Fruit Spreads Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Global Fruit Spreads Market Share and it is segmented by Product Type (Jams and Jellies, Preserves, and Marmalades), Distribution Channel (Supermarkets/ Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). For each segment, the market size and forecasts have been done on the basis of the value (in USD million).

Fruit Spreads Market Size

Single User License


Team License


Corporate License


Book before:
Fruit Spreads Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.12 %
Fastest Growing Market Asia-Pacific
Largest Market Europe
Market Concentration Low

Major Players

Fruit Spreads Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License


Team License


Corporate License


Book before:

Fruit Spreads Market Analysis

  • The global fruit spreads market is projected to register a CAGR of 4.12% during the forecast period.
  • Consumers across the world have a strong liking for fruit spreads, including jams, jellies, preserves, etc. The rising inclination towards consuming fruit-based products with large nutritional value in fiber, vitamins, etc., adds to the enhanced consumption of fruit spreads. In addition, the availability of fruit spreads in different flavors and textures and their use in baked products, desserts, snacks, and salad dressings further supports the demand and growth of fruit spreads globally.
  • Amid the rising health concerns, consumers in the market are gravitating towards consuming less sugary items. Following the market trends, manufacturers in the global market are launching products made with less sugar and organic and premium ingredients. 
  • Several high-quality jams, jellies, and preserves launched are GMO-free, gluten-free, and loaded with fiber and less sugar content than conventional jams, jellies, and preserves, attracting consumers towards their consumption and thereby supporting market growth. Furthermore, green labels, ethical claims, fair trades, convenience, and health credentials are some of the most prominent attributes for market growth.

Fruit Spreads Market Trends

Rise in Popularity of Fruit Spreads to Support Market Demand

  • Fruit spreads are rising in popularity and are becoming an integral part of breakfast, especially in Western markets. Consumers are gravitating towards fruit-based products, and the nutritional value of fruit spreads is boosting the market growth. Fruit spreads are now being greatly used as toppings on bread and other bakery goods, giving food items a sweet and savory flavor, thereby increasing their consumption.
  • With the rise in market trends towards healthy fruit spreads, consumers are shifting towards sugar-free fruit spreads and clean-label products. Manufacturers are introducing products with different flavors to gather consumer attention, thereby enhancing market sales. Further, several private-label brands are entering the market with the rising popularity of fruit spreads for 'at-home' consumption, thus supporting market demand and growth of fruit spreads globally.
Global Fruit Spreads Market: Value of Jams, Fruit Jellies, and Marmalades Exported from United Kingdom,  In 1,000 GBP, 2018-2021

Europe Dominates the Global Fruit Spreads Market

  • Europe dominates the global fruit spreads market due to increased consumption of fruit spreads. Europe's most popular flavors of jams, jellies, purées, and marmalades include strawberry, hazelnut, apricot, orange, raspberry, cherry, and fig. 
  • The consumption of fruit spreads is rising across many European countries. The main drivers influencing the increasing consumption of jams, jellies, purées, and marmalades are the increasingly positive image of healthy vegetarian breakfast alternatives.
  • In addition, the current fast-paced lifestyle and growing preference for convenience food positively influence the consumption of fruit spreads, thus supporting the growth of fruit spread across the globe.
Global Fruit Spreads Market: Market Size (%), By Geography, Global, 2022

Fruit Spreads Industry Overview

The global fruit spreads market is highly competitive, with the presence of various domestic and international players. Some major players in the fruit spread market are General Mills, Crofters Food, The J.M. Smucker Company, Polaner, and Unilever PLC, among others. Key players are focusing on product development and innovation to meet the consumer's needs by offering a variety of tastes and maintaining product quality to gather a larger consumer base. Players are focusing on mergers and acquisitions as their key strategy to sustain themselves in the global market.

Fruit Spreads Market Leaders

  1. Crofters Food

  2. The J.M. Smucker Company

  3. Polaner

  4. General Mills

  5. Unilever

*Disclaimer: Major Players sorted in no particular order

Fruit Spreads Market Concentration
Need More Details on Market Players and Competitors?
Download Sample

Fruit Spreads Market News

  • June 2022: Supreme Superfoods expanded its product category by launching fruit spreads in five flavors under its brand Normalife. The product has five flavors: strawberry, apple cinnamon, guava chili, mixed berry, and papaya-lemon. The company claims these products are 100% vegan, made with natural ingredients, free of nuts and gluten, and contain low glycemic index (GI) sugar.
  • May 2022: Bonne Maman, a premium preserves brand, launched new fruit spreads with more fruit and less sugar. The product was launched in six flavors: red fruit, cherry, apricot, orange, strawberry, and blueberry.

Fruit Spreads Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Jams and Jellies

      2. 5.1.2 Preserves

      3. 5.1.3 Marmalades

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 The J.M. Smucker Company

      2. 6.3.2 General Mills

      3. 6.3.3 Polaner

      4. 6.3.4 Rigoni di Asiago USA

      5. 6.3.5 Santa Cruz Natural Incorporated

      6. 6.3.6 Small Planet Foods, Inc.

      7. 6.3.7 Crofters Food

      8. 6.3.8 Meridian Foods

      9. 6.3.9 Unilever

      10. 6.3.10 Orkla Group

    4. *List Not Exhaustive

  8. 8. ABOUT US

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Fruit Spreads Industry Segmentation

Fruit spreads are products made with 100% fruit with no or less sugar added and are made from heating pectin, sugar, and acids. 

The global fruit spreads market is segmented by product type, distribution channel, and geography. By product type, the market is divided into jams and jellies, preserves, and marmalades. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and other distribution channels. Moreover, the study provides an analysis of the fruit spreads market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, Middle-East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

By Product Type
Jams and Jellies
By Distribution Channel
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa
Need A Different Region Or Segment?
Customize Now

Fruit Spreads Market Research FAQs

The Fruit Spreads Market is projected to register a CAGR of 4.12% during the forecast period (2024-2029)

Crofters Food, The J.M. Smucker Company, Polaner, General Mills and Unilever are the major companies operating in the Fruit Spreads Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Fruit Spreads Market.

The report covers the Fruit Spreads Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Fruit Spreads Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Fruit Spread Industry Report

Statistics for the 2024 Fruit Spread market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit Spread analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!

Fruit Spreads Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)