Continuous Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Continuous Delivery Platform and the Market is Segmented by Deployment Type (cloud and On-Premise), Organization Size (large Enterprise and Small- and Medium-Sized Enterprise), End-User Industry (banking, Financial Services, and Insurance; Telecom and IT; Retail and Consumer Goods; Healthcare and Life Sciences; Manufacturing; Government and Defense); and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segment

Continuous Delivery Market Size

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Continuous Delivery Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 15.81 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Continuous Delivery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Continuous Delivery Market Analysis

The Continuous Delivery Market is expected to register a CAGR of 15.81% during the forecast period.

According to Perforce Software, Inc., an American software developer, 65% of managers, software developers, and executives report that their organizations have started using continuous delivery.

  • The market for continuous delivery is expanding rapidly, owing primarily to the growth of artificial intelligence (AI) and machine learning (ML). AI/ML-powered technologies are transforming the software development process due to the rapid deployment of connected infrastructure and the rising autonomy of digital devices. These technologies enable self-regeneration systems, automate testing, forecast deployment results, improve release schedules, and provide smart monitoring and alarms.
  • Moreover, Agile development approaches have grown in favor due to their ability to deliver software more quickly and flexibly. Continuous delivery aligns well with Agile principles, giving the software minor incremental updates rather than significant, periodic releases. According to Atlassian Corporation, an Australian software company, at least 71% of United States organizations use Agile. Further, Agile initiatives have a 64% success rate, while waterfall projects have a 49% success rate. Agile projects are 1.5X more successful than waterfall projects.
  • The rising adoption of cloud computing and Infrastructure as Code has improved scaling and adaptability in infrastructure management. Continuous delivery swiftly allows enterprises to deploy and manage their applications in cloud configurations with cloud platforms and Infrastructure as Code tools. Continuous delivery CI/CD pipelines are automated processes enabling businesses and organizations to build, test, and deploy software quickly and reliably. Cloud infrastructure provides a flexible and scalable platform for running these processes, allowing companies to adapt to changing demands and optimize resource usage. These tools help organizations achieve greater business agility in several vital ways.
  • However, open-source continuous delivery projects and tools are set to dominate the commercial straight delivery tools segment, driving the growth of the service steady delivery market. The constant delivery market helps businesses or enterprises change how they deliver services and run their businesses to be more accurate, save money, and be more productive. Also, it creates a lot of helpful information that helps people make better and faster decisions. This information can optimize current processes and operations or predict when, where, and how to offer the best products and services.
  • However, the continuous market expansion may need to be improved due to businesses' reluctance to embrace change and integrate new technologies into their existing processes and toolchains. Many companies require support in adopting completely automated techniques for using DevOps and continuous delivery solutions.

Continuous Delivery Market Trends

Increasing Adoption of Cloud Technology in the Continuous Delivery Market

  • Implementing continuous delivery tools on the cloud provides high scalability, flexibility, and sharing capabilities with defined authority. The people who make constant delivery tools are taking advantage of the chance to get a piece of the market.
  • Continuous delivery tools provide DevOps capabilities that allow teams to collaborate, develop, test, deploy, and manage software on the cloud in one place. This helps end users access everything and build new applications on the cloud.
  • Most companies are moving their data to the cloud, so industry players are developing cloud-based solutions to exploit the market opportunity. This is likely to boost market growth over the next few years.
  • Google announced Cloud Build, which helps fully manage continuous delivery and integration platforms, helping build, test, and deploy software quickly and at scale. Also, companies are investing in cloud computing, which is expected to help the market grow over the next few years.
  • For instance, in the current year, Amazon Web Services (AWS), a cloud computing division of Inc., has announced a significant investment plan for India. The company intends to invest a staggering INR 1.06 trillion (USD 13 billion) in the current year. The increasing demand for cloud services in India drives substantial financial commitment. The investment will primarily focus on expanding and strengthening AWS's cloud infrastructure nationwide.
  • With the public cloud, businesses can make changes and run their operations more quickly and effectively in response to changes in the market. It improves the user-friendliness of technology. It has made building incredibly engaging consumer experiences in previously unthinkable ways possible.
  • Due to cloud adoption, people and organizations have modified their behavior, and several business lines have gotten things done by getting past technological restrictions. Cloud trends affect how organizations plan to invest, how they make decisions about their digital businesses, how they choose vendors, and what technologies they choose.
  • One of the prominent trends in the continuous delivery market is release management, planning, and release automation tools, which make it easier for DevOps applications and tools to deploy software to public or private clouds. Release automation tools, for example, can save time by making it easy for the staff to set up templates for deployment configurations.
Continuous Delivery Market: Multi cloud adoption worldwide in 2021 and 2023, by organization size, (in%)

North America to Occupy Significant Market Share

  • The North American region is projected to have the most significant growth in demand due to the early adoption of cloud-based technologies and IoT by the United States. However, advantages such as increased flexibility and agility and the ability to implement new applications are essential.
  • Additionally, companies are adopting cloud-based applications in the North American region, and it was estimated that nearly 35% of SMBs in the United States have already deployed cloud solutions. There have been a series of mergers, collaborations, and acquisitions in North America to take advantage of this opportunity. Steltix, for example, has collaborated with Autodeploy to bring a continuous deployment and delivery software suite to European markets.
  • The rise of new technologies like machine learning (ML), artificial intelligence (AI), and predictive and prescriptive analytics, and integrating these new technologies with continuous delivery models, rules, self-learning, data sets, and inference engines will help organizations run more smoothly.
  • The primary driver behind these investments has been the continuous evolution of new technologies to utilize previously considered non-commercial volumes. With these investments, North America's retail, healthcare, communications, and manufacturing applications are expected to hold a significant market share.
Continuous Delivery Market : Market CAGR (%), By Region, Global

