Breach And Attack Simulation Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Breach and Attack Simulation Market Report is Segmented by Offering (Tools and Platforms [Attack-Path Management Tools, and More], Services [Professional Assessment Services, and More]), End-User Enterprise Size (Large Enterprises, and More), Deployment Mode (Cloud-Based, and More), End-Use Industry (BFSI, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Breach And Attack Simulation Market Size and Share

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Breach And Attack Simulation Market Analysis by Mordor Intelligence

The Breach and Attack Simulation market is valued at USD 1.05 billion in 2025 and is forecast to reach USD 3.00 billion by 2030, growing at a 23.40% CAGR. Surging cyber-attack complexity, rising regulatory scrutiny, and the move from ad-hoc penetration tests to continuous security validation are fueling demand. Average breach costs climbed to USD 4.88 million in 2024, pressuring boards to seek evidence-based cybersecurity assurance. New mandates such as the EU Digital Operational Resilience Act (DORA) compel financial entities to run realistic cyber-attack scenarios, cementing Breach and Attack Simulation market adoption. Vendors are embedding generative-AI adversary models, while cyber-insurance carriers now request BAS evidence to underwrite policies, further widening the addressable base. Consolidation continues as platform leaders acquire complementary analytics to deliver exposure management suites that align with Continuous Threat Exposure Management (CTEM) frameworks.

Key Report Takeaways

  • By offering, Tools and Platforms captured 63.5% of the Breach and Attack Simulation market share in 2024; Services are set to expand at a 23.8% CAGR to 2030. 
  • By end-user enterprise size, Large Enterprises held 71.6% of the Breach and Attack Simulation market share in 2024, while Small and Medium Enterprises are advancing at a 27.8% CAGR through 2030. 
  • By deployment mode, cloud accounted for 68.2% share of the Breach and Attack Simulation market size in 2024; hybrid models are projected to expand at a 25.6% CAGR between 2025-2030. 
  • By end-use industry, Banking, Financial Services, and Insurance led with 24.8% revenue share in 2024; Healthcare and Life Sciences is growing fastest at a 22.9% CAGR. 
  • By geography, North America commanded 41.9% of the Breach and Attack Simulation market in 2024, while Asia-Pacific registers the highest projected CAGR at 18.6% to 2030.

Segment Analysis

By Offering: Services Surge as Expertise Becomes Premium

Tools and Platforms accounted for 63.5% of 2024 revenue, cementing their role as the core engine of attack simulation. The Services segment, however, is expected to drive the largest incremental gains, climbing at 23.8% CAGR as enterprises purchase Validation-as-a-Service bundles rather than hire in-house talent. AttackIQ, for example, partnered with EY US to deliver managed simulations that embed BAS outcomes directly into enterprise risk dashboards. This pivot scales expertise, supports compliance reporting, and mitigates talent constraints.

Demand for Services is further propelled by increasing CTEM adoption, where consultants blend discovery, prioritization, and validation into packaged retainer offerings. For platform vendors, services create stickier relationships, raise switching costs, and feed product roadmaps with live customer telemetry. Consequently, the Breach and Attack Simulation market expects hybrid platform-plus-service contracts to dominate renewal cycles through 2030.

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By End-User Enterprise Size: SME Explosion Drives Market Transformation

Large Enterprises owned 71.6% of 2024 spending, thanks to mature SOCs and budget depth. The SME cohort grows fastest at 27.8% CAGR as regulators extend cybersecurity rules to mid-market firms. Cymulate’s SMB release aims to remove complexity while preserving scenario breadth, signaling a broader shift toward lite offerings that fit constrained teams.

Budget sensitivity remains the top hurdle, yet cloud delivery and monthly pricing lower entry thresholds. As insurers demand simulation logs before underwriting, SMEs move simulation from discretionary to mandatory spend, expanding the breach and attack simulation market footprint.

By Deployment Mode: Hybrid Models Lead Digital Transformation

Cloud deployments captured 68.2% revenue in 2024 because SaaS platforms shorten setup time and deliver continuous updates. Hybrid models post the strongest 25.6% CAGR as firms reconcile cloud agility with on-premise control for regulated workloads. Financial regulators in the EU and Asia-Pacific prefer data to remain locally processed, prompting dual architectures.

On-premise models persist for critical infrastructure but face slower upgrade cycles and higher maintenance overhead. Vendors now ship Kubernetes-ready appliances that slot into private clouds, easing hybrid orchestration and sustaining momentum inside the breach and attack simulation market.

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Note: Segment shares of all individual segments available upon report purchase

By End-Use Industry: Healthcare Acceleration Outpaces Financial Leadership

Banking, Financial Services, and Insurance led adoption with 24.8% share in 2024 due to strict audit regimes and frequent red-team exercises. FS-ISAC ran cyber range drills for more than 10,000 practitioners, underscoring the sector’s appetite for live-fire readiness.

