Brazil Ecommerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Brazil E Commerce Market Statistics and It is Segmented Into B2C E-Commerce (By Application (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home, and Other Applications)) and B2B E-Commerce. The Market Sizes and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Brazil Ecommerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Brazil Ecommerce Market Size

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Brazil E-commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 62.87 Billion
Market Size (2030) USD 149.46 Billion
CAGR (2025 - 2030) 18.91 %
Market Concentration Low

Major Players

Brazil E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Brazil E-commerce Market with other markets in Technology, Media and Telecom Industry

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Brazil Ecommerce Market Analysis

The Brazil E-commerce Market size is estimated at USD 62.87 billion in 2025, and is expected to reach USD 149.46 billion by 2030, at a CAGR of 18.91% during the forecast period (2025-2030).

The e-commerce market in Brazil has been experiencing significant growth over the past few years. It has become one of Latin America's most likely e-commerce markets. Brazil has a young and tech-savvy population with a growing middle class with disposable income for online purchases.

  • Younger generations, including millennials and Gen Z, are increasingly comfortable with online shopping and are driving e-commerce growth in the country. According to International Monetary Fund (IMF), in 2022, the total population of Brazil was estimated at approximately 213.91 million inhabitants and is expected to reach 227.55 million.
  • The growing adoption of contactless payment is expected to positively impact Brazil's e-commerce market. Contactless payments, which include mobile wallets and contactless cards, offer convenience, speed, and enhanced security for online transactions.
  • The Internet and smartphone usage penetration in Brazil has significantly influenced the growth of the e-commerce market. Increased Internet accessibility, smartphone adoption, and the availability of mobile shopping apps have made it easier for consumers to engage in online shopping. Additionally, the use of social media, diverse online payment methods, and favorable socio-economic factors have contributed to the expansion of the e-commerce landscape in Brazil.
  • The high Internet access cost in Brazil can restrain the e-commerce market. Limited Internet access, higher online shopping costs, connectivity issues, and limited innovation can hinder the growth and adoption of e-commerce.

Brazil Ecommerce Industry Overview

The Brazilian e-commerce market is fragmented with the presence of major players like Magazine Luiza, Amazon.com, Inc., Casas Bahia, and Shopee Americanas. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In November 2022, Amazon and Azul Cargo collaborated on e-commerce in Brazil. Amazon and Azul Cargo partnered to speed up the delivery of air freight e-commerce items in North Brazil. The two firms' cooperation also aims to increase package delivery volumes.

In July 2022, Shopee, a Singaporean shopping app owned by Sea Ltd, launched five new distribution centers in Brazil to streamline shipping procedures and reduce wait times.

Brazil Ecommerce Market Leaders

  1. Magazine Luiza

  2. Amazon.com, Inc.

  3. Casas Bahia

  4. Shopee

  5. Americanas

  6. *Disclaimer: Major Players sorted in no particular order
Brazil E-commerce Market Concentration
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Brazil Ecommerce Market News

  • June 2024: Podean, an award-winning marketplace marketing agency, launched in Brazil. With a team of over 140 specialists, Podean boasts a robust history of propelling brands into new territories. Their expertise spans retail management, advanced media planning, and content optimization.
  • December 2023: Shopee, an eCommerce firm under the umbrella of Singapore's Sea, is bolstering its foothold in Latin America by acquiring the local credit division of Brazilian FinTech, Blu. With Brazil’s antitrust regulator CADE giving its preliminary nod, this strategic move positions Shopee to extend direct credit offerings to its customers in Brazil.

Brazil Ecommerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-Commerce of Total Retail Sector
  • 4.4 Impact of COVID-19 on the E-Commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Contactless Forms of Payment
    • 5.1.2 Penetration of Internet and Smartphone Usage
  • 5.2 Market Challenges
    • 5.2.1 High Cost of Internet
    • 5.2.2 Low Internet Penetration
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to E-Commerce Industry in Brazil (Coverage to include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-Commerce Industry in Brazil (Coverage to Include Prevalent Modes of Payment Such As Cash, Card, Bank Transfer, Wallets, Etc.)
  • 5.5 Analysis of Cross-Border E-Commerce Industry in Brazil (Current Market Value of Cross-Border & Key Trends)
  • 5.6 Current Positioning of Country Brazil in the E-Commerce Industry in Latin America

6. MARKET SEGMENTATION

  • 6.1 By B2C E-Commerce
    • 6.1.1 Market size (GMV) for the period of 2018-2028
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty & Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion & Apparel
    • 6.1.2.4 Food & Beverage
    • 6.1.2.5 Furniture & Home
    • 6.1.2.6 Other Applications (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-commerce
    • 6.2.1 Market Size for the Period of 2018-2028

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Magazine Luiza
    • 7.1.2 Amazon.com, Inc.
    • 7.1.3 Casas Bahia
    • 7.1.4 Shopee
    • 7.1.5 Americanas
    • 7.1.6 Apple
    • 7.1.7 Kabum
    • 7.1.8 Submarino
    • 7.1.9 MadeiraMadeira
    • 7.1.10 Extra
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Brazil Ecommerce Industry Segmentation

E-commerce is the buying and selling of goods and services over the Internet through online shopping. However, this term is often used to describe all the seller's efforts in selling products directly to consumers. It begins when potential customers learn about a product, buy it, use it, and maintain lasting customer loyalty.

The Brazil e-commerce market is segmented into B2C e-commerce (by application (beauty and personal care, consumer electronics, fashion and apparel, food and beverage, furniture and home, and other applications) and B2B e-commerce.

The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By B2C E-Commerce Market size (GMV) for the period of 2018-2028
Market Segmentation - by Application Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Other Applications (Toys, DIY, Media, etc.)
By B2B E-commerce Market Size for the Period of 2018-2028
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Brazil Ecommerce Market Research FAQs

How big is the Brazil E-commerce Market?

The Brazil E-commerce Market size is expected to reach USD 62.87 billion in 2025 and grow at a CAGR of 18.91% to reach USD 149.46 billion by 2030.

What is the current Brazil E-commerce Market size?

In 2025, the Brazil E-commerce Market size is expected to reach USD 62.87 billion.

Who are the key players in Brazil E-commerce Market?

Magazine Luiza, Amazon.com, Inc., Casas Bahia, Shopee and Americanas are the major companies operating in the Brazil E-commerce Market.

What years does this Brazil E-commerce Market cover, and what was the market size in 2024?

In 2024, the Brazil E-commerce Market size was estimated at USD 50.98 billion. The report covers the Brazil E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Brazil E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Brazil Ecommerce Industry Report

Statistics for the 2025 Brazil E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Brazil E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Brazil Ecommerce Market Report Snapshots