Continuous Delivery Industry Overview

The continuous delivery market is fragmented. With the adoption of new technologies, many players are entering the market with innovation and development, making the market competitive. Some of the key players include IBM Corporation, Microsoft Corporation, Accenture PLC, Salesforce Inc., Wipro Limited, CA Technologies (Broadcom Company), XebiaLabs (DIGITAL.AI), Electric Cloud Inc. (CloudBees Inc.), Red Hat Inc., and Atlassian, among others.

In October 2022, Intel Corp. and Alphabet Inc.'s Google Cloud launched a co-designed chip to make data centers more secure and efficient. Google continues its trend of creating custom chips for data center operations. Analysts state that custom-designed chips are an ongoing trend speeding up the adoption of bare metal.

In December 2022, Salesforce announced the availability of a low-code DevOps Center service on its infrastructure, providing developers with an opinionated platform for building custom applications. The Salesforce DevOps Center service is based on the same object model that Salesforce uses to construct its applications. Moreover, in 2023, Salesforce embed more robust continuous integration/continuous delivery (CI/CD) capabilities within the platform to simplify deploying custom applications on the Salesforce platform.

Continuous Delivery Market Leaders

  1. Microsoft Corporation

  2. IBM Corporation

  3. Broadcom Inc. (CA Technologies)


  5. Accenture PLC

*Disclaimer: Major Players sorted in no particular order

Continuous Delivery Market Concentration
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Continuous Delivery Market News

  • February 2022: Google announced the GA release of Google Cloud Deploys, their managed continuous delivery service for the Google Kubernetes engine. The service offers declarative builds that stay with a given release, the ability to connect external workflows, and detailed security and auditing controls.
  • January 2022: Harness created the first continuous delivery-as-a-service solution to tackle modern software delivery. With this launch, Harness aims to help enterprises and small businesses deploy new technologies faster and more confidently by abstracting away the complexity of new technologies.

Continuous Delivery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Demand For Automation Across Business Processes

      2. 4.2.2 Increasing Adoption Of Cloud Technology

    3. 4.3 Market Restraints

      1. 4.3.1 Maintaining Data Security And Privacy

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of New Entrants

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Assessment of COVID-19 impact on the industry


    1. 5.1 Deployment Type

      1. 5.1.1 Cloud

      2. 5.1.2 On-premise

    2. 5.2 Organization Size

      1. 5.2.1 Large Enterprises

      2. 5.2.2 Small and Medium-sized Enterprises

    3. 5.3 End User Industry

      1. 5.3.1 BFSI

      2. 5.3.2 Telecom and IT

      3. 5.3.3 Retail and Consumer Goods

      4. 5.3.4 Healthcare and Life Sciences

      5. 5.3.5 Manufacturing

      6. 5.3.6 Government and Defense

      7. 5.3.7 Other End User Industries

    4. 5.4 Geography***

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East and Africa


    1. 6.1 Company Profiles*

      1. 6.1.1 XebiaLabs (DIGITAL.AI)

      2. 6.1.2 Broadcom Inc. (CA Technologie)

      3. 6.1.3 IBM Corporation (Red Hata Inc.)

      4. 6.1.4 Electric Cloud Inc. (CloudBees Inc.)

      5. 6.1.5 Atlassian Corporation PLC

      6. 6.1.6 Microsoft Corporation

      7. 6.1.7 Accenture PLC

      8. 6.1.8 Wipro Limited

      9. 6.1.9 Salesforce Inc.

      10. 6.1.10 Flexagon LLC

      11. 6.1.11 Clarive Software Inc.



**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific' and Latin America and Middle East and Africa will be considered together as 'Rest of the World'
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Continuous Delivery Industry Segmentation

Continuous delivery refers to processes and methodologies that enable software teams to regularly and rapidly release high-quality code updates to production. It speeds up the software development process by automating build, testing, and deployment, minimizing the time between code changes and end-user deployment.

The Continuous Delivery Market is segmented by enterprise and small- and medium-sized enterprises), by end-user industry (BFSI, telecom & IT, retail and consumer goods, healthcare and life sciences, manufacturing, government and defense), and by geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa).

The market sizes and forecasts are provided in terms of value (in USD) for all the above segments.

Deployment Type
Organization Size
Large Enterprises
Small and Medium-sized Enterprises
End User Industry
Telecom and IT
Retail and Consumer Goods
Healthcare and Life Sciences
Government and Defense
Other End User Industries
North America
Latin America
Middle East and Africa
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Continuous Delivery Market Research FAQs

The Continuous Delivery Market is projected to register a CAGR of 15.81% during the forecast period (2024-2029)

Microsoft Corporation, IBM Corporation, Broadcom Inc. (CA Technologies), and Accenture PLC are the major companies operating in the Continuous Delivery Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Continuous Delivery Market.

The report covers the Continuous Delivery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Continuous Delivery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Continuous Delivery Industry Report

Statistics for the 2024 Continuous Delivery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Continuous Delivery analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Continuous Delivery Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)