Europe Collagen Supplements Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Europe Collagen Supplements Market Trends and Insights

Growing Consumer Preference for Natural and Clean-Label Products

The European natural health ingredients market continues to expand significantly, driven by increasing consumer demand for transparent and natural supplement options ^{[1]Source: CBI Market Information Service, “Demand for Natural Ingredients for Health Products in Europe,” cbi.eu}. This transparency requirement extends beyond ingredient sourcing to production processes, where precision fermentation enables the development of animal-free collagen alternatives that address both ethical and safety requirements. Evonik's Vecollage Fortify L exemplifies this trend, offering a vegan collagen polypeptide that replicates human collagen type III while maintaining ethical sourcing standards and product purity. Research indicates that older Portuguese consumers demonstrate increased acceptance of clean-label products despite initial taste preferences, suggesting substantial market opportunities for reformulated collagen supplements. Marine collagen has emerged as a preferred option in the European market, offering natural clean-label profiles without religious or dietary restrictions, while providing enhanced bioavailability compared to land-based sources.

Aging Population Actively Seeking Solutions for Skin, Bone, and Joint Health

The European collagen supplements market is expanding due to the region's aging population demographic. With increasing life expectancy and a focus on healthy aging practices, the demand for collagen supplements has grown significantly, reflecting the emphasis on preventive healthcare among older adults. This demographic shift has created market opportunities as elderly consumers seek supplements for joint health, skin elasticity, and overall physical well-being. The market growth reflects the evolving healthcare preferences of Europe's senior population, who recognize the importance of nutritional supplements in maintaining their quality of life. Research supports collagen's effectiveness in addressing age-related concerns, particularly in improving skin hydration and elasticity. Market opportunities are prominent in countries with high elderly populations, as demographic forecasts indicate that 22 out of 27 EU countries will see a decrease in their working-age population (20-64 years) by 2050. Additionally, the population aged 85 and above is projected to double to 6% by 2050 and increase to nearly 8% by 2070, highlighting the growing demand for age-related healthcare products and supplements in Europe ^{[2]Source: Bruegel, “The Demographic Divide,” bruegel.org}.

Increased Consumer Focus on Preventive Healthcare and Holistic Wellness

The shift toward preventive healthcare is driving increased adoption of collagen supplements as consumers prioritize proactive health management over traditional reactive treatments. The beauty-from-within segment continues to show substantial growth potential in the forecast period. Collagen applications are expanding beyond conventional beauty benefits, as demonstrated by Rousselot's Nextida.GC, the first collagen-derived peptide designed for glucose control through GLP-1 response modulation. The hair health supplement segment represents a significant market opportunity, with strong growth projections supported by clinical studies showing collagen peptides' effectiveness in enhancing hair follicle stem cell activity. As consumer awareness grows, collagen supplements are increasingly viewed as fundamental components of comprehensive wellness routines, reflecting a deeper understanding of how various bodily systems work together to maintain overall health and vitality.

Growing Preference for Beauty-from-Within Products

The nutricosmetics market is transforming traditional beauty care through ingestible supplements that target skin health enhancement at the cellular level, marking a fundamental shift in the beauty industry. This development reflects changing consumer behavior and understanding of personal care, as individuals seek comprehensive solutions beyond topical applications. Shiseido's strategic expansion into this market through SHISEIDO BEAUTY WELLNESS in February 2024, including products like 'The Collagen,' exemplifies how established cosmetics companies are adapting their business models to meet evolving consumer demands. The beauty-from-within approach has gained significant momentum in the market, resonating particularly with middle-aged consumers who are actively seeking preventive aging solutions as part of their health and wellness routines. These demographic preferences are driving substantial market growth, especially in European regions where premium collagen formulations have become integral components of daily beauty regimens, indicating a mature market understanding of nutricosmetics benefits.

Complexities of Halal, Kosher, and Vegan Certifications for Supplements

The collagen supplement manufacturing industry faces substantial challenges in navigating complex certification requirements. Companies must ensure their ingredients and production processes comply with strict kosher certification standards rooted in religious laws, while simultaneously meeting halal requirements that govern animal sourcing and processing methods. Within the European Union, manufacturers encounter additional obstacles due to the regulatory fragmentation, where different member states maintain distinct certification requirements, effectively creating trade barriers and operational complexities. Marine-derived collagen has emerged as a practical solution for manufacturers, as it inherently satisfies both halal and kosher certification criteria without the religious constraints associated with pig or cattle-based sources. However, the industry's landscape is evolving with the introduction of precision fermentation technologies, exemplified by products such as Brenntag and Cambrium's NovaColl vegan collagen, which presents new certification challenges as regulatory bodies work to establish appropriate assessment frameworks for these innovative products.

Taste, Odor, and Texture Issues with Certain Collagen Formats

The collagen supplement industry faces significant hurdles in consumer acceptance due to various sensory challenges that directly affect purchasing decisions. Research has consistently shown that consumers are particularly sensitive to bitterness, astringency, and metallic aftertastes in nutritional supplements. This issue is especially pronounced in fish-derived collagen products, where manufacturers must combat distinct fishy odors and flavors. To address these challenges, companies employ advanced processing methods, including defatting procedures through disk stack centrifugal separation and isopropanol treatment, which have proven effective in improving the overall sensory experience. The industry has made substantial progress in taste-masking technologies, as exemplified by Tosla's Velious Masking Technology, which has successfully enhanced the palatability of collagen beverages through improvements in aroma, taste, and texture. Recent patent developments further demonstrate the industry's commitment to resolving these sensory issues, with innovative approaches such as malt extract incorporation and glycerophospholipid-based bitter taste reduction techniques showing promising commercial applications.

