Europe Insurance Telematics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Europe Insurance Telematics Market is segmented by Type (Pay-As-You-Drive, Pay-How-You-Drive, and Manage-How-You-Drive), country (Italy, UK, and Germany). The market sizes and forecasts are provided in terms of value (USD billion) for all the above segments.

Europe Insurance Telematics Market Size

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Europe Insurance Telematics Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 0.79 Billion
Market Size (2029) USD 2.26 Billion
CAGR (2024 - 2029) 23.34 %
Fastest Growing Market Europe
Largest Market Europe

Major Players

Europe Insurance Telematics Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Europe Insurance Telematics Market Analysis

The Europe Insurance Telematics Market size is estimated at USD 0.79 billion in 2024, and is expected to reach USD 2.26 billion by 2029, growing at a CAGR of 23.34% during the forecast period (2024-2029).

The market is expected to witness the active adoption of new methods through plug-and-play apparatus and in-vehicle intelligent monitoring systems, revolutionizing buying vehicle insurance. Government regulations in different European countries are also likely to back the idea of insurance telematics by making the process mandatory and boosting market growth.

  • Telematics is a term that combines the terms telecommunication and informatics. Telematics is used in vehicle insurance to track, store, and send driving-related data. This information helps determine driving habits and determine appropriate vehicle insurance premiums. Pay-as-you-drive, Pay-how-you-drive, and Manage-how-you-drive are three usage-based insurance-based telematics income models discussed in the report.
  • The latest innovation in the vehicle insurance market is the integration of telematics technology. The combination of telematics has helped encourage safer driving styles among drivers, helping them save on insurance premiums simultaneously. The constant monitoring device available these days due to advancements in telematics helps analyze the drivers accurately and proceed with ensuring their vehicles.
  • Usage-based insurance (UBI) or telematics is the term for using telematics technology in the context of automobile insurance. Automotive insurers can use these solutions to improve pricing processes based on driving data, improve claim control, and distinguish their products from current and future policyholders. Behavior-based pricing schemes are adopted by most of the insurers in the regions studied, leveraging different data monitoring techniques.
  • According to the Department of Transport, there were an estimated 1,760 fatalities in reported road accidents in Great Britain in 2022. Moreover, there were an estimated 29,804 reported killed or seriously injured in the same year. Such rising numbers of road fatalities are driving the need for the studied market.
  • In the wake of the global COVID-19 pandemic, which has thrown asset-heavy businesses like rental companies into disarray, fleet management vendors are developing new use cases for their customers to help them shift fleets to meet the growing demand for logistic and medical transportation, thereby fostering the market growth.

Europe Insurance Telematics Market Trends

Adoption of Usage-based Insurance by Insurance Companies will Drive The Market

  • Usage-based insurance (or UBI) uses a unique tracking device (usually placed within a client's vehicle) to track driving behavior. By examining how a driver accelerates, brakes, and corners, the idea is that an insurance company can determine a more appropriate premium for that client. Insurance companies who have adopted these programs also examine when clients drive and how much time they spend behind the wheel.
  • In the coming years, the expansion of the vehicle industry is likely to move the usage-based insurance market forward. The automotive industry comprises many firms and organizations involved in automobile design, production, marketing, and sale. Telematics-driven usage-based insurance appeals to car owners since it offers low premiums for low-risk driving and high premiums for high-risk driving. As a result, individuals can significantly reduce their insurance prices by changing their driving behaviors.
  • Light-duty vehicles (LDV) and heavy-duty vehicles (HDV) are the two most common vehicle classes for usage-based insurance (UBI). Passenger automobiles with a maximum gross vehicle weight of fewer than 8500 lbs are classified as light-duty vehicles, whereas heavy-duty vehicles have a higher gross vehicle weight. OBD-II-based UBI programs, smartphone-based UBI programs, hybrid-based UBI programs, and black-box-based UBI programs are among the several technologies that are utilized in various sorts of packages such as pay-as-you-drive (PAYD), pay-how-you-drive (PHYD), and manage-how-you-drive (MWYD).
  • One point of contention is privacy. It's one thing for private individuals to choose usage-based insurance, but it's quite another for business fleets to demand that their drivers be regularly watched. However, with telematics, the usual norm is that measurable benefits eventually surpass privacy concerns, primarily handled by anonymizing data collection and processing. In reality, tracking and reporting on driving behavior might be a positive experience for drivers, allowing them to improve their performance against various benchmarks, thereby gamifying the practice of safe driving.
  • According to the European Automobile Manufacturers Association (ACEA), the count of passenger car registrations in the European Union reduced by -20.5% in March 2022, with 844,187 units sold. Car production has been harmed by persistent supply chain disruptions, worsened by Russia's invasion of Ukraine. As a result, most nations in the region saw double-digit sales declines, including Spain (-30.2%), Italy (-29.7%), France (-19.5 %), and Germany (-17.5%). This could harm the telematics insurance sector.
Europe Insurance Telematics Market: Monthly Passenger Cars Registration, in Thousand Units, Europe, 2021-2022

