Fruit Spreads Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Global Fruit Spreads Market is segmented by Product Type (Jams and Jellies, Preserves, and Marmalades), Distribution Channel (Super Markets/ Hyper Markets, Convenience Stores, Online Retail Stores, and Others), and Geography.

Market Snapshot

fruit spreads market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 4.1 %

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Market Overview

The global fruit spreads market is projected to grow at a CAGR of 4.1% during the forecast period.

  • Green label, ethical claims, fair trades, convenience, and health credentials are the most prominent attributes for market growth. Along with new jam and jelly products that contain health attributes and various taste profiles;  For example, grape jelly is still most popular jam and jelly flavour in all the regions.
  • Fruit spreads are prepared from the extracted fruit juices which is further processed and concentrated. The major ingredients used for the preparation of fruit spreads are sugar and pectin. These fruit spreads are highly concentrated which contains nearly 30% - 60% water content and are available in a variety of flavors depending on the type of fruit. 


Scope of the Report

The fruit spreads market is segmented by type into jams, jellies, butter, conserves, preserve and marmalades. On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience store, retail store, and others. Factors, such as increasing urbanization and easy convenience of the supermarket and hypermarket retail formats will lead to further sales of fruits spreads through these retail chains. Moreover, the study provides an analysis of the fruit spreads market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Product Type
Jams and Jelly
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
Rest of MEA

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Key Market Trends

Growing Popularity of Healthy Spreads Driving the Fruit Spread Market

The nutritional value of fruit spreads and innovations in flavor are expected to boost the growth of the fruit spreads market. Currently, consumers are switching to sugar-free fruit spreads. The number of private-label brands for fruit spreads has been increasing due to a surge in the organized retailing. Several retailers are entering this market by extending their investments in perishable food products, lured by the growing popularity of fruit spreads for “at-home” consumption. Moreover, accessibility of low-priced fruit spreads from different brands is anticipated to drive the growth of global fruit spreads market. Also, presence of preservatives in fruit spreads makes it more stable and can be used for a longer time period; this attracts the consumer towards fruit spreads.

Fruit Spreads Market1

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Europe Holds the Largest Market Share in Fruit Spreads

Europe is dominating the in the fruit spreads market followed by North America. Germany and France have been accounted for a higher consumption of fruit spreads owing to increasing consumer awareness towards natural fruit products. Furthermore, high demand for fruit spreads in breakfast meals and bakery products is considered to be a key driving factor in this region. Additionally, rise in the health conscious population and shifting inclination towards natural products has surged in the demand for fruit spreads market in this region. Also, growing demand for nutritive, healthy and sugar-free fruit spreads is likely to uplift the North American fruit spreads market.  

Fruit Spreads Market2

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Competitive Landscape

Characterized by the presence of several global and regional vendors, the global fruit spreads market is highly fragmented. Many retailers offer a large number of fruit varieties by expanding into gourmet facilities. Retailers are investing in private-label spreads as consumers are seeking affordable and high-quality products. Some of the major players in the fruit spread market are Cascadian Farm, Crofters Food, The J.M. Smucker Company, Polaner, Really Good, and Santa Cruz, among others

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Jams and Jelly

      2. 5.1.2 Preserves

      3. 5.1.3 Marmalades

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Retail Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. UAE

        2. Saudi Arabia

        3. Rest of MEA


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The J.M. Smucker Company

      2. 6.4.2 Cascadian Farm

      3. 6.4.3 Polaner

      4. 6.4.4 Rigoni di Asiago USA

      5. 6.4.5 Santa Cruz Natural Incorporated

      6. 6.4.6 Small Planet Foods, Inc.

      7. 6.4.7 WALDEN FARMS, INC.

      8. 6.4.8 Meridian Foods

      9. 6.4.9 Orkla Group

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Fruit Spreads Market market is studied from 2016 - 2026.

The Fruit Spreads Market is growing at a CAGR of 4.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Cascadian Farm, Crofters Food, The J.M. Smucker Company, Polaner, Really Good are the major companies operating in Fruit Spreads Market.

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