Europe Probiotic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Europe Probiotic Drinks Market is segmented by Type (Drinkable Yogurt, Kefir, Kombucha, and Others); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Stores, and Other Distribution Channels); and by Geography.

Market Snapshot

Europe Probiotic Drinks Market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 5.7 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Europe Probiotic Drinks market is projected to grow at a CAGR of 5.70% during the forecast period.

  • The fast-moving lifestyle is making the people prone to gastrointestinal problems. Europeans are expected to become increasingly exposed to stress in their professional and personal lives. Thus, the imbalanced daily routine of the natives is increasing the demand for the probiotic digestive supplements market in the country.
  • Lacto-fermented drinks are growing in popularity with various product offerings from manufacturers, like Bionade, Fassbrause, DM, and Alnatura. However, kefir, a probiotic yogurt found in drinkable form, and kombucha are popular in the region due to their related immunity and digestive benefits.

Scope of the Report

Europe Probiotic Drinks market is segmented by type into drinkable yogurt, kefir, kombucha, and others. The study also focusses on the sales of probiotic drinks generated through supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. By geography, the market covers country level analysis of developed economies like the United Kingdom, Germany, Spain, France, Italy, and Russia,

Drinkable Yogurt
Distribution Channel
Convenience Stores
Pharmacies/Health Stores
Online Stores
Other Distribution Channels
United Kingdom
Rest of Europe

Report scope can be customized per your requirements. Click here.

Key Market Trends

Supermarkets/ Hypermarket Emerged as the Leading Sales Channel

Owing to a huge retail space catering to a wide variety of preferences, supermarkets/ hypermarkets are dominant channels for the sales of probiotic drinks, in the region. Factors, such as business expansion, and rising number of hypermarkets and supermarkets, add to the sales of these retail formats and significantly contribute to the regional probiotics market. The availability of a variety of brands has been a key factor for increasing consumer preferences. A strong competition modeled by probiotic food and beverages, such as probiotic drinks, yogurt, and bars, in the supermarkets has intensified the sales of the market studied. Some of the major supermarkets/hypermarkets involved in distributing probiotic products in the regions include Sainsbury’s, Tesco, Costco, etc.

Europe Probiotic Drinks Market1

The United Kingdom Held Largest Market Share in the Region

Importance of gut health and its connection with mental health, weight loss, and healthy skin are driving the growth of probiotics including drinks in the United Kingdom. Consumers are opting for these products with strong bacterial strains and high CFU (Colony Forming Units), since they claim to increase the chances for good bacteria to colonize the gut. Additionally, government data released portrays high prevalence of sick gut in the country, briefing demand or counter products to cater the issue. As per the data provided vby the Proprietary Association of Great Britain, in 2016, the number of consultations for minor ailments in the United Kingdom for cases related to heartburn and indigestion was 6.8 million consultations each.

Europe Probiotic Drinks Market2

Competitive Landscape

Europe Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. There are many country level manufacturers like Nourish Kefir mushrooming the market in order to establish their presence in the growing market of kefir and other probiotic drinks. Manufacturers are relying on strategies like repositioning their products in the supermarket shelves to increase visibility and more convincing to be bought.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Drinkable Yogurt

      2. 5.1.2 Kefir

      3. 5.1.3 Kombucha

      4. 5.1.4 Others

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 United Kingdom

      2. 5.3.2 Germany

      3. 5.3.3 Spain

      4. 5.3.4 France

      5. 5.3.5 Italy

      6. 5.3.6 Russia

      7. 5.3.7 Rest of Europe


    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Most Active Companies

    4. 6.4 Company Profiles

      1. 6.4.1 Yakult Honsha Co., Ltd.

      2. 6.4.2 PepsiCo Inc.

      3. 6.4.3 Lifeway Foods

      4. 6.4.4 Danone S.A.

      5. 6.4.5 Bio-K Plus International Inc.

      6. 6.4.6 GT'S Living Foods

      7. 6.4.7 Nourish Kefir

      8. 6.4.8 Yeo Valley Group Limited

    5. *List Not Exhaustive

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Europe Probiotic Drinks Market market is studied from 2016 - 2026.

The Europe Probiotic Drinks Market is growing at a CAGR of 5.7% over the next 5 years.

Yakult Honsha Co., Ltd., PepsiCo Inc., Lifeway Foods , Danone S.A. are the major companies operating in Europe Probiotic Drinks Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!