Europe Sugar Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Sugar Confectionery Market is segmented by Confectionery Variant (Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others), by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Europe Sugar Confectionery Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Europe Sugar Confectionery Market Size

Europe Sugar Confectionery Market Summary
Study Period 2018 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 15.05 Billion
Market Size (2030) USD 18.93 Billion
CAGR (2025 - 2030) 4.70 %
Market Concentration Low

Major Players

Europe Sugar Confectionery Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Europe Sugar Confectionery Market with other markets in Food & Beverage Industry

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Europe Sugar Confectionery Market Analysis

The Europe Sugar Confectionery Market size is estimated at 15.05 billion USD in 2025, and is expected to reach 18.93 billion USD by 2030, growing at a CAGR of 4.70% during the forecast period (2025-2030).

The European sugar confectionery market landscape is experiencing a significant transformation in distribution channels, with convenience stores emerging as the dominant retail format. This shift reflects evolving consumer shopping habits and the industry's adaptation to changing retail dynamics. Traditional brick-and-mortar stores are enhancing their offerings through innovative merchandising strategies and expanded product assortments. The United Kingdom exemplifies this trend with over 47,000 convenience stores operating across the country, demonstrating the format's strong market penetration and consumer acceptance. These stores are increasingly focusing on premium confectionery positioning and private label development to differentiate their offerings and capture higher margins.


Consumer behavior in the European confectionery market is increasingly influenced by digital transformation and omnichannel retail experiences. The region's high digital adoption rate is evident, with 89.7% internet penetration and approximately 750 million internet users as of 2022. This digital infrastructure has facilitated the growth of online confectionery sales, with 68% of EU adults actively participating in online shopping. Retailers are responding by implementing sophisticated e-commerce platforms and digital marketing strategies to enhance the consumer shopping experience and capture impulse purchases across multiple channels.


Health consciousness is driving significant product innovation in the European sugar confectionery market sector. Manufacturers are responding to consumer health concerns by developing products with functional benefits and natural ingredients. This trend is particularly evident in the pastilles segment, where products containing zinc, vitamin C, and honey are gaining popularity among health-conscious consumers. The demand for such functional confectionery products is substantial, considering that 58% of the European population reported sore throat issues in 2022, creating opportunities for functional confectionery products.


The industry is witnessing a notable shift in consumer snacking preferences and consumption patterns. In Germany, for instance, 72% of snackers consumed candy and chocolate bars on a weekly basis in 2022, indicating strong regular consumption habits. Manufacturers are capitalizing on this trend by introducing innovative flavors, textures, and formats to maintain consumer interest. The market is seeing increased demand for premium and artisanal confectionery products, with consumers showing a willingness to pay more for unique and high-quality offerings. This premiumization trend is driving product innovation and creating new market opportunities for manufacturers and retailers alike.

Segment Analysis: Confectionery Variant

Pastilles, Gummies, and Jellies Segment in European Sugar Confectionery Market

The Pastilles, Gummies, and Jellies segment dominates the European sugar confectionery market, commanding approximately 41% of the total market value in 2024. This significant market position is primarily driven by the increasing consumer preference for fruit-flavored variants and innovative product formulations. The segment's growth is further supported by the rising demand for functional gummies containing vitamins and minerals, particularly among health-conscious consumers. Manufacturers are actively expanding their product portfolios with new flavors such as grapefruit, cherry, peach, berries, and apple, which continue to attract consumers. Additionally, the therapeutic benefits of pastilles, especially in treating sore throat conditions, have contributed to their widespread adoption across European countries.

