Market Size of chewing gum Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 14.29 Billion |
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Market Size (2030) | USD 17.71 Billion |
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Largest Share by Distribution Channel | Supermarket/Hypermarket |
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CAGR (2024 - 2030) | 3.65 % |
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Largest Share by Region | North America |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Chewing Gum Market Analysis
The Chewing Gum Market size is estimated at 14.29 billion USD in 2024, and is expected to reach 17.71 billion USD by 2030, growing at a CAGR of 3.65% during the forecast period (2024-2030).
14.29 Billion
Market Size in 2024 (USD)
17.71 Billion
Market Size in 2030 (USD)
-0.36 %
CAGR (2018-2023)
3.65 %
CAGR (2024-2030)
Largest Segment by Sugar Content
58.10 %
value share, Sugar-free Chewing Gum, 2023
Due to the inclination of the population toward sugar-free food and beverages, the occurrence of diabetes and sugar-related diseases is largely gaining the market.
Largest Segment by Distribution Channel
42.53 %
value share, Supermarket/Hypermarket, 2023
Product assortment and shelf space in supermarkets are allowing consumers to compare the products, which has emerged to be one of the major factors driving segmental growth.
Fastest-growing Segment by Sugar Content
3.88 %
Projected CAGR, Sugar-free Chewing Gum, 2024-2030
Sugar-free chewing gums are being recognized as a preventive measure for dental ailments by various leading dental association globally, which may drive the segment in future.
Fastest-growing Segment by Distribution Channel
4.20 %
Projected CAGR, Online Retail Store, 2024-2030
The ability to use online marketing tools to target new customers and website analysis tools to gain insight into specific consumers on a global scale are driving the segment.
Leading Market Player
33.58 %
market share, Mars Incorporated, 2022
The company's major focus on the quality and high standards of the products in the chewing gums segment, with products in a wider range of brands, made Mars a market leader.
Supermarkets/hypermarkets lead the market with brands influencing impulse purchases to lure a large target population
- Supermarkets and hypermarkets are the leading distribution channels for chewing gum sales globally. Sales of chewing gums through these channels increased by 3.07% by value in 2023 compared to 2022. Consumer preference for these channels is driven by seasonal offers, discounts on bulk purchases, and access to diversified products through a dedicated section of gum products. Due to the large shelf space and well-organized space, these channels also allow access to both local and international brands. Supermarkets and hypermarkets allow key brands to influence impulse purchases of a variety of gums through strategic product positioning.
- The online retail channel is the fastest-growing distribution channel, and it is anticipated to register a CAGR of 4.16% by value over the forecast period. The increasing number of internet users influences the evolving role of online channels in the purchase of chewing gums. As of April 2023, there were 5.18 billion internet users globally, which amounted to 64.6% of the global population. Around 4.8 billion, or 59.9% of the world's population, were using different types of social media. Manufacturers are now using social media applications to market their products.
- The sales of chewing gums through convenience stores increased by 2.84% in value in 2023 compared to 2022. The sales through convenience stores are mostly favored by product positioning of chewing gums near the billing counter. Some of the top convenience stores operating globally are 7-Eleven, Easy Joy, Family Mart, Meiyijia, and others. They offer various discounts and coupons on confectionery products, including gums. The broader reach and easy access to private label brands drive the consumer preference for traditional convenience stores over other retail channels.
Understand The Key Trends Shaping This Market
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North America dominates the market, as 92% of the population faces dental problems and uses gums for clean teeth and fresh breath
- North America holds the major share of the global chewing gum market. It is projected to register a growth rate of 4% by value during the forecast period (2024-2030). The chewing gum consumption pattern changed significantly in the region due to factors like tooth decay and artificial ingredients. For example, in 2022, almost 92% of US adults aged between 20 and 64 were suffering from tooth decay. Consumers are showing increasing interest in functional chewing gums due to associated benefits, like clean teeth and fresh breath. Such factors are driving the North American chewing gum market.
- By region, Asia-Pacific is the second-major chewing gum market. It registered a growth rate of 3% by value in 2023 compared to the previous year. The Asia-Pacific region has a large and growing young population, which is a major driver of the market. As of 2022, Asia-Pacific is home to more than 600 million youth aged 15-24. Sugar-free gum is becoming increasingly popular in the region as the young population becomes more aware of the health risks associated with sugar.
- The Middle East is the fastest-growing region in the market. It is projected to register a CAGR of 6.41% by value during the forecasted period. Functional gums, such as gums sweetened with xylitol or containing added vitamins and minerals, are becoming increasingly popular in the Middle East. This is due to the growing health consciousness of consumers and the increasing availability of these products. Some popular flavors in chewing gums opted by consumers in the country are mint, spearmint, and peppermint. Innovative flavor offerings and the increasing popularity of gum products are boosting the market’s growth.
