Europe Weight Loss Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The European weight loss management market is segmented by Type (Food and Beverage, and Supplements), Distribution channel (Supermarket / Hypermarket, Pharmacy, Specialty Stores, Online Retail Stores, and Others), and by Geography

Market Snapshot

 European weight management market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 4.91 %
 European weight management market Key Players

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Market Overview

The European weight management market is projected to witness a CAGR of 4.91% during the forecast period, 2020-2025.

  • The market is primarily driven by factors, such as rising incidence of obesity and chronic diseases, rising awareness about nutrition and healthy lifestyles, an increasing number of fitness centers, and rising disposable income across the region. In addition, an increasing number of health and fitness clubs across the region fueled the market’s growth. Moreover, product innovations by leading players, such as herbal and organic slimming products, are boosting the market’s growth.
  • However, the major factor restraining the growth of the market is the high cost of weight loss products, owing to the additional processing required for low-calorie products and additional nutrients, such as vitamins and minerals.

Scope of the report

The European weight loss management market covers analysis by type, distribution channel, and geography level. By type, the market covers Food and Beverage, and Supplements, which includes sub segments such as Meal Replacement, Slimming Teas, Capsule/ Softgels, Powder etc. By distribution channel the market is segmented into Supermarket / Hypermarket, Pharmacy, Specialty Stores, Online Retail Stores, and Others. Moreover, the report also includes country level analysis of Germany, United Kingdom, France, Italy, Spain, and Russia.

By Type
Food and Beverage
Meal Replacement
RTD Products
Slimming Teas
Capsule/ Softgels
By Distribution Channel
Supermarket / Hypermarket
Specialty Stores
Online Retail Stores
By Geography
United Kingdom
Rest of Europe

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Key Market Trends

Rising Obesity Concerns across the Region

Concerns related to weight and obesity are increasing at a rapid rate in most of the EU member states, particularly among children. In addition to causing various physical disabilities and psychological problems, excess weight drastically increases a person's risk of developing a number of noncommunicable diseases (NCDs), including cardiovascular disease, cancer, and diabetes, along with the risk of developing more than one of these diseases (co-morbidity) and body weight. The involvement of different governmental sectors and national policies favored the European region significantly. For instance, the WHO European Food and Nutrition Action Plan 2015–2020 has been initiated specifically for the purpose of restricting the marketing of unhealthy foods to children, mainly to curb the obesity epidemic. Also, the European Association for the Study of Obesity (EASO), an authoritative body of the obesity community within Europe, is focusing on developing a universal, evidence-based approach for tackling obesity across disciplines and countries, along with the improvement of quality and availability of care, while supporting the campaign projects and groups across the region. As a result of this trend, the demand for healthier balanced diets is expected to increase. This, in turn, may provide significant growth opportunities for players operating in the weight loss management products market.

 European weight management market Key Trends

Italy to Drive the Regional Market

Italy has been reported to dominate the weight loss management market in the European region, owing to the rising incidences of major health concerns, such as obesity and diabetes, in the region. The significant presence of global players catering to weight management supplement products is driving the market’s growth in this region. The rising popularity of natural and organic ingredients in weight management supplement products is one of the driving factors for the increasing demand for these products in Europe. In terms of distribution channels, weight management products are primarily available in mass-market channels, such as hypermarkets/supermarkets and convenience stores. Also, with the increasing internet penetration, the online market related to weight loss, including food and beverages and supplements, witnessed rapid growth, globally, in the past 3-4 years. This category attracted a few vertical specialists, like Amazon, Walmart, and Carrefour, who are focusing on the growth of e-retailing.

 European weight management market Growth by Region

Competitive Landscape

The European weight loss management market is competitive, due to the presence of numerous domestic and multinational players. Companies are focusing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches adopted to boost brand presence. Key players dominating the regional market include General Nutrition Centers Inc., Amway Corp., Glanbia PLC, and Herbalife International. 

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Food and Beverage

        1. Meal Replacement

          1. Bars

          2. RTD Products

          3. Soups

          4. Others

        2. Slimming Teas

      2. 5.1.2 Supplements

        1. Capsule/ Softgels

        2. Powder

        3. Tablets

        4. Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket / Hypermarket

      2. 5.2.2 Pharmacy

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Others

    3. 5.3 By Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Italy

      5. 5.3.5 Spain

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Most Adopted Strategies

    2. 6.2 Most Active Companies

    3. 6.3 Market Positioning Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Amway Corp

      2. 6.4.2 General Nutrition Centers, Inc.

      3. 6.4.3 Glanbia plc

      4. 6.4.4 Evlution Nutrition LLC

      5. 6.4.5 Supplement Paradise Ltd.

      6. 6.4.6 Bulk Powders

      7. 6.4.7 Nutrex Research, Inc.

      8. 6.4.8 JNX Sports

      9. 6.4.9 Herbalife Nutrition

    5. *List Not Exhaustive

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Frequently Asked Questions

The Europe Weight Management Supplement Market market is studied from 2016 - 2026.

The Europe Weight Management Supplement Market is growing at a CAGR of 4.91% over the next 5 years.

Glanbia plc, Amway Corp, General Nutrition Centers, Herbalife Nutrition are the major companies operating in Europe Weight Management Supplement Market.

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