Europe Telematics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Europe Telematics Market Growth and it is segmented by Vehicle Type (Commercial (Current Market Scenario and Installed Base, Penetration of LCV vs. MCV/HCV, Telematics Service Revenue Analysis, Country (United Kingdom, Germany, France, Italy, Spain, Benelux, Norway, Sweden, Poland, Denmark, Finland, Rest of Europe)), Passenger Vehicle (Current Market Scenario and Installed Base of Embedded OEM Telematics Systems, and Region Analysis - Qualitative Analysis of Trends and Dynamics)). The market sizes and forecasts are provided in terms of the installed base of telematics systems for all the segments.

Europe Telematics Market Size

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Europe Telematics Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Volume (2024) 21.25 Million units
Market Volume (2029) 43.19 Million units
CAGR (2024 - 2029) 15.24 %
Market Concentration Low

Major Players

Europe Telematics Market

*Disclaimer: Major Players sorted in no particular order


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Europe Telematics Market Analysis

The Europe Telematics Market size is estimated at 21.25 Million units in 2024, and is expected to reach 43.19 Million units by 2029, growing at a CAGR of 15.24% during the forecast period (2024-2029).

  • One of the primary drivers for market growth in the European region is the growing number of accidents. According to the European Commission, the rate of road deaths per million inhabitants in the European region was 46 in 2022. Several studies indicate that a significant portion of this is caused by heavy commercial vehicles. For instance, according to a National Library of Medicine survey, heavy goods vehicles are involved in 14.2% of fatal road crashes and 4.5% of police-reported road crashes in Europe.
  • The demand for technology facilitating navigation, safety, and remote diagnostic is elevating the commercial as well as passenger vehicle space. The primary drivers of vehicle telematics include the European Union regulations, Local policy regulations, rise in the production number of automotive vehicles, coupled with small profit margins in the transportation industry. An expanding array of telematics devices and services, along with focused government mandates, will enable the technology to break into the mainstream.
  • With telematics installed in vehicles, users can view their vehicle's location in real-time. This enables sending the ideal route for drivers to avoid traffic jams, delays, or accidents. It also helps increase the response times by choosing the vehicle that is closest to the customer location to deliver prompt and responsive service. In the case of businesses that deliver products, they can provide customers with a Tracking Link that assists them to view the location of the vehicle. This enables the customers to prepare in advance for the delivery.
  • Although telematics technology has been used in many areas for decades, it is only in the last several years that it has become a phenomenon in fleet management. This technology combines telecommunications and informatics to uncover valuable insights into a fleet's operations. A fleet telematics system has two components: a device installed on fleet vehicles and software that collects, stores, and transmits information.
  • The outbreak of the COVID-19 pandemic had a significant impact on the growth of the automotive industry in general, as the widespread lockdown and travel restrictions significantly impacted sales and demand in general. Several restrictions imposed regarding the use of a manual workforce also impacted the production capability of automotive manufacturers, who were also forced to either shut down their operations or continue with limited production capabilities, bringing a slowdown in the automotive industry.

Europe Telematics Market Trends

Passenger Vehicles to Witness Significant Growth

  • One of the primary drivers for the segments' growth in the region is the rising number of accidents on EU roads, with a large proportion of victims being victims of work-related road collisions, according to WHO data. This has prompted government bodies to update their legislation concerning the safety and well-being of employees, with health and safety authorities issuing improved guidance for organizations to help them comply with legal responsibilities and enforce them.
  • The use of the telematics ecosystem has resulted from the introduction of mobile resource management and machine-to-machine communication. Furthermore, telematics is widely used by industries such as oil, gas, mining, utilities, food, courier delivery, construction businesses, waste management, police and emergency organizations, and transit fleets such as motorcoach, public transit, taxi, and paratransit to move their workforce and goods across their area.
  • Car shipments to Europe have increased dramatically during the last five years. The top three automotive firms - Volkswagen, PSA, and Renault Nissan Alliance - account for about half of the connected car shipments in Europe, owing to their dominance in passenger car sales in the region. The linked automobile is envisioned as a passenger vehicle with an embedded connection. In the future, most connected automobiles will have 4G and 5G-enabled Telematics Control Units (TCU).
  • As the number of cars on the road grows, there is a greater requirement to maintain strong safety standards, which propels the industry forward. Furthermore, the market is expected to develop due to an increase in demand for fleet management systems in the logistics sector, regulatory mandates to improve vehicle and passenger safety, and an increase in the integration of tablets and smartphones in automobiles.
  • The cost of telematics systems, including installation, maintenance, and feedback, continues to be a major impediment to the region's industrial growth. However, studies suggest that reductions in other costs, such as fuel damage and insurance premiums, are more than likely to compensate for the early start-up costs. Furthermore, according to research conducted by the European Commission on automotive technology, the usage of event data recorders has a positive benefit-to-cost ratio. Driven by such trends, more and more automotive manufacturers are entering the telematics industry landscape by providing factory-fitted telematics solutions.
  • With the imminent arrival of value-added services such as mobile base video-based safety solutions, and vehicle performance service management solutions, growth opportunities are strengthening in the passenger vehicle telematics market in Europe. While penetration of embedded fleet management services (FMS) in large and medium fleets is relatively high, addressing challenges such as better business cases, awareness, and adequate training, are key to expansion within small fleets, which is encouraging more and more vendors to factory fit these solutions.
Europe Telematics Market: Connected Car Market Penetration in Europe, in percentage, in 2025 and 2030

