Europe Tissue And Hygiene Paper Market Size (2024 - 2029)

The market size of the Europe Tissue and Hygiene Paper industry is projected to grow significantly in the forecast period, with consolidation being a key trend as major players expand through acquisitions and organic growth. The European market represents a significant portion of the global tissue market, with advancements in tissue manufacturing technology and efficient use of raw materials potentially improving product design and dispensation. The consumption of tissue-related products is increasing due to rising hygiene awareness and growth in private labels. However, the presence of locally organized manufacturers and disruptions in the supply chain may limit business expansion and market growth. The COVID-19 pandemic initially caused a surge in demand, but this has since leveled off, with some companies reporting a drop in sales.

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Market Size of Europe Tissue And Hygiene Paper Industry

Europe Tissue And Hygiene Paper Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 53.23 Billion
Market Size (2029) USD 61.09 Billion
CAGR (2024 - 2029) 2.79 %
Market Concentration Low

Major Players

Europe Tissue And Hygiene Paper Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Tissue and Hygiene Paper Market Analysis

The Europe Tissue And Hygiene Paper Market size is estimated at USD 53.23 billion in 2024, and is expected to reach USD 61.09 billion by 2029, growing at a CAGR of 2.79% during the forecast period (2024-2029).

  • According to the European Tissue Symposium (European Tissue Paper Association), the European market contributes more than 25% of the global tissue market. The advancements in tissue manufacturing technology, efficient raw material usage, and the recyclability of used tissues are expected to improve further the design of tissue products and the way they get dispensed.
  • With a growing and aging population in the United Kingdom, the demand for hygiene products continues to increase. The United Kingdom manufacturers make products for all market sections, from branded premium products focusing on quality to generic grades of tissues costing less. Many mills in the country have de-inking plants to process recycled paper fiber to produce tissues.
  • According to the Office for National Statistics (UK) report published in July 2023, the manufacturers' sales of toilet paper increased from 742 thousand tons to 849 thousand tons. Therefore, the rise of manufacturers' sales of toilet paper in just three years expanded to over 100 thousand tons, depicting a surge in demand for toilet paper across the country. Further, as per the same report, the demand for toilet paper held the highest position with respect to sales of paper household and toilet requisites in the United Kingdom. This growth trend is expected to be witnessed in the forecast period, depicting the bolstered top-line growth across the sector.
  • The demand for paper tissues and hygiene products is steadily increasing in Europe owing to various factors that directly or indirectly impact the market ecosystem. The rise of e-commerce, hospitality, and the food service sector further boosts the need for paper tissues. Deforestation concerns reduce access to domestic resources for the market vendors, making them rely on recovered paper and wastepaper imports. Environmental impact is one of the most critical challenges that the paper is facing at this moment. Making paper requires significant natural resources like wood, water, and energy.
  • Additionally, it involves using chemicals and other materials that can negatively impact the environment. The pulp and paper sector has been associated with deforestation risks in Europe. Increasing pulp and paper production increases deforestation, fires, social conflict, and conflict with wildlife.
  • Proper hand hygiene is widely touted as one of the most effective measures for preventing the transmission of germs and infections, especially after the outbreak of COVID-19, which has brought the importance of the process to the forefront. A significant share of commercial establishments has installed electric tissue dispensers to release hand towels for consumers. In addition, consumers are changing their eating habits by not eating at the store but taking their pre-packaged meals with them because of time and hygiene restrictions due to the pandemic.

Europe Tissue and Hygiene Paper Market Industry Segmentation

The tissue and hygiene paper market includes a range of tissue and hygiene paper products that are designed for end consumers. Tissue paper is manufactured using hardwood and softwood trees, water, and synthetic compounds. The method for producing tissue paper includes pulping and retting, adding color or components to strengthen or soften and improve the water-holding limit, and finally, squeezing the item to form into the necessary shape. The study on the European tissue and hygiene paper market tracks demands in terms of revenue. The study factors in the prevalent base scenarios, key themes, and end-user-related demand cycles. Toilet Paper and bathroom tissues are used interchangeably, serving the same function.

