Functional Flour Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The global functional flour market is projected to grow at a CAGR of 5.11% during the forecast period (2022-2027).

The COVID-19 pandemic was seen disrupting the market growth. Its impact was severe during the initial few months of lockdown, where even with the rising demand for functional flour ingredients, key players and organizations across the globe reported their inability to battle logistical concerns. However, the market has been recovering, making the impact marginal over the later months of 2020, as the food & beverages sector continued to combat new daily challenges, supply chain disruption being the major of them. Furthermore, the pandemic also resulted in creating opportunities for many private players to emerge in the market to cater to the inflated demand for food ingredients, which in turn benefitted the ingredient manufacturers.

Functional flours are modified wheat or non-traditional flours that claim to improve health and provide enhanced health benefits beyond that the nutrients found in flour. Functional flour may also include flours that are fortified with vitamins, herbs, and even nutraceuticals.

Consumers worldwide are striving to adopt a combination of grains, cereals, and lentils in their everyday food for essential nutrients. In addition, increasing gluten allergies is stoking demand for non-wheat-based flour. This is stoking demand for functional flours that are composed of soy flour, rye flour, and oat flour, among others.

Scope of the Report

Functional flours are modified heat or non-traditional flours that claim to improve health benefits beyond that of the nutritions found in flour. Functional flour may also include flours that are fortified with vitamins, herbs, and even nutraceuticals. The global functional flour market is segmented by source, type, application, and geography. By source, the market is segmented into cereals and legumes; by type into specialty and conventional flour; by application into the bakery, savory snacks, soups & sauces, RTE products, and others. Also, the study provides an analysis of the functional flour market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value (USD million) for all the above segments.

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Key Market Trends

Increasing Consumption of Nutrient-Enriched Foods to Improve Overall Health

The increasing demand for nutrient-enriched foods due to the hectic lifestyle of people and the rising awareness of the health benefits of these foods among them is predicted to drive market growth. This has led the consumer interest in diet and health, which increased the demand for functional foods. The prevalence of obesity is growing in all developed countries globally. Therefore, consumers are inclined toward foods containing functional ingredients to reduce the risk of certain health conditions such as obesity, weight management, diabetes, and cardiovascular diseases. The hectic lifestyles and increasing stress have contributed to the prevalence of such health disorders. In general, people have the tendency to consume meals three to four times a day. This has created a negative impact on people's health. The growing awareness and shift in eating habits have led to a trend of eating smaller meals during the day. These factors have given a boost to healthy foods and the replacement of meals with healthy biscuits, snacks, and energy or protein bars. Also, the growing trend of on-the-go snacking is becoming extremely popular among children, owing to their need for regular meals, while adults prefer them due to hectic lifestyles. Other factors, such as growing disposable income, ease of carrying, and increasing health concerns, are also augmenting the market growth.

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