United Kingdom to Hold Major Share

  • The telematics market in the United Kingdom will witness high growth due to the increasing production of light commercial vehicles such as small trucks, pick-up vans, etc. Commercial vehicle operators use telematics in the optimization of various elements, including truck maintenance, fuel usage, and others. Although the sale of light commercial vehicles fluctuates, the United Kingdom is second only to France in the total sale of LCVs in Europe, according to ACEA.
  • The data generated by these vehicles give the companies valuable information to improve their efficiency by avoiding congestion, creating lower-stress driving environments, and the environmental impact on the vehicles, unlike traditional data tracking systems that only provide insights into driver behavior and real-time vehicle location.
  • The growing e-commerce businesses and logistic industries in the country have increased the demand for light commercial vehicles, further creating a high-growth opportunity for the Europe telematics market in the commercial segment. According to the OICA Report (2022), the production of the light commercial vehicle stood at 80,210 units, an increase of 44% as compared to the previous year.
  • Several automobile manufacturers are focusing on strategic collaboration or partnership to expand the production of light commercial vehicles in the country. For instance, in April 2023, B-ON and International Motors Limited, electric car brands, announced a collaboration to support the import and distribution of B-ON's four-vehicle lineup in the United Kingdom. Through this partnership, both companies aim to support electrification in the country and offer low-cost, zero-emission commercial fleet solutions for customers, further accelerating the demand for telematics in the European market.
  • Telematics technology could be an efficient solution for the transport and logistics industry in managing driver shortages. This innovative technology offers real-time tracking and visibility of entire fleets and mobile assets, reducing the drivers' manual work. It is also essential to electronically monitor driving hours for compliance. In May 2023, Trakm8 announced a strategic partnership with CityFibre to equip CityFibre's fleet of vans with the RH600 4G Integrated Telematics Camera to improve fleet safety, help monitor driving behavior, and align with the company's broader sustainability targets.
Europe Telematics Market

Europe Telematics Industry Overview

The intensity of competitive rivalry in the European telematics market is high, with the presence of multiple players vying for market share in a fairly contested space. Mergers and acquisitions can be identified as a key strategy followed by market incumbents to strengthen market dominance. Furthermore, the competition is expected to increase further, with newer players looking to offer specialized offerings and innovative business models. Key Vendors include Verizon Communications Inc., Webfleet Solutions BV, ABAX UK Ltd, Masternaut Limited, and Targa Telematics SpA, among others.

In May 2023, Targa Telematics announced the acquisition of Viasat Group Spa to strengthen its leadership in the Italian market and accelerates its expansion in Europe. Through this acquisition, the company aims to mark the creation in the field of IoT and the development of solutions and digital services for connected mobility.

Similarly, in March 2023, Targa Telematics announced a strategic partnership with Ford to expand its range of connected car solutions and the integration of data from the car manufacturer's vehicles.

In October 2022, Webfleet announced a strategic partnership with Muses, a new eOEM based near Paris, to offer integrated telematics solutions. The company's telematics solution enables Muses to monitor fleet health and predictive schedule maintenance. It provides Muses' customers' access to the full Webfleet suite to optimize fleet efficiency and reduce cost.

Europe Telematics Market Leaders

  1. Webfleet Solutions BV

  2. Verizon Communications Inc.

  3. ABAX UK Ltd

  4. Masternaut Limited

  5. Targa Telematics SpA

*Disclaimer: Major Players sorted in no particular order

Europe Telematics Market Concentration
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Europe Telematics Market News

  • May 2023: Webfleet announced a strategic partnership with RIO, a digital service provider, to provide integrated fleet management solutions for MAN trucks with the existing OEM hardware, RIO Box, from MAN. Through this partnership, both companies aim to provide customers with easy access to advanced telematics solutions and the possibility to work with leading fleet management applications independent of pre-installed hardware and mixed fleets.
  • May 2023: Targa Telematics announced to work with Service Vill, a chauffeur-driven car rental company, to monitor its fleet, which consists of several models of high-end and luxury cars used to provide tailored and reliable logistics services to its customers. Targa will help Service Vill monitor and manage the fleet and achieve its three main objectives: increased operational efficiency, greater control of costs, and improved safety for drivers and vehicles.

