Europe Sugar Confectionery Market Size and Share

Europe Sugar Confectionery Market Summary
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Europe Sugar Confectionery Market Analysis by Mordor Intelligence

The Europe sugar confectionery market size is expected to grow from USD 15.05 billion in 2025 to USD 17.25 billion in 2026 and is forecast to reach USD 19.28 billion by 2031 at 4.89% CAGR over 2026-2031. Robust household spending in Central and Eastern Europe, continuous recipe reformulation, and premium product launches in mature Western economies are the principal growth vectors supporting the European sugar confectionery market. Heightened scrutiny from nutrition regulators is accelerating the use of plant-based gelling agents and alternative sweeteners, yet indulgence remains resilient as seasonal gifting, nostalgia marketing, and experiential packaging stimulate repeat purchases. Ingredient inflation, especially in sugar and gelatin, has compressed margins, but many producers are offsetting cost pressure through smaller pack sizes, direct-to-consumer sales, and premium-tier extensions aimed at urban millennials. Capital commitments such as Mars’s EUR 1 billion manufacturing upgrade illustrate the industry’s confidence in a stable long-run demand curve despite near-term regulatory headwinds.

Key Report Takeaways

  • By type, pastilles, gummies, and jellies held 41.56% of the Europe sugar confectionery market share in 2025. Lollipops are set to log the fastest 6.45% CAGR through 2031.
  • By functional benefit, novelty products captured 42.60% revenue share in 2025, while fortified variants are on track for a 7.01% CAGR to 2031.
  • By distribution channel, convenience stores commanded 44.68% of sales in 2025. Online retail is forecast to deliver a 6.85% CAGR up to 2031.
  • By geography, Germany generated 22.88% of regional value in 2025, whereas Turkey is anticipated to expand at an 11.12% CAGR through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Type: Gummies Lead, Lollipops Accelerate

Pastilles, gummies, and jellies commanded 41.56% of the European sugar confectionery market in 2025, sustained by texture innovation and flavor variety that appeal to children and adults alike. Lollipops are expanding at 6.45% CAGR through 2031, driven by nostalgia marketing, premium positioning, and gifting occasions. Hard candy, mints, toffees, nougats, and other formats collectively account for the remaining share, each serving distinct consumption occasions and demographic preferences. Emsland Group's January 2026 launch of plant-based starch for gelatin-free gummies addresses vegan demand while maintaining the chewy texture that defines the category, enabling manufacturers to reformulate without animal-derived ingredients. Power mints are gaining traction in convenience and pharmacy channels, positioning as functional breath-freshening solutions with stronger menthol or caffeine content versus standard mints. Toffees and nougats skew toward premium gifting and seasonal assortments, with higher cocoa and nut content commanding elevated price points.

Hard candy remains resilient in value segments and elderly demographics, though volume growth is constrained by health concerns and competition from sugar-free alternatives. EFSA's 2017 health-claim approval for sugar-free hard confectionery with at least 90% erythritol provides a regulatory pathway for dental-health positioning, enabling manufacturers to differentiate in pharmacy and health-food channels[3]Source: European Food Safety Authority, “Sugar-Free Hard Confectionery With at Least 90 % Erythritol and Reduction of Dental Plaque,” efsa.europa.eu. Lollipops benefit from limited-edition collaborations and social-media-driven discovery, with younger consumers willing to pay premium prices for novel shapes, flavors, and packaging. HARIBO's seasonal SKU launches, Unicorn-i-licious, Awesome Axolotls, demonstrate how novelty shapes sustain consumer engagement and trial FoodBev. Mints are bifurcating into power mints and standard mints, with power mints capturing share in on-the-go and workplace consumption occasions. Regulatory compliance under EU Regulation 1333/2008 governs permitted additives and maximum levels, requiring manufacturers to navigate complex authorization processes for novel ingredients .

Europe Sugar Confectionery Market: Market Share by Product Type
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By Functional Benefit: Novelty Dominates, Fortified Surges

Novelty lines controlled 42.60% of category revenue in 2025, underscoring Europe’s enduring appetite for pure indulgence. The Europe sugar confectionery market size tied to novelty is expected to climb steadily, even as consumer curiosity shifts toward better-for-you claims. Fortified products, forecast at a 7.01% CAGR, inject vitamins, minerals, or botanicals that legitimize treat consumption among wellness-minded shoppers. Digestive and botanical candies appeal to adults who wish to avoid medicinal lozenges yet still desire functional relief. Energy chews containing B-vitamins and caffeine are emerging, targeting gamers and office workers seeking discreet stimulants. Regulatory hurdles for on-pack claims are high, which limits fringe entrants and favors larger firms with scientific validation budgets.

