Rising disposable income of the population is believed to positively impact the growth of the laundry appliances over the forecast period. The growth of the laundry appliances market is fuelled by increased disposable income, changing lifestyle, and increased level of standard of living, which in turn is narrowing the price gap between similar consumer products offered by different companies. As the disposable income of consumers is growing, they are more willing to invest in products with better quality. This is resulting in changing consumer behavior, with people investing more in products as well as the care of these products.

An increase in the working population is the key factor augmenting demand for washing machines in the United States. Due to increasingly busy lifestyles, a growing number of consumers in the United States prefer to wash their laundry by washing machines. In addition to time-saving, washing machines are being preferred as they offer enhanced convenience and use less water compared to traditional hand washing. The demand for laundry appliances is increasing on the back of significant growth in the working women population. An increase in the number of women working population is driving the demand for the laundry appliances that assist women with household chores.