Europe Telematics Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Existing Policies and Norms

    5. 4.5 Key Operational Challenges of Fleet Managers in Europe

    6. 4.6 Assessment of the Impact of Macroeconomic Trends on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Increase in EU Regulations and Local Policy Rules

      2. 5.1.2 Advancements Such as Route Calculation, Vehicle Tracking, and Fuel Pilferage

    2. 5.2 Market Challenges/Restraints

      1. 5.2.1 High Installation Cost

      2. 5.2.2 Lack of Uninterrupted and Seamless Internet Connectivity



    1. 7.1 Commercial

      1. 7.1.1 Current Market Scenario And Installed Base

      2. 7.1.2 Penetration Of Lcv Vs. Mcv/hcv

      3. 7.1.3 Telematics Service Revenue Analysis

      4. 7.1.4 By Country

        1. United Kingdom

        2. Benelux

        3. Norway

        4. Sweden

        5. Poland

        6. Denmark

        7. Finland

        8. Rest Of Europe

    2. 7.2 Segmentation - By Passenger Vehicle

      1. 7.2.1 Current Market Scenario And Installed Base Of Embedded Oem Telematics Systems

      2. 7.2.2 Region Analysis - Qualitative Analysis Of Trends And Dynamics


    1. 8.1 Company Profiles

      1. 8.1.1 Webfleet Solutions Bv

      2. 8.1.2 Verizon Communications Inc.

      3. 8.1.3 Abax Uk Ltd

      4. 8.1.4 Masternaut Limited

      5. 8.1.5 Targa Telematics Spa

      6. 8.1.6 Gurtam Inc.

      7. 8.1.7 Mix Telematics Limited

      8. 8.1.8 Mercedes-benz Group Ag (daimler Ag)

      9. 8.1.9 Volvo Group

      10. 8.1.10 Scania Ab

      11. 8.1.11 Man Truck & Bus Se (traton Se)

      12. 8.1.12 Daf Trucks Nv (paccar Inc.)

    2. *List Not Exhaustive

**Subject to Availability
***Country segment is part of Commercial Vehicle segment in the final study.
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Europe Telematics Industry Segmentation

Telematics refers to the set of technologies used to monitor a wide range of information concerning an individual vehicle or fleet. A Telematics system can gather information, including driver behavior, location, engine diagnostics, and vehicle activity, and help fleet operators to visualize the data generated on the software platform to manage their resources. The scope of the study includes the vehicle type, including passenger and commercial.

The Europe Telematics Market is segmented by Vehicle Type (Commercial (Current Market Scenario and Installed Base, Penetration of LCV vs. MCV/HCV, Telematics Service Revenue Analysis, Country (United Kingdom, Germany, France, Italy, Spain, Benelux, Norway, Sweden, Poland, Denmark, Finland, Rest of Europe)), Passenger Vehicle (Current Market Scenario and Installed Base of Embedded OEM Telematics Systems, and Region Analysis - Qualitative Analysis of Trends and Dynamics)). The market sizes and forecasts are provided in terms of the installed base of telematics systems for all the segments.

Current Market Scenario And Installed Base
Penetration Of Lcv Vs. Mcv/hcv
Telematics Service Revenue Analysis
By Country
United Kingdom
Rest Of Europe
Segmentation - By Passenger Vehicle
Current Market Scenario And Installed Base Of Embedded Oem Telematics Systems
Region Analysis - Qualitative Analysis Of Trends And Dynamics
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Europe Telematics Market Research FAQs

The Europe Telematics Market size is expected to reach 21.25 million units in 2024 and grow at a CAGR of 15.24% to reach 43.19 million units by 2029.

In 2024, the Europe Telematics Market size is expected to reach 21.25 million units.

Webfleet Solutions BV, Verizon Communications Inc., ABAX UK Ltd, Masternaut Limited and Targa Telematics SpA are the major companies operating in the Europe Telematics Market.

In 2023, the Europe Telematics Market size was estimated at 18.44 million units. The report covers the Europe Telematics Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Telematics Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Telematics Industry Report

Statistics for the 2024 Europe Telematics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Telematics analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Europe Telematics Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)