Functional Flour Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Functional Flour market is segmented by Source (Cereals and Legumes); Type (Specialty Flour & Conventional Flour); Application (Bakery, Savory Snacks, Soups & Sauces, RTE Products, and Others) and Geography (North America, Europe, Asia-Pacific, South America and Middle East & Africa. The report offers market size and forecasts in value (USD million) for all the above segments.

Market Snapshot

Functional Flour Market Size
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 5.11 %

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Market Overview

The global functional flour market is projected to grow at a CAGR of 5.11% during the forecast period (2022-2027).

The COVID-19 pandemic was seen disrupting the market growth. Its impact was severe during the initial few months of lockdown, where even with the rising demand for functional flour ingredients, key players and organizations across the globe reported their inability to battle logistical concerns. However, the market has been recovering, making the impact marginal over the later months of 2020, as the food & beverages sector continued to combat new daily challenges, supply chain disruption being the major of them. Furthermore, the pandemic also resulted in creating opportunities for many private players to emerge in the market to cater to the inflated demand for food ingredients, which in turn benefitted the ingredient manufacturers.

Functional flours are modified wheat or non-traditional flours that claim to improve health and provide enhanced health benefits beyond that the nutrients found in flour. Functional flour may also include flours that are fortified with vitamins, herbs, and even nutraceuticals.

Consumers worldwide are striving to adopt a combination of grains, cereals, and lentils in their everyday food for essential nutrients. In addition, increasing gluten allergies is stoking demand for non-wheat-based flour. This is stoking demand for functional flours that are composed of soy flour, rye flour, and oat flour, among others.

Scope of the Report

Functional flours are modified heat or non-traditional flours that claim to improve health benefits beyond that of the nutritions found in flour. Functional flour may also include flours that are fortified with vitamins, herbs, and even nutraceuticals. The global functional flour market is segmented by source, type, application, and geography. By source, the market is segmented into cereals and legumes; by type into specialty and conventional flour; by application into the bakery, savory snacks, soups & sauces, RTE products, and others. Also, the study provides an analysis of the functional flour market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecasts in value (USD million) for all the above segments.

By Source
By Type
Specialty Flour
Conventional Flour
By Application
Savory Snacks
Soups and Sauces
Ready-to-Eat products
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Increasing Consumption of Nutrient-Enriched Foods to Improve Overall Health

The increasing demand for nutrient-enriched foods due to the hectic lifestyle of people and the rising awareness of the health benefits of these foods among them is predicted to drive market growth. This has led the consumer interest in diet and health, which increased the demand for functional foods. The prevalence of obesity is growing in all developed countries globally. Therefore, consumers are inclined toward foods containing functional ingredients to reduce the risk of certain health conditions such as obesity, weight management, diabetes, and cardiovascular diseases. The hectic lifestyles and increasing stress have contributed to the prevalence of such health disorders. In general, people have the tendency to consume meals three to four times a day. This has created a negative impact on people's health. The growing awareness and shift in eating habits have led to a trend of eating smaller meals during the day. These factors have given a boost to healthy foods and the replacement of meals with healthy biscuits, snacks, and energy or protein bars. Also, the growing trend of on-the-go snacking is becoming extremely popular among children, owing to their need for regular meals, while adults prefer them due to hectic lifestyles. Other factors, such as growing disposable income, ease of carrying, and increasing health concerns, are also augmenting the market growth.

Functional Flour Market Share

North America Holds the Major Share

Functional flour is gaining popularity for its cost-cutting, nutritional benefits, thickening, texture, and taste enhancements. However, the trend of gluten-free and clean labels is the primary factor driving the market. North America dominates the market with a high awareness of product efficiency and the demand for premium products. New trends in the United States functional bars reveal that the demand for functional food products has been increasing in the country. The fortification of granola/ muesli bars and food products with omega3 fatty acids, calcium, fiber, and others has been trending in the United States marketplace. The increase in consumption of nutritive convenience and fortified food and the growing health awareness is leading to increased consumption of healthier diets, thereby driving the market. As the health care expenditure pattern in the country is growing each day, therefore, consumers in the country are adopting preventive healthcare measures, such as eating nutritious food. This factor is further driving the overall sales in the country. However, the growing influence of western culture has boosted the demand for high protein and nutrient foods.

Functional Flour Market Analysis

Competitive Landscape

The global functional flour market is fragmented and competitive, with a large number of players operating at regional and local levels. The key players in the market adopted expansions & investments in function flour as their growth strategies. Some of the major companies in the functional flour market are Cargill Inc, Archer Daniels Midland Company, Associated British Foods, Ingredion Inc, and Sunopta Inc, among others. Product innovation and development is the most adopted strategy by the players operating in the market, followed by mergers & acquisitions and expansions for increasing their visibility and portfolio of offerings. Manufacturers are focusing on providing ingredients that increase the shelf-life of the product.

Recent Development

In October 2021, Cargill launched rice flour-based maltodextrin substitute. Cargill's new soluble SimPure rice flour is a clean-label that has similar taste, texture and functionality as maltodextrin. This ingredient can be used as one-to-one replacement of maltodextrin.

In July 2021, Ulrick & Short has launched a functional flour, aimed specifically at improving viscosity, texture & structure in gluten-free bakery applications. The ingredient, called fazenda Nutrigel, is an addition to the company's functional flour range launched in 2020. The ingredient acts as a viscosity regulator in bakery applications, and has been designed to improve the moisture, softness and structure in a range of products.

In June 2021, Limagrain Ingredients launched fiber-rich wheat called "LifyWheat" flour to counter Europeans low dietary fiber intake. The white wheat flour is reportely ten times richer in fibers than standard fibers and contain resistant starch.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Source

      1. 5.1.1 Cereals

      2. 5.1.2 Legumes

    2. 5.2 By Type

      1. 5.2.1 Specialty Flour

      2. 5.2.2 Conventional Flour

    3. 5.3 By Application

      1. 5.3.1 Bakery

      2. 5.3.2 Savory Snacks

      3. 5.3.3 Soups and Sauces

      4. 5.3.4 Ready-to-Eat products

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill, Inc

      2. 6.4.2 Archer Daniels Midland Company

      3. 6.4.3 Associated British Foods plc

      4. 6.4.4 Ingredion Inc.

      5. 6.4.5 Sunopta Incorporated

      6. 6.4.6 Bunge Limited

      7. 6.4.7 Agrana Beteiligungs-AG

      8. 6.4.8 The Scoular Company

      9. 6.4.9 Conagra Brands, Inc

      10. 6.4.10 The Caremoli Group

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Functional Flour Market market is studied from 2016 - 2027.

The Functional Flour Market is growing at a CAGR of 5.11% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Cargill, Incorporated, Archer Daniels Midland Company, Associated British Foods plc, Ingredion Incorporated, Sunopta Incorporated are the major companies operating in Functional Flour Market.

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