Market Share of Europe Beer Industry
The European beer market is highly competitive, with the presence of global, regional, and local players. The market is fragmented, and the key players are focused on increasing their share in the beer market. Some of the major players in the European beer market are Asahi Group Holdings Ltd, Anheuser Busch InBev, Bitburger Brewery, Carlsberg Group, and Heineken NV, among others. The global and regional players in the market focus on understanding consumers' changing demands and creating products per their needs. Market players prefer product innovation mergers and collaborations to expand their presence globally with a variety of products. For instance, in June 2022, AB InBev launched a new non-alcoholic beer, Corona Cero, across Europe, and it is available in Germany as well. The beer is brewed with 100% natural ingredients. The launch adds to the company’s rising portfolio of no- and low-alcohol beers and is an important milestone in brewers' smart drinking ambitions in Germany.
Europe Beer Market Leaders
Asahi Group Holdings Ltd
Bitburger Brewery
Carlsberg Group
Anheuser Busch InBev
Constellation Brands
*Disclaimer: Major Players sorted in no particular order
