Europe Construction Machinery Rental Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Europe Construction Machinery Rental Market is segmented by Machinery Type (Crane, Excavator, Loader, Motor Grader, Road Construction Equipment, and Other Equipment), Drive Type (Hydraulic and Electric and Hybrid), by Application (Building Construction, Road Construction, and Others), Geography (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe). The report offers market size and forecasts for Europe Construction Machinery Rental Market in value (USD billion) for all the above segments.

Europe Construction Machinery Rental Market Size

Europe Construction Machinery Rental Market_Overview
Study Period: 2018 - 2028
CAGR: > 4 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Europe Construction Machinery Rental Market Analysis

The Europe Construction Machinery Rental was valued at USD 40.2 Billion in 2021, and It is expected to reach USD 48.98 Billion by 2027. The market is anticipated to register a CAGR of about 4% during the forecast period (2022 – 2027).

The rapid spread of COVID-19 had a negative impact on the construction equipment rental industry in Europe, as countries throughout the continent saw massive economic disruption and strict lockdowns in the first two quarters of 2020. The pandemic also negatively influenced ongoing building projects, resulting in a drop in rental equipment demand. However, over the forecast period, the construction industry will be supported by a shift in construction businesses’ inclinations toward renting equipment to lower operational costs, and the ongoing recovery of Europe’s construction industry is expected to drive the market positively in the coming years.

Over the long term, the market demand is fuelled by the constant demand for new infrastructure, increased business in the construction and real estate sectors, and the rapid construction of substantial road infrastructure and smart cities in Europe. The expansion of the industry is also aided by government and construction company initiatives aimed at infrastructural development.

Construction equipment is progressively becoming rented or leased. Purchasing new equipment comes with a significant price tag and maintenance and storage concerns. Renting is becoming a feasible option for newer businesses. The rental construction equipment market is at record highs in countries like Germany and Northern and Western Europe. Furthermore, the recovery of Southern Europe’s, Central Europe’s, and Eastern Europe’s underperforming countries will now result in increased anticipated demand for rental services in their respective regions.

Europe Construction Machinery Rental Industry Segmentation

Europe Construction Machinery Rental Market report covers the latest technology trends and government regulations with their effects on the construction industry. The report will provide a country-level analysis and market share of major European construction equipment manufacturers.

The Europe Construction Machinery Rental Market is segmented by Machinery Type, Drive Type, Application, and Geography.

Based on Machinery Type, the market is segmented as Crane, Telescopic Handlers, Excavator, Loader, Motor Graders, Road Construction Equipment, and Other Equipment.

By Drive Type, the market is segmented as hydraulic and Hybrid

By Application, the market is segmented as Building Construction, Road Construction, and Others

and by Geography, the market is observed in Germany, the United Kingdom, France, Spain, Italy, and the Rest of Europe.

Machinery Type
Telescopic Handlers
Motor Grader
Road Construction Equipment
Other Equipment
Drive Type
By Application
Building Construction
Road Construction

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Europe Construction Machinery Rental Market Trends

This section covers the major market trends shaping the Europe Construction Machinery Rental Market according to our research experts:

Demand for Rented Motor Graders, loaders, and Excavators is Growing

The rental industry is seeing a demand due to rising equipment costs, increasing economic instability, a cash shortage, technology upgrades, unpredictable building and infrastructure growth, depreciation issues, costly failures, and restricted space availability. The motor grader demand is predicted to grow steadily in the coming years; however, many smaller businesses prefer to rent one because of the high expense of acquiring a motor grader.

Additionally, large projects such as port extensions, railway tunnels, and reconstruction activities are witnessing increased demand for cranes, pushing the crane business. This increase in net crane count implies that the construction market is thriving and will continue to do so until 2030.

However, only 70% of manufacturers expect favorable growth in other construction equipment, such as earthmoving and road equipment, while component manufacturers in 80% of the large corporations expect a higher gain.

The rapid increase in the deployment of modern concreting machines on construction sites is expected to propel the concrete equipment market to significant growth over the forecast period. Concrete pumps, transit mixers, crushers, asphalt pavers, and batching facilities are all part of the category. In Europe, asphalt pavers are in high demand for road construction projects.

Europe Construction Machinery Rental Market_Key Market Trend1

Germany Holds the Largest Market Share

The rise of hired construction equipment has been boosted by the continuous recovery of Europe's construction industry and favorable economic policies such as low loan rates.

Germany is the largest market in the European construction equipment market. The total turnover of the German equipment rental sector increased dramatically during the last decade, nearly doubling in size. It is expected that revenue from rental and leasing of construction and civil engineering machinery and equipment in Germany will amount to approximately USD 6.4 Billion by 202.

