driving the small home appliances market in the GCC region. The growing population along with high-income earners people leading to the growth of premium appliances in the market. The growing number of tourists are also impacting the consumption of appliances in the country. The changing lifestyle is also having an impact on the consumption of smart home appliances, which is further going to add to the growth of the market. The growing concerns over energy consumption are also expected to effecting the market with more energy-efficient appliances in use.

GCC Small Home Appliances Market

Rise in Demand of Vacuum Cleaners

Vacuum cleaners are used in both residential and commercial spaces. The urge for cleanliness, technological advancements, and continuous innovations is driving the market for vacuum cleaners in the households for the GCC countries. emerging online distribution channels and an increase in the use of the internet are some of the factors attributed to the growth of vacuum cleaners in the market. Cylinder vacuum cleaners are becoming more popular in the GCC countries. Smart devices and technological development are expected to support the growth of the market in the projected period. There has been a shift toward energy-efficient appliances across all categories.

GCC Small Home Appliances Market

Competitive Landscape

The development of the market varies between countries across GCC. The e-commerce market is offering opportunities by increasing website from the hypermarkets in the UAE. Discounts and promotion strategies are opted by retailers and manufacturers to retain their position in the market. The market is dominated by foreign manufacturers and there is scope for replacement sales in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Drivers

    3. 4.3 Restraints

    4. 4.4 Opportunities

    5. 4.5 Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights on Consumer Expenditure on Appliances

    8. 4.8 Impact of Covid-19 on Market

    9. 4.9 Insights on Government Regulations and Initiatives

    10. 4.10 Insights on Technology Innovations in the Industry


    1. 5.1 By Product

      1. 5.1.1 Vacuum Cleaners

      2. 5.1.2 Coffee Machines

      3. 5.1.3 Food Processors

      4. 5.1.4 Irons

      5. 5.1.5 Toasters

      6. 5.1.6 Hair Dryers

      7. 5.1.7 Grills & Roasters

      8. 5.1.8 Others Small Home Appliances (Kettles, Blenders)

    2. 5.2 By Distrinution Channel

      1. 5.2.1 Specialist Retailers

      2. 5.2.2 E-commerce

      3. 5.2.3 Supermarkets and Hypermarkets

      4. 5.2.4 Other


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Haier Electronics Group Co. Ltd,

      2. 6.2.2 Whirlpool

      3. 6.2.3 Electrolux AB

      4. 6.2.4 Defy Appliances (Pty) Ltd

      5. 6.2.5 Candy Group

      6. 6.2.6 Inter Ikea Group

      7. 6.2.7 BSH Home Appliances

      8. 6.2.8 Arcelik AS

      9. 6.2.9 Panasonic

      10. 6.2.10 Viking Range LLC

      11. 6.2.11 Samsung Gulf

    3. *List Not Exhaustive



  10. 10. APPENDIX

**Subject to Availability

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Frequently Asked Questions

The GCC Small Home Appliances Market market is studied from 2016 - 2026.

The GCC Small Home Appliances Market is growing at a CAGR of >3% over the next 5 years.

Haier Electronics Group Co. Ltd., Samsung Electronics, Electrolux AB, Miele, Candy Hoover Group are the major companies operating in GCC Small Home Appliances Market.

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