Electrolyte Mixes Industry Overview
|Study Period:||2018 - 2028|
|Fastest Growing Market:||North America|
|Largest Market:||North America|
*Disclaimer: Major Players sorted in no particular order
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Electrolyte Mixes Market Analysis
The electrolyte mixes market was valued at USD 548.4 million in the current year, and it is projected to register a CAGR of 2.81% over the coming years.
High consumer preference for electrolyte-infused products to overcome dehydration is identified as one of the key market drivers globally. An increasing number of fitness enthusiasts are also influencing the market's growth, as fitness trainers recommend electrolyte drinks and powders to maintain a balance of fluids and nutrients in the body and to keep hydrated before, during, and after workouts. For instance, the Sports & Fitness Industry Association and Sports Marketing Surveys United States released the State of the Industry Report for 2021, which states that 232.6 million Americans participated in sports and fitness activities in 2021, the most since 2016.
The electrolyte mixes market is driven by the growing health consciousness among consumers, particularly among sportspersons and athletes, as merely drinking water does not provide all the minerals required by the body. R&D teams are focused on taking advantage of the demand for healthy-improving products as consumers are changing their lifestyles and enhancing their preferences.
Rising diabetic populations in the United States, China, India, Australia, and the United Kingdom have also shifted their focus away from sports drinks, which has high carbohydrate rate, to low or no carbohydrate drinks such as electrolytes drink. The consumption of healthy food and beverages worldwide has significantly affected the market as the consumer demand for low carb beverages and altered diets like keto diet is boosting the demand for electrolyte drinks with no or low carbohydrates.
Electrolyte Mixes Industry Segments
Electrolyte mix is a consumable form of minerals such as sodium, potassium, and magnesium in the form of dilutable powder mix, premixed liquid, or other forms. The electrolyte mixes market is segmented by product type, flavor, distribution channel, and geography. Based on product type, the market is segmented into RTD beverages, electrolyte powders, tablets, and other product types. By flavor, the market is segmented into flavored and unflavored. By distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail stores, and other distribution channels. The study also analyzes the electrolyte mixes market in emerging and established regions worldwide, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|Online Retail Stores|
|Other Distribution Channels|
Electrolyte Mixes Market Trends
This section covers the major market trends shaping the Electrolyte Mixes Market according to our research experts:
Surging Interest Among Consumers in Physical Activities, Including Gyms
The overall demand for electrolyte mixes is rising due to the increased use of these products and the high demand for energizing drinks. An increased focus on maintaining physical fitness and rising expenditure levels have also fuelled the demand for electrolyte mixes globally. According to the Bureau of Labor Statistics, 21.5% of the population in the United States participated in sports, exercise, and recreational activities every day in 2021, an increase from 19.1% in 2018. A growing number of health-conscious buyers and consumers participating in various athletics and outdoor sports boosted the overall demand for electrolyte mixes. Similarly, athletes involved in high-intensity exercises use electrolyte mixes to replenish the minerals lost in their bodies through sweat.
Ready-to-drink beverages or shots represent a palatable and efficient way to hydrate and reintegrate electrolytes, carbohydrates, and other nutrients employed and lost during physical training and competitions. The increasing number of health and fitness centers, such as gyms, has been positively influencing the growth of the market. Its demand is increasing among individuals involved in heavy exercise, who may need electrolyte to help the body retain fluid while sweating due to exertion. It also keeps the joints lubricated and maintains energy by avoiding dehydration-related fatigue.
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North America is Leading the Market
North America is leading the electrolyte mixes market due to the rising number of consumers seeking healthy hydration by adding a liquid enhancer to water. The health benefits of electrolyte mixes have been instrumental in driving the growth of the market. Companies in the US electrolyte market are coming up with consumer-oriented advertisements and a wide variety of energy drinks. They are also engaged in cross-promotional tactics, such as promoting their products through sports-related events or hiring popular sports icons to advertise their products, which is further boosting the sales of electrolyte mixes. Companies are also launching their products with added nutrients and with claims such as clean-label, gluten-free, sugar-free, and organic, which are influencing consumers, primarily teenagers and young adults who indulge in sports activities, and boosting the demand for electrolyte mixes. For instance, in 2022, Sugarbreak released its electrolyte mix, Energize, in the United States. The product does not contain added sugars and contains necessary electrolytes such as potassium and sodium at optimal levels without any carbohydrates.
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Electrolyte Mixes Market Competitor Analysis
The electrolyte mixes market is highly fragmented, with local and regional companies competing fiercely with global manufacturers. Some major key players in the electrolyte mixes market include PepsiCo, Abbott Laboratories, Otsuka Pharmaceutical Co. Ltd, Nestle SA, and Tailwind Nutrition. The major strategies adopted by companies operating in the market are product innovations, expansions, and mergers and acquisitions. Due to continually changing customer preferences, players must continue to innovate, operate, and develop to maintain their positions in the market. Businesses are shifting toward digital and social media promotions to notify people about new product introductions and increase brand equity.
Electrolyte Mixes Market Top Players
Otsuka Pharmaceutical Co. Ltd
*Disclaimer: Major Players sorted in no particular order
Electrolyte Mixes Market Recent Developments
- MAY 2022: Liquid IV announced the launch of Hydration Multiplier+ Powdered Probiotic Kombucha, a blendable mixture that contains electrolytes, Liquid IV's BC30 Probiotic, which boasts an impressive 1 billion colony forming units (CFU), and a powdered kombucha. These components together help in boosting gut health.
- MAR 2022: Canada Soccer and Gatorade Canada announced a new multi-year partnership to establish Gatorade Canada as the official Isotonic and Sports Nutrition partner of Canada Soccer.
- JUL 2021: The Nestlé Health Science Company announced the successful acquisition of Nuun, a leading provider of functional hydration products, including effervescent tablets and powders.
Electrolyte Mixes Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 RTD Beverages
5.1.2 Electrolyte Powders
5.3 Distribution Channel
5.3.2 Convenience Stores
5.3.3 Pharmacies/Drug Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
5.4.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.4.4 South America
184.108.40.206 Rest of South America
5.4.5 Middle-East and Africa
220.127.116.11 South Africa
18.104.22.168 United Arab Emirates
22.214.171.124 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo Inc.
6.3.2 Nestlé SA
6.3.3 Kent Corporation
6.3.4 LyteLine LLC
6.3.5 Ultima Health Products Inc.
6.3.6 Abbott Laboratories
6.3.7 Unilever PLC
6.3.8 Otsuka Holdings Co. Ltd
6.3.9 Tailwind Nutrition
6.3.10 Vitalyte Sports Nutrition Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Electrolyte Mixes Market Research FAQs
What is the study period of this market?
The Electrolyte Mixes Market is studied from 2018 - 2028.
What is the growth rate of Electrolyte Mixes Market?
The Electrolyte Mixes Market is growing at a CAGR of 2.81% over the next 5 years.
Which region has highest growth rate in Electrolyte Mixes Market?
North America is growing at the highest CAGR over 2018 - 2028.
Which region has largest share in Electrolyte Mixes Market?
North America holds highest share in 2021.
Who are the key players in Electrolyte Mixes Market?
Abbott Laboratories, Tailwind Nutrition, Nestlé SA, Otsuka Pharmaceutical Co. Ltd, PepsiCo Inc. are the major companies operating in Electrolyte Mixes Market.
Electrolyte Mixes Industry Reports
In-depth industry statistics and market share insights of the Electrolyte Mixes sector for 2020, 2021, and 2022. The Electrolyte Mixes research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Electrolyte Mixes report PDF.