Europe Garment Steamers Market Size and Share
| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 0.82 Billion |
| Market Size (2030) | USD 1.01 Billion |
| CAGR (2025 - 2030) | 4.35% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Garment Steamers Market Analysis by Mordor Intelligence
The Europe Garment Steamers Market size is estimated at USD 0.82 billion in 2025, and is expected to reach USD 1.01 billion by 2030, at a CAGR of 4.35% during the forecast period (2025-2030).
With a continuously increasing apparel market in Europe, demand for garment steamers is also observing a continuous rise. As customers are seeking time-saving alternatives for managing their clothes, portable steamers have emerged as a valuable and efficient solution to remove wrinkles and rejuvenate clothing. Rising product innovation in the market is leading garment steamers' products to become more sophisticated with smart features and replacing traditional handheld garment steamers and irons.
Europe is one of the most important markets for garment steamers due to the growing middle class, with rapidly changing lifestyles and improving living standards. The rising need for environmentally friendly, energy-efficient equipment and the high purchasing power of end consumers are driving the demand for steamers in Europe, with increasing penetration of smart appliances over the years has created a positive externality for the adoption of garment steamers.
Post-COVID-19, the handheld steamer market in Europe recovered strongly with a rise in outdoor activities and consumer spending on home appliances. Europe exists with a population of more than 22 million using smart appliances driving sales of garment steamers in the region. As steamers operate solely, they reduce the dependence of users on chemical-based cleaning products, with rising awareness of environmentally friendly cleaning methods boosting the market.
Europe Garment Steamers Market Trends and Insights
Germany Leading the European Market
With a continuous rise in the European apparel market, women's apparel in Germany is emerging with a significant share in the demand for apparel, leading to firms focusing on gender aspects while designing their products. Among the European region, Germany has emerged with the largest market value of apparel, making it an emerging country in terms of demand and sales of garment steamers. The continuous rise in the value of smart homes and smart home appliances in Germany is expected to increase the adoption rate of garment steamers over the coming period. Rising urbanization in Germany which exists at more than 77%, is resulting in an increasing household expenditure for care of their clothes and garments with a rise in outdoor employment opportunities. These trends make Germany a major market for manufacturers to expand their sales of garment steamers and raise sales revenue.
Rising Demand from Working Population
The demand for steam cleaners in Europe is observing a continuous rise with an increasing working population and a continuous decline in the unemployment rate post-covid in the country. Increasingly busy lifestyles are leading to people preferring to use convenient devices for completing their tasks effectively and quickly, with rising working professionals preferring garment steamers over irons as they provide users with better and more effective steam to remove harmful contaminants from clothes. Netherlands, Switzerland, Germany, and Sweden have emerged among some of the european countries with the highest value of employment rate, leading to a rising expenditure by the people for maintaining their clothes and dresses. These trends are leading to an increasing working population of Europe emerging as a major demand segment for European garment steamers sales.
Competitive Landscape
Europe's garment steamers market is partially fragmented, with an increasing number of players existing in the market. Rising technological innovations are leading to garment steamers coming up with equipped smart features. Garment steamers are emerging as a major substitute for irons with their adoption by residential and commercial segments. Some of the existing players in the European garment steamers market are Conair LLC. Group SEB, Jiffy Steamer, Koninkreike Phillips N.V, SALAV USA and Haier Group Corporation.
Europe Garment Steamers Industry Leaders
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Haier Group Corporation
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Conair LLC
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Groupe SEB
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Philips
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Jiffy Steamer
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- January 2023: Arçelik partnered with Whirlpool to form a new European home appliance business. The partnership will strengthen their supply chains, distribution and sales networks, and innovative product pipelines of home appliances with high-quality, energy-efficient products and solutions.
- May 2023: Philips expanded its range of appliances with the launch of two new garment steamers, STE3160 and STE3170, with tilting-style board and fragrance-adding technology. For the expansion of its product, the firm is making available its product through major e-commerce platforms and authorized retail stores.
Europe Garment Steamers Market Report Scope
A garment cleaner exists as an electronic device used for removing wrinkles from garments and fabrics using high-temperature steam, the device uses heat to kill any bacteria or germ present in the cloth and is emerging as a substitute for irons present in the market.
The study gives a brief description of the Europe garment steamers market. It includes details on garment steamer sales, investment by garment steamer manufacturers, and the launch of new garment steamer products. The European garment steamers market is segmented by product type, end-user, distribution channel, and country. By product type, the market is segmented into handheld steamer and upright steamer. By end use, the market is segmented into household and commercial. By distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, multi-brand stores, online, and others. By country, the market is segmented into Germany, Italy, the United Kingdom, France, and the rest of Europe.
The report also covers the market sizes and forecasts for the European garment steamers market in value (USD) for all the above segments.
| Handheld Steamer |
| Upright Steamer |
| Household |
| Commercial |
| Hypermarkets/Supermarkets |
| Specialty Stores |
| Multi-Brand Stores |
| Online |
| Other Distribution Channels |
| Germany |
| Italy |
| United Kingdom |
| France |
| Rest of Europe |
| By Type | Handheld Steamer |
| Upright Steamer | |
| By End-User | Household |
| Commercial | |
| By Distribution Channel | Hypermarkets/Supermarkets |
| Specialty Stores | |
| Multi-Brand Stores | |
| Online | |
| Other Distribution Channels | |
| By Country | Germany |
| Italy | |
| United Kingdom | |
| France | |
| Rest of Europe |
Key Questions Answered in the Report
How big is the Europe Garment Steamers Market?
The Europe Garment Steamers Market size is expected to reach USD 0.82 billion in 2025 and grow at a CAGR of 4.35% to reach USD 1.01 billion by 2030.
What is the current Europe Garment Steamers Market size?
In 2025, the Europe Garment Steamers Market size is expected to reach USD 0.82 billion.
Who are the key players in Europe Garment Steamers Market?
Haier Group Corporation, Conair LLC, Groupe SEB, Philips and Jiffy Steamer are the major companies operating in the Europe Garment Steamers Market.
What years does this Europe Garment Steamers Market cover, and what was the market size in 2024?
In 2024, the Europe Garment Steamers Market size was estimated at USD 0.78 billion. The report covers the Europe Garment Steamers Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Garment Steamers Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Europe Garment Steamers Market Report
Statistics for the 2025 Europe Garment Steamers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Garment Steamers analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
