Asia Pacific Garment Steamers Market Size
| Study Period | 2020-2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR (2024 - 2029) | 3.78 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Asia Pacific Garment Steamers Market Analysis
The Asia Pacific Garment Steamers Market is expected to register a CAGR of 3.78% during the forecast period.
A Garment Steamer is a handy, electronically operated device that has found a place in most households. These nifty devices can loosen up the wrinkles. They use no chemicals or harsh methods during the process. There have been various technological advancements in recent years in the garment steamer market. Manufacturers are providing garment steamers that can sanitize clothes to reduce the risk of exposure to germs. The changing lifestyle of consumers and the increasing working population are propelling the adoption of modernized household appliances. In addition, a hectic work-life schedule along with the long working hours is driving the consumer preference toward convenient household appliances, such as garment steamers.
During the initial stage of COVID-19, due to supply chain disruptions, the market has experienced losses due to stoppage in manufacturing and distribution services. Later, due to lockdowns and work-from-home culture, the demand for garment steamers systems has risen. Post-COVID-19, the market is experiencing gradual growth according to seasonal demand fluctuations.
The rising trend of eco-friendly appliances that consume less energy than traditional appliances in the developing countries in this region would boost the garment steamers market growth during the forecast period. With the new features and technologies, vendors attract customers and expand their footprints in emerging markets. The potential growth of the retail sector and the apparel industry is expected to increase demand in India during the forecast period. In the coming years, shifting consumer preferences, growing fixation on fashionable apparel among consumers, an increase in travel, and other factors will likely contribute to a potential increase in garment steamer demand.
Asia Pacific Garment Steamers Market Trends
Rising Sales Through Online Channels
Over the years, the online revenue share of small appliances in the Asia Pacific has observed a continuous increase, creating a positive externality for sales of garment steamers through online channels of E-commerce and direct websites of manufacturers in the region. Over the years, the number of e-commerce users in the Asia Pacific region has observed a continuous increase, existing at more than 700 Million last year, leading to an increasing number of manufacturers spending on their product advertisement through various channels of digital marketing as well. China, India, and Japan are emerging as major Asia-Pacific countries for the sale of garment steamer through online channels, as they exist as competitive players in the global apparel market. This trend is leading to a rising number of garment steamer manufacturers diversifying as well as increasing their sales revenue.
China Emerging as a Major Asia Pacific Player
Post Covid, the Market volume of electric household appliances in China has observed a continuous increase leading to its emerging market creating a positive externality for sales of garment steamers. Rising retail sales of apparel in the China market are leading to garment steamers emerging as an important day-to-day usage appliance for households. The share of the population engaged in the service sector which requires formal dresses for offices has observed a continuous increase over the years leading to a rising share of the employed population demanding garment steamer for taking care of their apparel and clothes. In addition, a decline in retail price inflation of household appliances is resulting in garment steamers becoming more affordable among the china population.
Asia Pacific Garment Steamers Industry Overview
Asia Pacific Garment Steamers Market is a fragmented market. The manufacturers of garment steamer are concentrating on maximizing their exposure in both residential and commercial markets. The steamers are typically intricate, composed of super materials, and quite robust. A small number of producers are now working in tandem with online sellers of garment steamers to ensure a larger distribution of their product offerings across a wider market. In addition to indirect sales, the DTC sales trend is also becoming more popular in the market. The industry's players are concentrating on creating their websites so they can directly communicate with the customers. The major players are - Haier Group Corporation, Groupe SEB SA, Pursteam, Conair Corporation, and Reliable Corporation.
Asia Pacific Garment Steamers Market Leaders
Haier Group Corporation
Groupe SEB SA
Pursteam
Conair Corporation
Reliable Corporation
*Disclaimer: Major Players sorted in no particular order
Asia Pacific Garment Steamers Market News
- August 2023: Haier launched a new garment steamer that focuses on saving space. The whole appliance can be folded into a small box. Wheels are equipped with a box to help move them. The handle on the top helps users twist or pull the steamer. The handle can also be used as a clothes hanger and has two width options for different clothes. There are additional hangers for clothes and a steam nozzle at the bottom of the ironing board for user convenience.
- October 2022: Panasonic launched a new garment steamer, which starts up in about 30 seconds for easy and convenient use. Keep the clothes fresh and wrinkle-free easily without an ironing board. It will generate powerful steam that lasts for 9 minutes.
Asia Pacific Garment Steamers Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Gentle and Safe on Fabrics
4.3 Market Restraints
4.3.1 Availability of Alternatives
4.4 Market Opportunities
4.4.1 Technological Advancement in Garment Steamers
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargaining Power of Buyers
4.6.3 Bargaining Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competitive Rivalry
4.7 Insights on technology innovation in the Market.
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Handheld
5.1.2 Upright
5.2 By Tank Type
5.2.1 Fixed
5.2.2 Removable
5.3 By Distribution Channel
5.3.1 Multi brands store
5.3.2 Specialty Store
5.3.3 Online
5.3.4 Other Distribution Channel
5.4 By Country
5.4.1 Australia
5.4.2 China
5.4.3 India
5.4.4 Japan
5.4.5 South Korea
5.4.6 Rest of Asia Pacific
6. COMPETITIVE LANDSCAPE
6.1 Market Concetration Overview
6.2 Company Profiles
6.2.1 Haier Group Corporation
6.2.2 Groupe SEB SA
6.2.3 Pursteam
6.2.4 Conair Corporation
6.2.5 Reliable Corporation
6.2.6 Jiffy Steamer Company
6.2.7 Philips
6.2.8 Salav
6.2.9 Maryant
6.2.10 Pursteam*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Asia Pacific Garment Steamers Industry Segmentation
A garment steamer, commonly referred to as a clothing steamer or textile steamer, is a device that removes wrinkles, freshens fabrics, and removes odors from garments, fabric upholstery, and other fabrics. It is a better option than standard ironing, which is friendlier on materials. The study gives a brief description of the Asian Pacific garment steamers market. It includes details on market sales of different types of garment steamers, investments by the manufacturers, and the launch of new garment steamer products in the market. Asia Pacific garment steamers market is segmented by product type, distribution channel, tank type, distribution channel, and country. By product type, the market is segmented into handheld and upright. By tank type, the market is segmented into fixed and removable. By distribution channel, the market was segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By country, the market is segmented into Australia, China, India, Japan, South Korea, and the rest of Asia Pacific. The report offers market size and forecasts for the Asia Pacific garment steamers market in value (USD) for all the above segments.
| By Product Type | |
| Handheld | |
| Upright |
| By Tank Type | |
| Fixed | |
| Removable |
| By Distribution Channel | |
| Multi brands store | |
| Specialty Store | |
| Online | |
| Other Distribution Channel |
| By Country | |
| Australia | |
| China | |
| India | |
| Japan | |
| South Korea | |
| Rest of Asia Pacific |
Asia Pacific Garment Steamers Market Research FAQs
What is the current Asia Pacific Garment Steamers Market size?
The Asia Pacific Garment Steamers Market is projected to register a CAGR of 3.78% during the forecast period (2024-2029)
Who are the key players in Asia Pacific Garment Steamers Market?
Haier Group Corporation, Groupe SEB SA, Pursteam, Conair Corporation and Reliable Corporation are the major companies operating in the Asia Pacific Garment Steamers Market.
What years does this Asia Pacific Garment Steamers Market cover?
The report covers the Asia Pacific Garment Steamers Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Asia Pacific Garment Steamers Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Asia Pacific Garment Steamers Industry Report
Statistics for the 2024 Asia Pacific Garment Steamers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia Pacific Garment Steamers analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
