China Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

China's Online Insurance Market Report is Segmented by Product Type (Life Insurance and Non-Life Insurance), and by Type of Provider (Insurance Companies, Third Party Administrators, and Brokers). The Report Offers Market Size and Forecasts for the China Online Insurance Market in Value (USD) for all the Above Segments.

China Online Insurance Market Size

China Online Insurance Market Summary
Study Period 2019-2029
Base Year For Estimation 2023
Market Size (2024) USD 707.58 Billion
Market Size (2029) USD 986.40 Billion
CAGR (2024 - 2029) 6.87 %
Market Concentration Low

Major Players

China Online Insurance Market Major Players

*Disclaimer: Major Players sorted in no particular order


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China Online Insurance Market Analysis

The China Online Insurance Market size in terms of gross written premiums value is expected to grow from USD 707.58 billion in 2024 to USD 986.40 billion by 2029, at a CAGR of 6.87% during the forecast period (2024-2029).

The rapid expansion of online insurance in the Chinese market is predominantly due to the growing popularity of internet personal insurance purchases across the country. The fastest-growing insurance was online medical in China. This is majorly due to increased concerns about people's health after the pandemic outbreak. The share of online insurance premiums is expected to grow even further in the coming years as technological innovation and e-commerce continue to develop in China. Insurers are becoming increasingly active in deploying new digital technologies to reinforce their long-term competitive edge. China’s insurance regulator is expected to introduce additional measures to oversee the online insurance market to regulate risks and protect both insurer’s financial soundness and consumers’ interests.

The pandemic benefited the adoption of digital insurance platform businesses. Many insurance companies and policyholders began to use online sites and mobile applications. Furthermore, during the pandemic, the insurance business demonstrated tremendous and unprecedented progress. As a result, during the pandemic, demand for digital insurance platforms grew, positively impacting the market.

China Online Insurance Market Trends

The Online Health Insurance is Driving the Market

Health insurance is a type of insurance that covers the insured person's medical, surgical, and occasionally dental costs. It guards the insurance holder against unforeseen exorbitant medical expenses. China's health insurance is expected to be driven by the rising number of chronic diseases, and rising government efforts to enhance insurance coverage. Moreover, growing awareness about the benefits offered by health insurance plans drives the sustainable growth of the health insurance industry in China. As health disease cases are spreading across the nation, the government is taking necessary steps to ensure public safety. The Chinese government also focuses on expanding health insurance coverage and enhancing the healthcare system.

China Online Insurance Market: Online Health Insurance Premiums, China, In Billion USD, 2018-2022

Growth in Mobile and Internet Users is Driving the Market

In China, the active mobile and Internet users in online insurance services have witnessed a growing trend in the past few years. In recent years, as offline services were limited by the pandemic control, active mobile users reached an all-time high. The active mobile and internet users growth has, in turn, resulted in the growth of internet and online insurance penetration across the country. Due to lockdowns, people shifted their interest towards buying insurance through online mediums. Due to technological innovations, the online insurance market of China is becoming handy even for elderly people.

China Online Insurance Market: Number of Internet Users, China, In Millions, 2019-2022

China Online Insurance Industry Overview

The report covers the major players operating in the China online insurance market. In terms of market share, a few of the major players currently dominate the market studied. However, the market is fragmented due to the presence of a large number of players in the country. Therefore, companies have been focusing more on enhancing their online presence through collaborations and partnerships. The major players include ZhongAn, FWD, Instony, Cheche365, and Huize.

China Online Insurance Market Leaders

  1. ZhongAn

  2. FWD

  3. Instony

  4. Cheche365

  5. Huize

*Disclaimer: Major Players sorted in no particular order

China Online Insurance Market Concentration
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China Online Insurance Market News

  • October 2023: FWD and Club Care partnered to launch the online insurance platform Club Care. Club Care is a new online insurance platform that has a reward-based system for its loyal customers.
  • June 2023: ZhongAn Insurance and ZhongAn Technology explored a generative artificial intelligence (AI) technology that is predicted to emerge as an essential strategic asset for online insurance companies in the future.

China Online Insurance Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Internet Penetration is Driving the Market

      2. 4.2.2 Young Age Population Preferring Online Insurance is Driving the Market

    3. 4.3 Market Restraints

      1. 4.3.1 Concerns with Privacy and Security is Restraining the Market

      2. 4.3.2 Stringent Regulatory Landscape Acts as a Restraint

    4. 4.4 Market Opportunities

      1. 4.4.1 Technological Adoptions for Data Security will Create Opportunities

      2. 4.4.2 Adoption of Artificial Intelligence Acts as an Opportunity

    5. 4.5 Insights on Technological Advancements Shaping the Market

    6. 4.6 Insights on Insurance Business Models for China

    7. 4.7 Industry Attractiveness: Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Buyers/Consumers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitutes

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Impact of COVID -19 On the Market


    1. 5.1 By Insurance Type

      1. 5.1.1 Life Insurance

      2. 5.1.2 Non-Life Insurance

    2. 5.2 By Type of Providers

      1. 5.2.1 Insurance Companies

      2. 5.2.2 Third Party Administrators

      3. 5.2.3 Brokers


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 ZhongAn Insurance

      2. 6.2.2 FWD

      3. 6.2.3 Instony

      4. 6.2.4 Cheche365

      5. 6.2.5 Huize

      6. 6.2.6 eBaoTech

      7. 6.2.7 Bowtie

      8. 6.2.8 Oliver Wyman

      9. 6.2.9 Taikang Online

      10. 6.2.10 Cathay Insurance*

    3. *List Not Exhaustive


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China Online Insurance Industry Segmentation

Online insurance allows the customer to buy an insurance product through online mediums from their homes without any hassles to submit physical documents. Buying insurance online is expedient, fast, and cost-effective. 

China's online insurance market report aims to provide a detailed analysis of the online insurance market in China. It focuses on the market dynamics, recent trends, and insights into the online insurance market in China. It also analyses the major players and the competitive landscape. China's online insurance market is segmented by product type and by type of provider. By product, the market is further segmented into life insurance and non-life insurance. By type of provider, the market is further segmented into insurance companies, third-party administrators, and brokers. 

The report offers market size and forecasts for the China online insurance market in value (USD) for all the above segments.

By Insurance Type
Life Insurance
Non-Life Insurance
By Type of Providers
Insurance Companies
Third Party Administrators
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China Online Insurance Market Research Faqs

The China Online Insurance Market size is expected to reach USD 707.58 billion in 2024 and grow at a CAGR of 6.87% to reach USD 986.40 billion by 2029.

In 2024, the China Online Insurance Market size is expected to reach USD 707.58 billion.

ZhongAn, FWD, Instony, Cheche365 and Huize are the major companies operating in the China Online Insurance Market.

In 2023, the China Online Insurance Market size was estimated at USD 658.97 billion. The report covers the China Online Insurance Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the China Online Insurance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

China Online Insurance Industry Report

Statistics for the 2024 China Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. China Insurance analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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China Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)