The European tissue and hygiene paper market is segmented by product type (baby diapers, feminine hygiene, household paper, incontinence, paper tissues (paper napkins, paper towels, facial tissues, and specialty and wrapping tissues), and toilet paper), raw material (qualitative analysis) (kraft, sulfite, recycled, other raw materials), by type (at home, away from home), by country (United Kingdom, Germany, France, Italy, Spain, Netherlands, Denmark, Finland, Norway, Sweden, Ireland, Switzerland, Russia, Poland, and the Rest of Europe). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Product Type
Baby Diapers
Feminine Hygiene
Household Paper
Incontinence
Paper Tissues
Paper Napkins
Paper Towels
Facial Tissues
Specialty and Wrapping Tissues
Toilet Paper
By Raw Material (Qualitative Analysis)
Kraft
Sulfite
Recycled
Other Raw Materials
By Type
At Home
Away from Home
By Country
United Kingdom
Germany
France
Italy
Spain
Netherlands
Denmark
Finland
Norway
Sweden
Ireland
Switzerland
Russia
Poland

Europe Tissue And Hygiene Paper Market Size Summary

The Europe Tissue And Hygiene Paper Market is expected to see substantial growth in the coming years. This growth is driven by trends such as market consolidation, with significant players expanding through acquisitions and organic growth. The market is also seeing growth due to the increased market sizes of middle-sized and smaller players. The European market represents a significant portion of the global tissue market, with advancements in tissue manufacturing technology and efficient use of raw materials improving the design of tissue products and how they are dispensed. The consumption of tissue-paper-related products in Europe is also on the rise, thanks to increased awareness around hygiene, growth in private or retailer labels, high per capita consumption, and growing use of tissues in the away-from-home segment. The Tuscan industry in Italy is a major player in the tissue paper sector, with a significant portion of national tissue paper production occurring in this region. However, the presence of locally organized and unorganized manufacturers of tissue products can affect the businesses of prominent associated companies. Trade restrictions and supply chain disruptions can also hinder market growth. Despite these challenges, the market is expected to continue its upward trend.

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Europe Tissue And Hygiene Paper Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitutes

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Baby Diapers

      2. 2.1.2 Feminine Hygiene

      3. 2.1.3 Household Paper

      4. 2.1.4 Incontinence

      5. 2.1.5 Paper Tissues

        1. 2.1.5.1 Paper Napkins

        2. 2.1.5.2 Paper Towels

        3. 2.1.5.3 Facial Tissues

        4. 2.1.5.4 Specialty and Wrapping Tissues

      6. 2.1.6 Toilet Paper

    2. 2.2 By Raw Material (Qualitative Analysis)

      1. 2.2.1 Kraft

      2. 2.2.2 Sulfite

      3. 2.2.3 Recycled

      4. 2.2.4 Other Raw Materials

    3. 2.3 By Type

      1. 2.3.1 At Home

      2. 2.3.2 Away from Home

    4. 2.4 By Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 Germany

      3. 2.4.3 France

      4. 2.4.4 Italy

      5. 2.4.5 Spain

      6. 2.4.6 Netherlands

      7. 2.4.7 Denmark

      8. 2.4.8 Finland

      9. 2.4.9 Norway

      10. 2.4.10 Sweden

      11. 2.4.11 Ireland

      12. 2.4.12 Switzerland

      13. 2.4.13 Russia

      14. 2.4.14 Poland

Europe Tissue And Hygiene Paper Market Size FAQs

The Europe Tissue And Hygiene Paper Market size is expected to reach USD 53.23 billion in 2024 and grow at a CAGR of 2.79% to reach USD 61.09 billion by 2029.

In 2024, the Europe Tissue And Hygiene Paper Market size is expected to reach USD 53.23 billion.

Europe Tissue and Hygiene Paper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)