Healthcare and Life Sciences expands at 22.9% CAGR as rising ransomware incidents collide with patient-safety regulation. HITRUST Alliance created CyberRX, a sector-specific simulation, showing demand for tailored content. Manufacturing, Retail, Government, and Energy verticals adopt steadily, driven by supply-chain risk and critical infrastructure mandates.

Geography Analysis

North America held 41.9% of 2024 revenue and remains the prime hub for platform innovation. The US federal budget earmarked USD 12.7 billion for cybersecurity in 2024, setting a supportive funding backdrop [3]Unisys, “US Federal Cybersecurity Budget 2024,” unisys.com. Federal and state regulators press financial institutions and utilities to present live simulation evidence, ensuring sustained contract flow for domestic vendors. Partner ecosystems are mature, which accelerates managed BAS rollouts in healthcare and insurance.

Europe benefits from DORA and NIS2, which impose simulation benchmarks across financial services, energy, and digital infrastructure. Enterprises weigh cloud convenience against data-sovereignty rules, so hybrid deployment leads many proof-of-concepts. Vendors answer with regional data centers and sovereignty-mode options, keeping the breach and attack simulation market growth aligned with regulatory timelines.

Asia-Pacific is the fastest riser at 18.6% CAGR through 2030. Rapid digitalization expands attack surfaces, while governments tie cyber insurance subsidies to evidence of proactive testing. India targets a 5% share of the global cybersecurity market by 2028, powered by AI-based defense investments [4]Data Security Council of India, “Cybersecurity Growth Projections,” dsci.in. Japan and Australia raise critical infrastructure rules that include continuous validation clauses, boosting local demand. Emerging markets in Southeast Asia adopt cloud-first simulation to bypass hardware outlay, further lifting regional momentum.

Breach And Attack Simulation Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The breach and attack simulation market shows moderate concentration. XM Cyber, Pentera, Cymulate, AttackIQ, and Picus Security together hold a significant share, leveraging patents in attack-path mapping and AI adversary generation. Pentera booked USD 105.5 million revenue in 2023, while Cymulate secured USD 141 million in venture funding to accelerate channel expansion.

Strategic moves focus on AI enrichment, industry templates, and exposure-management overlays. XM Cyber released privacy-safe AI modules that keep customer data on-premise but generate autonomous attack graphs, satisfying EU privacy regulators. Picus Security raised USD 45 million in Series C funds in February 2025 to extend its presence in the Americas and integrate with SOAR platforms.

Partnerships broaden reach: AttackIQ earned the first Continuous Authority to Operate from the US Marine Corps and listed its suite in AWS Marketplace in November 2024, simplifying procurement for public-sector buyers. Service alliances with consultancies such as EY and KPMG proliferate, transforming simulation results into board-ready exposure metrics and embedding the breach and attack simulation market inside enterprise risk programs.White-space opportunities arise in mid-market bundles, operational technology simulations, and coverage for AI model poisoning. As consolidation accelerates, larger cybersecurity vendors may buy niche simulation specialists to deliver full-stack CTEM portfolios.

Breach And Attack Simulation Industry Leaders

  1. XM Cyber Ltd.

  2. Pentera Security Ltd.

  3. Cymulate Ltd.

  4. AttackIQ Inc.

  5. Picus Security Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Breach And Attack Simulation Market Concentration
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Recent Industry Developments

  • February 2025: Picus Security raised USD 45 million in Series C funding led by Riverwood Capital to expand exposure-management capabilities and grow in the Americas.
  • February 2025: Cymulate launched BAS for SMBs, supplying scaled-down simulation packages aimed at resource-constrained businesses.
  • February 2025: SafeBreach introduced the SafeBreach Exposure Validation Platform that merges its Validate BAS engine with the new Propagate attack-path module for holistic cyber-risk views.
  • November 2024: AttackIQ made its product suite available on AWS Marketplace, allowing customers to test, buy, and deploy BAS on Amazon Web Services.

Table of Contents for Breach And Attack Simulation Industry Report

1. INTRODUCTION

  • 1.1 Market Definition and Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising cyber-attack frequency and sophistication
    • 4.2.2 Tightening sector-specific compliance (e.g., DORA, HIPAA, PCI-DSS)
    • 4.2.3 Cloud and SaaS sprawl amplifying attack surface
    • 4.2.4 Cyber-insurance underwriting now mandates BAS evidence
    • 4.2.5 Adoption of Continuous Threat Exposure Management (CTEM) frameworks
    • 4.2.6 Generative-AI-powered adversary modelling inside BAS tools
  • 4.3 Market Restraints
    • 4.3.1 Low awareness and budget constraints among SMEs
    • 4.3.2 Shortage of skilled BAS/Red-Team talent
    • 4.3.3 Data-sovereignty concerns in highly regulated sectors
    • 4.3.4 Interoperability gaps with existing SOC tech-stacks
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Evaluation of Critical Regulatory Framework
  • 4.6 Impact Assessment of Key Stakeholders
  • 4.7 Technological Outlook
  • 4.8 Porter's Five Forces Analysis
    • 4.8.1 Bargaining Power of Suppliers
    • 4.8.2 Bargaining Power of Consumers
    • 4.8.3 Threat of New Entrants
    • 4.8.4 Threat of Substitutes
    • 4.8.5 Intensity of Competitive Rivalry
  • 4.9 Impact of Macro-economic Factors

