The production of whey protein powder has been surging in the region in the past few years and is expected to continue in the same way in the forecast period. The demand for dairy alternatives has increased among the lactose intolerant adults in the European region. Also, the expanding food industry in the country experienced a demand for high-quality protein ingredients from consumers, in turn, driving the market for whey protein in the region. Following the driving trends, the production of whey powder is expected to cross 2 million tons in the European Union in the forecast period.

Europe has shown great potential as a market for whey protein as countries like Germany, followed by France, and Spain has been key drivers of the market in terms of share and growth as well. In the UK, the growing importance of fitness and clinical nutrition is expected to provide a significant boost to the whey protein market. The geriatric population in Europe, health-conscious consumers, and an increasing number of health & fitness clubs/centers facilitate the growth of the whey protein market in Europe. Notably, the German market recorded the highest growth rate compared to other countries and is expected to cross USD 300 million in the forecast period.