Market Analysis of Europe Sugar Confectionery Market: Chart for Confectionery Variant

Lollipops Segment in European Sugar Confectionery Market

The Lollipops segment is emerging as the fastest-growing category in the European sugar confectionery market, projected to experience robust growth of approximately 6% during 2024-2029. This remarkable growth trajectory is primarily attributed to continuous product innovations and the introduction of unique flavors that appeal to younger consumers. Manufacturers are increasingly focusing on developing lollipops with distinct packaging, such as wax paper and plastic foils, which enhance product appeal. The segment's growth is further supported by the availability of lollipops in various price ranges, making them accessible to a broader consumer base. Additionally, the longer consumption time compared to other candy formats and the introduction of sugar-free variants are driving increased consumer preference for lollipops across European markets.

Remaining Segments in Confectionery Variant

The European sugar confectionery market encompasses several other significant segments, including Hard Candy, Mints, Toffees and Nougats, and Others. Hard candy maintains a strong presence in the market with its diverse flavor offerings and long shelf life. The Mints segment continues to grow steadily, driven by increasing awareness of oral hygiene and fresh breath concerns among consumers. Toffees and Nougats segment remains popular due to their rich texture and traditional appeal, particularly during festive seasons. The Others category, which includes products like licorice, marshmallows, and cotton candy, contributes to market diversity by offering unique taste experiences and meeting specific consumer preferences across different European regions.

Segment Analysis: Distribution Channel

Convenience Store Segment in European Sugar Confectionery Market

Convenience stores dominate the European sugar confectionery market, commanding approximately 44% of the total market value in 2024. This channel's prominence is attributed to its extensive network and strategic positioning that facilitates impulse purchases. The wide availability of private label brands and the convenience of traditional grocery stores are key factors driving consumer preference for convenience stores over other retail channels. Germany, the United Kingdom, and Russia are the leading markets for sugar confectionery product sales through convenience stores, collectively accounting for about 56% of the volume sales share in total sugar confectionery sales across convenience stores in Europe. The growing number of convenience stores, particularly in the United Kingdom with over 48,000 stores, continues to strengthen this segment's market position.

Online Retail Segment in European Sugar Confectionery Market

The online retail channel is experiencing remarkable growth in the European sugar confectionery market, with projections indicating an impressive growth rate of approximately 6% during 2024-2029. This growth is primarily driven by the increasing adoption of e-commerce platforms and the convenience of doorstep delivery services. Major manufacturers like Nestle, Lindt & Sprüngli, and Hershey's are expanding their e-shops, contributing to the segment's growth. The channel's success is further bolstered by the high internet penetration rates in Europe, with about 93% of EU households having internet access. Online retailers are differentiating themselves through various services, including store-to-door delivery, on-demand ordering, and click-and-collect options, making it increasingly attractive for convenience-seeking customers.

Remaining Segments in Distribution Channel

The supermarket/hypermarket segment maintains a significant presence in the European sugar confectionery market, offering consumers a comprehensive shopping experience with extensive product varieties. These channels consistently upgrade their infrastructure and distribution capabilities to meet consumer preferences for in-store purchases. The 'Others' category, which includes warehouse club stores, vending machines, discount stores, and specialty stores, plays a complementary role in the market by catering to specific consumer needs and shopping preferences. These channels often differentiate themselves through unique product offerings, promotional activities, and specialized customer service approaches.

Europe Sugar Confectionery Market Geography Segment Analysis

Sugar Confectionery Market in Germany

Germany stands as the dominant force in Europe's sugar confectionery market, holding approximately 22% market share in 2024. The country's market leadership is driven by its strong confectionery manufacturing base and well-established distribution networks. German consumers show a particular preference for pastilles, gummies, and jellies, which constitute a significant portion of the overall confectionery sales. The market is characterized by a robust presence of both international and domestic manufacturers, who continuously innovate with new flavors and product formulations. Health-conscious consumption patterns are increasingly influencing product development, with manufacturers introducing sugar-free and reduced-sugar variants. The country's retail landscape, dominated by supermarkets and discount stores, plays a crucial role in product accessibility and visibility. Consumer preference for convenient, indulgent snacking remains a key market driver, with a significant portion of German snackers consuming candy products on a weekly basis. The sugar and gum confectionery market in Germany is further influenced by leading brands like Haribo, which holds a substantial Haribo market share.