Brand narratives that combine indulgence with tangible wellness succeed in commanding higher shelf prices and in accessing pharmacy aisles traditionally closed to sugar confectionery. Novelty developers exploit licensing tie-ups, pop-culture tie-ins, and augmented-reality packaging that turns unboxing into shareable entertainment. Fortified gummies face taste-masking challenges, yet advances in microencapsulation are improving flavor integrity. Digestive candies use chicory fiber and prebiotic inulin to deliver gut-health benefits without compromising sweetness. The dual focus on cheer and utility ultimately broadens category reach across demographic cohorts and dayparts.

By Distribution Channel: Convenience Stores Anchor, E-commerce Climbs

Convenience outlets generated 44.68% of retail value in 2025, cementing their status as the leading route to market for the Europe sugar confectionery market. High traffic, late hours, and strategic locations near transit hubs fuel spontaneous purchases of single-serve packs. Supermarkets and hypermarkets contribute large absolute volumes through family bags and seasonal multipacks, though they exert significant price pressure via private label. Online retail is on a 6.85% CAGR trajectory through 2031, aided by subscription boxes, direct-to-consumer storefronts, and rapid-delivery applications. Pure-play e-tailers leverage data-driven personalization to upsell novelty bundles and limited runs that are unavailable in brick-and-mortar stores.

Cross-channel behaviors are blurring; 53% of consumers already use three or more shopping avenues for snacks in a typical month. Petrol stations and vending continue to supply late-night cravings but are also experimenting with premium mini-ranges that raise margins. Specialty stores and luxury food halls remain vital for artisanal brands that rely on storytelling and tastings. As unified commerce advances, inventory transparency and last-mile delivery speed become differentiators, encouraging manufacturers to invest in digital twins of their supply chains.

Europe Sugar Confectionery Market: Market Share by Distribution Channels
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Geography Analysis

Germany anchored 22.88% of the European sugar confectionery market in 2025, sustained by high per-capita consumption, robust retail infrastructure, and strong domestic brands (HARIBO, Katjes, Storck). Turkey is surging at 11.12% CAGR through 2031, underpinned by a gifting culture around Ramadan, rising middle-class purchasing power, and per-capita chocolate consumption of 3.1 kilograms. France, the United Kingdom, Italy, Spain, the Netherlands, Belgium, and Russia collectively represent significant shares, each exhibiting distinct consumption patterns shaped by cultural preferences, regulatory environments, and economic conditions. HARIBO's GBP 22 million (USD 28 million) investment in its Castleford, West Yorkshire facility underscores the UK's strategic importance as a manufacturing hub serving Northern European markets. The rest of Europe, comprising Poland, the Czech Republic, Hungary, the Nordics, and the Balkans, is experiencing income-driven demand growth, particularly in Central and Eastern Europe, where wage convergence with Western Europe unlocks discretionary spending on branded confectionery.

Turkey's chocolate confectionery market reached EUR 1.36 billion in 2020, with countlines (EUR 586 million) and tablets (EUR 558 million) leading, while sugar confectionery segments included gum (EUR 246 million), other sugar confectionery (EUR 194 million), and pastilles/jellies/chews (EUR 112 million). European Commission. Germany's confectionery sector benefits from advanced manufacturing, innovation ecosystems (ingredient suppliers, packaging specialists), and export-oriented production serving EU and global markets. France and Belgium leverage chocolate heritage and artisan positioning, commanding premium pricing in luxury segments. The UK faces post-Brexit trade frictions and currency volatility, yet remains a major consumer market with strong retail concentration (Tesco, Sainsbury's, Asda) and impulse-channel penetration. Italy and Spain exhibit Mediterranean consumption patterns, with seasonal peaks around Easter and Christmas, and a preference for nougat, torrone, and filled chocolates.

