Europe Weight Loss Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The European Weight Loss Management market is segmented by Type (Food and Beverage and Supplements), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and Rest of Europe). The report offers the market size in value terms in USD for all the abovementioned segments.

Europe Weight Management Supplement Market Size

Europe Weight Management Supplement Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.68 %
Market Concentration Medium

Major Players

Europe Weight Management Supplement Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Weight Management Supplement Market Analysis

The European weight loss management market was valued at USD 3.65 billion for the current year and is projected to register a CAGR of 7.68% over the next five years.

  • The market is primarily driven by factors such as rising incidence of obesity and chronic diseases, rising awareness about nutrition and healthy lifestyles, an increasing number of fitness centers, and rising disposable income across the region.
  • For instance, according to the International Health, Racquet & Sportsclub Association (IHRSA) organization, the number of people with memberships to gyms in the United Kingdom saw an increase between 2020 and 2021. In 2021, over 9.57 million people had gym memberships in the United Kingdom.
  • In addition, an increasing number of regional health and fitness clubs fueled the market's growth. In line with this, consumers are becoming more aware of weight loss and management products due to the regular protein supplement recommendations in fitness and sports clubs for mass gain, strength gain, and weight loss.
  • Moreover, product innovations by leading players, such as herbal and organic slimming products with natural ingredients, are boosting the market's growth. Products with such claims are expected to attract health-conscious consumers, thus aiding the market's growth. Hence, manufacturers are also actively launching products with such claims.
  • For instance, in November 2022, Figure launched capsules in the United Kingdom, claiming that they contain eight exotic herbs and nutrients specifically formulated to target brown fat tissue. The company claimed that it contains eight ingredients that are safe and effective to help regulate appetite and burn calories more efficiently than ever. Such factors are expected to rise and attract a new consumer base, thus affecting the growth of the market positively during the forecast period.
  • However, the major factor restraining the growth of the market is the high cost of weight loss products, owing to the additional processing required for low-calorie products and additional nutrients, such as vitamins and minerals.

Europe Weight Management Supplement Market Trends

Rising Obesity Concerns Across the Region

  • Concerns related to weight and obesity are increasing at a rapid rate in most of the EU member states, particularly among children. For instance, according to NHS Digital, in 2021, 76% of men and 67% of women in the Northeast of England were classed as overweight. Similarly, in 2020-21, 40.9% of children aged 10-11 years in England were classed as overweight or obese, which was the highest since 2006. 
  • In addition to causing various physical disabilities and psychological problems, excess weight drastically increases a person's risk of developing a number of noncommunicable diseases (NCDs), including cardiovascular disease, cancer, and diabetes, along with the risk of developing more than one of these diseases (co-morbidity) and body weight.
  • The involvement of different governmental sectors and national policies favored the European region significantly. For instance, in January 2022, the Department of Health backed the Better Health initiative that highlighted six benefits of losing weight and more exercise while also focusing on how preventing future health conditions can help ease the strain on the country's healthcare services. 
  • Also, the European Association for the Study of Obesity (EASO), an authoritative body of the obesity community within Europe, is focusing on developing a universal, evidence-based approach for tackling obesity across disciplines and countries, along with the improvement of quality and availability of care, while supporting the campaign projects and groups across the region. 
  • As a result of this trend, the demand for healthier balanced diets is expected to increase. This, in turn, may provide significant growth opportunities for players operating in the weight loss management products market.
Europe Weight Loss Management Market1

Italy to Drive the Regional Market

  • Italy has been reported to dominate the weight loss management market in the European region, owing to the rising incidences of major health concerns, such as obesity and diabetes, in the region. For instance, according to the Italian National Institute of Statistics (ISTAT), in 2021, the number of obese individuals in Italy increased to almost 6 million people from 5.77 million in 2020.
  • The significant presence of global players catering to weight management supplement products is also one of the major reasons driving the market's growth in this country. The rising popularity of natural and organic ingredients in weight management supplement products is increasing the demand for these products in Italy.
  • Additionally, various initiatives and campaigns being carried out in the country are expected to drive people toward their weightless journey, thus increasing the demand for weight loss-aiding products. For instance, in January 2022, Unite Health Share Ministries (UHSM), a faith-based health care non-profit founded on Christian beliefs and values, announced a new campaign with Fitbod, a personalized fitness app that leverages health data to enable users to develop and nurture weekly fitness habits.
  • Moreover, weight management products are primarily being made available in mass-market channels, such as hypermarkets/supermarkets and convenience stores, which makes them easily available in the country.
  • Also, with the increasing internet penetration, the online market related to weight loss, including food and beverages, and supplements, witnessed rapid growth globally in the past 3-4 years. This category attracted a few vertical specialists, like Amazon, Walmart, and Carrefour, who are focusing on the growth of e-retailing.
  • Furthermore, many major manufacturers are keen on launching their own online retailing websites to address consumer demand effectively. Such factors in the Italian weight loss management market are boosting the demand for respective products.
Europe Weight Loss Management Market2

Europe Weight Management Supplement Industry Overview

The European weight loss management market is competitive due to the presence of numerous domestic and multinational players. Consumers prefer innovation in weight loss management products such as fat burners, an example of which is the flavors and unique packaging, due to which companies are changing accordingly. 

