Europe Whey Protein Market - Growth, Trends, and Forecast (2018 - 2023)

Market Insights

The Europe whey protein market was valued at USD 2211.6 million in 2017 and is projected to exhibit a CAGR of 7.5%, during the forecast period (2018 -2023), due to the robust demand for whey protein based functional foods.

Market Dynamics

The whey protein market in Europe is mainly driven by highly matured sports nutrition and functional beverages ingredients. The geriatric population in Europe, health-conscious consumers, and increasing number of health & fitness clubs/centers facilitate the growth of whey protein market in Europe. These clubs and health centers are a key distribution channels for dairy ingredients/whey protein products in Europe. The stringent EFSA defined regulations, which restricts manufacturers to come up with products under set rules and guidelines is acting as one of the prime restraint for whey protein market in Europe. The whey protein industry is in strong need to overcome a lack of awareness among EU consumers regarding its perceived benefits especially among aged consumers. The whey protein companies are also required to effectively communicate about nutritional profile of whey protein in order to boost its sales sustainably. They are required to avoid technical terms in order to narrow the knowledge gap among general consumers. The companies must target to tap active nutrition segment so that the whey protein is effectively marketed. Nonetheless the demand for high quality protein supplements due to enhanced understanding about the different forms of proteins and its efficiency is touted to be an opportunity for whey protein industry in Europe.

Market Segmentation

The European whey protein market is segmented based on type, application, and country. Spain and Italy are some of the leading regional markets for whey protein in Europe exhibiting matured traits due to large scale production of whey, due to native cheese factories, especially in Spain. Germany and France, on the other hand, have seen slump in the growth owing to rising emergence of dairy alternatives especially among lactose intolerants in these countries. In UK, the growing importance to fitness and clinical nutrition is expected to provide significant boost to maw hey protein market. Russia, with its growing dairy-based functional food industry, is expected to be the fastest growing market for whey protein within Europe, with a CAGR of 9%, during the forecasted period of 2018-2023.

Key developments

• APRIL 2017- The Fonterra Co-operative Group has announced to introduce a global product-tracking system by 2020, allowing it to monitor the entire production process, from collecting milk to processing it to delivering the products to consumers
• FEBRUARY 2017 - Glanbia Nutritionals announced the acquisition of Amazing Grass and Body & Fit in order to expand its reach to new consumers and channels in U.S and Netherlands

The key players in Europe whey protein market with their product portfolio; research & development, strategic initiatives and commitment towards meeting consumer demands play a major role in maintaining market stability. The major players include -August Storck, Adams Food, Bulk Powders Co, Baltic Dairy, Danone, Fonterra Co-operative Group, Glanbia nutritionals, Hilmar Ingredients, Nestle, Prinova Europe, and Unilever.

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
• Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
• 3-month analyst support, along with the Market Estimate sheet in excel

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