Russia's market dynamics are shaped by import substitution policies, local production expansion, and geopolitical sanctions affecting ingredient sourcing and trade flows. The Netherlands serves as a logistics hub for pan-European distribution, with Rotterdam port facilitating cocoa, sugar, and finished goods imports. Poland, the Czech Republic, and Hungary are experiencing rapid income growth, driving premiumization and branded penetration at the expense of bulk and unbranded confectionery. Nordics (Sweden, Denmark, Finland, Norway) exhibit high health consciousness, favoring sugar-free, organic, and sustainably sourced products, with licorice (Lakrids By Bülow) and premium chocolate (Fazer) commanding strong local loyalty. Balkans (Greece, Romania, Bulgaria) represent emerging opportunities with lower per-capita consumption and fragmented retail, requiring localized distribution partnerships and price-competitive offerings. Regulatory harmonization under EU food law (Regulations 1169/2011, 1333/2008, Directive 2000/36/EC) facilitates cross-border trade within the EU, yet member-state variations in health taxes, labeling requirements, and marketing restrictions create compliance complexity for pan-European strategies.

Competitive Landscape

Top Companies in Europe Sugar Confectionery Market

The European sugar confectionery market exhibits extreme fragmentation (concentration score 1 out of 10), with multinational incumbents (HARIBO, Mondelez, Ferrero, Mars, Perfetti Van Melle) competing alongside regional specialists (Cloetta, Katjes, Ricola, Storck) and artisan entrants (Lakrids By Bülow, Rococo Chocolates). Mars announced a EUR 1 billion investment in European capacity in September 2025, signaling a long-term commitment despite unresolved M&A dynamics with Kellanova Euronews. Mondelez faced a EUR 365.7 million EU fine in May 2024 for cross-border trade restrictions, underscoring regulatory enforcement shaping competitive conduct and distribution strategies. 

Strategy patterns include portfolio diversification (Ferrero's Tic Tac Chewy sugar candy launch in May 2024 amid cocoa-cost pressure), brand licensing (Mondelez-Lotus Bakeries Cadbury-Biscoff collaboration in March 2025), and geographic expansion (Hershey's 2019 Fulfil Nutrition acquisition targeting European protein-snack growth). White-space opportunities include fortified confectionery (vitamins, botanicals), sugar-free premium tiers, and direct-to-consumer subscription models that bypass retail gatekeepers. Emerging disruptors, plant-based ingredient suppliers (Emsland Group), premium licorice brands (Lakrids By Bülow post-IDG Capital acquisition in August 2025), and functional-snack crossovers, are unsettling incumbents by targeting health-conscious and sustainability-driven consumers. 

and Technology adoption, digital marketing, e-commerce platforms, supply-chain analytics, enable agile SKU launches and targeted promotions, with social media driving 55% of consumers to try new snacks (70% Gen Z, 71% millennials) per Mondelez's 2021 study. Compliance with EU Regulation 1333/2008 (food additives) and Directive 2000/36/EC (cocoa and chocolate products) governs ingredient use and labeling, creating barriers to entry for smaller players lacking regulatory expertise.

Europe Sugar Confectionery Industry Leaders

  1. HARIBO Holding GmbH & Co. KG

  2. Mondelēz International Inc.

  3. Nestlé SA

  4. Perfetti Van Melle BV

  5. Ricola AG

  6. *Disclaimer: Major Players sorted in no particular order
Europe Sugar Confectionery Market
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Recent Industry Developments

  • September 2025: Roly's Fudge launched its seasonal Toffee Apple flavor ahead of Bonfire Night, capturing the nostalgic taste of caramelized apples with a crumbly, handmade texture using natural ingredients.
  • July 2025: Premier Foods launched McDougalls No Added Sugar Vegan Jelly, targeting UK schools with HFSS-compliant, gluten-free, and allergen-free options in strawberry, raspberry, orange, and lime flavors.
  • June 2025: World of Sweets and Bobby's launched Gumi Yum Surprise, a novelty gummy candy egg in the UK, featuring eight fruit-flavored layers (cherry, strawberry, orange, pineapple, lemon, green apple, blue raspberry, grape) encasing collectible toys from Zuru, like wildlife or transformer characters.
  • May 2025: Ruly brand launched its caffeine-infused sweets in the United Kingdom, targeting busy professionals and fitness enthusiasts with a functional alternative to energy drinks. The lightning bolt-shaped candies come in Tropical Crush and Berry Delicious flavors; each 42g pack delivers 80mg caffeine from guarana plus B vitamins for jitter-free, micro-dosed energy boosts.