Segment Analysis

By Form: Innovation Drives Format Diversification

The European supplement market demonstrates a clear consumer preference for powder formulations, which currently command a substantial 53.80% market share in 2024. This dominance stems from multiple factors, including manufacturing efficiency, lower production costs, and widespread consumer familiarity with powder-based products. The versatility of powder formats allows manufacturers to offer various serving sizes and blend options, making them particularly attractive for both consumers and producers in the European market landscape.

The drinks and shots segment has emerged as the most dynamic category, achieving a remarkable 10.08% CAGR through 2030. This growth reflects evolving consumer preferences toward ready-to-consume formats that offer improved nutrient absorption. A notable innovation in this space is Rohto Pharmaceutical's MOCOLA, launched in June 2025, which combines a 20ml collagen drink with vitamin tablets, following successful South Korean market trends. Traditional capsule formats continue to serve consumers who prefer conventional supplement delivery methods, while the gummy segment attracts younger demographics seeking more enjoyable consumption experiences. The addition of prebiotics to gelatin-based gummy formulations has notably enhanced their stability and shelf life, further strengthening their market position.

Note: Segment shares of all individual segments available upon report purchase

By Source: Marine Alternatives Challenge Traditional Dominance

Animal-based collagen dominates the market landscape with a substantial 56.75% share in 2024. This dominance stems from well-established supply chain networks that have evolved over decades, significant cost advantages in production and processing, and extensively documented efficacy profiles across both bovine and porcine sources. These factors have created a robust foundation for manufacturers and suppliers in the animal-based collagen segment.

Marine-based collagen has emerged as the most dynamic segment, achieving a notable 9.35% CAGR. This growth is attributed to its enhanced bioavailability in human tissue, reduced risk of immune responses, and broad acceptance across various dietary preferences, including halal, kosher, and pescatarian communities. The grass-fed collagen segment has gained considerable momentum in response to increasing consumer awareness about ethical sourcing practices. This trend is particularly evident in European markets, where consumers demonstrate a strong preference for products that prioritize animal welfare standards in their production processes.

By Distribution Channel: Digital Transformation Accelerates

The retail landscape for health and wellness products demonstrates a clear market hierarchy, with pharmacies and drug stores maintaining a commanding 48.74% market share in 2024. This dominance reflects their long-standing position as trusted health advisors, backed by qualified pharmacists and staff who provide expert guidance on product selection and usage. The online retail segment has emerged as a significant growth driver, achieving a robust CAGR of 11.59%, as consumers increasingly integrate digital purchasing into their healthcare routines. Traditional retail channels, particularly supermarkets and hypermarkets, continue to serve as essential distribution points, benefiting from their extensive geographical presence and ability to fulfill immediate consumer needs. The digital transformation in European retail is evident, with 77% of EU internet users aged 16-74 engaging in online shopping during 2024, marking a substantial 17-percentage-point increase from 2014 levels ^{[3]Source: Eurostat, “E-commerce statistics for individuals,” ec.europa.eu}.

The market's distribution framework has evolved to accommodate changing consumer preferences and shopping behaviors. Specialty stores have successfully established themselves by addressing premium market segments, combining personalized consultation services with carefully curated product portfolios that meet specific consumer needs. The introduction of direct-to-consumer business models has revolutionized the shopping experience, offering tailored product recommendations and convenient subscription services that foster long-term customer loyalty. The distribution network has further diversified through strategic partnerships with beauty retailers and fitness centers, creating specialized channels that effectively reach targeted consumer segments, particularly in the expanding markets of beauty supplements and sports nutrition products. This multi-channel approach ensures comprehensive market coverage while addressing distinct consumer preferences and purchasing patterns.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

The Italian market maintains its dominant position in the European collagen industry, commanding a substantial 23.55% market share in 2024. This leadership stems from Italian consumers demonstrating the highest supplement consumption rates across Europe, with a significant portion of the population incorporating dietary supplements into their daily routines. This widespread adoption has established a robust and mature market foundation for collagen products, making Italy a benchmark for market success in the region.

The Spanish market exhibits remarkable growth prospects, with projections indicating a strong 9.33% CAGR through 2030. This growth trajectory reflects Spanish consumers' increasing interest in health-conscious products while maintaining their traditional culinary preferences. In Germany, market development is primarily driven by consumer demand for immunity-enhancing products and scientifically validated ingredients, particularly focusing on collagen formulations backed by clinical studies. The United Kingdom's market demonstrates evolution beyond conventional applications, expanding from beauty and joint health to encompass mental wellness and performance enhancement products, responding to changing consumer needs.
The French market capitalizes on its deeply rooted cosmetics industry heritage, with consumers readily embracing premium beauty-from-within products. The Netherlands and Nordic regions showcase advanced digital retail integration and environmentally conscious purchasing behaviors. In Eastern Europe, particularly Poland, market potential continues to expand as economic growth increases consumer purchasing power for premium health products. Demographic trends indicate substantial growth opportunities in regions experiencing population aging and increased health awareness. The European Food Safety Authority's regulatory framework ensures uniform quality standards across all European markets, providing consumers with consistent product quality assurance.