Optical Brightener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Optical Brightener Market is Segmented by Chemical Type (Triazine-stilbenes, Coumarins, Imidazolines, Diazoles, Benzoxazolines, and Other Chemical Types), Application (Detergent brightener, Paper Brightening, Fiber Whitening, Textile Whitening, Cosmetics, and Other Applications), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa).

Optical Brightener Market Size

Market Overview- Global Optical Brighttener Market
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Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR > 4.00 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Optical Brightener Market

*Disclaimer: Major Players sorted in no particular order


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Optical Brightener Market Analysis

The optical brightener market is expected to register a CAGR of over 4% during the forecast period. One of the main factors driving the market is the increasing demand for optical brighteners in laundry detergent across major economies. However, government regulations on toxicity of non-biodegradable optical brighteners are expected to hinder the market's growth.

  • By application, laundry detergent segment is expected to dominate the market over the forecast period.
  • Growing demand of optical brightener in cosmetic industry is likely to act as an opportunity for the market studied in the future.
  • Asia-Pacific region is expected to dominate the market with the largest consumption from countries such as China, India, and Japan.

Optical Brightener Market Trends

This section covers the major market trends shaping the Optical Brightener Market according to our research experts:

Increasing Demand for Optical Brightener in Laundry Detergent Demand

  • Optical brighteners are colors that retain lights and specific bands. They absorb light in the violet or bright range and decrease the impression of yellow light.
  • Optical brighteners are synthetic substances added to fluid and powder clothing cleansers to cause the cloth to seem more white and more splendid and are viewed as a replacement for adding small amounts of blue dye to fabric to make it appear whiter.
  • Increasing preference for scented laundry care products, green products, and the development of new products is likely to accelerate the laundry care industry, which boosts the demand for optical brighteners in major economies of the world.
  • Hence, owing to the above-mentioned factors, optical brighteners' application in laundry detergent is likely to dominate during the forecast period.
Optical Brightener Market Revenue Share

Asia-Pacific Region to Dominate the Market

  • Asia-Pacific region is expected to dominate the market during the forecast period. The rising demand for laundry detergent with the growing population in countries like China and India is expected to drive optical brighteners' demand in this region.
  • The largest producers of optical brighteners are based in the Asia-Pacific region. Some of the leading companies in the production of optical brighteners are Huntsman International LLC, Keystone Aniline Corporation, Milliken Chemical, BASF SE, and Eastman Chemical Company, among others.
  • The adoption of a healthier lifestyle, coupled with the increasing concern for hygiene, is majorly driving the laundry detergent market in the Asia Pacific region, increasing the demand for optical brighteners in this region.
  • China is the largest leading manufacturing hub for finished products such as plastics, packaging, cosmetics, and laundry care products, where optical brighteners are likely to dominate the Asia Pacific region.
  • Owing to the above-mentioned factors, the market for optical brighteners in the Asia-Pacific region is projected to grow significantly during the study period.
Optical Brightener Market Regional Trends

Optical Brightener Industry Overview

The optical brightener market is partially fragmented, with only a few major players dominating the market. Some of the major companies are Huntsman International LLC, Clariant, Kolorjet Chemicals Pvt. Ltd, Dayglo Color Corp., and Eastman Chemical Company, among others.

Optical Brightener Market Leaders

  1. Huntsman International LLC

  2. Clariant

  3. Kolorjet Chemicals Pvt Ltd

  4. Dayglo Color Corp

  5. Eastman Chemical Company

*Disclaimer: Major Players sorted in no particular order

Market Concentration- Global Optical Brightener Market.png
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Optical Brightener Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Demand for Optical Brighteners in Laundry Detergent

      2. 4.1.2 Other Drivers

    2. 4.2 Restraints

      1. 4.2.1 Government Regulations on Toxicity of Non-biodegradable Optical Brighteners

      2. 4.2.2 Other Restraints

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Degree of Competition

    5. 4.5 Raw Material Analysis


    1. 5.1 By Chemical Type

      1. 5.1.1 Triazine-Stilbenes

      2. 5.1.2 Coumarins

      3. 5.1.3 Imidazolines

      4. 5.1.4 Diazoles

      5. 5.1.5 Benzoxazolines

      6. 5.1.6 Other Chemical Types

    2. 5.2 By Application

      1. 5.2.1 Detergent Brightener

      2. 5.2.2 Paper Brightning

      3. 5.2.3 Fiber Whitening

      4. 5.2.4 Textile Whitening

      5. 5.2.5 Cosmetics

      6. 5.2.6 Other Applications

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share/Ranking Analysis**

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Huntsman International LLC

      2. 6.4.2 Eastman Chemical Company

      3. 6.4.3 BASF SE

      4. 6.4.4 Clariant

      5. 6.4.5 Kolorjet Chemicals Pvt. Ltd

      6. 6.4.6 Sarex

      7. 6.4.7 Keystone Aniline Corporation

      8. 6.4.8 United Specialities Pvt. Ltd

      9. 6.4.9 Archroma

      10. 6.4.10 Zhejiang Transfar Foreign Chemical Co. Ltd

      11. 6.4.11 Dayglo Color Corp.

      12. 6.4.12 Aron Universal Limited

      13. 6.4.13 Milliken Chemical

      14. 6.4.14 Brilliant Group Inc.

    5. *List Not Exhaustive

    1. 7.1 Growing Demand for Optical Brighteners in the Cosmetic Industry

    2. 7.2 Other Opportunities

**Subject to Availability
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Optical Brightener Industry Segmentation

The optical brightener market report includes:

By Chemical Type
Other Chemical Types
By Application
Detergent Brightener
Paper Brightning
Fiber Whitening
Textile Whitening
Other Applications
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa
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Optical Brightener Market Research FAQs

The Optical Brightener Market is projected to register a CAGR of greater than 4% during the forecast period (2024-2029)

Huntsman International LLC, Clariant, Kolorjet Chemicals Pvt Ltd, Dayglo Color Corp and Eastman Chemical Company are the major companies operating in the Optical Brightener Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Optical Brightener Market.

The report covers the Optical Brightener Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Optical Brightener Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Optical Brightener Industry Report

Statistics for the 2024 Optical Brightener market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Optical Brightener analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Optical Brightener Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)