Table of Contents for Europe Sugar Confectionery Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Disposable Incomes Enabling Higher Discretionary Spending
    • 4.2.2 Continuous Product Innovation with New Flavors, Formats, and Healthier Sugar Alternatives
    • 4.2.3 Increasing Consumer Demand for Premium and Artisanal Confectionery Products
    • 4.2.4 Seasonal and Festive Occasions Promoting Traditional Confectionery Consumption
    • 4.2.5 Development of Sugar-Free, Vegan, and Natural Ingredient-Based Confectionery
    • 4.2.6 Popularity of Convenient, On-the-Go Snack Formats and Portion Sizes
  • 4.3 Market Restraints
    • 4.3.1 Stringent Government Regulations on Sugar Content, Labeling, and Food Safety
    • 4.3.2 Increasing Raw Material Costs Including Sugar, Gelatin, and Natural Sweeteners
    • 4.3.3 Rising Health Concerns Linked to Sugar Consumption, Obesity, Diabetes, and Dental Issues
    • 4.3.4 Competition from Alternative Snacks and Sugar-Free Product Segments
  • 4.4 Regulatory Outlook
  • 4.5 Porter’s Five Forces
    • 4.5.1 Threat of New Entrants
    • 4.5.2 Bargaining Power of Buyers/Consumers
    • 4.5.3 Bargaining Power of Suppliers
    • 4.5.4 Threat of Substitute Products
    • 4.5.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 Type
    • 5.1.1 Hard Candy
    • 5.1.2 Mints
    • 5.1.2.1 Power Mints
    • 5.1.2.2 Standard Mints
    • 5.1.3 Pastilles, Gummies, and Jellies
    • 5.1.4 Toffees and Nougats
    • 5.1.5 Lollipops
    • 5.1.6 Others
  • 5.2 Functional Benefit
    • 5.2.1 Novelty
    • 5.2.2 Fortified
    • 5.2.3 Digestive / Botanicals
    • 5.2.4 Others
  • 5.3 Distribution Channel
    • 5.3.1 Supermarket/Hypermarket
    • 5.3.2 Online Retail Store
    • 5.3.3 Convenience Store
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 Belgium
    • 5.4.2 France
    • 5.4.3 Germany
    • 5.4.4 Italy
    • 5.4.5 Netherlands
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 Turkey
    • 5.4.9 United Kingdom
    • 5.4.10 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 HARIBO Holding GmbH & Co. KG
    • 6.4.2 Mondelēz International Inc.
    • 6.4.3 Nestlé SA
    • 6.4.4 Perfetti Van Melle BV
    • 6.4.5 Ricola AG
    • 6.4.6 August Storck KG
    • 6.4.7 Cloetta AB
    • 6.4.8 Ferrero International SA
    • 6.4.9 Katjes International GmbH & Co. KG
    • 6.4.10 Lavdas SA
    • 6.4.11 Mars Incorporated
    • 6.4.12 Soldan Holding + Candy Specialties GmbH
    • 6.4.13 Swizzels Matlow Ltd
    • 6.4.14 The Hershey Company
    • 6.4.15 Vidal Golosinas SA
    • 6.4.16 Kervan Gıda Sanayi ve Ticaret AS
    • 6.4.17 Trolli GmbH
    • 6.4.18 Hitschler International GmbH & Co.
    • 6.4.19 Yildiz Holding AS (Ülker)
    • 6.4.20 Lotte Confectionery Co. Ltd.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Europe Sugar Confectionery Market Report Scope

Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom are covered as segments by Country.
Type
Hard Candy
Mints Power Mints
Standard Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Lollipops
Others
Functional Benefit
Novelty
Fortified
Digestive / Botanicals
Others
Distribution Channel
Supermarket/Hypermarket
Online Retail Store
Convenience Store
Other Distribution Channels
Geography
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
Type Hard Candy
Mints Power Mints
Standard Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Lollipops
Others
Functional Benefit Novelty
Fortified
Digestive / Botanicals
Others
Distribution Channel Supermarket/Hypermarket
Online Retail Store
Convenience Store
Other Distribution Channels
Geography Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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