Europe Whey Protein Market - Growth, Trends, and Forecast (2019 - 2024)

Europe Whey Protein Market is segmented by Type (Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein), Application (Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food), and Geography.

Market Snapshot

snapshot
Study Period:

2016-2024

Base Year:

2018

CAGR% (2019-2024):

6.5%

Largest Market:

United Kingdom

Fastest Growing Market:

Germany

Key Players:

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Market Overview

Europe whey protein market is forecasted to reach USD 2.79 billion by 2024, witnessing a CAGR of 6.5% during the forecast period (2019 - 2024).

  • The whey protein market in Europe is mainly driven by highly matured sports nutrition and functional beverages ingredients. The geriatric population in Europe, health-conscious consumers, and an increasing number of health & fitness clubs/centers facilitate the growth of the whey protein market in Europe. 
  • The whey protein industry is in strong need to overcome a lack of awareness among EU consumers regarding its perceived benefits especially among aged consumers.

 

Scope of the Report

The scope of the whey protein market includes the segmentation of whey protein by Type under Whey Protein Concentrate, Whey Protein Isolate, and Hydrolyzed Whey Protein. Further segmentation has been done on the basis of Application under Sports and Performance Nutrition, Infant Formula and Functional/Fortified Food.

Type
Whey Protein Concentrate (WPC)
Whey Protein Isolate (WPI)
Hydrolyzed Whey Protein (HWP)
Application
Sports and Performance Nutrition
Infant Formula
Functional/ Fortified Food
Geography
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe

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Key Market Trends

Rising Whey Powder Production in European Union

The production of whey protein powder has been surging in the region in the past few years and is expected to continue in the same way in the forecast period. The demand for dairy alternatives has increased among the lactose intolerant adults in the European region. Also, the expanding food industry in the country experienced a demand for high-quality protein ingredients from consumers, in turn, driving the market for whey protein in the region. Following the driving trends, the production of whey powder is expected to cross 2 million tons in the European Union in the forecast period.

trend1

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Emerging Markets: Spain, France and Germany

Europe has shown great potential as a market for whey protein as countries like Germany, France, and Spain have been key drivers of the market in terms of share and growth as well.  In the UK, the growing importance to fitness and clinical nutrition is expected to provide a significant boost to the whey protein market.  The geriatric population in Europe, health-conscious consumers, and an increasing number of health & fitness clubs/centers facilitate the growth of the whey protein market in Europe. Notably, the Germany market recorded the highest growth rate compared to other countries and is expected to cross USD 300 million in the forecast period.

trend2

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Competitive Landscape

The key players in Europe whey protein market with their product portfolio; research & development, strategic initiatives and commitment towards meeting consumer demands play a major role in maintaining market stability. Moreover, the whey protein companies are effectively communicating about the nutritional profile of whey protein in order to boost their sales sustainably.  The major players include Agropur MSI LLC, Arla Foods, Carbery Group, DMK group, Glanbia Plc, Lactalis Ingredients, and others.

Major Players

  1. Agropur MSI, LLC
  2. Arla Foods
  3. DMK group
  4. Fonterra Co-operative Group
  5. Lactalis Ingredients

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Whey Protein Concentrate (WPC)

      2. 5.1.2 Whey Protein Isolate (WPI)

      3. 5.1.3 Hydrolyzed Whey Protein (HWP)

    2. 5.2 Application

      1. 5.2.1 Sports and Performance Nutrition

      2. 5.2.2 Infant Formula

      3. 5.2.3 Functional/ Fortified Food

    3. 5.3 Geography

      1. 5.3.1 Spain

      2. 5.3.2 United Kingdom

      3. 5.3.3 Germany

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Agropur MSI, LLC

      2. 6.4.2 Arla Foods

      3. 6.4.3 Carbery Group

      4. 6.4.4 DMK Group

      5. 6.4.5 Glanbia Plc

      6. 6.4.6 Lactalis Ingredients

      7. 6.4.7 Meggle Group

      8. 6.4.8 Fonterra Co-operative Group

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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