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Offering
    • 5.1.1 Tools and Platforms
    • 5.1.1.1 Attack-path management tools
    • 5.1.1.2 Continuous security validation platforms
    • 5.1.2 Services
    • 5.1.2.1 Professional assessment services
    • 5.1.2.2 Managed BAS/Validation-as-a-Service
  • 5.2 By End-user Enterprise Size
    • 5.2.1 Large Enterprises
    • 5.2.2 Small and Medium Enterprises
  • 5.3 By Deployment Mode
    • 5.3.1 Cloud-based
    • 5.3.2 On-premise
    • 5.3.3 Hybrid
  • 5.4 By End-use Industry
    • 5.4.1 BFSI
    • 5.4.2 Healthcare and Life Sciences
    • 5.4.3 Retail and E-commerce
    • 5.4.4 Manufacturing and Industrial
    • 5.4.5 Government and Public Sector
    • 5.4.6 Energy and Utilities
    • 5.4.7 Telecom and IT Services
    • 5.4.8 Education
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Spain
    • 5.5.3.6 Russia
    • 5.5.3.7 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 India
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 Saudi Arabia
    • 5.5.5.1.2 United Arab Emirates
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Egypt
    • 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 XM Cyber Ltd.
    • 6.4.2 Pentera Security Ltd.
    • 6.4.3 Cymulate Ltd.
    • 6.4.4 AttackIQ Inc.
    • 6.4.5 Picus Security Inc.
    • 6.4.6 SafeBreach Inc.
    • 6.4.7 Keysight Technologies Inc. (Ixia Solutions Group)
    • 6.4.8 Sophos Ltd.
    • 6.4.9 Skybox Security Inc.
    • 6.4.10 Verodin Inc. (FireEye Mandiant)
    • 6.4.11 Threatcare LLC
    • 6.4.12 Vectra AI Inc. (Cognito Platform)
    • 6.4.13 Fortinet Inc.
    • 6.4.14 Palo Alto Networks Inc.
    • 6.4.15 Rapid7 Inc.
    • 6.4.16 Fortra LLC (Core Security)
    • 6.4.17 NetSPI LLC
    • 6.4.18 MazeBolt Technologies Ltd.
    • 6.4.19 Safe Security Inc.
    • 6.4.20 FourCore Labs Private Ltd.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  • 7.1 White-space and Unmet-need Assessment
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Global Breach And Attack Simulation Market Report Scope

  • Breach and attack simulation (BAS) employs an automated, continuous software-driven method for offensive security. Serving as a tool for validating security controls, BAS solutions empower organizations to identify their security vulnerabilities and offer crucial insights for prioritizing remediation efforts.
  • The study tracks the revenue accrued through the sale of the breach and attack simulation solutions by various players across the globe. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
  • The breach and attack simulation market is segmented by offerings (tools and platform, services), organization size (large enterprises, and small and medium enterprises), deployment type(cloud-based, and on-premises), end-use (BFSI, healthcare, retail, manufacturing, government, energy and utilities, and others), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
By Offering Tools and Platforms Attack-path management tools
Continuous security validation platforms
Services Professional assessment services
Managed BAS/Validation-as-a-Service
By End-user Enterprise Size Large Enterprises
Small and Medium Enterprises
By Deployment Mode Cloud-based
On-premise
Hybrid
By End-use Industry BFSI
Healthcare and Life Sciences
Retail and E-commerce
Manufacturing and Industrial
Government and Public Sector
Energy and Utilities
Telecom and IT Services
Education
Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
By Offering
Tools and Platforms Attack-path management tools
Continuous security validation platforms
Services Professional assessment services
Managed BAS/Validation-as-a-Service
By End-user Enterprise Size
Large Enterprises
Small and Medium Enterprises
By Deployment Mode
Cloud-based
On-premise
Hybrid
By End-use Industry
BFSI
Healthcare and Life Sciences
Retail and E-commerce
Manufacturing and Industrial
Government and Public Sector
Energy and Utilities
Telecom and IT Services
Education
Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the breach and attack simulation market?

The market stands at USD 1.05 billion in 2025 and is projected to rise to USD 3.00 billion by 2030.

Which segment is growing the fastest within the breach and attack simulation market?

Services are expanding at a 23.8% CAGR as enterprises outsource expertise to address talent shortages.

Why are hybrid deployments gaining traction?

Hybrid models balance cloud scalability with on-premise control in regions that enforce data-sovereignty rules, driving a 25.6% CAGR for the deployment mode.

How does regulation influence adoption?

Frameworks such as DORA and NIS2 require realistic cyber-attack testing, making breach and attack simulation essential evidence for compliance.

Page last updated on: July 2, 2025