China Cake, Pastries, and Sweet Pies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Chinese cakes, pastries, and sweet pies market is segmented by Product type (Cakes, Pastries, and Sweet Pies), and Distribution Channel (Convenience Stores, Specialist Retailers, Supermarkets and Hypermarkets, and Other Distribution Channels).

Market Snapshot

Market Snapshot1
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 9.2 %

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Market Overview

The Chinese cakes, pastries, and sweet pies market is expected to register a CAGR of 9.2% over the forecast period of 2020-2025.

  • The market is mainly driven by changing lifestyles and increased consumer taste for premium baked goods. The Pastries and he Sweet Pies are the largest segments and are witnessing rapid growth.
  • On the other hand, large industrial manufacturers, high-end or large bakery chains, retail outlets, and luxury hotels incorporated their stronghold in making fancy baked products to satisfy the demand for high quality mostly from the middle to high-income urban families and well educated young generation. This factor is increasing the competition for international players.

Scope of the report

The Chinese cakes, pastries, and sweet pies market is segmented by product type (cakes, pastries, and sweet pies), and distribution channel (convenience stores, specialist retailers, supermarkets and hypermarkets, and other distribution channels).

By Product
Pastries and Sweet Pies
By Distribution Channel
Convenience Stores
Specialist Retailers
Supermarkets and Hypermarkets
Other Distribution Channels

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Key Market Trends

Expanding Distribution Channel, Driving Sales

Rising expansion in the number of bakeries, convenience stores, supermarkets, and hypermarkets are the factors accelerating the market's growth. Artesian retail pastries are pushing their packaged cakes sales for wider distribution in tier II cities and tier III cities for expansion.  Product and packaging innovation available in different flavors, offered by artesian bakers is continuing to drive pastries consumption. Many large players are shifting their distribution from modern grocery retails to traditional retail channels in rural and tier-II cities to cater to the demand.

China cakes, pastries & sweet pies market share, by distribution channel, 20191

Growing Preference for Packaged Baked Good Products

The market size of the baking industry in China has been growing considerably fast in recent years, with more than a 10% YOY growth rate. Increased prevalence of western lifestyle and rising income has triggered the baked goods sale in the region. China is expected to be the largest market for cakes and pastries globally during the forecasted period.

Despite the demand for the functional bakery, which is dominant in developed countries, the Chinese people prefer to buy novel products that have a mix of ingredients and encompass different flavors. Cakes, pastries, and sweet pies hold a significant share of China's total bakery and cereal market. Furthermore, the combination of a high young population demanding western-style baked goods and convenience are some of the underlying factors driving the growth of the market.

Market size of baked goods industry in China, 2014-20171

Competitive Landscape

The Chinese cakes, pastries, and sweet pies market is highly fragmented and competitive. Foodservice channel offering customized baked goods provide a tough competition to the retail companies. Companies focusing on new product launches with healthier ingredients/organic claims as their key marketing strategy. Increased private label brands are possessing tough competition to the existing players.

Major players operating in the segment are Fujian Dali Food Co Ltd, Paris Baguette, Nestlé SA Grupo Bimbo, and Yamazaki Baking Co. among others.

Table of Contents


    1. 1.1 Study Assumptions & Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Cakes

      2. 5.1.2 Pastries and Sweet Pies

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Specialist Retailers

      3. 5.2.3 Supermarkets and Hypermarkets

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Fujian Dali Food Co. Ltd

      2. 6.4.2 Shenyang Toly Bread Co. Ltd

      3. 6.4.3 Weiduomei, Bread Talk

      4. 6.4.4 Paris Baguette

      5. 6.4.5 Fujian Changting Panpan Foodstuff Co. Ltd

      6. 6.4.6 Yamazaki Baking Co.

      7. 6.4.7 Nestlé SA

      8. 6.4.8 United Biscuits (UK) Ltd

      9. 6.4.9 Grupo Bimbo SAB de CV

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The China Cakes, Pastries, and Sweet Pies Market market is studied from 2016 - 2026.

The China Cakes, Pastries, and Sweet Pies Market is growing at a CAGR of 9.2% over the next 5 years.

Nestle S.A., Grupo Bimbo, Yamazaki Baking Co., Paris Baguette are the major companies operating in China Cakes, Pastries, and Sweet Pies Market.

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