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China is one of the world’s largest producers and consumers of upholstery furniture. Upholstered furniture is gaining popularity in mainland China because of its comfortability, design, rich colors, and diverse styles.
China is experiencing a rapid improvement in the economic indicator in the last decade or so. The per capita disposable income grew by 8.9% for the year 2019. The furniture market is also experiencing rapid growth. The revenue of the furniture manufacture grew by 1.5% whereas, the profit increased by 10.8% year on year for the year.
Rapid urbanization is another driving factor for the growth of the upholstered furniture market in China. According to the National Bureau of Statistics, the level of urbanization has reached more than 60% which is the highest in the world. The new urban area residents contribute to the increasing sales of upholstery furniture. Along with the domestic sales, the Chinese export of upholstering furniture is also showing sustained growth. The export of furniture from China increased by 10.7% for the year 2020. The growth was seen in the later half of the year. United States is the major importer of Chinese upholstery furniture contributing about one third of total export.
Scope of the Report
Upholstered furniture means any article of furniture wholly or partially filled with padding, springs, webbing, fabrics, or any other leather materials that are mostly used for sitting, resting, or reclining purposes. This report on China's upholstered furniture market provides a comprehensive evaluation of the market with market segmentation. The assessment of the economy, market overview, market size estimation, market dynamics, insights, and key trends observed in the market are analyzed. Moreover, the competitive profile of major competitors is also included in the report. China Upholstered Furniture Market segmented by Type into Chair, Sofa, Beds, and Other Types, by Application into Commercial and Residential, and by Distribution Channel into Supermarkets and Hypermarkets, Specialty stores, E-commerce, and Other Distribution Channels. The report offers market sizes and forecasts for all the above segments in value (USD million).
|Supermarkets and Hypermarkets|
|Other Distribution Channels|
Key Market Trends
E-commerce Sales is Escalating in China Upholstered Furniture Market
Another favorable trend for the upholstered furniture market in China is the exponential growth of e-commerce sales. E-commerce expansion in China is the highest in the world and is predicted to reach 44% and beyond. E-Commerce in China accounts for more than 50% of worldwide retail sales on the internet. The majority of small and medium-scale manufacturers of upholstery furniture are using the O2O e-commerce model. That is linking online sales and marketing with offline business operation and consumption. Consumers either can order the furniture through the website or else they can also visit the store and place an order. Ikea is the other example where, IKEA started selling on Chinese eCommerce platform Tmall, marking the first time the retailer has sold through a third party in its 77-year history.
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China Upholstered Furniture and related products are most exported items from China
China upholsters furniture market adopt mainly two sales models i.e., independent brand sales and ODM/OEM model. In an independent brand sales private brands themselves research, manufacture, market, and sell the furniture through the appropriate channel using their own value chain. But in Original Equipment Manufacturer (OEM) and Original Design Manufacturer (ODM), the design, development, and manufacturing of furniture and part of the furniture is outsourced to the third party and sold externally under different brands adjusting the profit
Most of the upholstery furniture manufacturers in China are small and medium-sized and are highly fragmented. According to market statistics, in 2019, there were some 6,410 furniture enterprises above a designated scale in China. There are only a few brands with a strong influence in the overall Chinese furniture market.
Furniture and related item are the most exported items from China. The furniture and parts thereof contribute to 1.18% of the total export from China which amounted to USD 109 billion for the year 2020.
The market is highly fragmented with small and medium players which serve their own region. The organized market is dominated by the players like QuanU Furniture, Royal Furniture, QM Furniture, Red Apple Furniture, M&Z Furniture, IKEA, Kinwai Group China, and Interi Furniture.
- In 2020, Interi Furniture completed a custom-made furniture project for Five Star Hotel -Hilton Hotel in Xiamen. Curio Collection by Hilton is a global set of remarkable upper-upscale hotels handpicked for their distinct character and personality. Most of the fixed furniture in the hotel room, sofas, and chairs in public areas are custom made by Interi Furniture.
- In September 2020, Chinese furniture manufacturer Chengdu Sunhoo Industries Co Ltd officially launched the Chinese health habitat lifestyle white paper. Considering the Pandemic it launched the health assured furniture product to ensure a healthy and comfortable home environment.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
2.1 Analysis Methodology
2.2 Research Phases
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.5 Value Chain Analysis
4.6 Industry Attractiveness - Porter's Five Forces Analysis
5. MARKET SEGMENTATION
5.1.4 Other Types
5.3 Distribution Channels
5.3.1 Supermarkets and Hypermarkets
5.3.2 Specialty stores
5.3.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Competitors Market Share
6.2 Competitors Profile
6.2.1 QuanU Furniture
6.2.2 Royal Furniture
6.2.3 QM Furniture
6.2.4 Red Apple Furniture
6.2.5 M&Z Furniture
6.2.6 IKEA China
6.2.7 Kinwai Group
6.2.8 Interi Furniture
6.2.9 Chenghdu Sunhoo Industry Co
6.2.10 Zhejiang Huafeng Furniture
6.2.11 Uangdong Landbond Furniture Group Co., Ltd
6.2.12 Uangzhou Holike Creative Home Co., Ltd
6.2.13 Zhejiang Huaweimei Group Co., Ltd.
7. FUTURE OF THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The China Upholstered Furniture Market market is studied from 2017 - 2026.
What is the growth rate of China Upholstered Furniture Market?
The China Upholstered Furniture Market is growing at a CAGR of 7.4% over the next 5 years.
Who are the key players in China Upholstered Furniture Market?
QuanU Furniture, Royal Furniture, QM Furniture, Red Apple Furniture, M&Z Furniture, IKEA China, Kinwai Group, Interi Furniture are the major companies operating in China Upholstered Furniture Market.