Sugar Confectionery Market in Turkey

Turkey emerges as the most dynamic market in Europe's sugar confectionery market, projected to grow at approximately 11% annually from 2024 to 2029. The market's exceptional growth is deeply rooted in the country's cultural traditions, where sugar confectionery products symbolize happiness and goodwill, particularly during religious occasions like Ramadan. Turkish consumers show strong preference for traditional confectionery products while simultaneously embracing innovative international offerings. The retail landscape is evolving rapidly, with modern trade channels gaining prominence alongside traditional bazaars and local shops. Manufacturers are increasingly focusing on premium product segments and functional confectionery items to cater to changing consumer preferences. The country's young demographic profile and increasing urbanization continue to drive market expansion. Local manufacturers are investing in production capabilities and product innovation to meet the growing demand, while international brands are strengthening their presence through strategic partnerships and distribution networks, making the Turkey confectionery market a key area of focus.

Sugar Confectionery Market in Russia

Russia maintains its position as a key player in Europe's sugar confectionery market, characterized by strong domestic production capabilities and diverse consumer preferences. The market demonstrates particular strength in hard candy sales, with local manufacturers dominating this segment. Consumer behavior in Russia shows a distinct preference for traditional flavors while simultaneously embracing innovative product offerings. The country's retail landscape continues to evolve, with supermarkets and convenience stores collectively holding more than 60% share of the overall sugar confectionery market. Health-conscious consumption patterns are emerging, with increasing demand for sugar-free offerings and products with natural ingredients. Local manufacturers are adapting to these trends by introducing new product variants while maintaining traditional favorites. The market also benefits from a strong distribution network that ensures product availability across the vast geographic expanse of the country.

Sugar Confectionery Market in United Kingdom

The United Kingdom's sugar confectionery market is characterized by its sophisticated retail infrastructure and innovative product offerings. British consumers show strong preference for premium and novelty confectionery products, driving manufacturers to continuously introduce new variants and flavors. The market demonstrates particular strength in the pastilles, gummies, and jellies segment, which has witnessed consistent growth due to consumer preference for soft-textured confectionery. Health and wellness trends significantly influence product development, with manufacturers focusing on reduced-sugar variants and natural ingredients. The country's robust convenience store network, comprising over 48,590 stores, plays a crucial role in product distribution and accessibility. Online retail channels are gaining prominence, supported by the country's high internet penetration and evolving consumer shopping habits. The market also benefits from strong seasonal demand, particularly during holiday periods and special occasions.

Sugar Confectionery Market in Other Countries

The sugar confectionery market across other European countries, including France, Italy, Spain, Switzerland, Belgium, and the Netherlands, exhibits diverse consumption patterns and growth dynamics. These markets are characterized by their unique consumer preferences and retail landscapes, with each country maintaining distinct flavor preferences and consumption occasions. Mediterranean countries show strong preference for traditional confectionery products, while Nordic countries demonstrate increasing demand for healthier alternatives. The retail structure varies significantly across these markets, ranging from traditional specialty stores to modern retail formats. Innovation in product development focuses on addressing local taste preferences while incorporating global trends. These markets benefit from strong tourism sectors, which contribute to confectionery sales, particularly in countries like France and Italy. The presence of both international and local manufacturers creates a competitive environment that drives product innovation and market development across these regions.

Europe Sugar Confectionery Industry Overview

Top Companies in Europe Sugar Confectionery Market

The European sugar confectionery market is characterized by continuous product innovation and strategic expansion initiatives by major players. Companies are focusing on developing new flavors, textures, and healthier alternatives, such as sugar-free confectionery variants, to meet evolving consumer preferences. Operational agility is demonstrated through investments in advanced manufacturing facilities and distribution networks, enabling companies to respond quickly to market demands. Strategic moves include collaborations with online retailers, expansion of e-commerce platforms, and strengthening direct-to-consumer channels. Companies are also emphasizing sustainable packaging solutions and ethical sourcing practices, particularly for key ingredients like cocoa and palm oil. The market witnesses regular launches of seasonal and limited-edition products, especially during festivals and holidays, while companies continue to expand their geographical presence through both organic growth and strategic partnerships.