Italy to Account for the Fastest Growth

  • The insurance telematics market in Italy is driven by the rising adoption of telematics-based insurance policies, which offer drivers the opportunity to save money on their premiums by demonstrating safe driving habits.
  • The Italian government is constantly supporting the developments of the telematics market with legislation requiring all new cars to be equipped with telematics devices from 2022. This legislation is further expected to drive the growth of the studied market.
  • Italian insurtech companies collaborate to bring new options and insurance schemes to Italian customers. This would encourage a smoother transition of the clients from traditional methods of buying vehicle insurance to detailed telematics alternatives.
  • According to Istat, as per the initial estimates, the number of road accidents resulting in death or injury has increased by 24.7%, the number of injured by 25.7%, and the number of casualties within 30 days by 15.3% increased from January to June 2022 compared to the same period in 2021. Such increased number of road fatalities is further expected to boost the demand for insurance telematics market.
Europe Insurance Telematics Market: Number of New Passenger Cars Registered in Italy, in Million Units, 2009-2021

Europe Insurance Telematics Industry Overview

There are several prominent participants in the insurance telematics business. Nearly none of the market players now hold a considerable position in terms of market share. The major competitors concentrate on growing their consumer base beyond international borders to stay on top of the industry. These businesses use strategic collaboration initiatives to expand their market share and profits. Industry players also purchase start-ups working on insurance telematics market technology to strengthen their product capabilities.

  • January 2024 - OCTO is revolutionizing road safety; the OCTO solution is profoundly transformative in the user experience, proactively supporting drivers in their time of need. It does this by turning the smartphone into an active sensor for detecting severe crashes and automatically requesting assistance to reduce the impact on human life.

Europe Insurance Telematics Market Leaders

  1. Unipolsai Assicurazioni S.P.A.

  2. Octo Group S.P.A .

  3. AXA S.A.

  4. LexisNexis Risk Solutions Group

  5. Towergate Insurance

*Disclaimer: Major Players sorted in no particular order

Europe Insurance Telematics Market Concentration
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Europe Insurance Telematics Market News

  • February 2023 -OCTO Telematics, a provider of telematics and data analytics for the insurance sector, has partnered with Ford Motor Company to extend its data streaming partnership into Europe. The company has positioned itself as one of the leading companies offering Fleet Telematics and Smart Mobility solutions. The company is on a mission to leverage its advanced analytics and set of IoT Big Data to generate actionable analytics, giving life to a new era of Smart Telematics.

Europe Insurance Telematics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Porters Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Industry Value Chain Analysis (OEMs, Insurance Companies, Network Providers, and Telematic Providers)

    4. 4.4 Automotive Market in Europe

    5. 4.5 Impact of COVID-19 on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Adoption of Usage-based Insurance by Insurance Companies

    2. 5.2 Market Challenge

      1. 5.2.1 Data Quality and Compatibility Issues


    1. 6.1 By Type

      1. 6.1.1 Pay-As-You-Drive

      2. 6.1.2 Pay-How-You-Drive

      3. 6.1.3 Manage-How-You-Drive

    2. 6.2 BY COUNTRY

      1. 6.2.1 Italy

      2. 6.2.2 United Kingdom

      3. 6.2.3 Germany

      4. 6.2.4 Rest of the Europe


    1. 7.1 Company Profiles

      1. 7.1.1 Towergate Insurance

      2. 7.1.2 Unipolsai Assicurazioni SpA

      3. 7.1.3 Octo Telematics SpA

      4. 7.1.4 Drive Quant

      5. 7.1.5 IMERTIK Global Inc.

      6. 7.1.6 AXA S.A.

      7. 7.1.7 The Floow Limited

      8. 7.1.8 LexisNexis Risks Solutions

      9. 7.1.9 Vodafone Automotive SpA

      10. 7.1.10 Viasat Group

      11. 7.1.11 *List Not Exhaustive

    2. *List Not Exhaustive


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Europe Insurance Telematics Industry Segmentation

Individual driving behavior is tracked via insurance telematics, which collects, measures, and transmits various data points. It works as a small GPS-based gadget installed inside a car and tracks and monitors various data such as speed, distance, and location. Insurers can also adopt usage-based insurance (UBI) systems and adjust premium pricing for vehicle insurance customers by monitoring drivers' behavior behind the wheel.

The Europe insurance telematics market is segmented by type (pay-as-you-drive, pay-how-you-drive, and manage-how-you-drive), country (Italy, United Kingdom, Germany, Rest of Europe). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
United Kingdom
Rest of the Europe
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Europe Insurance Telematics Market Research FAQs

The Europe Insurance Telematics Market size is expected to reach USD 0.79 billion in 2024 and grow at a CAGR of 23.34% to reach USD 2.26 billion by 2029.

In 2024, the Europe Insurance Telematics Market size is expected to reach USD 0.79 billion.

Unipolsai Assicurazioni S.P.A., Octo Group S.P.A ., AXA S.A., LexisNexis Risk Solutions Group and Towergate Insurance are the major companies operating in the Europe Insurance Telematics Market.

Europe is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Europe Insurance Telematics Market.

In 2023, the Europe Insurance Telematics Market size was estimated at USD 0.61 billion. The report covers the Europe Insurance Telematics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Insurance Telematics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Insurance Telematics Industry Report

Statistics for the 2024 Europe Insurance Telematics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Insurance Telematics analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Insurance Telematics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)