Collaborative Whiteboard Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Collaborative Whiteboard Software Market is Segmented by Operating System (Windows and Web, iOS, Android), Deployment Mode (On-premise and Cloud), Organization Size (Large Enterprises and SMEs), and Geography.

Market Snapshot

collaborative whiteboard
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 14.1 %

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Market Overview

The Global Collaborative Whiteboard Software market was valued at USD 1,393.87 million in 2020 and is expected to reach USD 3,163.98 million by 2026, registering a CAGR of 14.1%, during the period of 2021-2026. With millions of people now suddenly working from home because of COVID-19's impact, collaboration tools are witnessing considerable spikes in demand. Microsoft revealed its Microsoft Teams' collaboration and communication service had seen a 775% increase in monthly users in Italy, where social-distancing measures or shelter-in-place orders have been enforced. Companies, such as Ernst & Young, SAP, Continental AG, and Accenture, which together have over 440,000 employees, are using Microsoft Teams.

  • With the explosion of Kanban, Lean, and Agile frameworks for development, whiteboarding has become a well-liked tool for teamwork. Simple visualization, rapid communication, and fruitful collaboration are the cornerstones of success during this ever-changing environment.
  • The increasing trend of gamification in education and corporate sectors, the growing trend of e-learning and digital classrooms, and increased funding from the governments of various countries to include collaborative whiteboard software across various end-users are the most driving factors for the expansion of the market.
  • The development of Artificial Intelligence and its integration with team collaboration tools is expected to create higher demand in achieving automation, improved communication within an organization. Most organizations expect increased productivity and focus on high-value tasks as significant team benefits of Artificial Intelligence.
  • With the increasing demand for these solutions vendors in the market are offering new products. For instance, in In Feb 2020, T1V launched its HubVC collaboration board to the international market at the Integrated Systems Europe. The solution HubVC is primarily designed to complement the company’s flagship product, ThinkHub, while offering a lower-cost, more simplistic solution for the meeting room experience. HubVC is basically a simple collaboration board that is designed to do the three most essential things for any meeting: wireless screen sharing, video conferencing, and whiteboarding.

Scope of the Report

Collaborative whiteboard software provides a shared, singular, and open design space where collaborators can simultaneously make edits and share content from their respective devices. A collaborative whiteboard tool often resembles a physical whiteboard. These solutions include a spread of features that allow users to design, communicate, save, and share content during a customizable space. The Operating System segment of the market studied comprises Windows, iOS, and Android; The Deployment Mode segment comprises on-premise and cloud, along with the organization size.

Operating System
Windows and Web
Deployment Mode
Organization Size
Large Enterprises
North America
Asia Pacific
Latin America
Middle East and Africa

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Key Market Trends

Increasing Remote Working and Real-Time Collaboration in Organizations

  • Many organizations have adapted to the strategy of remote working in recent times owing to the outbreak of COVID-19. Before the outbreak of COVID-19, remote working was one of the growing trends among the organization owing to many benefits, such as cost-saving in terms of fixed operating cost to the organization, better work-life balance to employees, among others.
  • With the growing dependency on remote working, the organization needs the proper tools that can collaborate among the team to optimize the processes. Thereby, increasing remote working trends across the world adopted by the different organizations is driving the studied market growth.
  • According to a survey conducted by Gitlab in 2020 among 3000 respondent across various industries, 35% of the respondent said that they are working remotely occasionally, 33% of respondent said that they are working remotely frequently, 16% of respondent said that they are working remotely very often and another 16% said that they are working all the time remotely.
  • Further, working remotely poses the challenges of collaboration for which many organizations are adopting various tools. According to the Clutch 2020 Company Culture Survey, among 242 respondents working remotely in the United States, the most used collaboration tools for remote work in the United States in 2020 are Zoom 36%, Microsoft teams 19%, Skype 17%, Google Hangout 9% and Slack 7%.
  • The collaborative whiteboard software is a game-changer for remote working, as distributed teams can collaborate better and optimize their processes by using a centralized platform to brainstorm, plan, and visualize multi-layered concepts, ideas, and approaches. Also, it makes communication faster and convenient for remote teams.