Market Led By Global Confectionery Specialists

The European sugar confectionery market exhibits a consolidated structure dominated by established global players and regional specialists. Major multinational confectionery manufacturers maintain significant market presence through their extensive product portfolios and strong distribution networks, while local players leverage their understanding of regional preferences and established consumer relationships. The market features a mix of diversified conglomerates offering multiple food categories and specialized confectionery manufacturers focusing exclusively on sugar confections. These specialists often maintain competitive advantages through their focused expertise and agility in product development.


The market demonstrates moderate consolidation with ongoing merger and acquisition activities shaping the competitive landscape. Large companies are acquiring smaller, innovative brands to expand their product offerings and reach new consumer segments. Regional players are forming strategic alliances to enhance their distribution capabilities and market presence. The industry also witnesses vertical integration efforts, with companies taking control of their supply chains through acquisitions of confectionery ingredients suppliers and distribution networks. Family-owned businesses continue to maintain strong positions in specific regional markets, particularly in traditional confectionery segments.

Innovation and Distribution Drive Market Success

Success in the European sugar confectionery market increasingly depends on companies' ability to innovate while maintaining operational efficiency. Incumbents can strengthen their market position by investing in research and development to create unique product offerings, particularly in the growing health-conscious and premium confectionery segments. Companies need to optimize their distribution networks, especially in emerging channels like online retail, while maintaining strong relationships with traditional retail partners. Building sustainable and transparent supply chains, along with implementing digital transformation initiatives across operations, has become crucial for maintaining competitive advantages.


Market contenders can gain ground by focusing on niche segments and developing specialized product offerings that address specific consumer needs or preferences. Success factors include establishing a strong regional presence before expanding to broader markets, developing innovative packaging solutions, and leveraging digital marketing strategies to build brand awareness. Companies must also consider potential regulatory changes regarding sugar content and environmental sustainability, making early investments in compliant production processes and sustainable packaging solutions. The ability to quickly adapt to changing consumer preferences while maintaining product quality and safety standards remains crucial for both established players and new entrants.

Europe Sugar Confectionery Market Leaders

  1. HARIBO Holding GmbH & Co. KG

  2. Mondelēz International Inc.

  3. Nestlé SA

  4. Perfetti Van Melle BV

  5. Ricola AG

  6. *Disclaimer: Major Players sorted in no particular order
Europe Sugar Confectionery Market Concentration
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Europe Sugar Confectionery Market News

  • May 2023: British sweet manufacturer Swizzels expanded its popular range of Minions products with the addition of a Sherbet Dip. This Minions Sherbet Dip comprises three new flavors: Fizzy Orange, Sour Apple and Tangy Berry, and a classic Swizzelstick for dipping.
  • April 2023: Swizzels Sweets has partnered with Applied Nutrition to launch a range of sports nutrition products in several of Swizzels’ well-known flavors. The sports brand Applied Nutrition announced Drumstick flavor lollies of both its bestselling hydration drink, BodyFuel, and a 60 ml shot variant of its popular pre-workout, A.B.E.
  • March 2023: Hershey's introduced new Hershey's Kisses’ Milklicious candies, featuring a creamy chocolate milk filling packed into the delicious center of a rich, milk chocolate Hershey's Kisses candy.

