The growth in the feed vitamin market is primarily because of the expansion of the animal meat market in Europe. According to the European Commission's EU Agricultural Outlook of 2018, per capita, meat consumption has increased from 68.4 kg in 2017 to 69.3 kg in 2018. Europe has a high percentage of people that consume meat as an essential part of their diet. Rising disposable income and increased quality meat production is encouraging the market for standard meat and other animal proteins. With rising livestock animal health standards and the subsequent large-scale adoption of compound feed, several vitamins like A, D, E, K, and B are being included in livestock diets across the region. This is likely to drive the market to feed vitamins during the forecast period.

Vitamin E is a very important feed additive and the functions performed by the vitamin cannot be fulfilled by any other feed additive and hence, it is one of the most important feed additives. Vitamin E helps keep up the basic structure of tissues, builds up the nervous system, and significantly adds to disease resistance in animals because of its balancing impacts on the immune system. Although Vitamin E is present in large quantities in fresh green forage, hay, and silage, its concentration reduces in storage, hence necessitating the incorporation of vitamin E as an additive in compound feed.