North America is Expected to Hold Significant Market Share

  • North America region is one of prominent region that has significant share in the studied market. Also, the region was largely impacted by the spread of COVID-19, and major disruptions occurred in the IT sector. However, the IT companies successfully implemented work from home culture and are now looking forward to introducing hybrid work culture.
  • Moreover, according to the report published by the Conference Board, 32% of the CEOs in the united states believed that regulations are a major challenge and would want to collaborate and rely more on technology to overcome challenges and ensure flexible Working for the employees.
  • Furthermore, 70% of the CEOs are focused on automated tasks to accelerate the digital transformation, modify the business model and improve innovation. This increases the need for hybrid work culture, which in turn drives the market as major brainstorming sessions, strategy planning, and effective meetings are expected to continue in hybrid work culture during the forecast.
  • Similarly, according to the survey conducted by Flexera Software, among 514 IT executives in North America, 49% of the respondents believe that the IT spending in the region is expected to increase in region as more businesses are focusing on investing in collaboration platforms and services, communication, among others. This brings various opportunities for the vendors in the market. For instance, Micro, a San Francisco-based company, has 20 million users for their collaborative whiteboard and includes some fortune users such as Dell, Cisco, Deloitte, Okta, and Pivotal.
  • Vendors are also focusing on collaboration, mergers, and acquisitions in the market. For instance, in July 2021, AWW app, an online collaborative whiteboard platform, announced the partnership with Micro to provide its customers with advanced updates and access to many other whiteboard features from Micro and announced that the AWW application would no longer function post-July 31st, 2021.
Collaborative Map.png

Competitive Landscape

The collaborative whiteboard software Market is moderately concentrated. The top players in the market occupy the majority of the market share. Further, existing players already have their customer base who generally don't switch to new players, and new players do face immense competition from the already established players in the market. Some of the major players in the market are Cisco Systems Inc., InVisionApp Inc., Microsoft Corporation, among others.

  • May 2020 - Microsoft launched the Surface Hub 2S digital collaboration device in India. The all-in-one digital whiteboard, meeting platform, and teamwork collaborative computing device is priced at INR 11,89,999, which includes a Surface Hub 2 Camera and a Surface Hub 2 Pen.

Recent Developments

  • November 2020 - InVisionApp announced its latest update for its online whiteboard, Freehand. After updating the online whiteboard, Freehand includes more than a dozen templates from global enterprise organizations including American Express, Asana, Atlassian, AWS, IBM, Xbox, and many more, and product luminaries, including Dave Gray and Steph Cruchon.
  • April 2020 - Miro received a USD 50 million Series B for digital whiteboard as demand surges. Iconiq Capital led the round with help from Accel and a slew of individual investors.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Market Drivers

      1. 4.4.1 Collaborative Whiteboard Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

    5. 4.5 Market Restraints

      1. 4.5.1 Lack of Awareness and Digital Resources in Developing Countries

    6. 4.6 Assessment of Impact of Covid-19 on the Industry


    1. 5.1 Operating System

      1. 5.1.1 Windows and Web

      2. 5.1.2 iOS

      3. 5.1.3 Android

    2. 5.2 Deployment Mode

      1. 5.2.1 On-premise

      2. 5.2.2 Cloud

    3. 5.3 Organization Size

      1. 5.3.1 Large Enterprises

      2. 5.3.2 SME's

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia Pacific

      4. 5.4.4 Latin America

      5. 5.4.5 Middle East and Africa


    1. 6.1 Company Profiles*

      1. 6.1.1 Cisco Systems Inc.

      2. 6.1.2 InVisionApp Inc.

      3. 6.1.3 Miro

      4. 6.1.4 MURAL

      5. 6.1.5 ezTalks

      6. 6.1.6 Explain Everything

      7. 6.1.7 BeeCanvas

      8. 6.1.8 Bluescape

      9. 6.1.9 Google Jamboard

      10. 6.1.10 Microsoft Corporation

      11. 6.1.11 Zoom Video Communications



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Frequently Asked Questions

The Collaborative Whiteboard Software Market market is studied from 2018 - 2026.

The Collaborative Whiteboard Software Market is growing at a CAGR of 14.1% over the next 5 years.

The Collaborative Whiteboard Software Market is valued at 1393 Million USD in 2018.

The Collaborative Whiteboard Software Market is valued at 3163 Million USD in 2026.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Cisco Systems Inc., InVisionApp Inc., Miro, Microsoft Corporation, Google LLC are the major companies operating in Collaborative Whiteboard Software Market.

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