Europe Sugar Confectionery Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Confectionery Variant
    • 5.1.1 Hard Candy
    • 5.1.2 Lollipops
    • 5.1.3 Mints
    • 5.1.4 Pastilles, Gummies, and Jellies
    • 5.1.5 Toffees and Nougats
    • 5.1.6 Others
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Store
    • 5.2.2 Online Retail Store
    • 5.2.3 Supermarket/Hypermarket
    • 5.2.4 Others
  • 5.3 Country
    • 5.3.1 Belgium
    • 5.3.2 France
    • 5.3.3 Germany
    • 5.3.4 Italy
    • 5.3.5 Netherlands
    • 5.3.6 Russia
    • 5.3.7 Spain
    • 5.3.8 Switzerland
    • 5.3.9 Turkey
    • 5.3.10 United Kingdom
    • 5.3.11 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 August Storck KG
    • 6.4.2 Cloetta AB
    • 6.4.3 Ferrero International SA
    • 6.4.4 HARIBO Holding GmbH & Co. KG
    • 6.4.5 Katjes International GmbH & Co. KG
    • 6.4.6 Lavdas SA
    • 6.4.7 Mars Incorporated
    • 6.4.8 Mondelēz International Inc.
    • 6.4.9 Nestlé SA
    • 6.4.10 Perfetti Van Melle BV
    • 6.4.11 Ricola AG
    • 6.4.12 Soldan Holding + Candy Specialties GmbH
    • 6.4.13 Swizzels Matlow Ltd
    • 6.4.14 The Hershey Company
    • 6.4.15 Vidal Golosinas
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Europe Sugar Confectionery Industry Segmentation

Hard Candy, Lollipops, Mints, Pastilles, Gummies, and Jellies, Toffees and Nougats, Others are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Switzerland, Turkey, United Kingdom are covered as segments by Country.
Confectionery Variant Hard Candy
Lollipops
Mints
Pastilles, Gummies, and Jellies
Toffees and Nougats
Others
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
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Europe Sugar Confectionery Market Research FAQs

How big is the Europe Sugar Confectionery Market?

The Europe Sugar Confectionery Market size is expected to reach USD 15.05 billion in 2025 and grow at a CAGR of 4.70% to reach USD 18.93 billion by 2030.

What is the current Europe Sugar Confectionery Market size?

In 2025, the Europe Sugar Confectionery Market size is expected to reach USD 15.05 billion.

Who are the key players in Europe Sugar Confectionery Market?

HARIBO Holding GmbH & Co. KG, Mondelēz International Inc., Nestlé SA, Perfetti Van Melle BV and Ricola AG are the major companies operating in the Europe Sugar Confectionery Market.

Which segment has the biggest share in the Europe Sugar Confectionery Market?

In the Europe Sugar Confectionery Market, the Convenience Store segment accounts for the largest share by distribution channel.

Which country has the biggest share in the Europe Sugar Confectionery Market?

In 2025, Germany accounts for the largest share by country in the Europe Sugar Confectionery Market.

What years does this Europe Sugar Confectionery Market cover, and what was the market size in 2025?

In 2025, the Europe Sugar Confectionery Market size was estimated at 15.05 billion. The report covers the Europe Sugar Confectionery Market historical market size for years: 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Sugar Confectionery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Europe Sugar Confectionery Market Research

Mordor Intelligence provides a comprehensive analysis of the Europe sugar confectionery market. We leverage extensive expertise in tracking confectionery ingredients trends across key regions, including Germany, France, Spain, Italy, and Turkey. Our detailed report, available for easy download as a PDF, covers diverse product segments. These include hard candy, soft candy, gummy candy, jellies, pastilles, lollipop, marshmallow, and chewing gum categories, offering crucial insights into market dynamics and growth opportunities.

The report provides stakeholders with valuable intelligence on premium confectionery trends, functional confectionery developments, and medicated confectionery innovations. Our analysis encompasses both traditional candy and novelty candy segments, while also examining emerging opportunities in candy mint products. The comprehensive coverage includes detailed analysis of confectionery ingredients supply chains, distribution channels, and consumer preferences across European markets. Industry participants can leverage our insights to understand market dynamics from boiled sweets to bubble gum, supporting strategic decision-making and growth initiatives in the evolving confectionery landscape.