Companies are focusing on mergers, expansions, acquisitions, and partnerships, along with new product developments, as strategic approaches are adopted to boost brand presence. Key players dominating the regional market include General Nutrition Centers Inc., Amway Corp., Glanbia PLC, and Herbalife International. 

Further, the companies have been introducing new and innovative products with the inclusion of naturally derived ingredients to make their product unique from the existing products. Owing to the rapidly developing nature of the market, new product innovation has become the most commonly used strategy among all, as it helps in understanding the changing needs of the consumers in the market.

Europe Weight Management Supplement Market Leaders

  1. Glanbia plc

  2. Amway Corp

  3. General Nutrition Centers

  4. Herbalife Nutrition

  5. Evlution Nutrition LLC

*Disclaimer: Major Players sorted in no particular order

Europe Weight Management Supplement Market Concentration
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Europe Weight Management Supplement Market News

  • June 2023: Rapid Nutrition PLC announced the release of its new look and brand identity for the SystemLS weight loss products. The company also claims that it unveiled the new brand identity for the flagship SystemLS Weight Loss Brand as the product continues international expansion.
  • April 2023: Nexira announced the launch of its holistic approach to weight management and introduced two new products, which include products for microbiome modulation called VinOgrape Plus and for appetite control, namely Carolean.
  • March 2023: Novo Nordisk's announced its plans to launch its popular weight loss drug Wegovy in the United Kingdom. The company claims that the UK Medicines and Health Products Regulations Agency approved Wegovy in September 2021 to treat people with a BMI as low as 27.
  • February 2023: Nestlé announced its plans to introduce and sample brand-new product offerings at the Natural Products Expo West 2023 Trade Show. The brand-new offerings include NEW Solgar Probiotic Line. The company claims that Solgar is designed to meet consumers' needs with benefits beyond digestive support. Solgar Probiotics is made available in several varieties designed to provide everyday, bowel, sleep, women's complete, and weight management support.

Europe Weight Management Supplement Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

      1. 4.1.1 Increasing Obesity Concerns Across the Region

      2. 4.1.2 Rising popularity of Natural and Organic Ingredients in Weight Management Supplement Products

    2. 4.2 Market Restraints

      1. 4.2.1 The High Cost of Weight Loss Products

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Food and Beverage

        1. 5.1.1.1 Meal Replacement

          1. 5.1.1.1.1 Bars

          2. 5.1.1.1.2 RTD Products

          3. 5.1.1.1.3 Soups

          4. 5.1.1.1.4 Other Meal Replacements

        2. 5.1.1.2 Slimming Teas

      2. 5.1.2 Supplements

        1. 5.1.2.1 Capsule/ Softgels

        2. 5.1.2.2 Powder

        3. 5.1.2.3 Tablets

        4. 5.1.2.4 Other Supplements

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Pharmacies

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Germany

      2. 5.3.2 United Kingdom

      3. 5.3.3 France

      4. 5.3.4 Italy

      5. 5.3.5 Spain

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Amway Corp.

      2. 6.3.2 General Nutrition Centers Inc.

      3. 6.3.3 Glanbia PLC

      4. 6.3.4 Herbalife Nutrition

      5. 6.3.5 Evlution Nutrition LLC

      6. 6.3.6 Supplement Paradise Ltd

      7. 6.3.7 Bulk Powders

      8. 6.3.8 Nutrex Research Inc.

      9. 6.3.9 JNX Sports

      10. 6.3.10 TargEDys

      11. 6.3.11 Rapid Nutrition PLC

      12. 6.3.12 Nexira

      13. 6.3.13 Novo Holdings A/S

      14. 6.3.14 Nestlé S.A.

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Europe Weight Management Supplement Industry Segmentation

Any product related to diet that aids in weight loss or weight management activities is called a weight loss management product.

The European weight loss management market is segmented by type, distribution channel, and Geography. Based on type, the market is segmented into food and beverage and supplements. The food and beverage market is sub-segmented into meal replacement and slimming teas. The meal replacement segment is further sub-categorized into bars, RTD products, soups, and other meal replacements. While the supplements market is sub-segmented into capsule/soft gels, powder tablets, and other supplements. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, pharmacies, specialty stores, online retail stores, and other distribution channels. The study also covers the geographical analysis of major regions, such as Germany, the United Kingdom, France, Italy, Spain, Russia, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Food and Beverage
Meal Replacement
Bars
RTD Products
Soups
Other Meal Replacements
Slimming Teas
Supplements
Capsule/ Softgels
Powder
Tablets
Other Supplements
Distribution Channel
Supermarkets/Hypermarkets
Pharmacies
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography
Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
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Europe Weight Management Supplement Market Research FAQs

The Europe Weight Management Supplement Market is projected to register a CAGR of 7.68% during the forecast period (2024-2029)

Glanbia plc, Amway Corp, General Nutrition Centers, Herbalife Nutrition and Evlution Nutrition LLC are the major companies operating in the Europe Weight Management Supplement Market.

The report covers the Europe Weight Management Supplement Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Weight Management Supplement Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Weight Management Supplement Industry Report

Statistics for the 2024 Europe Weight Management Supplement market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Weight Management Supplement analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Weight Loss Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)