Local market participants are attempting to boost the efficiency and productivity of their operations by incorporating automation into the workflow. For example, Zeppelin Rental, a renowned European provider of construction support and equipment rental services, has begun rolling out SmartEquip technology to its 120 locations. Zeppelin intends to automate equipment servicing and repair operations, increase technician efficiency, eliminate spare part order problems, and improve rental fleet uptime and availability by implementing such a system. The high-intensity competition in Germany is also driving investments up, creating a market where rental companies have to keep a high level of investments in equipment and innovations to stay appealing to clients. All these factors are expected to propel the market's growth in Germany in the future.

Following Germany, the United Kingdom is expected to witness growth in construction equipment rentals. Over the decade, the UK government has allocated over GBP 600 billion to invest in construction projects. At least GBP 44 billion of this funding will be earmarked for housing, with the rest to be spent on improving infrastructure. Additionally, the recovery in hire demand has seen many hire companies investing in fleet upgrades and expansion. Time utilization has increased in recent years and is at high levels overall due to improved logistics and planning. However, rental rates are not growing at best. Small- and medium-sized companies are relatively aggressive on prices.

Europe Construction Machinery Rental Market_Key Market Trend2

Europe Construction Machinery Rental Industry Overview

The Europe Construction Rental Machinery market is fragmented with the presence of several players such as Caterpillar, Kobelco Construction Machinery, Deere & Company, Komatsu Ltd, Volvo Group, Doosan Infracore, and XCMG.

Europe Construction Machinery Rental Market Leaders

  1. Caterpillar Inc

  2. Komatsu Ltd

  3. Kobelco Construction Machinery

  4. Deere & Company.

  5. AB Volvo

*Disclaimer: Major Players sorted in no particular order

Europe Construction Machinery Rental Market_Maket Concentration.png

Europe Construction Machinery Rental Market News

  • In May 2022, Case Construction Equipment launched its new D-Series mini excavator range for the European market. The line comprises 20 models, including two zero-emission electric machines. D-Series machines can be used with the Case SiteWitch fleet management tool by customers managing large equipment fleets, such as those in the rental industry.
  • In June 2021, Loxam Group announced the acquisition of Dutch rental company JM Trykluft A/S. This acquisition reinforces Loxam’s setup in Western Denmark, with its 21 general plant branches and six specialized branches to set up a best-in-class service network for its clients.
  • In June 2021, Ashtead Group PLC entered into a global rental partnership with Switzerland-based Hydromea, the innovative subsea wireless access provider. Under the deal, Ashtead will actively promote and use Hydromea’s LUMA high-speed through-water wireless optical modems as an integral part of its AMS+ and DMS (Autonomous & Deflection Monitoring Systems) for the global subsea construction market.

Europe Construction Machinery Rental Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD Billion)

    1. 5.1 Machinery Type

      1. 5.1.1 Crane

      2. 5.1.2 Telescopic Handlers

      3. 5.1.3 Excavator

      4. 5.1.4 Loader

      5. 5.1.5 Motor Grader

      6. 5.1.6 Road Construction Equipment

      7. 5.1.7 Other Equipment

    2. 5.2 Drive Type

      1. 5.2.1 Hydraulic

      2. 5.2.2 Hybrid

    3. 5.3 By Application

      1. 5.3.1 Building Construction

      2. 5.3.2 Road Construction

      3. 5.3.3 Others

  6. 6. Geography

    1. 6.1 Germany

    2. 6.2 United Kingdom

    3. 6.3 Italy

    4. 6.4 Spain

    5. 6.5 France

    6. 6.6 Rest of Europe


    1. 7.1 Vendor Market Share

    2. 7.2 Company Profiles*

      1. 7.2.1 Caterpillar Inc.

      2. 7.2.2 Kobelco Construction Machinery Co. Ltd.

      3. 7.2.3 Deere & Co.

      4. 7.2.4 Komatsu Ltd.

      5. 7.2.5 Volvo Group

      6. 7.2.6 Doosan Infracore

      7. 7.2.7 XCMG

      8. 7.2.8 Liebherr

      9. 7.2.9 Battlefield Equipment Rentals

      10. 7.2.10 Ahern Rentals


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Europe Construction Machinery Rental Market Research FAQs

The Europe Construction Machinery Rental Market is studied from 2018 - 2028.

The Europe Construction Machinery Rental Market is growing at a CAGR of >4% over the next 5 years.

The Europe Construction Machinery Rental Market is valued at 40 Billion USD in 2018.

The Europe Construction Machinery Rental Market is valued at 48 Billion USD in 2028.

Caterpillar Inc, Komatsu Ltd, Kobelco Construction Machinery, Deere & Company., AB Volvo are the major companies operating in Europe Construction Machinery Rental Market.

Europe Construction Machinery Rental Industry Report

Statistics for the 2023 Europe Construction Machinery Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Construction Machinery Rental analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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